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[Music]

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hey everyone thanks for joining us for

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the cleaning and cocktails podcast

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this is where i get the opportunity to

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speak with fellow cleaning business

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owners

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small medium and large we take the time

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to let them share their stories on the

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ups and downs in the industry

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i also speak with other experts and

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professionals in the industry

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from your manufacturers your suppliers

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trainers

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as well as other types of entrepreneurs

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my mission is to empower our cleaning

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industry

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to inspire and motivate each and every

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one of you i want you guys to reach new

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heights of success and learn from one

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another

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my goal is to have you walk away with

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some tips secrets advice

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and opinions that are relevant to all of

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us in our day-to-day hustle and grind

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while we're out there in the field

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working every single day so sit back and

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share a cocktail with us

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and enjoy the show

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[Music]

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hey guys how you guys doing so we're

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here

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at platinum sanitation office with

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justin jacobson

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i'm here in my hometown

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[Music]

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[Music]

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so i'm super excited that i get the

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opportunity to get back in front of a

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camera and do this right because

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with kovid i'm zoomed out there is no i

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don't want to do zoom anymore right

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so justin we're going to walk through

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your place you're going to tell us

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how platinum sanitation came to be

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because you guys this is a story that

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i've been wanting to tell for a while

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because

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justin doesn't come from the cleaning

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industry right this is just

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you guys i don't really want to get into

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it i'm going to let him take it but

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justin

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thank you for allowing us to be here

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well first of all introduce yourself

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thank you riggy from uh route and rosto

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cleaning

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and everything like that and and thank

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you for considering us

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uh a story to share and tell so actually

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um about a year ago at this point in

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time

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we weren't a cleaning company we were

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we were an event production company and

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we house

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and you'll see it all back there we

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still have it but we housed everything

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from lighting

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sound staging decor we used to produce

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the backstage vip lounge experience for

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the grammys in la

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we did booth build designs for the

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consumer electronics show in las vegas

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and our last event to date actually uh

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prior to the pandemic

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shutting everything down was we were

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coming back from miami from the super

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bowl

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one thing that i kind of want to show

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that's super important to me

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to kind of show you guys as you can see

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there's a lot of tchotchkes as you know

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we call it i'm jewish so

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it is what it is um so this is a lot of

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stuff that we used for the events

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but here's kind of our because

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this is where you got into the business

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this is how we started yeah

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so we really didn't really start into

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contract cleaning or cleaning

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the way that we started was

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decontaminating

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so we we have um

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all dupont tyvec hazmat suits and then

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from there

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a plethora of equipment so whether it's

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um electrostatic ionizing foggers

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packs hepa c filtration systems

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automatic hand sanitizing stations

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so everything here everything organized

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color coded reason being is

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we want to make sure that organization

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is key without

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organization you have nothing then i'll

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be honest with

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what what helped us um get to the point

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where we needed to get to was logistics

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that was even from the events okay so i

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just basically took

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all those logistic operational type

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efficiencies and basically utilize that

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into what we're now doing today yeah

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because i mean think about it still

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everything you learn on the event side

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you carry it over to this side right

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right like you said

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organization on both levels it doesn't

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really change it doesn't it carries over

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exactly logistics which this is a

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logistics game

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hey guys welcome to another episode of

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cleaning and cocktails

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i'm super stoked because we're getting

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back to what the

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the whole roots of this doing on-site

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tours and videos

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with people like justin this is what

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it's about this is this is why

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i i created cleanity cocktails was to

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showcase and kind of story tell the

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stories of cleaning business owners

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entrepreneurs people from our space

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because nothing

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embodies the industry better than

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showing you the audience

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uh that anything is possible you can see

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it in real life

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this is what we are about is resilience

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our the cleaning industry

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embodies resilience it embodies hard

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work

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grit and nothing nothing to me

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tells that story more than justin's

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story here so again

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i got justin jacobs in here ricky

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regalado you guys know me from

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many companies now right i got yeah

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route rosaliado services

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cleaning cocktails and justin is with

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plano sanitation

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but justin let's talk about the word

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platinum

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uh yes it's part of platinum sanitation

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but it

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didn't start that way did it start that

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didn't start that way no no no

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so actually um started a company uh this

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is

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2004 uh called platinum events

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and uh it was actually uh came the name

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as an homage to my father was in the

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jewelry business

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because there's nothing better than

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platinum and we were an event production

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company

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so everything from lighting sound

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staging

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floral decor design you name it we did

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it

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and uh i had grown that company by

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2010 into a nationwide brand a

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nationwide recognized brand

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uh everything from uh the uh the grammys

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we were producing the backstage vip

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lounge experiences

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we were doing the consumer electronics

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show in las vegas we were doing

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product launches in new york miami um

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and uh we were rock and rolling actually

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um

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we were doing consistent um you know

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into the seven figures sometimes eight

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pretty regularly

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um and then uh last year about this time

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uh there was there was something that

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kind of

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crumbled that like literally like legit

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just crushed it in this thing called

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covet never heard of it before never

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heard of it before

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and i'm thinking myself what is this you

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know what a beer is going to stop me no

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and no but it really did and uh we had

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clients

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in uh california we had clients in uh

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oregon and seattle

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and um they started canceling their

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events on us left and right

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shut us down and i figured okay which

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then had brought up the

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conceptualization of

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platinum sanitation so you guys you know

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you may be sitting there listening and

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saying well you know rick what the heck

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this is cleaning cocktails what are we

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talking about

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uh platinum events already mentioned

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yeah why are you trying to make this

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look pretty yeah why are we trying to

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make well

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grit well guys here's where the story

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gets fun

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right is talk about hitting a wall

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talk about a scary time for justin um

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and again i've seen a lot of this unveil

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uh just because funny

0:07:43.120,0:07:46.319
it's you know we follow each other on

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social media so we knew each other

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yeah i i saw this coming so that's why i

0:07:48.879,0:07:50.960
kind of you know pat myself on the back

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to see

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i knew justin's story was gonna you know

0:07:53.759,0:07:57.199
become a success story because of

0:07:55.680,0:07:58.879
the guy's determination and his hard

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work and his work ethic

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but justin take us through

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the process those couple weeks when you

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said uh

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i may no longer have a business anymore

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what the hell am i gonna do well

0:08:09.280,0:08:13.759
i wish it was a couple weeks honestly uh

0:08:11.919,0:08:18.639
it was literally a day

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um so here um i i was um

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i i was coming off of a divorce

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so you can imagine although as a happily

0:08:24.319,0:08:27.360
married man i hope you never have to

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imagine

0:08:27.360,0:08:33.919
anyone who is divorced it's not cheap

0:08:30.560,0:08:35.599
so everyone knows is not fun so here i'm

0:08:33.919,0:08:38.800
coming off of divorce

0:08:35.599,0:08:40.959
um lawyer fees got paid off

0:08:38.800,0:08:42.959
everything's paid off so you can imagine

0:08:40.959,0:08:44.399
i'm kind of banking on these deposits

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you know the event business is kind of a

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cash forward business

0:08:45.760,0:08:50.080
okay um no one's really on a kind of

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retainer i mean there are retainers yes

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but

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whatever or contract you know um and so

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literally at which point um governor of

0:08:57.279,0:09:01.760
illinois

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mayor of chicago shuts down the

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city of chicago basically illinois and

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at which point

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these checks that i was banking on these

0:09:08.399,0:09:11.360
deposits

0:09:10.080,0:09:13.440
that were going to kind of put me

0:09:11.360,0:09:15.600
financially back up where i need to be

0:09:13.440,0:09:18.000
because i figured all right i'm good i

0:09:15.600,0:09:21.839
knew what was coming in yeah

0:09:18.000,0:09:23.200
um cancellations came coming one by one

0:09:21.839,0:09:26.320
and now

0:09:23.200,0:09:26.320
i'm like uh

0:09:26.640,0:09:30.080
you still want to send me that deposit

0:09:27.920,0:09:32.080
though you know like i was like let's do

0:09:30.080,0:09:33.680
it in 2020. yeah

0:09:32.080,0:09:35.440
yeah can we just still make this happen

0:09:33.680,0:09:38.480
like you know if so

0:09:35.440,0:09:39.839
i just knew um

0:09:38.480,0:09:41.920
i had to think of something and i think

0:09:39.839,0:09:45.279
is something fast um

0:09:41.920,0:09:48.480
i had survived the recession um so

0:09:45.279,0:09:49.839
here you know if i owned this glass and

0:09:48.480,0:09:50.880
i would normally charge you know maybe

0:09:49.839,0:09:52.160
two hundred dollars

0:09:50.880,0:09:54.560
for each glass you know whatever i'm

0:09:52.160,0:09:56.080
just saying i would but um

0:09:54.560,0:09:57.200
you know what do you want during the

0:09:56.080,0:09:58.080
recession what do you wanna reduce the

0:09:57.200,0:09:58.880
price right what do you wanna pay you

0:09:58.080,0:10:01.279
know 100 bucks

0:09:58.880,0:10:02.079
50 bucks at least i own it you're buying

0:10:01.279,0:10:05.120
it

0:10:02.079,0:10:08.560
this was like events are banned

0:10:05.120,0:10:11.600
gatherings are banned yeah so i can't

0:10:08.560,0:10:13.200
sell anything in my 10 000 square foot

0:10:11.600,0:10:16.320
warehouse anymore

0:10:13.200,0:10:17.120
so i'm thinking to myself okay i i

0:10:16.320,0:10:19.839
literally

0:10:17.120,0:10:22.240
i called my ex-wife who her and i do

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have an amicable relationship thank god

