0:00:06.799,0:00:10.480
hey everybody welcome to cleaning and

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cocktails on and you know the show right

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where i bring on guests i bring out

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people from the cleaning community

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people that are business professionals

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in the cleaning community suppliers

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manufacturers software people

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everybody and anybody that helps our

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industry grow scale and be a better

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industry so today i have the pleasure of

0:00:25.519,0:00:30.240
bringing on karina burton out of phoenix

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arizona i'm gonna let her tell her story

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get into it you guys i found this woman

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on linkedin i i saw her sharing her

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story i saw her talking about her brand

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she's got a lot of things that she's

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working on she's in a she's in a

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specific space in the cleaning industry

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which we were talking about earlier that

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again yes it falls under cleaning but

0:00:48.079,0:00:52.399
post construction cleaning or

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construction cleaning is a beast within

0:00:52.399,0:00:56.719
itself this girl's managed to master

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this and has a great thing going in

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phoenix i think other states too right

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four or five

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four

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total of six

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states awesome well

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enough about enough me doing an intro

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again you guys welcome to the show

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let's give karina the time to really

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share her story and and tell us who is

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karina and how the hell did you get into

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construction cleaning let alone cleaning

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well thank you so much ricardo for

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having me on here it's always exciting

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and fun to

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you know talk to other people in the

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industry and also people who are in the

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same you know

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realm of the industries and you know

0:01:30.159,0:01:34.400
chit chat about what you're seeing and

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what we're seeing and how things work

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and what things don't work right um

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and

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yeah so thank you for having me on here

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um

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so how i started cpr construction

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cleaning it's funny actually that you're

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up like that was the very first question

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that you asked just because

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i literally made a post today on

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linkedin um we're about to celebrate our

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two year anniversary in august um august

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28th actually which is funny because

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that's actually a personal and i didn't

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even correlate the two but that's a

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personal anniversary for for myself and

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something um someone really special so

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um

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i just i was like wow that was meant to

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be but

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is it good

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it's a good day yes it's a big day yes

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definitely so

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you know

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i i my background

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you know is was essentially being a

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mother for the first 10 years of my 20s

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i was a stay-at-home mom of three

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daughters and um

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i didn't have my college educate like my

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college education i had a year maybe two

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years under my belt

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um and then you know working in high

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school

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that was pretty much my work experience

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i didn't have anything outside of that

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and

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my soul was hungry for it i wanted to be

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able to

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develop that part of me that had been

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shut down for such a long time and

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you know that's the one thing that i

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truly advocate i love being a mother i'm

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now a mother of four daughters

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so you know

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obviously they're a huge part of my life

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and they've really been like

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the pivoting factor of

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who i am today ultimately

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but at the same time

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as a woman you still have your own

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self-identity just like a man a man you

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know is a father but he has his own

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self-identity and women do too

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and it is a hundred percent

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okay and it and women should feel

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empowered to want to develop ourself

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during that time of still being a mother

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um

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it you know it's it's still you know

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kind of a juggle because you're you're

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managing both but it's still possible

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and um

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you know at that time though i was i

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didn't have the support and i didn't

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have that so i just

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was felt like i was slowly like dying

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inside my spirit was dying my my fire

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was dying and when i made the decision

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to essentially change my life entirely

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of making a decision and

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i i ended up walking away with nothing i

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had no money i really had zero family

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support my my friends left me

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but i really felt very strongly that i

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needed to have this experience because

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you know and this really does lead into

0:04:26.400,0:04:32.800
my business today what is because

0:04:29.759,0:04:34.320
from a small like probably

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i would say

0:04:34.320,0:04:38.960
eight nine ten i always knew that i

0:04:36.800,0:04:40.880
wanted to do something in a way to give

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back to my community i knew i wanted to

0:04:40.880,0:04:46.000
do good i knew that i wanted to try and

0:04:43.440,0:04:48.800
use my voice even though i had no idea

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what that meant and how how i was going

0:04:48.800,0:04:52.720
to utilize that like what did i have to

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say or how could i help people and how

0:04:52.720,0:04:57.360
can i help empower people or make people

0:04:54.720,0:05:00.000
feel special but i think because i had

0:04:57.360,0:05:01.039
gone through such a hard time as a child

0:05:00.000,0:05:03.440
um

0:05:01.039,0:05:06.320
i had you know a lot of kids make fun of

0:05:03.440,0:05:08.960
me and i didn't do well in school and i

0:05:06.320,0:05:10.800
was teased so much that

0:05:08.960,0:05:13.360
i wanted to be able to

0:05:10.800,0:05:15.280
help other people to never feel the

0:05:13.360,0:05:17.360
sadness that i felt

0:05:15.280,0:05:18.880
and so i had this little fire burning

0:05:17.360,0:05:20.000
inside of me and i had it throughout my

0:05:18.880,0:05:23.039
20s

0:05:20.000,0:05:23.039
and when i

0:05:23.360,0:05:28.240
you know went off on my own with my

0:05:25.759,0:05:30.240
children i

0:05:28.240,0:05:31.840
you know kept that that fire burning and

0:05:30.240,0:05:33.759
i just didn't fully understand it

0:05:31.840,0:05:36.080
because it wasn't the time for me to

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really see and understand

0:05:36.080,0:05:39.360
what that was and what that looked like

0:05:38.160,0:05:41.039
and so

0:05:39.360,0:05:43.440
you know i had a couple of you know

0:05:41.039,0:05:46.880
business partner ventures that didn't

0:05:43.440,0:05:49.280
work out and it wasn't just uh

0:05:46.880,0:05:52.400
you know separate we're done we're over

0:05:49.280,0:05:54.800
it was very much um

0:05:52.400,0:05:57.280
where i made the decision

0:05:54.800,0:05:58.160
knowing and recognizing that

0:05:57.280,0:06:00.000
my

0:05:58.160,0:06:01.440
worth wasn't being

0:06:00.000,0:06:04.479
um

0:06:01.440,0:06:06.560
appreciated and you were financially i

0:06:04.479,0:06:08.160
wasn't being compensated for what i was

0:06:06.560,0:06:09.280
doing and what i was bringing to the

0:06:08.160,0:06:10.880
business

0:06:09.280,0:06:14.720
to the point where when i made the

0:06:10.880,0:06:17.039
decision to leave the partnership um

0:06:14.720,0:06:19.039
both times i actually had to walk away

0:06:17.039,0:06:21.520
from a large sum of money the second

0:06:19.039,0:06:24.240
time it happened to me was even more of

0:06:21.520,0:06:25.919
a significant loss of financial means

0:06:24.240,0:06:28.000
for me and my family

0:06:25.919,0:06:30.319
and so that was really devastating for

0:06:28.000,0:06:31.759
me and you know

0:06:30.319,0:06:33.280
throughout that time i was really

0:06:31.759,0:06:36.240
building my career in business

0:06:33.280,0:06:38.479
development and sales and i had learned

0:06:36.240,0:06:41.440
how to

0:06:38.479,0:06:43.199
sell in a very authentic and genuine way

0:06:41.440,0:06:45.600
where my

0:06:43.199,0:06:47.759
clients trusted me so it didn't matter

0:06:45.600,0:06:49.280
if i was selling restoration my

0:06:47.759,0:06:51.440
background is predominantly in

0:06:49.280,0:06:53.280
restoration services which is fire flood

0:06:51.440,0:06:54.960
mold

0:06:53.280,0:06:56.800
i want to get to that too so yeah keep

0:06:54.960,0:06:59.919
it going okay

0:06:56.800,0:07:02.639
and um you know and then i i was also in

0:06:59.919,0:07:04.960
janitorial for about a year and then i

0:07:02.639,0:07:07.840
you know i was working for a company

0:07:04.960,0:07:10.240
that specialized in commercial carpet

0:07:07.840,0:07:12.000
cleaning and floor care services

0:07:10.240,0:07:14.160
it didn't matter

0:07:12.000,0:07:15.759
what i was selling

0:07:14.160,0:07:17.759
my clients

0:07:15.759,0:07:20.240
if they worked in the same space because

0:07:17.759,0:07:22.800
i worked a lot with property managers

0:07:20.240,0:07:24.800
every single one of them knew and

0:07:22.800,0:07:26.720
trusted me that they would they would

0:07:24.800,0:07:28.240
give me an opportunity right they would

0:07:26.720,0:07:29.599
say okay yes i'm going to give you the

0:07:28.240,0:07:32.479
rfp

0:07:29.599,0:07:34.160
bid on this pro on this um

0:07:32.479,0:07:36.000
you know carpet or

0:07:34.160,0:07:37.919
um janitorial

0:07:36.000,0:07:40.240
and any time that they would have a

0:07:37.919,0:07:42.560
flood or a fire of anything they would

0:07:40.240,0:07:44.319
always contact me and that was really

0:07:42.560,0:07:46.720
based off of building these authentic

0:07:44.319,0:07:47.599
relationships of trust they knew that i

0:07:46.720,0:07:50.479
was

0:07:47.599,0:07:51.599
who i said i was and i always delivered

0:07:50.479,0:07:54.160
every time

0:07:51.599,0:07:55.360
regardless of who i worked for

0:07:54.160,0:07:57.280
um

0:07:55.360,0:07:58.639
so you know i had realized that i had

0:07:57.280,0:08:00.639
built a

0:07:58.639,0:08:03.280
foundation of

0:08:00.639,0:08:06.240
trust in the industry

0:08:03.280,0:08:07.440
and so when you know i had this the

0:08:06.240,0:08:09.440
second

0:08:07.440,0:08:14.000
entrepreneurial breakup as i like to

0:08:09.440,0:08:14.000
hold it that's a good one um i

0:08:14.080,0:08:19.360
so this was actually in 2019

0:08:16.960,0:08:22.080
i was devastated so this is fairly this

0:08:19.360,0:08:24.560
is recent this i mean yes these are very

0:08:22.080,0:08:27.840
recent and um well not very it was it

0:08:24.560,0:08:27.840
was still recent and

0:08:27.919,0:08:32.080
i really got to a point you know i'm

0:08:29.919,0:08:33.760
thinking this is eight years into my

0:08:32.080,0:08:36.000
journey of

0:08:33.760,0:08:39.200
changing my entire life and really

0:08:36.000,0:08:42.399
building my life and my family and

0:08:39.200,0:08:45.120
providing for my family and

0:08:42.399,0:08:47.440
you know to have that that blow after

0:08:45.120,0:08:49.120
feeling like i was finally kind of

0:08:47.440,0:08:51.440
feeling that

0:08:49.120,0:08:54.560
weight lifted off my shoulders my life

0:08:51.440,0:08:56.080
was changing and i was able to have

0:08:54.560,0:08:58.399
you know different financial

0:08:56.080,0:08:59.519
opportunities and to have this happen to

0:08:58.399,0:09:01.360
me

0:08:59.519,0:09:03.040
especially when you start with literally

0:09:01.360,0:09:06.080
no money

0:09:03.040,0:09:08.560
it was extremely devastating and i had

0:09:06.080,0:09:09.839
been through a lot to that point and i

0:09:08.560,0:09:12.240
thought

0:09:09.839,0:09:14.320
this is this is what's gonna like

0:09:12.240,0:09:15.839
literally ruin me i can't even believe

0:09:14.320,0:09:17.519
it like i've been through so much [ __ ]