0:10:22.240,0:10:26.720
um i told her you need to you need to

0:10:25.360,0:10:28.160
keep the kids this weekend

0:10:26.720,0:10:30.399
even though it's my weekend but you need

0:10:28.160,0:10:31.120
to keep the kids because i need to think

0:10:30.399,0:10:34.880
of something

0:10:31.120,0:10:36.160
fast or you're paying me child support

0:10:34.880,0:10:36.800
and i'm actually just going to come live

0:10:36.160,0:10:38.240
with you

0:10:36.800,0:10:40.320
because like i don't know i was going to

0:10:38.240,0:10:41.360
pay the mortgage because i have no money

0:10:40.320,0:10:44.320
coming in right now

0:10:41.360,0:10:46.880
um and so i literally locked myself in

0:10:44.320,0:10:48.399
my office um

0:10:46.880,0:10:49.680
i had a lot of cleaning in cocktails

0:10:48.399,0:10:51.040
only there wasn't really much cleaning

0:10:49.680,0:10:53.600
it was just a lot of cocktails

0:10:51.040,0:10:54.160
um and i'm like i'm not leaving here

0:10:53.600,0:10:56.880
until

0:10:54.160,0:10:58.079
i have figured out what i'm going to do

0:10:56.880,0:10:59.600
and i told her

0:10:58.079,0:11:01.839
yeah and and my girlfriend at the time

0:10:59.600,0:11:05.040
too uh don't call me

0:11:01.839,0:11:08.160
don't i i will call you leave me alone

0:11:05.040,0:11:11.680
i must come up with something

0:11:08.160,0:11:12.959
um and i i think it was i i forgot who

0:11:11.680,0:11:15.600
said it best but uh

0:11:12.959,0:11:17.200
it was you know i i you know invention

0:11:15.600,0:11:20.320
comes out of necessity

0:11:17.200,0:11:23.519
you know um and so

0:11:20.320,0:11:25.519
i'm thinking myself okay um

0:11:23.519,0:11:26.720
i told you earlier that you know the

0:11:25.519,0:11:28.720
first idea was you know

0:11:26.720,0:11:30.800
people need to feel clean everyone's

0:11:28.720,0:11:32.880
scared to touch things i mean if

0:11:30.800,0:11:34.560
you and i would not be here right now

0:11:32.880,0:11:36.160
together a year ago

0:11:34.560,0:11:37.920
because you'd be too freaked to sit in

0:11:36.160,0:11:39.360
this office and i'd be too freaked to

0:11:37.920,0:11:42.399
have you here

0:11:39.360,0:11:44.160
so how do we keep people clean

0:11:42.399,0:11:46.079
and you couldn't find soap you couldn't

0:11:44.160,0:11:48.399
find hand sanitizer

0:11:46.079,0:11:49.200
paper towels so i'm thinking all right

0:11:48.399,0:11:51.440
maybe i'll

0:11:49.200,0:11:52.880
invent i'll contact like a you know some

0:11:51.440,0:11:55.200
like uh

0:11:52.880,0:11:56.240
you know hick family from po dunk god

0:11:55.200,0:11:59.519
knows where

0:11:56.240,0:12:01.600
um they can make me antibacterial soap

0:11:59.519,0:12:02.639
um not even realizing at the time too

0:12:01.600,0:12:04.480
antibacterial

0:12:02.639,0:12:06.160
doesn't matter because it's not this is

0:12:04.480,0:12:09.440
a virus it's not bacteria

0:12:06.160,0:12:12.320
okay and and i'll call it cova soap

0:12:09.440,0:12:13.600
and um you know it's catchy i could put

0:12:12.320,0:12:15.279
it on the internet my brother i called

0:12:13.600,0:12:16.480
my brother who's my attorney

0:12:15.279,0:12:17.920
and i said what do you think of this and

0:12:16.480,0:12:19.760
he starts cracking up because it's

0:12:17.920,0:12:21.680
hilarious

0:12:19.760,0:12:23.040
not where you want to be not a business

0:12:21.680,0:12:24.079
he goes you don't know the first thing

0:12:23.040,0:12:28.079
about wrapping it

0:12:24.079,0:12:31.120
making it selling it no right highway

0:12:28.079,0:12:33.200
wrong exit keep going

0:12:31.120,0:12:34.320
so i'm like okay okay and then i'm

0:12:33.200,0:12:36.800
thinking myself

0:12:34.320,0:12:38.720
um what am i gonna do and then actually

0:12:36.800,0:12:40.320
believe it or not the way that i truly

0:12:38.720,0:12:43.120
conceptualized this was i'm

0:12:40.320,0:12:44.720
i'm thumbing through photos and there

0:12:43.120,0:12:45.760
wasn't a habit i'll show it to you i'll

0:12:44.720,0:12:50.000
actually pull it up

0:12:45.760,0:12:53.440
um there was a photo of my son

0:12:50.000,0:12:56.880
um who was playing with

0:12:53.440,0:13:01.200
a kid's mop and broom set

0:12:56.880,0:13:03.279
and i'm like whoa that's it

0:13:01.200,0:13:05.200
people need to feel clean they need to

0:13:03.279,0:13:07.279
be able to touch the doorknob

0:13:05.200,0:13:09.040
they need to be able to go to their desk

0:13:07.279,0:13:11.920
they need to be able to

0:13:09.040,0:13:13.519
feel like they can walk in anywhere in a

0:13:11.920,0:13:15.360
healthy and safe way

0:13:13.519,0:13:18.079
and that's where we came well i

0:13:15.360,0:13:20.959
conceptualized platinum sanitation

0:13:18.079,0:13:21.680
and i actually put it on my instagram

0:13:20.959,0:13:25.040
page

0:13:21.680,0:13:26.240
i'll pull it up later but yeah um i

0:13:25.040,0:13:29.519
did this kind of at the time

0:13:26.240,0:13:32.079
everything's tongue-in-cheek and so um

0:13:29.519,0:13:33.519
yeah i i put like a little thing of like

0:13:32.079,0:13:35.440
paper towels and

0:13:33.519,0:13:37.360
hand sanitizer together and then from

0:13:35.440,0:13:39.440
there

0:13:37.360,0:13:41.040
announced that this is what i was doing

0:13:39.440,0:13:43.040
and you think everyone would be like oh

0:13:41.040,0:13:45.920
that's so smart

0:13:43.040,0:13:46.959
wrong no wrong everyone's like is this a

0:13:45.920,0:13:50.000
joke

0:13:46.959,0:13:51.680
i mean literally i i had dms that whole

0:13:50.000,0:13:53.360
day

0:13:51.680,0:13:55.120
why well i mean because people just

0:13:53.360,0:13:56.639
don't you know

0:13:55.120,0:13:58.160
i mean it's the cleaning industry right

0:13:56.639,0:13:59.680
like right it's like what what are you

0:13:58.160,0:14:01.760
doing trying to start a business

0:13:59.680,0:14:02.720
well here you just did the you just did

0:14:01.760,0:14:05.600
the grammys

0:14:02.720,0:14:06.800
you just did super bowl and now you're

0:14:05.600,0:14:10.480
gonna go clean a toilet

0:14:06.800,0:14:11.920
yeah like it doesn't make sense um and i

0:14:10.480,0:14:12.240
was very passionate about it and i was

0:14:11.920,0:14:15.279
like

0:14:12.240,0:14:17.040
absolutely this is this is where i need

0:14:15.279,0:14:21.040
to be and i let all of our event

0:14:17.040,0:14:23.360
customers know that you know

0:14:21.040,0:14:25.040
we appreciate all the business but at

0:14:23.360,0:14:28.079
this time right now

0:14:25.040,0:14:31.040
um this is not where we need to be

0:14:28.079,0:14:31.839
and that if i'm going to be there for

0:14:31.040,0:14:35.279
clients

0:14:31.839,0:14:37.760
in times of celebration that it's my

0:14:35.279,0:14:39.760
responsibility to also be there for them

0:14:37.760,0:14:42.800
in times of crisis

0:14:39.760,0:14:44.399
and i figured i have you know this was

0:14:42.800,0:14:47.600
part of my

0:14:44.399,0:14:50.720
tinkering process i have a

0:14:47.600,0:14:53.279
i have resources which most don't have

0:14:50.720,0:14:55.120
we have 10 000 square feet i don't know

0:14:53.279,0:14:57.600
what i'm gonna do with it but i have it

0:14:55.120,0:14:58.800
i've got trucks i don't know i'm doing

0:14:57.600,0:15:01.600
them when i have it

0:14:58.800,0:15:02.560
and above all i have an army of staff

0:15:01.600,0:15:04.720
yeah

0:15:02.560,0:15:06.639
so i'm like okay i want to keep my staff

0:15:04.720,0:15:09.040
employed

0:15:06.639,0:15:11.360
if i'm going to be out there servicing

0:15:09.040,0:15:14.240
these buildings or facilities

0:15:11.360,0:15:15.360
i have the people to do it now it's just

0:15:14.240,0:15:18.399
a matter of

0:15:15.360,0:15:20.560
okay what are the proper

0:15:18.399,0:15:22.000
tools i have the hardest part which is

0:15:20.560,0:15:23.600
again the resources you've got the

0:15:22.000,0:15:24.720
resources but what are the tools that i

0:15:23.600,0:15:28.000
need to do

0:15:24.720,0:15:31.759
this with what's the training

0:15:28.000,0:15:36.079
that i need to acquire to do this with

0:15:31.759,0:15:39.440
and now at which point we're in business

0:15:36.079,0:15:41.040
so i literally so justin hold on so you

0:15:39.440,0:15:42.240
let's talk about that yeah that part

0:15:41.040,0:15:43.920
right there where you just said you're

0:15:42.240,0:15:44.639
in bed that was a mouthful no you're in

0:15:43.920,0:15:46.639
business

0:15:44.639,0:15:48.240
you've got these these great bullet

0:15:46.639,0:15:49.120
points that you just said resources

0:15:48.240,0:15:51.759
staff

0:15:49.120,0:15:53.440
you know you have an office you have

0:15:51.759,0:15:55.040
you're

0:15:53.440,0:15:57.199
you're not a first-time entrepreneur

0:15:55.040,0:15:58.800
this is not true no this is your father

0:15:57.199,0:16:01.120
already comes from entrepreneurship

0:15:58.800,0:16:03.199
so again we talk about having integrity

0:16:01.120,0:16:04.399
in in business ownership

0:16:03.199,0:16:06.000
so it's not and when people talk about

0:16:04.399,0:16:07.040
it let me say one thing and let me say

0:16:06.000,0:16:09.279
one thing too

0:16:07.040,0:16:10.240
and uh well i don't know what a business

0:16:09.279,0:16:12.320
plan is

0:16:10.240,0:16:14.079
this business plan okay sure here's my

0:16:12.320,0:16:16.480
business plan i have my kid

0:16:14.079,0:16:18.480
you know color something let me say one

0:16:16.480,0:16:21.480
thing too that's very important too

0:16:18.480,0:16:22.880
i um i i also had a trading firm from

0:16:21.480,0:16:26.480
2011

0:16:22.880,0:16:27.360
12 to 2015 that was very successful as

0:16:26.480,0:16:30.240
well

0:16:27.360,0:16:31.040
so a lot of my businesses my father's in

0:16:30.240,0:16:33.120
the jewelry business

0:16:31.040,0:16:34.320
my grandfather before that was in

0:16:33.120,0:16:37.600
high-end clothing

0:16:34.320,0:16:39.600
like like you know custom custom suits

0:16:37.600,0:16:40.959
before you know you could just go in the

0:16:39.600,0:16:43.360
store and get a custom suit

0:16:40.959,0:16:44.399
so a lot of this is kind of like white

0:16:43.360,0:16:46.959
glove

0:16:44.399,0:16:49.040
services you know high-end services and

0:16:46.959,0:16:50.079
now i'm going into the cleaning which is

0:16:49.040,0:16:53.120
kind of

0:16:50.079,0:16:56.160
considered a blue collar industry

0:16:53.120,0:16:57.680
um that it was interesting because as a

0:16:56.160,0:17:01.360
business owner

0:16:57.680,0:17:05.439
i i wasn't really attuned to those

0:17:01.360,0:17:08.160
industries and i saw that kind of as a

0:17:05.439,0:17:09.280
opening for us that it was like if i can

0:17:08.160,0:17:11.120
take

0:17:09.280,0:17:12.480
white glove treatment white glove

0:17:11.120,0:17:15.839
service and apply

0:17:12.480,0:17:18.880
those um ideologies

0:17:15.839,0:17:20.559
to a blue collar industry that's

0:17:18.880,0:17:22.160
that's a win-win yeah you nailed it i

0:17:20.559,0:17:23.600
mean that's a recipe for success

0:17:22.160,0:17:25.600
to be honest right because because you

0:17:23.600,0:17:26.640
look at you know you know me on the tech

0:17:25.600,0:17:29.280
side right like you

0:17:26.640,0:17:29.840
look at innovation but then white glove

0:17:29.280,0:17:31.760
service

0:17:29.840,0:17:33.120
in our industry if you can marry those

0:17:31.760,0:17:36.000
two and just

0:17:33.120,0:17:36.880
understand the processes and protocols

0:17:36.000,0:17:38.080
that go into

0:17:36.880,0:17:40.000
to building a business because here's

0:17:38.080,0:17:40.720
here's one thing justin is for the

0:17:40.000,0:17:42.480
audience

0:17:40.720,0:17:44.080
a lot of people are the small business

0:17:42.480,0:17:45.120
community that watch cleaning cocktails

0:17:44.080,0:17:46.320
they're trying to learn they're trying

0:17:45.120,0:17:46.960
to grow their business they're trying to

0:17:46.320,0:17:49.679
scale

0:17:46.960,0:17:50.559
yeah um and it's scary for them because

0:17:49.679,0:17:52.160
they don't have

0:17:50.559,0:17:53.679
a lot of the resources right but again

0:17:52.160,0:17:54.799
you guys this is why i want to bring

0:17:53.679,0:17:57.120
justin on

0:17:54.799,0:17:58.000
because it's it's just it shows you that

0:17:57.120,0:17:59.840
it can be done

0:17:58.000,0:18:01.039
right well let me show you something i

0:17:59.840,0:18:02.320
love that you just said that

0:18:01.039,0:18:04.320
because i want to i want to share a

0:18:02.320,0:18:04.559
story with you that's and actually first

0:18:04.320,0:18:07.840
off

0:18:04.559,0:18:09.600
cheers man ah cheers cheers you know me

0:18:07.840,0:18:11.200
and my freaking cheers i never get the

0:18:09.600,0:18:14.240
cheers down in the first well here

0:18:11.200,0:18:17.520
no so see so here i'm jewish okay

0:18:14.240,0:18:20.000
and we say and that means

0:18:17.520,0:18:22.160
to life there you go to life there you

0:18:20.000,0:18:24.480
go

0:18:22.160,0:18:26.840
so i want to share a story and i'm glad

0:18:24.480,0:18:29.679
you said that about

0:18:26.840,0:18:31.840
um uh you know

0:18:29.679,0:18:32.880
some don't have resources some don't

0:18:31.840,0:18:36.480
have that you know

0:18:32.880,0:18:38.720
um certain things um

0:18:36.480,0:18:42.160
i want it to be known too and you you

0:18:38.720,0:18:45.520
know my staff will tell you up and down

0:18:42.160,0:18:48.160
when i first started this inception of

0:18:45.520,0:18:50.480
platinum platinum sanitation

0:18:48.160,0:18:52.080
we were going into covet positive

0:18:50.480,0:18:55.360
facilities

0:18:52.080,0:18:57.200
pretty much daily our first call

0:18:55.360,0:18:58.799
that we got our first job was a

0:18:57.200,0:19:02.640
preventative measure

0:18:58.799,0:19:06.480
second call that we got was at a school

0:19:02.640,0:19:08.720
that was coveted positive and

0:19:06.480,0:19:10.000
i told my staff i like and i told you

0:19:08.720,0:19:13.760
back there that i kind of

0:19:10.000,0:19:15.440
run this more military you know in here

0:19:13.760,0:19:17.760
outside of my warehouse if we're in this

0:19:15.440,0:19:21.840
i'm a jovial fun-loving

0:19:17.760,0:19:24.960
wisecracking yeah smart ass

0:19:21.840,0:19:27.200
second run site no

0:19:24.960,0:19:28.960
it's like you know general justin yeah

0:19:27.200,0:19:32.480
um and reason being is because

0:19:28.960,0:19:36.240
for me the safety of my staff

0:19:32.480,0:19:38.559
is of utmost importance i'm the first

0:19:36.240,0:19:41.360
first boot on the ground last boot to

0:19:38.559,0:19:45.039
leave and they'll tell you that too

0:19:41.360,0:19:49.200
so we did a huge it was a

0:19:45.039,0:19:51.520
uh it was this was a 200 000 square foot

0:19:49.200,0:19:53.200
chemical factory and what they do is

0:19:51.520,0:19:53.520
they make like metals like basically for

0:19:53.200,0:19:55.760
like

0:19:53.520,0:19:57.039
automotive industry and they had these

0:19:55.760,0:20:00.880
kilns

0:19:57.039,0:20:04.159
smelting you know um that i mean

0:20:00.880,0:20:06.320