0:09:15.839,0:09:19.279
and here i am like

0:09:17.519,0:09:20.800
at like the bottom of the barrel and i

0:09:19.279,0:09:22.880
was i was

0:09:20.800,0:09:24.800
definitely suffering from depression i

0:09:22.880,0:09:27.519
was going through this like

0:09:24.800,0:09:29.200
autopilot phase where i was just kind of

0:09:27.519,0:09:31.440
like i don't know what the hell i'm

0:09:29.200,0:09:33.920
gonna do with my life and

0:09:31.440,0:09:35.279
i'm a failure and everything i did was

0:09:33.920,0:09:38.000
for nothing

0:09:35.279,0:09:40.880
i'm such a loser everybody was right

0:09:38.000,0:09:42.160
everyone who doubted me was right

0:09:40.880,0:09:44.399
and

0:09:42.160,0:09:46.720
you know i had my pity party

0:09:44.399,0:09:50.760
for a minute but we can we can have pity

0:09:46.720,0:09:50.760
parties just yes

0:09:53.440,0:09:58.720
going through those emotions

0:09:55.760,0:10:00.959
i'm proud of myself that i was able to

0:09:58.720,0:10:03.519
have this realization that i needed to

0:10:00.959,0:10:07.040
step away from the partnership that i

0:10:03.519,0:10:10.000
was in regardless of the loss

0:10:07.040,0:10:12.320
and i was able to get another job um

0:10:10.000,0:10:14.399
literally within a day of making the

0:10:12.320,0:10:16.399
decision i was done i went and

0:10:14.399,0:10:18.640
interviewed they hired me they paid me

0:10:16.399,0:10:20.640
what i was asking and

0:10:18.640,0:10:22.959
i was just like okay here i am back

0:10:20.640,0:10:24.800
doing business development

0:10:22.959,0:10:26.560
i'm thinking this is what i'm going to

0:10:24.800,0:10:28.240
do for the rest of my life and i really

0:10:26.560,0:10:30.240
wanted to elevate and i didn't feel like

0:10:28.240,0:10:32.959
i was doing

0:10:30.240,0:10:35.120
what i was meant to be doing so

0:10:32.959,0:10:37.920
you know at this point though i've never

0:10:35.120,0:10:39.360
i wasn't thinking construction cleaning

0:10:37.920,0:10:43.200
um

0:10:39.360,0:10:44.839
and i definitely knew for me my personal

0:10:43.200,0:10:48.640
desires

0:10:44.839,0:10:50.880
i couldn't do janitorial um it was it

0:10:48.640,0:10:53.120
was definitely hard when i did one year

0:10:50.880,0:10:55.920
of being in um commercial janitorial it

0:10:53.120,0:10:58.399
was it was harder for me because

0:10:55.920,0:11:00.880
i love to make people happy

0:10:58.399,0:11:03.600
yeah and in janitorial i mean people can

0:11:00.880,0:11:06.399
lose their lid off of if you forget one

0:11:03.600,0:11:09.040
small thing like that boom it it's like

0:11:06.399,0:11:10.720
a catastrophe it's tough it's tough that

0:11:09.040,0:11:12.399
you connect with the client and

0:11:10.720,0:11:14.399
janitorial because you're like one of

0:11:12.399,0:11:18.399
many vendors and

0:11:14.399,0:11:19.920
it's it's a long contract and it's just

0:11:18.399,0:11:21.760
the need for them to try to get to know

0:11:19.920,0:11:23.360
you i don't think is

0:11:21.760,0:11:24.640
it's not hungry for them where

0:11:23.360,0:11:26.079
construction i think what you're gonna

0:11:24.640,0:11:28.079
relate to too is

0:11:26.079,0:11:29.279
these pm superintendents i mean you you

0:11:28.079,0:11:31.600
guys are

0:11:29.279,0:11:32.560
there's a lot of times that you touch as

0:11:31.600,0:11:33.760
far as

0:11:32.560,0:11:36.959
contact

0:11:33.760,0:11:39.040
follow-up did we do a great job like you

0:11:36.959,0:11:41.519
get to know those pms i know i have with

0:11:39.040,0:11:44.480
the people that we work with in chicago

0:11:41.519,0:11:46.240
yeah i have them on texts we shoot text

0:11:44.480,0:11:49.200
messages like i don't have that with

0:11:46.240,0:11:50.399
janitorial my janitorial contracts yeah

0:11:49.200,0:11:52.720
i just don't

0:11:50.399,0:11:56.959
so it i mean for

0:11:52.720,0:11:59.839
my experience it was really if the um

0:11:56.959,0:12:01.279
the tenant of the the pro the property

0:11:59.839,0:12:03.680
manager

0:12:01.279,0:12:05.839
if the tenant calls complaining

0:12:03.680,0:12:07.440
then the property manager like is like

0:12:05.839,0:12:09.200
i'm gonna lose my mind because you know

0:12:07.440,0:12:11.519
they're dealing with

0:12:09.200,0:12:14.560
you know if it's a big uh

0:12:11.519,0:12:16.160
space they're dealing with several um

0:12:14.560,0:12:17.600
tenants who are complaining and upset

0:12:16.160,0:12:18.880
about something else and they're not

0:12:17.600,0:12:20.320
doing this right and so they're just

0:12:18.880,0:12:23.200
like i don't want to have zero

0:12:20.320,0:12:25.839
complaints so if you have one person

0:12:23.200,0:12:28.320
saying you didn't take the trash out of

0:12:25.839,0:12:30.000
my office i'm livid you guys are the

0:12:28.320,0:12:32.480
worst and they you know essentially like

0:12:30.000,0:12:34.399
rip them apart they're going to call you

0:12:32.480,0:12:36.079
and there's just no mercy

0:12:34.399,0:12:37.760
whatsoever

0:12:36.079,0:12:39.600
you completely forget about all the

0:12:37.760,0:12:41.360
other good days

0:12:39.600,0:12:43.360
that you've done and it's usually

0:12:41.360,0:12:45.040
because somebody came in upset maybe

0:12:43.360,0:12:47.279
they had a bad day maybe things aren't

0:12:45.040,0:12:49.040
going well for them so for me like

0:12:47.279,0:12:51.120
janitorial was

0:12:49.040,0:12:53.600
emotionally just like too much because

0:12:51.120,0:12:55.279
i'm very much an empath but my business

0:12:53.600,0:12:57.920
partner

0:12:55.279,0:13:00.160
he's not as much he's very analytical

0:12:57.920,0:13:02.800
he's been in the janitorial space for

0:13:00.160,0:13:05.040
about 17 years of his career

0:13:02.800,0:13:06.800
and um

0:13:05.040,0:13:08.240
you know so for me i was like i'm too

0:13:06.800,0:13:10.240
emotional like i can't do that i'd be

0:13:08.240,0:13:11.839
upset all the time

0:13:10.240,0:13:14.160
so you know that was just not something

0:13:11.839,0:13:16.079
i i ever thought of like that was not

0:13:14.160,0:13:18.240
one of my business plans but you know

0:13:16.079,0:13:21.600
leading into this i you know left my

0:13:18.240,0:13:23.360
partnership i got this new job and

0:13:21.600,0:13:26.000
you know one day

0:13:23.360,0:13:27.279
i went to lunch who is now my business

0:13:26.000,0:13:30.240
partner

0:13:27.279,0:13:32.320
we went to lunch together and

0:13:30.240,0:13:35.279
you know i had i had a couple of friends

0:13:32.320,0:13:37.440
um you know old clients that were

0:13:35.279,0:13:38.560
in the you know gc world and they had

0:13:37.440,0:13:40.240
asked me

0:13:38.560,0:13:41.839
you know

0:13:40.240,0:13:43.920
does your does your company do

0:13:41.839,0:13:46.240
construction cleaning and i'm like no we

0:13:43.920,0:13:48.720
we focus on um

0:13:46.240,0:13:49.680
carpet cleaning and uh floor care

0:13:48.720,0:13:52.240
service

0:13:49.680,0:13:53.839
and so then i just kind of like started

0:13:52.240,0:13:56.399
thinking about it and then i started

0:13:53.839,0:13:58.320
asking questions like well

0:13:56.399,0:14:00.560
why are you asking me like is there a

0:13:58.320,0:14:02.720
need is there and for whatever reason

0:14:00.560,0:14:04.639
like i just decided to like ask a lot of

0:14:02.720,0:14:07.680
questions and i started to ask more

0:14:04.639,0:14:09.040
questions with some of the other um

0:14:07.680,0:14:10.959
project managers that i have

0:14:09.040,0:14:14.160
relationships with and they were letting

0:14:10.959,0:14:17.279
me know that they struggle with

0:14:14.160,0:14:20.000
that service they not only have to

0:14:17.279,0:14:21.839
manage the project of them cleaning it

0:14:20.000,0:14:23.199
but they never had a sufficient amount

0:14:21.839,0:14:26.240
of cleaners

0:14:23.199,0:14:29.120
and that their expectations of

0:14:26.240,0:14:32.480
a clean was really essentially at i mean

0:14:29.120,0:14:33.680
80 percent at vape at best of quality of

0:14:32.480,0:14:35.360
clean

0:14:33.680,0:14:36.959
and so it kind of you know started

0:14:35.360,0:14:37.760
getting my mind wheels turning and i'm

0:14:36.959,0:14:39.680
like

0:14:37.760,0:14:41.680
you know i feel like

0:14:39.680,0:14:43.760
this would literally hit

0:14:41.680,0:14:46.079
so many areas of what i'm really

0:14:43.760,0:14:47.600
passionate about being a problem solver

0:14:46.079,0:14:49.120
being able to come into the industry and

0:14:47.600,0:14:52.399
disrupt it and

0:14:49.120,0:14:53.199
to say hey let's not accept mediocre as

0:14:52.399,0:14:55.440
our

0:14:53.199,0:14:57.920
quality like let's accept

0:14:55.440,0:14:59.600
high quality and everyone else needs to

0:14:57.920,0:15:01.360
race to the bar and have these

0:14:59.600,0:15:02.560
expectations

0:15:01.360,0:15:05.199
and so

0:15:02.560,0:15:08.240
you know when i presented this idea to

0:15:05.199,0:15:10.480
my my business partner now he was like

0:15:08.240,0:15:11.519
literally instantly was like yes this is

0:15:10.480,0:15:13.120
it

0:15:11.519,0:15:16.000
let's make a website let's make a

0:15:13.120,0:15:18.720
website tomorrow let's go well actually

0:15:16.000,0:15:20.480
the truth is yes he went home

0:15:18.720,0:15:22.560
he did everything he filed for a

0:15:20.480,0:15:25.040
business we called you know to to get

0:15:22.560,0:15:26.639
our insurance and you know to get a

0:15:25.040,0:15:28.800
quote and all that stuff and to see what

0:15:26.639,0:15:31.199
that's like but here we are we're still

0:15:28.800,0:15:32.320
both working our full-time jobs i was

0:15:31.199,0:15:34.240
literally

0:15:32.320,0:15:37.440
you know at a point where financially i

0:15:34.240,0:15:39.440
could not afford to invest in anything

0:15:37.440,0:15:40.399
and we just so happened though to have

0:15:39.440,0:15:43.040
enough

0:15:40.399,0:15:44.079
supplies and we had enough opportunity

0:15:43.040,0:15:44.959
to

0:15:44.079,0:15:47.199
um

0:15:44.959,0:15:50.000
just say to kind of put it out there and

0:15:47.199,0:15:50.959
and so i contacted some of my um

0:15:50.000,0:15:53.600
my

0:15:50.959,0:15:55.839
you know my connections and i said

0:15:53.600,0:15:57.519
um hey just so you know i started a

0:15:55.839,0:16:00.160
construction cleaning company and i

0:15:57.519,0:16:01.759
explained to them like why we started it

0:16:00.160,0:16:04.240
and who we are

0:16:01.759,0:16:06.000
and you know what we're gonna do and you

0:16:04.240,0:16:08.079
know what their what they would be

0:16:06.000,0:16:10.320
expecting versus

0:16:08.079,0:16:12.800
using someone else who

0:16:10.320,0:16:14.959
is typically a janitorial company or a

0:16:12.800,0:16:17.120
mom-and-pop kind of you know cleaning

0:16:14.959,0:16:18.079
business

0:16:17.120,0:16:20.079
and

0:16:18.079,0:16:23.040
you know they're gonna be having a

0:16:20.079,0:16:26.000
high-grade quality of clean well

0:16:23.040,0:16:29.120
with then very next day after having

0:16:26.000,0:16:31.040
these phone calls we received a

0:16:29.120,0:16:32.959
i received a text from one of my

0:16:31.040,0:16:36.480
contacts and they said

0:16:32.959,0:16:38.160
i actually have a bid walk for you um to

0:16:36.480,0:16:40.480
you know we went downtown phoenix where

0:16:38.160,0:16:43.120
we started our business it was a wework

0:16:40.480,0:16:45.360