if if from where we are to that wall

0:20:04.159,0:20:07.760
it already would feel like about 500

0:20:06.320,0:20:11.840
degrees wow

0:20:07.760,0:20:14.960
and we had to go and just like spritz

0:20:11.840,0:20:16.880
a button because any high contact

0:20:14.960,0:20:18.720
surface area we had to spray it you got

0:20:16.880,0:20:20.000
to touch it and it was literally it was

0:20:18.720,0:20:23.120
about from where we are

0:20:20.000,0:20:25.919
to that wall and you can already

0:20:23.120,0:20:26.240
feel the heat from where we're at if you

0:20:25.919,0:20:28.799
go

0:20:26.240,0:20:29.679
in it was about 16 000 degrees or

0:20:28.799,0:20:32.840
something

0:20:29.679,0:20:34.000
nonsense anyways i'm looking at my staff

0:20:32.840,0:20:35.679
members

0:20:34.000,0:20:37.520
and they're looking at me like i'm not

0:20:35.679,0:20:39.760
going bingo like

0:20:37.520,0:20:41.840
like they're like uh you want us to go

0:20:39.760,0:20:45.120
over there and like just to go

0:20:41.840,0:20:47.919
i'm like i told him straight up i said i

0:20:45.120,0:20:49.039
i brought him out took him out of the

0:20:47.919,0:20:50.640
out of the warehouse yeah

0:20:49.039,0:20:52.720
out of in front of out of the out of the

0:20:50.640,0:20:54.480
total environment i looked him right in

0:20:52.720,0:20:57.039
the eyes and i said listen

0:20:54.480,0:20:59.440
anything happens the two of you tonight

0:20:57.039,0:21:03.360
are going to go home

0:20:59.440,0:21:07.120
that's it i'll take care of it

0:21:03.360,0:21:09.360
and i come back next week

0:21:07.120,0:21:10.880
you'll see you'll take care of it yeah

0:21:09.360,0:21:13.520
and that's exactly what i did

0:21:10.880,0:21:14.480
and they they were like standing there

0:21:13.520,0:21:16.320
watching me go

0:21:14.480,0:21:17.840
into this like freaking it looks like

0:21:16.320,0:21:19.440
the end of the terminator where like the

0:21:17.840,0:21:20.080
thumb's like going down you know what i

0:21:19.440,0:21:23.280
mean

0:21:20.080,0:21:26.400
and and i go in like

0:21:23.280,0:21:27.520
and i come back out hand them back their

0:21:26.400,0:21:30.240
sprayer

0:21:27.520,0:21:31.200
and i said next week it's on you just to

0:21:30.240,0:21:34.080
show

0:21:31.200,0:21:35.520
that like you said if you don't have the

0:21:34.080,0:21:38.400
resources

0:21:35.520,0:21:39.440
doesn't matter you still need to be the

0:21:38.400,0:21:41.840
one

0:21:39.440,0:21:42.559
that does it because no one's going to

0:21:41.840,0:21:44.480
do it

0:21:42.559,0:21:46.400
right no one's going to do it the way

0:21:44.480,0:21:49.440
you want it done

0:21:46.400,0:21:51.760
unless it's you or you show them

0:21:49.440,0:21:54.320
that it's doable so justin that that

0:21:51.760,0:21:56.000
speaks that speaks volumes to what i i'm

0:21:54.320,0:21:57.280
always telling people is um

0:21:56.000,0:21:59.200
because don't let all this fool you

0:21:57.280,0:22:01.280
don't let the good hair don't let the

0:21:59.200,0:22:04.000
don't let the handsome face don't

0:22:01.280,0:22:04.400
i'll tell you something i'm never too

0:22:04.000,0:22:06.080
good

0:22:04.400,0:22:07.039
to clean the bathroom yeah well that's

0:22:06.080,0:22:08.320
what i'm going to touch on is is

0:22:07.039,0:22:11.039
leadership right is

0:22:08.320,0:22:12.240
it when when the a cleaning business

0:22:11.039,0:22:14.000
owner is getting into the space and

0:22:12.240,0:22:16.000
they're trying to learn the industry

0:22:14.000,0:22:17.600
um you know you'll hear from from a few

0:22:16.000,0:22:18.640
that you know how do i get to hire

0:22:17.600,0:22:19.919
employees how do i

0:22:18.640,0:22:21.200
how do i get to get out of the field

0:22:19.919,0:22:22.480
rick i you know i didn't get into this

0:22:21.200,0:22:23.840
business to be a cleaner that's the fun

0:22:22.480,0:22:25.360
part but but it's like

0:22:23.840,0:22:28.320
you know when when i saw you getting

0:22:25.360,0:22:30.480
into it it's like i saw justin's face

0:22:28.320,0:22:31.919
on site boots on the ground with the

0:22:30.480,0:22:34.159
team so like

0:22:31.919,0:22:35.120
yeah you you prove that you have to do

0:22:34.159,0:22:36.799
it first

0:22:35.120,0:22:38.320
to know what you're getting into for

0:22:36.799,0:22:40.640
then the team to trust

0:22:38.320,0:22:42.240
to say if i don't do it justice is going

0:22:40.640,0:22:44.159
to do it and i'm gone right like

0:22:42.240,0:22:46.240
like absolutely and my staff all knows

0:22:44.159,0:22:48.960
one thing you don't want to do it

0:22:46.240,0:22:50.799
you're disgruntled listen no one has a

0:22:48.960,0:22:51.679
gun in your head to say you have to work

0:22:50.799,0:22:53.919
here there's no

0:22:51.679,0:22:55.200
you're not enslaved to me don't want to

0:22:53.919,0:22:56.880
do it don't have to

0:22:55.200,0:22:59.760
guess what i'm going to enjoy doing it

0:22:56.880,0:23:01.520
myself i just would rather pay you

0:22:59.760,0:23:04.000
keep you employed keep food on your

0:23:01.520,0:23:06.240
table you know at which point it's only

0:23:04.000,0:23:09.679
going to keep more food on our table

0:23:06.240,0:23:14.000
but i'm allowing the opportunity

0:23:09.679,0:23:17.360
to bring in people to share that

0:23:14.000,0:23:19.039
wealth if you want to call it with you

0:23:17.360,0:23:20.799
doesn't mean you have to take it doesn't

0:23:19.039,0:23:21.039
mean you have to have it you can either

0:23:20.799,0:23:22.559
i

0:23:21.039,0:23:24.559
tell everyone this you can either make

0:23:22.559,0:23:27.280
this a job

0:23:24.559,0:23:29.039
or you can make this a career i chose to

0:23:27.280,0:23:30.880
make this a career

0:23:29.039,0:23:32.480
if you want to choose to make it a job

0:23:30.880,0:23:33.520
great in six months from now you'll

0:23:32.480,0:23:36.720
probably find another

0:23:33.520,0:23:38.320
yeah but if you make it a career this is

0:23:36.720,0:23:41.679
going to treat you

0:23:38.320,0:23:42.559
as well as it treats me yeah this is the

0:23:41.679,0:23:44.880
buy-in

0:23:42.559,0:23:45.600
it's the buy-in and the same mission and

0:23:44.880,0:23:47.679
that's

0:23:45.600,0:23:49.279
again if you got you know we'll have

0:23:47.679,0:23:50.799
we'll have all the the social media

0:23:49.279,0:23:52.320
channels and tags and stuff you guys

0:23:50.799,0:23:53.360
will see if you follow justin on the

0:23:52.320,0:23:56.240
social media

0:23:53.360,0:23:57.919
i mean he he really promotes his teams

0:23:56.240,0:23:59.440
it's it's his teams that are

0:23:57.919,0:24:01.840
our you know the photos and the videos

0:23:59.440,0:24:03.600
are of them oh yeah getting the job done

0:24:01.840,0:24:05.200
right oh yeah so let's let's talk about

0:24:03.600,0:24:07.039
some fun stuff too because again

0:24:05.200,0:24:08.480
people are going to say you know well

0:24:07.039,0:24:11.440
rick what is it this

0:24:08.480,0:24:14.240
this guy if you don't mind me asking

0:24:11.440,0:24:16.720
justin what was your revenue for 2020

0:24:14.240,0:24:18.080
as a first time cleaning business owner

0:24:16.720,0:24:20.320
just got into the industry

0:24:18.080,0:24:21.360
well that that's a great question um i i

0:24:20.320,0:24:24.159
can tell you this much

0:24:21.360,0:24:24.799
we don't talk about that um however

0:24:24.159,0:24:27.840
ballpark

0:24:24.799,0:24:29.440
well yeah ballpark um well here's

0:24:27.840,0:24:31.840
here's here's a good here's a good way

0:24:29.440,0:24:33.200
to describe it um ballpark i wouldn't be

0:24:31.840,0:24:35.360
sitting in the stands

0:24:33.200,0:24:36.960
we'll be sitting front row so there's a

0:24:35.360,0:24:38.240
good idea as far as ball parks go

0:24:36.960,0:24:41.440
we don't talk revenue but i will say

0:24:38.240,0:24:43.360
this um it's treated me very well

0:24:41.440,0:24:45.279
to the point to where i can't say this

0:24:43.360,0:24:46.720
that our first year in revenue is better

0:24:45.279,0:24:48.320
than any year that i ever had in the

0:24:46.720,0:24:50.559
event business

0:24:48.320,0:24:51.919
wow so that speaks violence there you go

0:24:50.559,0:24:53.279
that just speaks volumes there you go

0:24:51.919,0:24:55.120
and then let's talk about

0:24:53.279,0:24:56.400
so then and the only reason why we don't

0:24:55.120,0:24:56.880
speak revenues and all that stuff is

0:24:56.400,0:24:59.840
because

0:24:56.880,0:25:02.240
you never do i i have this i have this

0:24:59.840,0:25:03.919
uncle his name sam

0:25:02.240,0:25:05.840
you never know he's watching all right

0:25:03.919,0:25:06.240
uncle sam wants him so let's let's talk

0:25:05.840,0:25:07.919
about

0:25:06.240,0:25:10.000
because and you guys will see some

0:25:07.919,0:25:12.240
publications that that justin was on

0:25:10.000,0:25:13.360
because again guys it's it's it's crazy

0:25:12.240,0:25:15.200
the momentum

0:25:13.360,0:25:16.720
that justin had in his first year where

0:25:15.200,0:25:17.679
again you know a lot of

0:25:16.720,0:25:19.360
cleaning business owners don't

0:25:17.679,0:25:19.760
experience that justin in all honesty

0:25:19.360,0:25:23.039
right

0:25:19.760,0:25:24.799
where it takes people a couple years or

0:25:23.039,0:25:26.640
success comes a little slower in the

0:25:24.799,0:25:28.960
cleaning space but you saw it come

0:25:26.640,0:25:28.960
obviously

0:25:31.840,0:25:35.919
from the inception of this business

0:25:34.720,0:25:40.799
which was march

0:25:35.919,0:25:40.799
19th till about

0:25:41.039,0:25:45.120
i mean like i'm getting like uh

0:25:42.880,0:25:48.320
emotional

0:25:45.120,0:25:52.559
it's about mid-june

0:25:48.320,0:25:52.559
july um

0:25:54.559,0:25:59.200
i probably slept about two three hours a

0:25:57.120,0:26:02.960
night

0:25:59.200,0:26:06.720
um because i wanted this

0:26:02.960,0:26:10.080
um i was a machine i

0:26:06.720,0:26:13.200
eat breathed lived didn't

0:26:10.080,0:26:13.760
sleep this business and when i say this

0:26:13.200,0:26:17.120
business

0:26:13.760,0:26:20.240
i don't mean cleaning i meant platinum

0:26:17.120,0:26:21.360
i looked at companies such as yours what

0:26:20.240,0:26:22.000
are you doing right what are you doing

0:26:21.360,0:26:24.640
wrong

0:26:22.000,0:26:25.279
in my opinion i looked at companies like

0:26:24.640,0:26:27.279
you know

0:26:25.279,0:26:28.640
uh blue or this one or that what are

0:26:27.279,0:26:29.919
they doing right what are they doing

0:26:28.640,0:26:32.000
wrong

0:26:29.919,0:26:33.919
and i took all the things they're doing

0:26:32.000,0:26:38.000
right

0:26:33.919,0:26:41.279
and i just felt okay how do i

0:26:38.000,0:26:43.360
want up that in our own arena

0:26:41.279,0:26:45.039
do you know what i mean in our own way

0:26:43.360,0:26:48.559
and make it ours

0:26:45.039,0:26:51.520
you know and literally

0:26:48.559,0:26:53.679
for entrepreneurs out there or mom and

0:26:51.520,0:26:55.200
pop operations or even corporate

0:26:53.679,0:26:59.360
operations

0:26:55.200,0:27:01.840
um i will say this at this point in time

0:26:59.360,0:27:03.760
i'm gonna say this to your audience mom

0:27:01.840,0:27:07.120
and pop operations because i

0:27:03.760,0:27:10.559
am one ricky is one essentially we

0:27:07.120,0:27:14.400
all are we have such

0:27:10.559,0:27:17.520
right now a leg up

0:27:14.400,0:27:20.960
on competitors

0:27:17.520,0:27:24.000
because it is on us

0:27:20.960,0:27:27.360
to stay hungry and it's

0:27:24.000,0:27:29.679
it's kill or be killed and if

0:27:27.360,0:27:31.840
and that's kind of why i didn't sleep it

0:27:29.679,0:27:35.279
was like okay i'd be out there

0:27:31.840,0:27:36.000
servicing my clients and i literally no

0:27:35.279,0:27:40.720
joke ricky

0:27:36.000,0:27:44.000
i scheduled my day like it was tetris

0:27:40.720,0:27:46.960
from 8 am till 9

0:27:44.000,0:27:48.480
30 a.m it was get the kids ready take

0:27:46.960,0:27:51.600
them to school 9

0:27:48.480,0:27:54.240
45 i made sure back in my office

0:27:51.600,0:27:55.279
9 4 9 50 to 10 i mean it was like their

0:27:54.240,0:27:58.320
whole day i blocked

0:27:55.279,0:27:58.799
every freaking day i knew when you know

0:27:58.320,0:28:00.480
obviously

0:27:58.799,0:28:02.720
servicing clients then when i'm coming

0:28:00.480,0:28:03.520
home or coming back from work or in

0:28:02.720,0:28:07.520
between work

0:28:03.520,0:28:09.520
it was photographing videoing

0:28:07.520,0:28:11.440
you documented a lot i documented

0:28:09.520,0:28:14.159
everything and i'll tell you why it is

0:28:11.440,0:28:16.320
so freaking important you mom and

0:28:14.159,0:28:18.880
poppers out there

0:28:16.320,0:28:20.240
you document everything has nothing to

0:28:18.880,0:28:21.200
do with our business

0:28:20.240,0:28:23.279
and it should have nothing to do with

0:28:21.200,0:28:25.039
yours because here's the thing

0:28:23.279,0:28:27.039
think about it riggy how many buildings

0:28:25.039,0:28:30.240
have you gone into

0:28:27.039,0:28:32.159
your client's not there yeah right no

0:28:30.240,0:28:33.919
yeah decision makers so how do i know

0:28:32.159,0:28:35.919
you were

0:28:33.919,0:28:37.279
think about it that's a good point why i

0:28:35.919,0:28:39.360
document everything

0:28:37.279,0:28:42.320
because now i can show the client if

0:28:39.360,0:28:46.159
there ever was any discrepancy

0:28:42.320,0:28:49.279
here's a time stamp here's a date

0:28:46.159,0:28:50.399
here's your office now tell me where i

0:28:49.279,0:28:52.000
was

0:28:50.399,0:28:53.919
because so many people they want to get

0:28:52.000,0:28:55.760
out of paying you

0:28:53.919,0:28:57.440
or they realize maybe i'm paying too

0:28:55.760,0:28:58.720
much or they found the guy who's cheaper

0:28:57.440,0:29:00.240
so they're going to try to find every

0:28:58.720,0:29:01.600
little nuance to get out of your

0:29:00.240,0:29:04.799
contract

0:29:01.600,0:29:05.520
oh you weren't there uh tell me where i

0:29:04.799,0:29:07.840
was again

0:29:05.520,0:29:08.559
yeah so i mean that's really the key

0:29:07.840,0:29:10.159
that's why i

0:29:08.559,0:29:12.240
document everything and not only do i

0:29:10.159,0:29:15.600
get it as proof of of

0:29:12.240,0:29:18.559
of of where i was but now

0:29:15.600,0:29:20.159
i have footage yeah and it's cool and

0:29:18.559,0:29:21.919
then on top of that too

0:29:20.159,0:29:24.000
that's kind of why too to speaking of

0:29:21.919,0:29:26.320
cool that's again

0:29:24.000,0:29:28.080
i i would have marketing sessions in my

0:29:26.320,0:29:29.440
head yeah because i feel that yeah you

0:29:28.080,0:29:31.120
talk about the marketing because yeah it

0:29:29.440,0:29:31.520
feels like you you knew right off the

0:29:31.120,0:29:33.520
bat

0:29:31.520,0:29:34.880
platinum was an image and a brand yep

0:29:33.520,0:29:36.320
that you said

0:29:34.880,0:29:38.080
i you didn't even i don't i feel like

0:29:36.320,0:29:38.960
you didn't even look at yourself as a