project downtown phoenix cool

0:16:43.120,0:16:47.120
and um

0:16:45.360,0:16:50.079
the actual bid

0:16:47.120,0:16:51.839
uh proposal itself for us we were like

0:16:50.079,0:16:54.240
holy crap like this is actually quite

0:16:51.839,0:16:57.199
substantial yeah this is complex this is

0:16:54.240,0:16:59.680
our very first one and we we walked it

0:16:57.199,0:17:02.399
we did our thing um

0:16:59.680,0:17:04.720
we you know we did a very nice formal

0:17:02.399,0:17:07.520
bid proposal and

0:17:04.720,0:17:09.439
within like four days we we were awarded

0:17:07.520,0:17:11.839
the project and it literally we were

0:17:09.439,0:17:12.640
both like oh my gosh here we are there

0:17:11.839,0:17:15.199
you go

0:17:12.640,0:17:16.160
basically it's kind of you know

0:17:15.199,0:17:18.799
were

0:17:16.160,0:17:21.039
thrown into this without realizing how

0:17:18.799,0:17:22.720
quickly we thought oh yeah we'll do this

0:17:21.039,0:17:24.720
kind of like as a side thing and

0:17:22.720,0:17:25.679
eventually it'll grow

0:17:24.720,0:17:26.720
yeah

0:17:25.679,0:17:29.280
but

0:17:26.720,0:17:32.880
it just it didn't work that way which is

0:17:29.280,0:17:35.440
obviously i'm extremely grateful for um

0:17:32.880,0:17:37.919
i had to put a lot of work

0:17:35.440,0:17:39.840
and so did my business partner because

0:17:37.919,0:17:42.640
you know for four months we're working

0:17:39.840,0:17:44.720
full time with our job

0:17:42.640,0:17:47.520
and then every night i remember coming

0:17:44.720,0:17:49.840
home and i would be in my office from 6

0:17:47.520,0:17:52.320
00 p.m until 9 00 pm and i would tell my

0:17:49.840,0:17:54.640
kids i have four kids and my husband and

0:17:52.320,0:17:56.799
i'm like look

0:17:54.640,0:17:59.039
this is something like we're sitting on

0:17:56.799,0:18:02.080
something that is going to make magic

0:17:59.039,0:18:03.440
and i am confident and so like give me a

0:18:02.080,0:18:05.600
little bit of time

0:18:03.440,0:18:07.280
i know that right now yeah it's like i

0:18:05.600,0:18:09.679
know right now it's gonna feel like

0:18:07.280,0:18:11.360
forever but when we look back you're

0:18:09.679,0:18:13.600
gonna say

0:18:11.360,0:18:15.440
like four months five months is not even

0:18:13.600,0:18:17.039
a long time to be able to create

0:18:15.440,0:18:19.360
something that

0:18:17.039,0:18:21.120
is so much bigger than

0:18:19.360,0:18:22.160
essentially your wildest dreams right

0:18:21.120,0:18:23.919
like

0:18:22.160,0:18:26.240
if i was

0:18:23.919,0:18:28.160
if someone was to tell me two years ago

0:18:26.240,0:18:30.320
or even last year to see where we are

0:18:28.160,0:18:31.760
today well i think last year i would

0:18:30.320,0:18:33.600
definitely be like yeah we're going to

0:18:31.760,0:18:35.360
be there for sure because i've already

0:18:33.600,0:18:36.960
seen how much we'd grown during a

0:18:35.360,0:18:37.760
pandemic

0:18:36.960,0:18:40.160
and

0:18:37.760,0:18:41.840
um you know i would have been like

0:18:40.160,0:18:44.400
seriously like is this really gonna

0:18:41.840,0:18:46.400
happen you know because i mean karina i

0:18:44.400,0:18:48.160
gotta tell you i so i didn't know that

0:18:46.400,0:18:50.320
it's only been two years so i mean i

0:18:48.160,0:18:52.880
guess

0:18:50.320,0:18:54.480
kudos and congrats on that but i just

0:18:52.880,0:18:55.360
wanted to take a second and thank you

0:18:54.480,0:18:56.720
for

0:18:55.360,0:18:58.960
i mean you really took us on a journey

0:18:56.720,0:19:00.320
right there right like you took us from

0:18:58.960,0:19:01.919
you know right out of right out of high

0:19:00.320,0:19:04.400
school you took us to where you were

0:19:01.919,0:19:06.000
having your kids running into issues

0:19:04.400,0:19:07.600
i feel like people need to hear that

0:19:06.000,0:19:10.000
more often right that's because

0:19:07.600,0:19:12.559
entrepreneurship and making the decision

0:19:10.000,0:19:14.320
that you just did two years ago where

0:19:12.559,0:19:17.200
you've got a full-time job you've got

0:19:14.320,0:19:18.799
job security uh it's it's risky it's

0:19:17.200,0:19:20.400
scary to say

0:19:18.799,0:19:21.919
i'm gonna leave security and i'm gonna

0:19:20.400,0:19:23.679
take a risk on this why because i'm

0:19:21.919,0:19:25.039
confident it's gonna work

0:19:23.679,0:19:27.679
i mean your kids don't know that your

0:19:25.039,0:19:30.160
friends your family your husband that's

0:19:27.679,0:19:32.320
that's i but i feel like look it no

0:19:30.160,0:19:33.600
again not that everybody always comes

0:19:32.320,0:19:35.520
out on top or

0:19:33.600,0:19:36.640
reaches that the success that you're

0:19:35.520,0:19:38.960
reaching but

0:19:36.640,0:19:40.400
you had to make that decision and you

0:19:38.960,0:19:42.480
took us through that and i hope

0:19:40.400,0:19:44.960
everybody appreciates that because those

0:19:42.480,0:19:47.280
are tough deep decisions um it takes a

0:19:44.960,0:19:49.039
mindset you've proven that it's it's a

0:19:47.280,0:19:50.799
shift in mindset that you

0:19:49.039,0:19:52.880
you have to have

0:19:50.799,0:19:54.880
to to reach the goals and the milestones

0:19:52.880,0:19:56.240
that you set for yourself

0:19:54.880,0:19:57.760
so i just had to stop you there for a

0:19:56.240,0:19:59.919
second thank you because

0:19:57.760,0:20:01.200
that that's the [ __ ] man that is what

0:19:59.919,0:20:03.840
people got to hear

0:20:01.200,0:20:05.600
i i hear it i every i

0:20:03.840,0:20:06.799
literally yesterday two facebook groups

0:20:05.600,0:20:08.559
posts would be

0:20:06.799,0:20:11.200
rick you know i'm working full time it's

0:20:08.559,0:20:13.120
been you know almost eight months

0:20:11.200,0:20:14.720
i you know this thing's a side hustle

0:20:13.120,0:20:16.000
for me i don't know if i want to take

0:20:14.720,0:20:17.679
the risk

0:20:16.000,0:20:20.799
like people should be listening to this

0:20:17.679,0:20:22.080
like you you with four kids you took you

0:20:20.799,0:20:24.960
took the risk

0:20:22.080,0:20:28.720
so okay and also my you know i was

0:20:24.960,0:20:30.880
literally at a point where and i

0:20:28.720,0:20:33.120
i don't try to like emphasize it to be

0:20:30.880,0:20:35.120
like there's zero arrogance it's that i

0:20:33.120,0:20:37.120
do as well like you were mentioning that

0:20:35.120,0:20:40.159
you received people you know saying like

0:20:37.120,0:20:43.120
how can i and i and i just have to say

0:20:40.159,0:20:45.760
i literally had no money there was at

0:20:43.120,0:20:49.280
one point and you know take it for what

0:20:45.760,0:20:51.280
it's worth but in this journey

0:20:49.280,0:20:55.039
that relationship that i had in my

0:20:51.280,0:20:56.960
previous business partnership and the

0:20:55.039,0:20:58.640
our contract and everything that was

0:20:56.960,0:21:00.880
stipulated of what it was supposed to be

0:20:58.640,0:21:03.200
didn't turn out that way i literally got

0:21:00.880,0:21:04.240
to a point where i was about to lose my

0:21:03.200,0:21:06.240
house

0:21:04.240,0:21:07.760
about to lose my vehicle

0:21:06.240,0:21:10.400
i had 15

0:21:07.760,0:21:12.960
one day in my bank account no savings

0:21:10.400,0:21:14.720
nothing everything that i had invested

0:21:12.960,0:21:18.080
into that business

0:21:14.720,0:21:20.720
was drained it was gone so

0:21:18.080,0:21:24.320
so for anyone to say like i'm scared i'm

0:21:20.720,0:21:28.080
like i understand when you have a family

0:21:24.320,0:21:30.000
of six to feed and you have 15

0:21:28.080,0:21:32.799
in your state in your bank account and

0:21:30.000,0:21:34.720
you're like counting that the day like

0:21:32.799,0:21:37.520
the two days before

0:21:34.720,0:21:41.120
you know you're about to um

0:21:37.520,0:21:42.640
get your paycheck like i get it i get it

0:21:41.120,0:21:44.640
but i still

0:21:42.640,0:21:47.520
did not give up

0:21:44.640,0:21:48.880
the dream because my intuition was

0:21:47.520,0:21:50.320
telling me

0:21:48.880,0:21:52.880
don't give up

0:21:50.320,0:21:54.799
this too shall pass like i literally

0:21:52.880,0:21:57.120
felt that in my brain

0:21:54.799,0:21:58.960
but i had all these experiences telling

0:21:57.120,0:22:00.400
me like look at all this [ __ ] that's

0:21:58.960,0:22:02.080
happened to you like why are you going

0:22:00.400,0:22:04.159
to listen to your intuition why are you

0:22:02.080,0:22:06.000
going to listen to your gut feeling

0:22:04.159,0:22:07.360
because look at what has happened to you

0:22:06.000,0:22:09.840
in the past

0:22:07.360,0:22:12.799
but i didn't i i shut that out and said

0:22:09.840,0:22:16.000
just because that stuff happened to me

0:22:12.799,0:22:18.640
doesn't mean that i'm not meant for this

0:22:16.000,0:22:21.520
journey i have to have faith i have to

0:22:18.640,0:22:24.720
have trust and i have to know that this

0:22:21.520,0:22:27.360
is all going to work out and i

0:22:24.720,0:22:29.679
i literally like look back and i'm like

0:22:27.360,0:22:32.159
holy [ __ ] like if i wouldn't have

0:22:29.679,0:22:34.559
listened to my intuition

0:22:32.159,0:22:35.679
during that time i would not be where i

0:22:34.559,0:22:37.360
am today

0:22:35.679,0:22:40.159
i'm and

0:22:37.360,0:22:42.720
i would still be doing something that i

0:22:40.159,0:22:44.320
would not be happy doing and still be

0:22:42.720,0:22:47.280
wondering

0:22:44.320,0:22:47.280
you know what

0:22:47.840,0:22:51.200
where would i be

0:22:49.200,0:22:53.360
today if i would have made that decision

0:22:51.200,0:22:56.480
if i would have had that faith and that

0:22:53.360,0:22:58.880
trust of knowing that there there was a

0:22:56.480,0:23:01.200
bigger plan for me there is a purpose

0:22:58.880,0:23:03.520
and there is a reason why we go through

0:23:01.200,0:23:06.240
what we go through

0:23:03.520,0:23:08.640
and how it totally changes and impacts

0:23:06.240,0:23:10.960
our life for the better because it

0:23:08.640,0:23:13.760
develops our characteristics it develops

0:23:10.960,0:23:15.600
our skill set it develops our depth and

0:23:13.760,0:23:18.240
even as a business owner being able to

0:23:15.600,0:23:20.960
translate all that you know how we care

0:23:18.240,0:23:23.440
who we are our why

0:23:20.960,0:23:25.840
it really was i was able to take that

0:23:23.440,0:23:27.120
captivate it and help other people see

0:23:25.840,0:23:30.000
so that

0:23:27.120,0:23:31.919
you know if i i'm not someone who

0:23:30.000,0:23:34.400
had

0:23:31.919,0:23:36.640
i don't have these

0:23:34.400,0:23:38.880
unique talents i mean we all unique

0:23:36.640,0:23:40.880
talents but you get what i'm saying like

0:23:38.880,0:23:43.200
i'm not this i don't have this like gift

0:23:40.880,0:23:45.279
to be this like strong person i just

0:23:43.200,0:23:47.120
shared i had a pity party i cried i

0:23:45.279,0:23:48.240
struggled i struggled through depression

0:23:47.120,0:23:50.559
and

0:23:48.240,0:23:53.360
these are all normal things but the only

0:23:50.559,0:23:56.000
thing that made me different was that i

0:23:53.360,0:23:58.080
changed my mindset i put one foot in

0:23:56.000,0:24:01.760
front of the other and every single day

0:23:58.080,0:24:04.000