0:29:38.080,0:29:41.200
cleaning company

0:29:38.960,0:29:42.559
we're not a cleaning company and that's

0:29:41.200,0:29:43.360
thing that's i think that's a

0:29:42.559,0:29:45.039
differentiator

0:29:43.360,0:29:46.960
right you know it for sure is right and

0:29:45.039,0:29:48.720
that's the thing is i i i look at

0:29:46.960,0:29:50.080
i i i'm glad you said that because i've

0:29:48.720,0:29:50.880
never caught i've never considered

0:29:50.080,0:29:52.240
myself a

0:29:50.880,0:29:54.880
a cleaning company i've never called

0:29:52.240,0:29:56.399
ourselves a cleaning company

0:29:54.880,0:29:58.159
i consider ourselves the leaders in

0:29:56.399,0:30:01.360
health and safety

0:29:58.159,0:30:04.480
you know whether it's at which point a

0:30:01.360,0:30:07.520
a office space a whatever

0:30:04.480,0:30:09.039
that there's a healthy and safe way to

0:30:07.520,0:30:11.039
do things

0:30:09.039,0:30:12.799
and like as you saw in the thing in our

0:30:11.039,0:30:15.919
warehouse

0:30:12.799,0:30:18.080
uh hepa c uh you know um talk about

0:30:15.919,0:30:19.440
dtc filtration hit me with these terms

0:30:18.080,0:30:21.520
because again guys this is

0:30:19.440,0:30:22.799
he's not from our industry a year into

0:30:21.520,0:30:25.600
the industry

0:30:22.799,0:30:27.039
and he knows chemicals he knows certain

0:30:25.600,0:30:28.880
talk about the certifications and some

0:30:27.039,0:30:30.399
of the chemistry of these chemicals

0:30:28.880,0:30:32.000
that's actually a great deal yeah so

0:30:30.399,0:30:33.520
here so one big thing that i want to

0:30:32.000,0:30:35.840
make sure too was that

0:30:33.520,0:30:36.799
i didn't want to be known as a fraud

0:30:35.840,0:30:38.399
okay

0:30:36.799,0:30:40.000
you know there were a lot as you know

0:30:38.399,0:30:41.600
you were in this prior flight and here

0:30:40.000,0:30:43.440
you're probably thinking about yourself

0:30:41.600,0:30:44.880
this guy's doing this this guy yeah

0:30:43.440,0:30:45.919
right exactly you're like this guy's

0:30:44.880,0:30:46.320
doing events and all of a sudden he's

0:30:45.919,0:30:48.559
like

0:30:46.320,0:30:50.480
cleaning yeah okay you know it was like

0:30:48.559,0:30:51.360
i swear to god for uh for the first week

0:30:50.480,0:30:54.000
i was like

0:30:51.360,0:30:55.440
did justin just open up a sanitation go

0:30:54.000,0:30:56.320
well hold on what is this guy doing

0:30:55.440,0:30:59.840
they're like

0:30:56.320,0:31:02.399
oh [ __ ] uh no and but but

0:30:59.840,0:31:04.240
think about it for the first after the

0:31:02.399,0:31:05.120
after the ball dropped on this and then

0:31:04.240,0:31:07.279
from like

0:31:05.120,0:31:08.720
you know um what i want to say like

0:31:07.279,0:31:11.519
mid-june to like

0:31:08.720,0:31:12.320
august you know it was like you know uh

0:31:11.519,0:31:15.519
you know

0:31:12.320,0:31:17.760
sarah's uh you know preschool and

0:31:15.519,0:31:18.640
sanitation it was like everyone was like

0:31:17.760,0:31:20.000
so-and-so and

0:31:18.640,0:31:23.440
sanitation it's like everyone's now all

0:31:20.000,0:31:27.200
sudden doing you know decontaminating

0:31:23.440,0:31:30.640
um i didn't want to be known as a fraud

0:31:27.200,0:31:32.720
i had too much pride in myself

0:31:30.640,0:31:35.360
to just be someone that was going to

0:31:32.720,0:31:38.000
just a money grab

0:31:35.360,0:31:38.880
and then also i wanted sustainability

0:31:38.000,0:31:42.960
you know i i

0:31:38.880,0:31:46.080
saw that there is a longevity to this

0:31:42.960,0:31:47.679
maybe not necessarily in covid but in

0:31:46.080,0:31:51.200
health and safety

0:31:47.679,0:31:54.080
so i researched again

0:31:51.200,0:31:55.279
blocking my time out i i researched

0:31:54.080,0:31:59.279
non-stop

0:31:55.279,0:32:00.960
um i found um the issa

0:31:59.279,0:32:03.120
who you're a part of as well yeah it's

0:32:00.960,0:32:05.039
right in your backyard

0:32:03.120,0:32:06.480
you know what's funny is it literally no

0:32:05.039,0:32:09.039
joke i live

0:32:06.480,0:32:09.760
a block away from there it literally is

0:32:09.039,0:32:12.720
in my backyard

0:32:09.760,0:32:14.559
and i have no clue what it was um just

0:32:12.720,0:32:15.120
you guys all headquarters of issa is in

0:32:14.559,0:32:16.720
north brook

0:32:15.120,0:32:18.720
that's right we're in north park right

0:32:16.720,0:32:19.600
now and i live in northbrook it's my

0:32:18.720,0:32:21.120
backyard

0:32:19.600,0:32:23.120
um but i had no clue what they were and

0:32:21.120,0:32:24.960
then i i was i was i was i was

0:32:23.120,0:32:26.320
overjoyed to know that they were in my

0:32:24.960,0:32:28.080
backyard um

0:32:26.320,0:32:30.480
then i saw that there was the g back

0:32:28.080,0:32:33.279
global biorisk advisory council

0:32:30.480,0:32:34.960
and i was like this is it like whoa i

0:32:33.279,0:32:36.960
was like i was like geeked out you know

0:32:34.960,0:32:37.840
i love science so that's nothing too i

0:32:36.960,0:32:40.840
love science i

0:32:37.840,0:32:43.120
was always fascinated by it um and i

0:32:40.840,0:32:44.799
literally um

0:32:43.120,0:32:46.240
i remember getting my g back

0:32:44.799,0:32:49.679
certification

0:32:46.240,0:32:52.880
i started at no it was like 5

0:32:49.679,0:32:55.039
30 5 45 at night put the kids to bed

0:32:52.880,0:32:56.320
super early that night called my

0:32:55.039,0:32:59.600
girlfriend i was like

0:32:56.320,0:33:00.240
love you again don't call me i got [ __ ]

0:32:59.600,0:33:02.559
to do

0:33:00.240,0:33:04.640
i got to work and i literally blew

0:33:02.559,0:33:06.320
through the entire certification course

0:33:04.640,0:33:10.000
in one night

0:33:06.320,0:33:12.799
i wasn't done till 6 45 the next day

0:33:10.000,0:33:14.080
6 30 the next day and i was never been

0:33:12.799,0:33:17.039
more proud of myself

0:33:14.080,0:33:17.600
i'm not one and believe it or not i i'd

0:33:17.039,0:33:20.240
never

0:33:17.600,0:33:21.519
i've never wanted to pat my own back i'm

0:33:20.240,0:33:24.240
very hard on myself

0:33:21.519,0:33:25.360
i don't think i'm the best well thank

0:33:24.240,0:33:28.559
you brother

0:33:25.360,0:33:30.640
hey i i if anything i always shine the

0:33:28.559,0:33:32.080
shine i want the attention on the

0:33:30.640,0:33:34.880
company

0:33:32.080,0:33:35.760
um because i just don't want people to

0:33:34.880,0:33:38.880
feel that

0:33:35.760,0:33:42.480
my merits are based on oh well you know

0:33:38.880,0:33:45.039
he grew up you know a certain way

0:33:42.480,0:33:46.880
or his parents bought i mean you have no

0:33:45.039,0:33:49.200
idea the [ __ ] that i went through

0:33:46.880,0:33:50.320
with the event business you know i

0:33:49.200,0:33:52.080
wasn't the assumption of

0:33:50.320,0:33:53.919
things were given to you right like all

0:33:52.080,0:33:54.240
the time like oh like you know how can

0:33:53.919,0:33:56.000
he

0:33:54.240,0:33:58.000
how can he be producing or designing

0:33:56.000,0:34:01.039
like you know he's not you know this

0:33:58.000,0:34:03.200
or he's not the pedigree exactly

0:34:01.039,0:34:04.720
and the answer was no you know like

0:34:03.200,0:34:05.279
people the biggest joke to me was like

0:34:04.720,0:34:07.519
oh

0:34:05.279,0:34:08.320
my parents bought my business for me

0:34:07.519,0:34:10.560
like

0:34:08.320,0:34:12.159
no my parents buy [ __ ] i was on my own

0:34:10.560,0:34:13.839
financially so i was like 17.

0:34:12.159,0:34:15.359
okay like my dad was like look i grew up

0:34:13.839,0:34:18.480
sleeping on a porch

0:34:15.359,0:34:19.520
i am mass this wealth this is mine you

0:34:18.480,0:34:21.280
go find yours

0:34:19.520,0:34:22.879
you can work for yours just as i worked

0:34:21.280,0:34:25.919
for mine so

0:34:22.879,0:34:27.280
i just i just never wanted that

0:34:25.919,0:34:28.240
attention on me i always wanted the

0:34:27.280,0:34:30.720
success

0:34:28.240,0:34:31.679
on the business and it's it's accolades

0:34:30.720,0:34:33.919
so

0:34:31.679,0:34:36.399
got certified overnight like literally

0:34:33.919,0:34:36.879
probably you know a 12 hour stretch like

0:34:36.399,0:34:38.879
i

0:34:36.879,0:34:40.000
and so whatever so i got the

0:34:38.879,0:34:43.040
certifications

0:34:40.000,0:34:44.879
and i still kept running it wasn't

0:34:43.040,0:34:47.359
enough i kept going and then

0:34:44.879,0:34:48.159
back to the marketing what can i do

0:34:47.359,0:34:51.520
though

0:34:48.159,0:34:53.919
to make this cool it was

0:34:51.520,0:34:55.520
still trying to do that right now yeah

0:34:53.919,0:34:58.000
well listen i mean his thing man

0:34:55.520,0:34:59.040
you know i shoot guns i ride harley's i

0:34:58.000,0:35:02.400
race cars

0:34:59.040,0:35:03.599
i got a smoking hot girl how do i make

0:35:02.400,0:35:06.160
this cool too

0:35:03.599,0:35:07.359
you know so again something as simple as

0:35:06.160,0:35:09.200
new era hats

0:35:07.359,0:35:10.400
yeah you know the new era snapbacks i

0:35:09.200,0:35:12.960
see you got the hats too

0:35:10.400,0:35:14.079
yeah you know um you know zip ups i

0:35:12.960,0:35:16.880
wanted something where

0:35:14.079,0:35:17.760
you know um everyone wears lululemon

0:35:16.880,0:35:18.880
zippers

0:35:17.760,0:35:20.240
and this is funny you're talking about

0:35:18.880,0:35:21.920
justin because again you guys don't know

0:35:20.240,0:35:22.480
all the backstory here but yeah we just

0:35:21.920,0:35:24.560
shot

0:35:22.480,0:35:26.640
a video at my buddy's place culture

0:35:24.560,0:35:28.560
studio to talk about branding you guys

0:35:26.640,0:35:29.920
do all the printing for live nation

0:35:28.560,0:35:31.599
yeah and here they are doing printing

0:35:29.920,0:35:32.160
for a cleaning company right yeah and

0:35:31.599,0:35:33.920
it's like

0:35:32.160,0:35:35.920
but it doesn't matter because this is

0:35:33.920,0:35:38.960
what we should portray ourselves right

0:35:35.920,0:35:39.599
is look the part feel the part feel good

0:35:38.960,0:35:41.040
about it

0:35:39.599,0:35:42.880
there should be no reason why we're

0:35:41.040,0:35:45.839
coming in with the blue you know

0:35:42.880,0:35:47.359
onesies zip up and the big chain with

0:35:45.839,0:35:48.720
all the keys on it

0:35:47.359,0:35:50.480
you know nothing not that there's

0:35:48.720,0:35:52.320
nothing wrong with that no but i think

0:35:50.480,0:35:54.320
i'm gonna disagree with you there is all

0:35:52.320,0:35:56.480
right there is and here's why

0:35:54.320,0:35:57.520
if you're at a point in your business

0:35:56.480,0:35:58.960
right now

0:35:57.520,0:36:01.040
and you're trying to break through and

0:35:58.960,0:36:02.800
here's why i say there is

0:36:01.040,0:36:05.680
and i don't mean it disrespectfully no

0:36:02.800,0:36:08.720
for sure but the decision makers

0:36:05.680,0:36:10.240
at this point in time are no longer our

0:36:08.720,0:36:11.839
parents

0:36:10.240,0:36:14.160
good point good point they are the

0:36:11.839,0:36:17.040
people that are our peers

0:36:14.160,0:36:19.119
or maybe even younger so at which point

0:36:17.040,0:36:21.359
when they're going to decide

0:36:19.119,0:36:22.480
who they want to go with who they want

0:36:21.359,0:36:25.599
to work with

0:36:22.480,0:36:28.640
the work has to speak for itself volumes

0:36:25.599,0:36:31.599
case in point however

0:36:28.640,0:36:32.400
am i going to want to hire and employ

0:36:31.599,0:36:35.280
someone

0:36:32.400,0:36:36.400
who looks like they take care of

0:36:35.280,0:36:38.160
themselves

0:36:36.400,0:36:40.000
because if that was that was one big

0:36:38.160,0:36:42.720
thing too which is why we always do

0:36:40.000,0:36:43.200
hazmat suits full respirators not a

0:36:42.720,0:36:46.400
little

0:36:43.200,0:36:48.400
mask and and no booties we always had

0:36:46.400,0:36:48.880
booties on we always recovered head to

0:36:48.400,0:36:51.359
toe

0:36:48.880,0:36:53.280
because i had to tell my clients if we

0:36:51.359,0:36:55.200
don't show up

0:36:53.280,0:36:56.880
fully covered with zero cross

0:36:55.200,0:37:00.560
contamination

0:36:56.880,0:37:02.160
it shows that we care about our staff if

0:37:00.560,0:37:04.320
if you have someone that shows up that

0:37:02.160,0:37:06.240
doesn't necessarily look that they're

0:37:04.320,0:37:07.599
taken care of how can you expect them to

0:37:06.240,0:37:09.280
take care of you no

0:37:07.599,0:37:11.119
so that's why i say i totally agree if

0:37:09.280,0:37:12.480
they're showing up and the onesie zip

0:37:11.119,0:37:15.760
ups and you know

0:37:12.480,0:37:18.800
the stains and they they look dirty

0:37:15.760,0:37:21.040
yeah how is someone that looks dirty

0:37:18.800,0:37:22.079
how can i trust them that they're gonna

0:37:21.040,0:37:23.520
make but

0:37:22.079,0:37:24.480
they they don't care take care of

0:37:23.520,0:37:25.839
themselves but they're gonna take care

0:37:24.480,0:37:29.040
of me yeah

0:37:25.839,0:37:30.400
that's why it's important justin let's

0:37:29.040,0:37:32.720
i wanted to take people through the

0:37:30.400,0:37:35.839
journey because yeah you

0:37:32.720,0:37:38.640
you really started as a

0:37:35.839,0:37:40.160
the covid yeah it's effective right so

0:37:38.640,0:37:41.599
you started with that first

0:37:40.160,0:37:43.280
because you keep portraying you know

0:37:41.599,0:37:45.359
that that look and that is what how you

0:37:43.280,0:37:47.839
got into the business yeah

0:37:45.359,0:37:48.960
take people through where you are today

0:37:47.839,0:37:50.800
a year later

0:37:48.960,0:37:52.000
but like let's so guys see

0:37:50.800,0:37:54.160
decontamination right

0:37:52.000,0:37:55.839
you went and did the research on the

0:37:54.160,0:37:57.359
chemicals and the equipment that you

0:37:55.839,0:37:58.079
needed what was that equipment and

0:37:57.359,0:38:00.000
chemicals

0:37:58.079,0:38:02.960
so uh at which point that's a great

0:38:00.000,0:38:05.200
question um at which point i knew

0:38:02.960,0:38:06.960
um you know it's funny and i said

0:38:05.200,0:38:10.240
antibacterial soap

0:38:06.960,0:38:13.119
meanwhile we're dealing with a virus oh

0:38:10.240,0:38:13.119
yeah well

0:38:13.280,0:38:20.640
however um at which point you know then

0:38:17.359,0:38:22.960
start doing my research i need antiviral

0:38:20.640,0:38:23.839
you know not antibacterial two different

0:38:22.960,0:38:27.119
you know

0:38:23.839,0:38:30.480
ford chevy two different cars

0:38:27.119,0:38:33.680
so um so what i did is

0:38:30.480,0:38:37.359
um actually when i put that out there

0:38:33.680,0:38:40.480
um i was fortunate enough actually

0:38:37.359,0:38:43.520
um a buddy of mine named jeff who

0:38:40.480,0:38:45.520
is a his wife is a very close friend of

0:38:43.520,0:38:47.599
my ex-wife

0:38:45.520,0:38:49.440
um he when he saw that i was doing this

0:38:47.599,0:38:51.359
he's like are you for real or are you

0:38:49.440,0:38:52.560
serious about doing this is it a joke

0:38:51.359,0:38:54.079
and i was like no i'm very serious about

0:38:52.560,0:38:57.760
doing this he goes okay because

0:38:54.079,0:39:01.040
my family happens to own a

0:38:57.760,0:39:03.359
chemical company so we sell

0:39:01.040,0:39:04.240
supplies that you're going to need for

0:39:03.359,0:39:07.440
this

0:39:04.240,0:39:08.480
we have a moratorium but i know this is

0:39:07.440,0:39:10.800
going to help you

0:39:08.480,0:39:12.640
which in turn is going to help your kids

0:39:10.800,0:39:14.720
who my wife

0:39:12.640,0:39:16.720
is friends with your ex-wife so i know

0:39:14.720,0:39:20.079
this will be beneficial to you

0:39:16.720,0:39:23.119
and them will add you in

0:39:20.079,0:39:23.839
so then from there he then kind of gave

0:39:23.119,0:39:26.400
me this whole

0:39:23.839,0:39:28.400
laundry list of this is what you need to

0:39:26.400,0:39:30.000
do this is what you need to use well

0:39:28.400,0:39:31.520
more so this is what you need to use

0:39:30.000,0:39:33.280
okay you know um

0:39:31.520,0:39:35.599
this is the highest grade medical

0:39:33.280,0:39:38.079
antiviral solution that we have

0:39:35.599,0:39:39.280
it's the best of the best there's really

0:39:38.079,0:39:41.359
nothing else out there that's going to

0:39:39.280,0:39:43.839
be better than what we use

0:39:41.359,0:39:45.119
and this is what you should use and at

0:39:43.839,0:39:47.119
which point then i start

0:39:45.119,0:39:49.119
as i'm learning you know then i'm

0:39:47.119,0:39:50.480
cross-checking things making sure

0:39:49.119,0:39:52.160
all right is he just saying this because

0:39:50.480,0:39:53.920
he needs a sale

0:39:52.160,0:39:55.839
right and he was like no okay and

0:39:53.920,0:39:58.960
because everything else i'm looking at

0:39:55.839,0:40:01.599
was right priced right for me

0:39:58.960,0:40:02.320
so now i'm like okay then at which point

0:40:01.599,0:40:06.880
um

0:40:02.320,0:40:10.000
okay now i need electrostatic sprayers

0:40:06.880,0:40:11.920