i would do something to change my future

0:24:01.760,0:24:06.799
yep and anybody can do that if i can do

0:24:04.000,0:24:08.720
it yeah think about karina i mean you're

0:24:06.799,0:24:10.640
you were in control of your life right

0:24:08.720,0:24:12.240
no nobody else controlled it for you at

0:24:10.640,0:24:14.400
these pivotal points

0:24:12.240,0:24:16.559
i mean there's one thing that i always

0:24:14.400,0:24:18.480
i'm like damn i wish i did this but

0:24:16.559,0:24:20.240
like think about if you had a

0:24:18.480,0:24:22.080
do you write a journal do you ever write

0:24:20.240,0:24:23.520
do you write things down a lot yeah so i

0:24:22.080,0:24:25.600
think about

0:24:23.520,0:24:27.039
if you wrote all those because i think

0:24:25.600,0:24:28.559
this would be helpful for just people in

0:24:27.039,0:24:30.480
general right is especially

0:24:28.559,0:24:32.720
entrepreneurs trying to try to do this

0:24:30.480,0:24:34.640
trying to do what we're doing is

0:24:32.720,0:24:36.720
at those pivotal points like what were

0:24:34.640,0:24:38.559
you feeling emotionally right like what

0:24:36.720,0:24:41.440
what did put you to say i'm going to put

0:24:38.559,0:24:43.200
this foot in front of me um i think

0:24:41.440,0:24:44.400
you're a very positive person which i am

0:24:43.200,0:24:46.880
too so

0:24:44.400,0:24:48.720
air fives right there all right so it's

0:24:46.880,0:24:50.159
like i feel like

0:24:48.720,0:24:52.080
the people don't look at that as a skill

0:24:50.159,0:24:54.480
set but being positive and having a

0:24:52.080,0:24:57.520
positive mindset is a skill set right

0:24:54.480,0:25:00.480
like i feel like you like you said learn

0:24:57.520,0:25:01.840
how to do it correct you could develop

0:25:00.480,0:25:03.840
yes it's

0:25:01.840,0:25:05.360
i we're not all get i'm not gifted i

0:25:03.840,0:25:07.840
mean i want to be an nba player that

0:25:05.360,0:25:10.000
didn't work out i'm mexican six foot but

0:25:07.840,0:25:11.679
uh but i worked hard at certain skills

0:25:10.000,0:25:13.279
because i tell you what and i'm hearing

0:25:11.679,0:25:15.200
you listen and it's like i feel like

0:25:13.279,0:25:16.400
you're a hard-ass worker and you do what

0:25:15.200,0:25:19.279
you have to do

0:25:16.400,0:25:20.559
to maybe not be the the ultimate best or

0:25:19.279,0:25:22.159
perfect because that's always going to

0:25:20.559,0:25:24.000
be difficult right but

0:25:22.159,0:25:26.320
going to be very damn good at a lot of

0:25:24.000,0:25:28.480
different things um which i think from

0:25:26.320,0:25:29.520
your story the foundation of being

0:25:28.480,0:25:31.760
authentic

0:25:29.520,0:25:33.840
business development sales

0:25:31.760,0:25:35.840
speaking of people

0:25:33.840,0:25:37.120
look where you're at today right i gotta

0:25:35.840,0:25:39.679
and that's what i want to jump into too

0:25:37.120,0:25:41.440
is like how how did being authentic and

0:25:39.679,0:25:43.279
how did building a network and a

0:25:41.440,0:25:44.559
foundation

0:25:43.279,0:25:47.200
how are you

0:25:44.559,0:25:49.440
amplifying that and maximizing that now

0:25:47.200,0:25:52.240
two years later honestly if it wasn't

0:25:49.440,0:25:53.760
for the pandemic i wouldn't have

0:25:52.240,0:25:57.120
kind of dug in

0:25:53.760,0:26:00.320
inward to figure out how can i have a

0:25:57.120,0:26:01.840
larger reach online right because my

0:26:00.320,0:26:05.120
skill set was really building

0:26:01.840,0:26:07.520
relationships b2b i'd meet with people

0:26:05.120,0:26:08.720
go to happy hour go to you know to

0:26:07.520,0:26:11.279
events

0:26:08.720,0:26:14.640
network those types of things

0:26:11.279,0:26:17.520
and i really didn't have a online

0:26:14.640,0:26:19.760
presence i would utilize linkedin as

0:26:17.520,0:26:22.480
direct messaging kind of introduce

0:26:19.760,0:26:24.400
myself and try to set up a lunch so we

0:26:22.480,0:26:26.799
could get to know each other because i

0:26:24.400,0:26:29.279
really want people to understand that

0:26:26.799,0:26:31.360
i'm not a salesperson i'm here to be

0:26:29.279,0:26:34.799
someone who can be a solution in your

0:26:31.360,0:26:36.720
life to make your work life easier or

0:26:34.799,0:26:39.360
anything that you know at the time like

0:26:36.720,0:26:42.480
with restoration that's a very stressful

0:26:39.360,0:26:44.640
situation and i'm here to make that less

0:26:42.480,0:26:47.440
stressful for you so you can focus on

0:26:44.640,0:26:49.600
your your tenants and your clients

0:26:47.440,0:26:52.320
and i'm focusing on the things that are

0:26:49.600,0:26:54.559
stressful so for me that was always like

0:26:52.320,0:26:58.320
i want you to meet me so you can know

0:26:54.559,0:27:00.159
who i am genuinely and that i'm here to

0:26:58.320,0:27:02.080
truly help you

0:27:00.159,0:27:04.559
and so when the pandemic

0:27:02.080,0:27:06.480
you know had us all locked down i

0:27:04.559,0:27:08.720
thought okay well

0:27:06.480,0:27:11.440
you can't talk to anybody in person now

0:27:08.720,0:27:12.559
no and i i didn't know really what to do

0:27:11.440,0:27:14.880
so

0:27:12.559,0:27:17.600
like my first intuition was to start

0:27:14.880,0:27:19.679
building an online presence strongly for

0:27:17.600,0:27:24.399
cpr construction cleaning

0:27:19.679,0:27:27.760
you know so i opened uh an instagram and

0:27:24.399,0:27:30.799
i started a linkedin page and

0:27:27.760,0:27:33.679
i just felt deep inside that if i was

0:27:30.799,0:27:36.159
able to capture our team

0:27:33.679,0:27:38.320
doing you know live action where they're

0:27:36.159,0:27:40.799
on job sites then not only do you see

0:27:38.320,0:27:43.760
our cleaners but you also see the type

0:27:40.799,0:27:45.760
of work we do right so yeah when we're

0:27:43.760,0:27:47.520
on a the high-rise project you're gonna

0:27:45.760,0:27:49.120
see that high-rise project and you're

0:27:47.520,0:27:51.200
gonna see us on there so it's kind of

0:27:49.120,0:27:52.880
like without us having to tell you this

0:27:51.200,0:27:55.360
is our skill set

0:27:52.880,0:27:57.360
you see it do you see us on um you know

0:27:55.360,0:28:00.000
multi-family projects you see us on

0:27:57.360,0:28:02.480
warehouse space you see us do floor care

0:28:00.000,0:28:03.679
and so on and so forth and you see it

0:28:02.480,0:28:05.679
where

0:28:03.679,0:28:08.159
it's not staged and i've seen a lot of

0:28:05.679,0:28:11.279
other cleaning companies who do utilize

0:28:08.159,0:28:14.240
stock photos oh my god it's the worst

0:28:11.279,0:28:14.240
and then i get it

0:28:14.320,0:28:20.320
you guys look like models

0:28:17.520,0:28:21.679
like i'm perfectly wearing this you know

0:28:20.320,0:28:24.720
iron

0:28:21.679,0:28:26.960
t-shirt that has the logo and

0:28:24.720,0:28:28.559
my hair is perfectly done

0:28:26.960,0:28:32.399
and i'm thinking

0:28:28.559,0:28:34.559
this doesn't look like a real live

0:28:32.399,0:28:37.120
cleaning scenario and

0:28:34.559,0:28:39.440
then you see the same faces kind of

0:28:37.120,0:28:41.279
reoccurring throughout the photos

0:28:39.440,0:28:43.440
and i just knew like that's not

0:28:41.279,0:28:46.159
authentic that is not genuine and that

0:28:43.440,0:28:47.520
doesn't translate to my clients that we

0:28:46.159,0:28:50.960
have

0:28:47.520,0:28:53.760
that we are so confident in what we do

0:28:50.960,0:28:54.960
that i'm not able to share who my team

0:28:53.760,0:28:57.600
is and

0:28:54.960,0:28:59.760
so from literally almost day one i

0:28:57.600,0:29:02.559
started posting you know

0:28:59.760,0:29:04.159
actual photos of our job sites with our

0:29:02.559,0:29:06.240
team and

0:29:04.159,0:29:07.440
and then doing it in a way that isn't

0:29:06.240,0:29:09.679
very like

0:29:07.440,0:29:11.279
you know oh click here's a photo and

0:29:09.679,0:29:12.960
you're just like okay whatever like

0:29:11.279,0:29:14.240
here's a building thanks so much for

0:29:12.960,0:29:16.799
showing up

0:29:14.240,0:29:19.360
it was really trying to engage that

0:29:16.799,0:29:21.279
emotional aspect of it so

0:29:19.360,0:29:24.080
you know instead of us saying hey we're

0:29:21.279,0:29:25.360
the best it was it's always

0:29:24.080,0:29:28.159
hey

0:29:25.360,0:29:30.480
this is why we're doing it this is you

0:29:28.159,0:29:31.760
know not and and then it leads into what

0:29:30.480,0:29:34.720
we do and

0:29:31.760,0:29:36.080
you know why we care about floor care

0:29:34.720,0:29:38.320
because

0:29:36.080,0:29:40.480
that's the first thing that everyone

0:29:38.320,0:29:42.640
sees is the floors right and what we

0:29:40.480,0:29:44.480
want for you to experience is that when

0:29:42.640,0:29:47.440
your client walks in

0:29:44.480,0:29:49.360
the first impression is everything so if

0:29:47.440,0:29:51.600
your floors look like [ __ ] then you're

0:29:49.360,0:29:53.039
in trouble like it's just

0:29:51.600,0:29:56.559
and and so

0:29:53.039,0:29:56.559
we take that approach of

0:29:56.880,0:30:00.720
our

0:29:58.080,0:30:02.880
marketing is from the inside out right

0:30:00.720,0:30:05.200
so it's very emotional

0:30:02.880,0:30:09.039
humanizing and then it shares and

0:30:05.200,0:30:10.720
features our what what we do um and so i

0:30:09.039,0:30:13.600
started to see like a lot of success

0:30:10.720,0:30:16.480
when it came to that um

0:30:13.600,0:30:19.279
and then when i started to

0:30:16.480,0:30:21.360
i i started thinking okay well how am i

0:30:19.279,0:30:24.399
going to

0:30:21.360,0:30:27.360
share me as a business owner

0:30:24.399,0:30:31.200
how am i going to share myself

0:30:27.360,0:30:33.200
online so people feel like

0:30:31.200,0:30:35.440
you know when you know a business when

0:30:33.200,0:30:37.440
you know an owner right it almost makes

0:30:35.440,0:30:39.840
you feel even more comfortable of saying

0:30:37.440,0:30:41.200
okay yes i'd like to utilize your um

0:30:39.840,0:30:42.559
your business and give you an

0:30:41.200,0:30:43.520
opportunity i'm going to give you a

0:30:42.559,0:30:45.840
chance

0:30:43.520,0:30:47.840
and so i thought i'm like okay i have to

0:30:45.840,0:30:50.799
now kind of go into

0:30:47.840,0:30:52.320
into my space and start talking about it

0:30:50.799,0:30:54.240
and

0:30:52.320,0:30:55.360
i remember i did

0:30:54.240,0:30:58.159
um

0:30:55.360,0:30:59.200
i shared a post about being a natural

0:30:58.159,0:31:00.399
introvert

0:30:59.200,0:31:02.320
and that

0:31:00.399,0:31:04.399
deep down inside

0:31:02.320,0:31:06.399
i always wanted to have these extrovert

0:31:04.399,0:31:09.440
tendencies and so that's kind of why i

0:31:06.399,0:31:11.840
got into theater and you know doing some

0:31:09.440,0:31:12.720
modeling and things like that but

0:31:11.840,0:31:14.480
really

0:31:12.720,0:31:17.039
when i get home like i'm not like

0:31:14.480,0:31:20.240
texting all my friends like i get home

0:31:17.039,0:31:21.600
and i'm home like i'll watch friends

0:31:20.240,0:31:24.399
you know it's like i'm i'm with my

0:31:21.600,0:31:26.080
family but even even when i was a single

0:31:24.399,0:31:27.840
parent

0:31:26.080,0:31:30.480
i didn't really go out and date much

0:31:27.840,0:31:33.039
like i just i really am an introvert

0:31:30.480,0:31:35.600
like i leave my work at the door and

0:31:33.039,0:31:38.480
that's it but you know i did a post

0:31:35.600,0:31:40.000
about that and on it was an actual video

0:31:38.480,0:31:41.760
um post

0:31:40.000,0:31:44.399
and you know

0:31:41.760,0:31:46.240
linkedin at least from my experience and

0:31:44.399,0:31:47.360
from what i've heard from other people

0:31:46.240,0:31:49.279
but

0:31:47.360,0:31:51.279
when i first started that journey a year

0:31:49.279,0:31:52.799
and a half uh it's almost a year and a

0:31:51.279,0:31:54.159
half ago when i really started getting

0:31:52.799,0:31:56.000
into it yeah

0:31:54.159,0:31:59.039
um

0:31:56.000,0:32:00.880
you know to get like 10 to 20 likes on

0:31:59.039,0:32:03.039
linkedin is like

0:32:00.880,0:32:05.840
it's a big deal it's a big deal it is

0:32:03.039,0:32:08.399
not easy because people are not there to

0:32:05.840,0:32:12.159
like to really they're here to like

0:32:08.399,0:32:13.760
really extract information yeah yes and

0:32:12.159,0:32:16.159
and that's a good point and nobody ever

0:32:13.760,0:32:18.159
talks about that that's fine i mean

0:32:16.159,0:32:20.640
and when you utilize hashtags like you

0:32:18.159,0:32:22.799
do on instagram like instagram you can

0:32:20.640,0:32:24.080
start pulling likes and things like that

0:32:22.799,0:32:26.640
and

0:32:24.080,0:32:28.480
linkedin i feel like instagram or

0:32:26.640,0:32:30.399
hashtags for me don't work i don't

0:32:28.480,0:32:32.240
believe it no it almost takes up real

0:32:30.399,0:32:34.000
estate now it's like yeah there's no

0:32:32.240,0:32:36.480
point in doing it

0:32:34.000,0:32:38.240
so i was you know i i decided i was

0:32:36.480,0:32:39.679
really nervous but i was like i'm gonna

0:32:38.240,0:32:42.559
do this i'm gonna put this out there i'm

0:32:39.679,0:32:45.919
gonna put a little bit of me and how

0:32:42.559,0:32:48.559
other people can achieve their goals

0:32:45.919,0:32:50.480
and i got like i think it was like close

0:32:48.559,0:32:52.159
to a thousand likes and i was probably

0:32:50.480,0:32:53.840
one of those likes because i i swear

0:32:52.159,0:32:54.840
that's how i got that's how i found you

0:32:53.840,0:32:57.600
was a

0:32:54.840,0:33:01.039
video i was like i was i was shocked i

0:32:57.600,0:33:04.399
was like okay all right well i'm seeing

0:33:01.039,0:33:05.679
what people are engaged in wanting to

0:33:04.399,0:33:08.159
know and

0:33:05.679,0:33:11.360
it really got to a point though where i

0:33:08.159,0:33:13.440
was sharing between cpr

0:33:11.360,0:33:16.640
and then my personal stuff really

0:33:13.440,0:33:18.559
sharing my story sharing my why and

0:33:16.640,0:33:20.880
things that i've been through personally

0:33:18.559,0:33:22.640
so that people can

0:33:20.880,0:33:23.760
essentially feel like they can relate

0:33:22.640,0:33:24.720
with me

0:33:23.760,0:33:25.600
and

0:33:24.720,0:33:27.919
my

0:33:25.600,0:33:29.840
content just started to go

0:33:27.919,0:33:31.679
viral like it just

0:33:29.840,0:33:33.840
just started exploding everywhere and

0:33:31.679,0:33:36.240
instead of me

0:33:33.840,0:33:38.480
sending direct messages saying hi i'm

0:33:36.240,0:33:40.159
karina this is what i do

0:33:38.480,0:33:42.320
i'd love to be able to see if we could

0:33:40.159,0:33:43.919
partner together on a project

0:33:42.320,0:33:45.919
you know because at the time we weren't

0:33:43.919,0:33:47.679
meeting for lunch it was just like

0:33:45.919,0:33:50.240
please give me a chance

0:33:47.679,0:33:52.240
um people were doing that to me

0:33:50.240,0:33:54.240
i wasn't even having to do any outbound

0:33:52.240,0:33:55.919
messaging like everything from that

0:33:54.240,0:33:58.880
moment on

0:33:55.919,0:34:01.679
has been grown organically where um

0:33:58.880,0:34:02.640
where i'm i'm receiving the messages

0:34:01.679,0:34:04.640
saying

0:34:02.640,0:34:06.399
yeah i've seen your content i think you

0:34:04.640,0:34:08.639
guys are doing amazing work

0:34:06.399,0:34:10.879
i want to be able to um

0:34:08.639,0:34:12.480
support you legalize yourself support

0:34:10.879,0:34:14.800
support and utilize you i mean you're

0:34:12.480,0:34:16.000
yeah karina you're br by doing that and

0:34:14.800,0:34:17.280
again that

0:34:16.000,0:34:19.280
it worked for

0:34:17.280,0:34:21.040
it's working for people that do it it's

0:34:19.280,0:34:23.679
just having to do it right it's it's

0:34:21.040,0:34:26.000
it's uh it's a job like it's it takes

0:34:23.679,0:34:28.240
time it takes creativity it takes it

0:34:26.000,0:34:29.599
takes guts to do that put yourself out

0:34:28.240,0:34:31.679
there but

0:34:29.599,0:34:33.280
what you're doing is really just being

0:34:31.679,0:34:35.599
allowing clients to resonate with the

0:34:33.280,0:34:36.639
brand which ultimately all this defaults

0:34:35.599,0:34:38.800
back to

0:34:36.639,0:34:41.040
cpr for you right like cpr is your

0:34:38.800,0:34:42.079
that's your business that's your passion

0:34:41.040,0:34:43.599
you

0:34:42.079,0:34:45.599
happen to just be able to share your

0:34:43.599,0:34:47.599
story and it just helps people

0:34:45.599,0:34:50.560
understand i want to do business with

0:34:47.599,0:34:52.720
cpr you know like i i knew you first

0:34:50.560,0:34:54.159
before i knew cpr then when i looked

0:34:52.720,0:34:56.399
into it i was like oh wow

0:34:54.159,0:34:58.240
construction cleaning cpr marketing and

0:34:56.399,0:35:00.000
branding right we'll touch on that later

0:34:58.240,0:35:02.240
but it's like

0:35:00.000,0:35:04.079
but it was you first right and that's

0:35:02.240,0:35:05.760
that's the important piece here is the

0:35:04.079,0:35:08.160
especially small business owners that

0:35:05.760,0:35:10.640
feel that they don't have

0:35:08.160,0:35:12.400
a chance to get those big contracts they

0:35:10.640,0:35:14.720
don't feel that they have the chance to

0:35:12.400,0:35:16.800
grow a business so large

0:35:14.720,0:35:18.400
uh you do if you as the business owner

0:35:16.800,0:35:19.680
become the leader right and if you're

0:35:18.400,0:35:20.800
the leader

0:35:19.680,0:35:22.560
you got you know you got to get thick

0:35:20.800,0:35:24.880
skin you got to get out out of your

0:35:22.560,0:35:27.200
comfort zone to give your company a

0:35:24.880,0:35:28.640
chance to come up with the these bigger

0:35:27.200,0:35:30.079
guys

0:35:28.640,0:35:32.480
yeah and you have to figure out ways to

0:35:30.079,0:35:34.800
differentiate yourself right like i

0:35:32.480,0:35:36.960
could have gone in into the space of

0:35:34.800,0:35:39.040
construction cleaning and just said hey

0:35:36.960,0:35:40.640
i'm offering this service i'm gonna give

0:35:39.040,0:35:43.280
you great quality

0:35:40.640,0:35:45.440
and this is what we're gonna do instead

0:35:43.280,0:35:47.839
i approached it as

0:35:45.440,0:35:50.240
we have come into this space because we

0:35:47.839,0:35:52.400
want to be a problem solution for you

0:35:50.240,0:35:55.760
and what you're experiencing we're here

0:35:52.400,0:35:58.720
to elevate standards of high quality

0:35:55.760,0:36:02.000
clean from expectations of you know

0:35:58.720,0:36:04.400
people just having to tell their clients

0:36:02.000,0:36:07.359
we literally had a client say that they

0:36:04.400,0:36:09.680
prep their you know custom home owners

0:36:07.359,0:36:11.119
who are spending over two million

0:36:09.680,0:36:13.680
dollars on their home

0:36:11.119,0:36:15.839
just so you know this is this quality is

0:36:13.680,0:36:16.960
not going to be you know this white

0:36:15.839,0:36:18.720
glove

0:36:16.960,0:36:20.960
look you're going to probably have to

0:36:18.720,0:36:21.680
hire someone else to come in and

0:36:20.960,0:36:24.839
look

0:36:21.680,0:36:27.920
but that was really the standard and so

0:36:24.839,0:36:29.920
yeah it's really your approach so when

0:36:27.920,0:36:32.320
you're going into any business and i

0:36:29.920,0:36:33.839
feel like this a foundation of being an

0:36:32.320,0:36:35.280
entrepreneur should always start like

0:36:33.839,0:36:38.000
this and it doesn't matter what you do

0:36:35.280,0:36:41.520
you can do crypto you can do you know

0:36:38.000,0:36:45.359
janitorial you can do electrical

0:36:41.520,0:36:48.160
it doesn't matter i i firmly 100 believe

0:36:45.359,0:36:51.760
that if your foundation is

0:36:48.160,0:36:54.480
understanding your core values

0:36:51.760,0:36:57.040
why you're doing what you're doing

0:36:54.480,0:37:00.160
and really sharing that out

0:36:57.040,0:37:01.920
and it's then representing what you do

0:37:00.160,0:37:03.839
you're gonna have such a solid

0:37:01.920,0:37:04.800
foundation that

0:37:03.839,0:37:06.960
there's

0:37:04.800,0:37:08.480
you instantly will differentiate

0:37:06.960,0:37:10.480
yourself

0:37:08.480,0:37:13.280
compared to your competitors right a lot

0:37:10.480,0:37:14.720
of times people start businesses because

0:37:13.280,0:37:17.200
hey i want to be i don't want to work

0:37:14.720,0:37:19.520
for anybody i want to do my own thing i

0:37:17.200,0:37:21.520
know how to do this

0:37:19.520,0:37:23.119
and so i'm going to do it yeah that's

0:37:21.520,0:37:24.800
not good it's not a good enough why

0:37:23.119,0:37:25.839
that's not really not

0:37:24.800,0:37:28.480
and

0:37:25.839,0:37:29.760
it's not sustainable either because

0:37:28.480,0:37:32.160
other people who are going to be

0:37:29.760,0:37:34.240
innovative forward thinking and going

0:37:32.160,0:37:36.640
outside the box and having a deeper

0:37:34.240,0:37:39.280
emotional connection with their clients

0:37:36.640,0:37:40.400
are going to come in and knock you out

0:37:39.280,0:37:43.440
so

0:37:40.400,0:37:45.119
you know that's i mean i firmly 100

0:37:43.440,0:37:46.720
believe that

0:37:45.119,0:37:49.839
if you have this

0:37:46.720,0:37:51.280
strong foundation of your core values

0:37:49.839,0:37:52.960
you know you're unstoppable you're going

0:37:51.280,0:37:56.160
to be able to achieve anything that you

0:37:52.960,0:37:58.960
want yep so karina i wanted i didn't

0:37:56.160,0:38:00.800
want to forget this question again for

0:37:58.960,0:38:02.480
because we're really driving home

0:38:00.800,0:38:04.240
construction cleaning and i g like i

0:38:02.480,0:38:08.160
told you before we got on i'm getting a

0:38:04.240,0:38:09.520
lot of questions about it could you

0:38:08.160,0:38:12.160
i don't want you to give away any secret

0:38:09.520,0:38:14.320
sauce here or anything yeah

0:38:12.160,0:38:16.160
yes no secret but like could you just

0:38:14.320,0:38:18.160
explain you know because i feel like

0:38:16.160,0:38:19.920
this would actually help the industry

0:38:18.160,0:38:21.920
raise the bar with standards and

0:38:19.920,0:38:24.960
qualities when you approach these

0:38:21.920,0:38:27.680
contractors construction superintendents

0:38:24.960,0:38:29.200
whoever the decision maker is

0:38:27.680,0:38:31.119
i know you talked a little bit about how

0:38:29.200,0:38:33.359
you differentiate but like

0:38:31.119,0:38:35.440
do you do this attempt of our approach

0:38:33.359,0:38:37.200
of phase cleaning i like what how do you

0:38:35.440,0:38:39.119
present that hey

0:38:37.200,0:38:41.920
in the next five days this is what you

0:38:39.119,0:38:44.320
should expect from cpr like is there a

0:38:41.920,0:38:46.960
formula is there

0:38:44.320,0:38:49.280
a process that you do

0:38:46.960,0:38:50.160
that you see is helping you

0:38:49.280,0:38:52.160
win

0:38:50.160,0:38:53.839
when these clients over other than the

0:38:52.160,0:38:55.440
other factors that we talked about but

0:38:53.839,0:38:57.680
as far as process what makes

0:38:55.440,0:39:00.480
construction cleaning different than

0:38:57.680,0:39:01.839
janitorial as as the approach to it when

0:39:00.480,0:39:03.760
you're on site

0:39:01.839,0:39:05.599
so honestly it's really going to vary

0:39:03.760,0:39:08.079
between the types of projects right so

0:39:05.599,0:39:09.599
we have projects that are literally just

0:39:08.079,0:39:11.920
one day clean

0:39:09.599,0:39:14.160
we have projects that are broken up into

0:39:11.920,0:39:16.960
multiple days we have projects that are

0:39:14.160,0:39:19.119
a week to months

0:39:16.960,0:39:22.079
so it really is just going to depend on

0:39:19.119,0:39:23.200
the type of project and the size of the

0:39:22.079,0:39:25.440
project

0:39:23.200,0:39:28.400
so you know if they're coming in and

0:39:25.440,0:39:29.920
saying of course like anyone knows that

0:39:28.400,0:39:32.000
you have different phases of clean you

0:39:29.920,0:39:32.960
have your rough clean your final clean

0:39:32.000,0:39:35.200
um

0:39:32.960,0:39:36.480
and then your touch up clean

0:39:35.200,0:39:38.640
you know it's really just going to

0:39:36.480,0:39:40.720
depend what we really try to do is

0:39:38.640,0:39:42.960
listen to the needs of what the clients

0:39:40.720,0:39:44.880
want so if it's a substantial size

0:39:42.960,0:39:45.760
project then you're going to want to

0:39:44.880,0:39:48.320
you know

0:39:45.760,0:39:50.640
communicate what are your expectations

0:39:48.320,0:39:52.400
and when they share their expectations

0:39:50.640,0:39:53.760
then we kind of put that together in a

0:39:52.400,0:39:56.320
formula

0:39:53.760,0:39:59.280
obviously then you see

0:39:56.320,0:40:01.599
the pricing and everything and it's just

0:39:59.280,0:40:04.800
open communication it's open dialogue

0:40:01.599,0:40:07.119
being able to really listen to them and

0:40:04.800,0:40:09.599
then say you know because a lot of times

0:40:07.119,0:40:11.839
they're like in your expertise what do

0:40:09.599,0:40:15.040
you think needs to happen

0:40:11.839,0:40:16.960
so that i can have what my dream is at

0:40:15.040,0:40:19.920
the end of this which is you know having

0:40:16.960,0:40:23.040
it perfect and yeah for steep so you

0:40:19.920,0:40:25.359
know we have some projects where um

0:40:23.040,0:40:28.319
you know let's just utilize a

0:40:25.359,0:40:29.359
27 story project that we're currently on

0:40:28.319,0:40:30.960
and

0:40:29.359,0:40:32.160
you know they want us monday through

0:40:30.960,0:40:34.400
friday

0:40:32.160,0:40:37.119
eight hours a day they want to do

0:40:34.400,0:40:39.680
several like two phases of a rough clean

0:40:37.119,0:40:42.079
a final clean a touch-up clean got it

0:40:39.680,0:40:44.720
and so you know we're always in

0:40:42.079,0:40:47.040
communication there is no time where

0:40:44.720,0:40:48.240
we're not in communication especially

0:40:47.040,0:40:51.200
you know we go through the end of the

0:40:48.240,0:40:53.599
week we touch base we let peop you know

0:40:51.200,0:40:55.359
the project managers and superintendents

0:40:53.599,0:40:56.480
who are you know we're facilitating this

0:40:55.359,0:40:58.400
with

0:40:56.480,0:40:59.760
you know let them know what struggles

0:40:58.400,0:41:01.839
we're having if we're having issues

0:40:59.760,0:41:03.119
getting water if there's you know any

0:41:01.839,0:41:04.400
issues with

0:41:03.119,0:41:06.000
um

0:41:04.400,0:41:07.760
with anything at all if we're if we're

0:41:06.000,0:41:11.200
not getting any responses if there's

0:41:07.760,0:41:11.200
something that we need um

0:41:11.520,0:41:16.079
so and then also the other thing is is

0:41:13.359,0:41:18.079
to ensure that you know you have a large

0:41:16.079,0:41:20.720
enough team to commit to what you

0:41:18.079,0:41:23.440
promise so like if if you're not able to

0:41:20.720,0:41:26.560
commit to a project where you can have

0:41:23.440,0:41:28.880
15 cleaners on one project

0:41:26.560,0:41:30.640
monday through friday for

0:41:28.880,0:41:32.480
essentially almost a year

0:41:30.640,0:41:34.640
then that's gonna have to be something

0:41:32.480,0:41:36.480
that you either look at and say

0:41:34.640,0:41:37.280
you know i can't do this

0:41:36.480,0:41:38.720
or

0:41:37.280,0:41:40.800
um

0:41:38.720,0:41:42.400
not maybe not i can't do this forever

0:41:40.800,0:41:44.160
but maybe at this point this is not

0:41:42.400,0:41:45.520
where i am and i need to be able to

0:41:44.160,0:41:47.040
because what ends up what's going to end

0:41:45.520,0:41:49.040
up happening is you're going to end up

0:41:47.040,0:41:50.880
burning your bridge with them and that's

0:41:49.040,0:41:52.319
the last thing you want to do you would

0:41:50.880,0:41:55.040
rather say

0:41:52.319,0:41:56.800
right now i'm not able to sustain this

0:41:55.040,0:41:58.560
and then in the future you know when

0:41:56.800,0:42:00.319
you're ready then go back to them and

0:41:58.560,0:42:01.520
they they will find that to be you'll

0:42:00.319,0:42:03.440
respect it

0:42:01.520,0:42:04.480
yes much more so

0:42:03.440,0:42:07.119
so

0:42:04.480,0:42:07.920
really it's going to depend on

0:42:07.119,0:42:09.760
um

0:42:07.920,0:42:11.680
the type of project right and like let's

0:42:09.760,0:42:14.720
just say like a small little restaurant

0:42:11.680,0:42:17.440
that has um like a deli sandwich place

0:42:14.720,0:42:19.200
uh 1200 square feet

0:42:17.440,0:42:21.040
it's going to be you know real simple

0:42:19.200,0:42:22.720
you go in you do a deep clean in the

0:42:21.040,0:42:24.800
kitchen and then you clean around the

0:42:22.720,0:42:26.960
space and things like that and so the

0:42:24.800,0:42:30.000
expectations are

0:42:26.960,0:42:31.200
a final clean period you go in there and

0:42:30.000,0:42:34.160
you're going to be ready to open

0:42:31.200,0:42:35.920
tomorrow right yes so it's really i mean

0:42:34.160,0:42:39.359
the things that i would suggest is

0:42:35.920,0:42:40.720
remember to have continual communication

0:42:39.359,0:42:43.119
and i say this

0:42:40.720,0:42:44.640
as if it's really that simple because

0:42:43.119,0:42:46.880
you have to remember that when you're a

0:42:44.640,0:42:49.440
business owner and you get busy

0:42:46.880,0:42:51.760
communication can be very very difficult

0:42:49.440,0:42:53.760
so you have to keep that at one of your

0:42:51.760,0:42:55.440
forefronts of saying this is one of my

0:42:53.760,0:42:57.680
core values and i'm not going to

0:42:55.440,0:42:59.200
compromise it don't compromise it meant

0:42:57.680,0:43:00.079
that you have to make to yourself

0:42:59.200,0:43:01.839
because

0:43:00.079,0:43:03.200
we can all start off saying oh yeah i

0:43:01.839,0:43:04.960
can do that i'll make sure that i'm

0:43:03.200,0:43:06.720
communicating with them

0:43:04.960,0:43:08.640
and then you're getting pulled left and

0:43:06.720,0:43:10.079
right and all these spaces are you're

0:43:08.640,0:43:12.079
just like no

0:43:10.079,0:43:14.079
i can't and then somehow it all falls

0:43:12.079,0:43:16.720
through the cracks so yeah

0:43:14.079,0:43:19.119
and it could happen korea so fast like i

0:43:16.720,0:43:20.880
vividly remember like a year ago

0:43:19.119,0:43:23.839
i had a i had a

0:43:20.880,0:43:25.599
[ __ ] busy week rough like all kinds

0:43:23.839,0:43:29.680
of [ __ ] going on

0:43:25.599,0:43:31.440
and i had a potential client tell me

0:43:29.680,0:43:33.280
you know rick i text you and i emailed

0:43:31.440,0:43:35.920
you man and you know you didn't get back

0:43:33.280,0:43:37.839
to me for for three days and like that

0:43:35.920,0:43:40.000
vividly sticks to me because

0:43:37.839,0:43:42.240
i'm so adamant about you know quickly

0:43:40.000,0:43:43.839
communication turnaround time

0:43:42.240,0:43:46.800
and look it i dropped my guard for a

0:43:43.839,0:43:48.480
week for for one week and i got called

0:43:46.800,0:43:50.000
out on it you know and it's like it's it

0:43:48.480,0:43:51.680
hurts you because then

0:43:50.000,0:43:53.680
you have to prove yourself to get back

0:43:51.680,0:43:55.280
in and never let your guard down because

0:43:53.680,0:43:56.880
as busy as we're always going to be if

0:43:55.280,0:43:58.640
we say something

0:43:56.880,0:44:00.560
we've got to own up to it every single

0:43:58.640,0:44:03.280
time or else you know this guy's first

0:44:00.560,0:44:04.079
impression on with my communication was

0:44:03.280,0:44:06.800
a

0:44:04.079,0:44:09.359
bad experience so and we're human right

0:44:06.800,0:44:11.359
we make mistakes but unfortunately

0:44:09.359,0:44:12.400
people we work with are not always so

0:44:11.359,0:44:13.760
forgiving

0:44:12.400,0:44:15.119
so

0:44:13.760,0:44:18.000
that's the unfortunate thing and you

0:44:15.119,0:44:19.359
have to understand that like

0:44:18.000,0:44:21.200
you know

0:44:19.359,0:44:22.880
someone makes a mistake and that's their

0:44:21.200,0:44:25.200
first time doing it you're either going

0:44:22.880,0:44:27.599
to get someone who's like understanding

0:44:25.200,0:44:29.839
and a human being yeah or you're going

0:44:27.599,0:44:32.800
to get someone who's like

0:44:29.839,0:44:33.920
no just a computer there are mean people

0:44:32.800,0:44:34.640
out there

0:44:33.920,0:44:35.680
and

0:44:34.640,0:44:37.119
and they're not going to give you a

0:44:35.680,0:44:38.880
chance so

0:44:37.119,0:44:40.880
you know just it's one of those things

0:44:38.880,0:44:42.880
where you have to be prepared for and

0:44:40.880,0:44:45.599
understand that like

0:44:42.880,0:44:47.680
yes you can you can drop the ball once

0:44:45.599,0:44:49.599
and it can literally sever

0:44:47.680,0:44:51.440
the relationship that you have with that

0:44:49.599,0:44:54.079
person so

0:44:51.440,0:44:55.599
um communication would be how you could

0:44:54.079,0:44:57.520
um

0:44:55.599,0:44:59.760
ensure the different phases and how to

0:44:57.520,0:45:02.800
execute um

0:44:59.760,0:45:05.839
you know to your opticum

0:45:02.800,0:45:07.839
ability another thing i always get

0:45:05.839,0:45:10.079
um again let's keep it going with

0:45:07.839,0:45:11.839
construction cleaning karina how do you

0:45:10.079,0:45:13.920
deal with

0:45:11.839,0:45:16.400
the the terms of payment like

0:45:13.920,0:45:18.319
construction construction cleaning uh

0:45:16.400,0:45:19.920
you know i i deal with it i know net

0:45:18.319,0:45:21.839
terms and you know the lean the waiver

0:45:19.920,0:45:23.040
leads and all that but let's think about

0:45:21.839,0:45:24.720
you know a lot of the audience that we

0:45:23.040,0:45:27.119
have for cleaning cocktails small

0:45:24.720,0:45:29.040
business owners mom and pops

0:45:27.119,0:45:32.160
trying to get to the next level and take

0:45:29.040,0:45:34.079
on bigger contracts but yeah yeah this

0:45:32.160,0:45:35.760
construction cleaning has a big price

0:45:34.079,0:45:37.200
tag it's a good thing these are good

0:45:35.760,0:45:38.880
paying projects but

0:45:37.200,0:45:41.440
let's talk about the other side like it

0:45:38.880,0:45:44.560
takes 30 45 60 days sometimes to get

0:45:41.440,0:45:46.960
paid how do how did you deal with it or

0:45:44.560,0:45:48.880
what's your solution as far as how to

0:45:46.960,0:45:50.800
cope with those kind of terms

0:45:48.880,0:45:52.560
you know that's actually

0:45:50.800,0:45:54.079
it's funny that you're asking me this

0:45:52.560,0:45:56.079
because

0:45:54.079,0:45:58.720
if there is any trial

0:45:56.079,0:46:01.520
and any difficulty in this entire

0:45:58.720,0:46:03.599
process has been

0:46:01.520,0:46:06.240
um the net payment

0:46:03.599,0:46:07.920
and also being so essentially we're our

0:46:06.240,0:46:10.640
own banks

0:46:07.920,0:46:13.040
and you know we like i said and we

0:46:10.640,0:46:14.560
started our company literally off of

0:46:13.040,0:46:16.000
five hundred dollars that's what paid

0:46:14.560,0:46:17.520
our insurance

0:46:16.000,0:46:19.359
and that's what carried us for two

0:46:17.520,0:46:21.040
months until we got paid you know just

0:46:19.359,0:46:23.280
so happened that our very first job paid

0:46:21.040,0:46:25.359
us within like two or three weeks

0:46:23.280,0:46:28.560
and and kept doing that every time we

0:46:25.359,0:46:31.440
did a different phase they would pay us

0:46:28.560,0:46:34.480
and so you know we organically started

0:46:31.440,0:46:37.119
growing and

0:46:34.480,0:46:38.720
as time went on though you know we're

0:46:37.119,0:46:39.680
having this nest egg that we're putting

0:46:38.720,0:46:43.119
away

0:46:39.680,0:46:45.599
and we're starting to see as we grow

0:46:43.119,0:46:48.240
we're having this money in the cloud

0:46:45.599,0:46:49.359
and it's trickling in right but

0:46:48.240,0:46:51.200
we have

0:46:49.359,0:46:53.839
tons of labor like

0:46:51.200,0:46:56.079
on one job we can have up to 20 people

0:46:53.839,0:46:57.200
on a job and we're doing that five days

0:46:56.079,0:47:01.040
a week

0:46:57.200,0:47:04.160
and yet they don't want to pay us until

0:47:01.040,0:47:06.480
six you know 60 days a lot of times and

0:47:04.160,0:47:09.760
sometimes even out and you know we have

0:47:06.480,0:47:11.839
these conversations like hey

0:47:09.760,0:47:14.079
you know we're essentially like being

0:47:11.839,0:47:16.400
our own banks and facilitating all this

0:47:14.079,0:47:19.680
and you're not our only job

0:47:16.400,0:47:22.720
like we are all over you know the west

0:47:19.680,0:47:24.400
coast and

0:47:22.720,0:47:26.559
you know there's we have multiple it's a

0:47:24.400,0:47:29.200
tough conversation right it's on a daily

0:47:26.559,0:47:32.000
basis and you know we we try to help

0:47:29.200,0:47:35.040
them understand where we're at and

0:47:32.000,0:47:36.240
you know it's like we're not

0:47:35.040,0:47:37.599
we don't want to give people the

0:47:36.240,0:47:39.599
impression because it's not true like

0:47:37.599,0:47:42.480
we're financially doing great we're

0:47:39.599,0:47:44.559
thriving but at the same time

0:47:42.480,0:47:47.280
you can only have money in the cloud for

0:47:44.559,0:47:50.000
so long and you need like that big gush

0:47:47.280,0:47:52.720
of finances that come out so that you

0:47:50.000,0:47:55.119
know you don't feel that heavy weight of

0:47:52.720,0:47:56.960
paying your employees you know getting

0:47:55.119,0:47:58.559
all your you know your people paid and

0:47:56.960,0:48:01.520
everything is

0:47:58.559,0:48:04.240
moving smoothly and so i guess my answer

0:48:01.520,0:48:06.640
to that is um

0:48:04.240,0:48:08.960
we're still we still actually

0:48:06.640,0:48:10.640
struggle with it we we hit we hit those

0:48:08.960,0:48:12.720
walls um

0:48:10.640,0:48:15.280
and we

0:48:12.720,0:48:17.839
we don't have an investor at this time

0:48:15.280,0:48:19.520
right now but we

0:48:17.839,0:48:21.280
i've had this conversation with my

0:48:19.520,0:48:23.040
business partner just saying you know

0:48:21.280,0:48:26.079
they really want to make the american

0:48:23.040,0:48:29.280
dream almost desolate because

0:48:26.079,0:48:31.040
unless you have a lump like a large lump

0:48:29.280,0:48:34.160
sum of money that you're able to say

0:48:31.040,0:48:37.839
okay i'm gonna put you know 300 000

0:48:34.160,0:48:40.000
aside so that i can still start you know

0:48:37.839,0:48:42.400
creating this business or

0:48:40.000,0:48:45.680
you know you've inherited a business or

0:48:42.400,0:48:47.200
you buy a franchise um

0:48:45.680,0:48:50.400
or

0:48:47.200,0:48:51.920
what's another case scenario right like

0:48:50.400,0:48:53.760
you have to be in business for three

0:48:51.920,0:48:55.520
years before the bank looks at you even

0:48:53.760,0:48:57.280
though you're thriving successful and

0:48:55.520,0:48:59.440
bringing in a ton of money they're like

0:48:57.280,0:49:01.119
no you're not three years in business so

0:48:59.440,0:49:02.240
we can't give you a loan you're talk

0:49:01.119,0:49:03.119
you're talking my language you're a

0:49:02.240,0:49:04.559
creator

0:49:03.119,0:49:08.400
me you and your partner should come up

0:49:04.559,0:49:10.000
with another a solution for i try i have

0:49:08.400,0:49:10.960
i actually have ideas for it too but

0:49:10.000,0:49:12.240
like

0:49:10.960,0:49:14.880
you're you're hitting the nail in the

0:49:12.240,0:49:16.800
coffin with your first three years are

0:49:14.880,0:49:19.040
the toughest because banks aren't there

0:49:16.800,0:49:21.280
for you they're not yeah even you have

0:49:19.040,0:49:23.520
to figure out how to how to

0:49:21.280,0:49:26.000
put those pegs in those holes so that

0:49:23.520,0:49:27.839
you stay afloat because you're like i

0:49:26.000,0:49:29.839
have this amazing thriving business

0:49:27.839,0:49:31.440
that's growing and yet this is the

0:49:29.839,0:49:33.200
things that are hurting me you could

0:49:31.440,0:49:34.079
grow and scale your business so much

0:49:33.200,0:49:36.559
more

0:49:34.079,0:49:38.240
if you didn't have to worry about the

0:49:36.559,0:49:39.280
funding part again we're not saying you

0:49:38.240,0:49:41.200
know give a

0:49:39.280,0:49:43.280
you know a charity here or just you know

0:49:41.200,0:49:45.359
give money away to small business owners

0:49:43.280,0:49:46.240
so they can grow no if they have a plan

0:49:45.359,0:49:47.440
and they're

0:49:46.240,0:49:50.240
showing

0:49:47.440,0:49:52.400
in those first two years growth

0:49:50.240,0:49:54.240
then yeah like yeah there should be

0:49:52.400,0:49:55.280
stipulations to allow small business

0:49:54.240,0:49:57.040
owners to

0:49:55.280,0:49:58.480
i mean to have access they talk about

0:49:57.040,0:50:00.160
line of credit but it's like you can't

0:49:58.480,0:50:01.440
get the line of credit until you shop

0:50:00.160,0:50:02.160
two three years

0:50:01.440,0:50:03.760
but

0:50:02.160,0:50:05.839
what do you do in the first two three

0:50:03.760,0:50:08.000
years it's like i mean that's it's very

0:50:05.839,0:50:10.480
frustrating it's really

0:50:08.000,0:50:13.680
figuring out how to plug these holes

0:50:10.480,0:50:16.480
temporarily so that you can extend and

0:50:13.680,0:50:18.240
expand and you know we actually recently

0:50:16.480,0:50:20.640
turned down you know it was over a

0:50:18.240,0:50:23.520
million dollars worth of work in florida

0:50:20.640,0:50:25.680
because the cash flow just wasn't that's

0:50:23.520,0:50:28.400
that's terrible that is

0:50:25.680,0:50:30.319
and it was devastating we were so sad we

0:50:28.400,0:50:32.480
were just like oh my gosh like we have

0:50:30.319,0:50:33.520
this capability we have this opportunity

0:50:32.480,0:50:37.119
and yet

0:50:33.520,0:50:39.520
we know that we just can't do it today

0:50:37.119,0:50:42.240
because of the cash flow not because of

0:50:39.520,0:50:44.079
our ability we would be able to have you

0:50:42.240,0:50:46.160
know the um

0:50:44.079,0:50:48.800
the crew there like we would have

0:50:46.160,0:50:50.559
everything in alignment and and if we

0:50:48.800,0:50:52.480
had someone who you know if we had a

0:50:50.559,0:50:54.480
bank and we said hey

0:50:52.480,0:50:56.640
we have this opportunity and we're going

0:50:54.480,0:50:58.480
to have this money you know and here's

0:50:56.640,0:51:00.640
this growth and you know our first year

0:50:58.480,0:51:02.960
in business we did a million second year

0:51:00.640,0:51:04.640
in business for two to five million

0:51:02.960,0:51:06.319
and yet a bank still looks at us and

0:51:04.640,0:51:08.720
says well you're not three years in

0:51:06.319,0:51:11.119
business so yeah oh my god that's like

0:51:08.720,0:51:12.640
my anti-bank like i feel like so you

0:51:11.119,0:51:14.319
know i don't want to have banks come

0:51:12.640,0:51:16.000
after me here but i would have an

0:51:14.319,0:51:17.680
anti-bank

0:51:16.000,0:51:20.480
we love you but we have but it's right

0:51:17.680,0:51:22.079
now you know i i have rosalito korea

0:51:20.480,0:51:23.680
right and then i'm building this company

0:51:22.079,0:51:24.960
roles of contractors at the same time

0:51:23.680,0:51:26.240
you know i have route i have all these

0:51:24.960,0:51:28.480
companies but

0:51:26.240,0:51:30.640
i i have this role as a contracting

0:51:28.480,0:51:32.400
business that i'm in year two going into

0:51:30.640,0:51:33.920
year three and i'm like look at

0:51:32.400,0:51:35.680
everything else i've done like you don't

0:51:33.920,0:51:37.599
take that and it could i almost it

0:51:35.680,0:51:40.480
almost turns into

0:51:37.599,0:51:42.240
up like a bag or plea of me when i'm at

0:51:40.480,0:51:43.359
the banks and they're like rick rick we

0:51:42.240,0:51:46.000
get you

0:51:43.359,0:51:47.200
i hear you you just pleaded to us for 30

0:51:46.000,0:51:48.960
minutes

0:51:47.200,0:51:50.960
but it's just not in our

0:51:48.960,0:51:52.720
underwriting guidelines and this and

0:51:50.960,0:51:55.359
that and i'm like yeah like for your

0:51:52.720,0:51:57.760
example i bet a 20 or 30 million dollar

0:51:55.359,0:51:59.280
company got that million dollar contract

0:51:57.760,0:52:00.640
did they need it

0:51:59.280,0:52:02.720
you could have done much more with it

0:52:00.640,0:52:05.040
than they did right like

0:52:02.720,0:52:05.040
and that's

0:52:07.920,0:52:12.480
it is crazy and for us you know we've

0:52:10.319,0:52:14.720
decided that

0:52:12.480,0:52:18.760
you know we want to be able to scale our

0:52:14.720,0:52:18.760
company um

0:52:18.880,0:52:22.960
not quicker it's we want to scale the

0:52:21.200,0:52:24.559
company as we're getting these

0:52:22.960,0:52:26.480
opportunities which are frequently

0:52:24.559,0:52:28.640
coming in and

0:52:26.480,0:52:30.640
you know for us we feel like maybe

0:52:28.640,0:52:32.319
having um

0:52:30.640,0:52:34.800
you know

0:52:32.319,0:52:37.040
an angel investor or doing seed funding

0:52:34.800,0:52:39.440
or something like that may be the answer

0:52:37.040,0:52:40.880
for us personally

0:52:39.440,0:52:42.640
um it's you know something that we've

0:52:40.880,0:52:44.319
been talking about and considering

0:52:42.640,0:52:47.040
especially because we want to create a

0:52:44.319,0:52:49.200
franchise for business in the future

0:52:47.040,0:52:51.119
because we have so many people asking

0:52:49.200,0:52:52.720
how can they they ask me if we have

0:52:51.119,0:52:54.960
franchises and they ask how they can be

0:52:52.720,0:52:57.200
a part of cpr and so

0:52:54.960,0:52:59.599
all these like goals and these um things

0:52:57.200,0:53:01.599
that we believe and know that we'll be

0:52:59.599,0:53:05.200
successful just because we have people

0:53:01.599,0:53:07.200
from canada from australia the uk um

0:53:05.200,0:53:08.720
well let's have let's have a dubai we

0:53:07.200,0:53:10.880
have people from dubai who want to

0:53:08.720,0:53:13.040
partner with us and it's like there's

0:53:10.880,0:53:15.520
these opportunities and if we just had

0:53:13.040,0:53:18.000
that right cash flow the this idea this

0:53:15.520,0:53:20.240
concept could be um

0:53:18.000,0:53:22.800
could really catapult where we're where

0:53:20.240,0:53:24.800
we are today but you know that's that's

0:53:22.800,0:53:26.720
not for everyone so i wouldn't you know

0:53:24.800,0:53:29.280
say that's the recommendation that i

0:53:26.720,0:53:31.920
take um i'm just you know me and my

0:53:29.280,0:53:33.119
business partner were really um

0:53:31.920,0:53:36.240
highly

0:53:33.119,0:53:39.680
ambitious and were not um obviously like

0:53:36.240,0:53:41.599
i'm not scared to take a risk

0:53:39.680,0:53:43.359
i think that's why like i've experienced

0:53:41.599,0:53:45.200
a couple you know situations that really

0:53:43.359,0:53:46.720
didn't work out for me but

0:53:45.200,0:53:48.960
um

0:53:46.720,0:53:50.319
you know it takes risk for you to make

0:53:48.960,0:53:52.559
big things

0:53:50.319,0:53:54.800
yeah so for us you know we're like we're

0:53:52.559,0:53:56.880
not scared we're ready to do it we want

0:53:54.800,0:53:59.280
to be able to see how far we can scale

0:53:56.880,0:54:00.720
this in a you know a substantial short

0:53:59.280,0:54:03.200
amount of time we've been able to

0:54:00.720,0:54:06.240
organically grow our business

0:54:03.200,0:54:08.559
to this point um in less than two years

0:54:06.240,0:54:10.559
so i could i'm like man

0:54:08.559,0:54:12.240
i can only imagine if we had that you

0:54:10.559,0:54:14.880
know cash flow coming in like where

0:54:12.240,0:54:16.880
would we be and where can we be and of

0:54:14.880,0:54:18.559
course i'm like oh i know where we're

0:54:16.880,0:54:20.319
going so we'll have a sidebar

0:54:18.559,0:54:22.400
conversation on that just because i mean

0:54:20.319,0:54:24.319
i know i know a lot about angel

0:54:22.400,0:54:26.319
investors and seed funding and raising

0:54:24.319,0:54:28.480
capital so

0:54:26.319,0:54:30.160
crowdfunding i i think crowdfunding

0:54:28.480,0:54:32.319
crowdfunding would be pretty cool for

0:54:30.160,0:54:33.839
you too so yeah we could talk about that

0:54:32.319,0:54:34.880
but i wanted to

0:54:33.839,0:54:37.280
you know i don't want to take much more

0:54:34.880,0:54:39.520
of your time but i always love to end

0:54:37.280,0:54:41.599
the show with

0:54:39.520,0:54:42.960
you said you've been two years in karina

0:54:41.599,0:54:44.640
you're kind of touching on where you

0:54:42.960,0:54:46.480
where you want to go in the future but

0:54:44.640,0:54:49.359
where where do you want to go like where

0:54:46.480,0:54:50.839
where does cpr go where does karina go

0:54:49.359,0:54:53.760
um in the

0:54:50.839,0:54:55.200
industry as far as you know what's the

0:54:53.760,0:54:58.240
outlook what do we you know what's a

0:54:55.200,0:55:01.359
five-year look for for karina right now

0:54:58.240,0:55:03.280
honestly um i would say that if all

0:55:01.359,0:55:07.839
things align

0:55:03.280,0:55:07.839
not when when things

0:55:08.400,0:55:12.319
we will definitely be a nationwide

0:55:10.480,0:55:14.960
company um

0:55:12.319,0:55:16.640
i my goal is to become an international

0:55:14.960,0:55:18.000
company as well

0:55:16.640,0:55:20.000
and

0:55:18.000,0:55:23.200
through this journey i realized though

0:55:20.000,0:55:25.760
that this really is the vehicle for

0:55:23.200,0:55:29.280
myself and my business partner but you

0:55:25.760,0:55:31.839
know my passions are to be able to have

0:55:29.280,0:55:34.160
be a problem solution in the industry so

0:55:31.839,0:55:35.520
i want to bring even more awareness of

0:55:34.160,0:55:37.920
environmental

0:55:35.520,0:55:39.839
issues that come from construction and

0:55:37.920,0:55:41.760
their waste that

0:55:39.839,0:55:43.520
you know a majority of construction

0:55:41.760,0:55:46.240
companies unless you're a large company

0:55:43.520,0:55:50.240
like turner or whiting turn

0:55:46.240,0:55:50.240
you know whiting turner or um

0:55:51.119,0:55:53.839
or

0:55:51.839,0:55:56.240
like belfort like these large large

0:55:53.839,0:55:58.000
companies right that usually are you

0:55:56.240,0:55:59.280
know ryan companies they're forward

0:55:58.000,0:56:00.799
moving

0:55:59.280,0:56:03.040
businesses that

0:56:00.799,0:56:05.119
think about

0:56:03.040,0:56:07.119
you know their waste and things like

0:56:05.119,0:56:10.000
that but you think of all the hundreds

0:56:07.119,0:56:12.720
of other gcs who are not thinking about

0:56:10.000,0:56:15.280
it or that for them it's they feel it's

0:56:12.720,0:56:17.200
too costly to be able to put focus on

0:56:15.280,0:56:18.799
the environmental aspect of it and how

0:56:17.200,0:56:21.760
to dispose

0:56:18.799,0:56:24.799
and getting rid of you know your waste

0:56:21.760,0:56:27.520
in a proper way of recycling and also

0:56:24.799,0:56:30.400
ensuring that your subs are not just

0:56:27.520,0:56:33.040
tossing their stuff in a you know in a

0:56:30.400,0:56:34.480
yard somewhere or you know just getting

0:56:33.040,0:56:36.799
rid of it instead of going through it

0:56:34.480,0:56:38.799
perfectly so you know we want to bring

0:56:36.799,0:56:43.520
awareness to that and also i want to be

0:56:38.799,0:56:45.359
able to um you know i i love

0:56:43.520,0:56:48.000
i love working in a male dominated

0:56:45.359,0:56:49.839
industry um

0:56:48.000,0:56:52.640
because i i mean my business partner is

0:56:49.839,0:56:54.240
a man it's not like i have i'm not like

0:56:52.640,0:56:56.799
women only

0:56:54.240,0:56:58.640
women are the women are the best but i

0:56:56.799,0:57:00.720
feel like you know

0:56:58.640,0:57:04.319
it's just where we have to kind of get

0:57:00.720,0:57:05.680
to this realization that nine percent

0:57:04.319,0:57:08.160
um

0:57:05.680,0:57:10.000
is only women in construction and one

0:57:08.160,0:57:11.520
percent is out in the field

0:57:10.000,0:57:12.960
and so

0:57:11.520,0:57:15.280
you know

0:57:12.960,0:57:17.520
the construction industry is really

0:57:15.280,0:57:20.160
lacking and they're really not serving

0:57:17.520,0:57:22.000
themselves from not really putting more

0:57:20.160,0:57:24.319
of an effort out there and bringing more

0:57:22.000,0:57:27.359
women into the construction field

0:57:24.319,0:57:29.440
and um you know i have a lot of women

0:57:27.359,0:57:30.640
who reach out to me and and say i'm

0:57:29.440,0:57:32.240
scared i'm scared to go in the

0:57:30.640,0:57:34.319
construction industry can you give me

0:57:32.240,0:57:35.839
some advice and i feel like sad in my

0:57:34.319,0:57:38.720
heart that they would even feel any

0:57:35.839,0:57:40.640
ounce of fear going into an industry

0:57:38.720,0:57:43.200
there's so much opportunity and so much

0:57:40.640,0:57:44.400
growth and so much potential and so i

0:57:43.200,0:57:45.920
feel like

0:57:44.400,0:57:48.400
you know this is

0:57:45.920,0:57:50.799
construction cleaning is a vehicle just

0:57:48.400,0:57:53.359
like any business you have you have the

0:57:50.799,0:57:57.040
opportunity to have a large presence

0:57:53.359,0:57:59.280
utilize it to have a voice to to

0:57:57.040,0:58:01.280
help issues that are in your industry

0:57:59.280,0:58:03.359
and so you know in five years from now i

0:58:01.280,0:58:05.839
really want to catapult

0:58:03.359,0:58:07.680
environmental issues and

0:58:05.839,0:58:09.440
bringing more women into the industry

0:58:07.680,0:58:11.920
while also growing my business

0:58:09.440,0:58:14.559
internationally awesome so

0:58:11.920,0:58:16.079
kind of like a long answer

0:58:14.559,0:58:18.400
sound bite right there that's what that

0:58:16.079,0:58:20.559
was no that was good stuff

0:58:18.400,0:58:22.559
that was good that's a great way to end

0:58:20.559,0:58:24.880
uh just because that kind of speaks even

0:58:22.559,0:58:26.640
more so on you know on your what's your

0:58:24.880,0:58:29.599
mission right what what are you trying

0:58:26.640,0:58:30.960
to do for the space and i love that you

0:58:29.599,0:58:33.280
touched on something that i've been

0:58:30.960,0:58:36.079
talking about more and more now is

0:58:33.280,0:58:37.359
the the cleaning industry has opened the

0:58:36.079,0:58:39.280
doors for me

0:58:37.359,0:58:41.040
which is doing the same for you and many

0:58:39.280,0:58:43.599
others that i talked to it's it's a

0:58:41.040,0:58:46.079
gateway it opens the doors to many more

0:58:43.599,0:58:49.040
opportunities uh because it's it's a

0:58:46.079,0:58:50.880
platform it's a vehicle you just set it

0:58:49.040,0:58:52.400
i mean it just it doesn't stop there

0:58:50.880,0:58:54.000
there's so many more things we can do

0:58:52.400,0:58:55.680
because again business ownership is

0:58:54.000,0:58:57.520
business ownership entrepreneurial is

0:58:55.680,0:58:59.920
entrepreneurial we just happen to be in

0:58:57.520,0:59:01.119
the cleaning space doing it right so

0:58:59.920,0:59:03.920
now let's

0:59:01.119,0:59:06.079
use this to be a voice to amplify our

0:59:03.920,0:59:08.880
voices um

0:59:06.079,0:59:10.799
loved it thank you so much

0:59:08.880,0:59:12.880
everybody if you don't mind karina we're

0:59:10.799,0:59:14.559
going to put your linkedin any kind of

0:59:12.880,0:59:16.240
social media that you have

0:59:14.559,0:59:18.079
in the description because you know as

0:59:16.240,0:59:19.760
you know i'm not sure if you know but we

0:59:18.079,0:59:22.319
we put the podcast on our youtube

0:59:19.760,0:59:24.880
channel so everybody can watch the video

0:59:22.319,0:59:26.559
but then it's also as an audio and you

0:59:24.880,0:59:28.880
know on all the audio platforms people

0:59:26.559,0:59:29.680
can listen in as well i love it but you

0:59:28.880,0:59:31.119
guys

0:59:29.680,0:59:32.799
you know i'm sure if everybody could

0:59:31.119,0:59:34.799
applause or clap

0:59:32.799,0:59:36.240
thank you karina that was awesome your

0:59:34.799,0:59:38.480
journey's awesome

0:59:36.240,0:59:40.799
your story is awesome i'm looking

0:59:38.480,0:59:42.720
forward to staying in touch uh and

0:59:40.799,0:59:43.920
seeing what you keep doing in the space

0:59:42.720,0:59:46.400
likewise

0:59:43.920,0:59:48.319
absolutely thank you i appreciate you it

0:59:46.400,0:59:51.720
was it was a great conversation so thank

0:59:48.319,0:59:51.720
you all right guys