and at the time victory which does a

0:40:10.000,0:40:13.760
great job of their product oh yeah

0:40:11.920,0:40:15.680
um they're one of they were one of the

0:40:13.760,0:40:16.880
few that they were i think were

0:40:15.680,0:40:20.800
positioned

0:40:16.880,0:40:23.359
they i think they knew someone in china

0:40:20.800,0:40:24.240
because they they i don't get it they

0:40:23.359,0:40:26.960
were like they were

0:40:24.240,0:40:28.160
at right the right right product right

0:40:26.960,0:40:30.800
place right time

0:40:28.160,0:40:32.880
but you couldn't get them so then from

0:40:30.800,0:40:33.280
there it was like okay then we started

0:40:32.880,0:40:36.640
doing

0:40:33.280,0:40:38.800
the ryobi's and things like that

0:40:36.640,0:40:40.000
and what i learned though was is that it

0:40:38.800,0:40:43.359
didn't matter what

0:40:40.000,0:40:44.880
product you used it was more so the

0:40:43.359,0:40:46.000
solution that you use and that was

0:40:44.880,0:40:46.640
wonderful because the applicator is an

0:40:46.000,0:40:48.240
applicator

0:40:46.640,0:40:50.240
i was going to say at which point and

0:40:48.240,0:40:51.200
and people were like oh i used ryobi and

0:40:50.240,0:40:52.960
i was like

0:40:51.200,0:40:54.240
you got and literally i mean i would go

0:40:52.960,0:40:56.720
to home depot

0:40:54.240,0:40:57.520
i started ordering stuff uh you know

0:40:56.720,0:41:00.319
from

0:40:57.520,0:41:02.880
china taiwan to bringing here i started

0:41:00.319,0:41:04.480
ordering i got a home depot pro account

0:41:02.880,0:41:06.000
right before they were no longer

0:41:04.480,0:41:07.440
accepting any new accounts because like

0:41:06.000,0:41:10.720
i said i had that two-week

0:41:07.440,0:41:11.440
jump start and so i started bringing in

0:41:10.720,0:41:14.480
things and then

0:41:11.440,0:41:16.079
actually and then i learned that it's

0:41:14.480,0:41:18.400
just the applicator it's a vehicle

0:41:16.079,0:41:19.680
yeah but you you can drive a ferrari or

0:41:18.400,0:41:22.000
you can race a ferrari

0:41:19.680,0:41:22.880
it's the driver the solution is the

0:41:22.000,0:41:24.960
driver yep

0:41:22.880,0:41:27.280
you know the the the machine is just the

0:41:24.960,0:41:29.760
vehicle yeah so at which point

0:41:27.280,0:41:30.560
but yeah we we learned our you know we

0:41:29.760,0:41:33.520
took our

0:41:30.560,0:41:34.319
our our you know our hits on the chin we

0:41:33.520,0:41:38.079
learned certain

0:41:34.319,0:41:38.720
um applicators that um you know expunged

0:41:38.079,0:41:41.680
solution

0:41:38.720,0:41:43.200
faster than others or you know sprayed

0:41:41.680,0:41:46.160
it out you know

0:41:43.200,0:41:46.960
thicker than others and we learned and

0:41:46.160,0:41:48.960
you know so this

0:41:46.960,0:41:50.000
but justin too like you were able to

0:41:48.960,0:41:51.760
speak confidently

0:41:50.000,0:41:53.359
on this stuff right because you did your

0:41:51.760,0:41:53.760
your research right because that's the

0:41:53.359,0:41:55.920
thing

0:41:53.760,0:41:57.599
when you when when you get asked

0:41:55.920,0:41:58.880
questions yes and you get put on the

0:41:57.599,0:42:01.280
spot it's like

0:41:58.880,0:42:02.160
you know does do i know what i'm about

0:42:01.280,0:42:04.800
so i have a great

0:42:02.160,0:42:06.240
story for you okay great story for you

0:42:04.800,0:42:09.280
there was a company

0:42:06.240,0:42:10.640
that i knew the owner of it's a big

0:42:09.280,0:42:14.160
company out here

0:42:10.640,0:42:14.800
uh i i won't share the name um but they

0:42:14.160,0:42:18.400
basically

0:42:14.800,0:42:21.040
do if you've got water in your basement

0:42:18.400,0:42:22.560
they fix it okay anyways waterproofing

0:42:21.040,0:42:24.880
um

0:42:22.560,0:42:25.680
and so the owner called me and i went to

0:42:24.880,0:42:28.319
him and i said listen

0:42:25.680,0:42:29.680
i have i this is what i'm doing could i

0:42:28.319,0:42:33.040
could i

0:42:29.680,0:42:33.680
use your clientele list your you're not

0:42:33.040,0:42:35.040
doing this

0:42:33.680,0:42:36.960
no i'm not there's no competition

0:42:35.040,0:42:40.160
there's no competitive um

0:42:36.960,0:42:41.040
you know could could i utilize your your

0:42:40.160,0:42:43.520
list to help

0:42:41.040,0:42:45.280
help me get started i see you at dairy

0:42:43.520,0:42:46.960
queen on the weekends like

0:42:45.280,0:42:48.640
our kit you know our kids play with each

0:42:46.960,0:42:50.800
other not really but whatever

0:42:48.640,0:42:51.920
you know and so he's like okay well

0:42:50.800,0:42:55.440
let's put a community

0:42:51.920,0:42:58.160
and uh we get a meeting

0:42:55.440,0:42:58.560
and we're starting to talk about you

0:42:58.160,0:43:00.079
know

0:42:58.560,0:43:02.079
how we could work together and how we

0:43:00.079,0:43:03.119
could utilize his list i said yeah i'll

0:43:02.079,0:43:04.560
cc you want it i

0:43:03.119,0:43:07.280
i one thing about me i'm total

0:43:04.560,0:43:09.280
transparent yeah i'm full transparency

0:43:07.280,0:43:10.800
and i'm watching them you know they're

0:43:09.280,0:43:13.040
kind of writing things down

0:43:10.800,0:43:14.560
you'll love this story so then he starts

0:43:13.040,0:43:16.000
asking me well what kind of solution you

0:43:14.560,0:43:19.520
use

0:43:16.000,0:43:21.359
well i use plan sanitation solution

0:43:19.520,0:43:23.200
what does it matter well i need to know

0:43:21.359,0:43:25.359
you know what do you charge

0:43:23.200,0:43:26.240
what do you this what do you that and

0:43:25.359,0:43:28.079
now i can tell

0:43:26.240,0:43:29.359
this conversation is going from helping

0:43:28.079,0:43:32.319
to

0:43:29.359,0:43:33.680
inquisitive yeah and this is where i'm

0:43:32.319,0:43:35.680
going with what i'm saying

0:43:33.680,0:43:37.599
which is danny said well what's in your

0:43:35.680,0:43:38.960
what's in your solution i need to know

0:43:37.599,0:43:41.359
so i'm like well hold on let me go get

0:43:38.960,0:43:44.640
it i literally

0:43:41.359,0:43:47.839
go grab a bottle start reading my

0:43:44.640,0:43:49.359
ingredients and at the end i could see

0:43:47.839,0:43:52.079
well we don't know if this is going to

0:43:49.359,0:43:53.839
work for us and blah blah thank you

0:43:52.079,0:43:55.599
and i literally then texted him back i

0:43:53.839,0:43:56.800
said you know i tell you we're wasting

0:43:55.599,0:43:58.560
my time

0:43:56.800,0:44:00.160
and when you're ready to talk business

0:43:58.560,0:44:04.160
i'm ready to talk business

0:44:00.160,0:44:06.319
but by the way knowledge is everything

0:44:04.160,0:44:07.440
what i did while you were writing down

0:44:06.319,0:44:08.800
all the ingredients

0:44:07.440,0:44:10.160
because i know you're writing down

0:44:08.800,0:44:12.000
because i know you i saw your writing

0:44:10.160,0:44:13.520
down on the zoom call

0:44:12.000,0:44:16.480
basically just gave you the ingredients

0:44:13.520,0:44:16.480
to my shampoo bottle

0:44:16.640,0:44:20.480
the key is this knowledge knowledge

0:44:18.800,0:44:23.359
knowledge is everything

0:44:20.480,0:44:23.920
know your [ __ ] sorry if i'm not but you

0:44:23.359,0:44:27.119
know

0:44:23.920,0:44:30.319
i say [ __ ] okay know your [ __ ] if

0:44:27.119,0:44:34.000
if i and how i know this i had a

0:44:30.319,0:44:34.480
um a medical facility one of my first

0:44:34.000,0:44:37.280
calls

0:44:34.480,0:44:38.240
was a medical facility and i did not get

0:44:37.280,0:44:39.520
it

0:44:38.240,0:44:41.760
because they called and they wanted to

0:44:39.520,0:44:42.720
know what solution i used and what's in

0:44:41.760,0:44:45.839
it

0:44:42.720,0:44:48.000
and it was a lot of like

0:44:45.839,0:44:49.599
clean you didn't know yet i didn't know

0:44:48.000,0:44:52.720
yeah

0:44:49.599,0:44:54.640
i was embarrassed and i vowed to never

0:44:52.720,0:44:55.760
allow that to happen again it's a tough

0:44:54.640,0:44:58.400
position

0:44:55.760,0:44:59.440
it is so knowledge and any mom and pop

0:44:58.400,0:45:02.560
shop out there

0:44:59.440,0:45:04.640
no know your stuff inside and out the

0:45:02.560,0:45:07.599
more knowledgeable you sound

0:45:04.640,0:45:09.200
the more knowledgeable you are there is

0:45:07.599,0:45:12.079
nothing that can then

0:45:09.200,0:45:12.640
penetrate you you become impenetrable

0:45:12.079,0:45:14.480
essentially

0:45:12.640,0:45:16.480
so you guys like as you continue to

0:45:14.480,0:45:18.160
listen and hear and everything it's like

0:45:16.480,0:45:19.680
yes we could talk about you know like

0:45:18.160,0:45:21.760
you were saying before right they're not

0:45:19.680,0:45:24.640
fair and the resources and this

0:45:21.760,0:45:25.680
but this is a story of taking advantage

0:45:24.640,0:45:28.079
of an opportunity

0:45:25.680,0:45:28.800
that was presented actually he presented

0:45:28.079,0:45:32.880
it himself

0:45:28.800,0:45:35.520
for that to happen and digging deep

0:45:32.880,0:45:37.760
stepping the first foot forward working

0:45:35.520,0:45:39.520
your ass off to get there right

0:45:37.760,0:45:41.200
but also showcasing it right because

0:45:39.520,0:45:43.040
again like we said you know

0:45:41.200,0:45:44.720
you got you know dude you're on some

0:45:43.040,0:45:46.319
publications you have some stories

0:45:44.720,0:45:47.359
written on you got interviewed with it

0:45:46.319,0:45:49.119
within our first

0:45:47.359,0:45:50.800
how yeah how did that help with your

0:45:49.119,0:45:52.240
momentum well i will say this within our

0:45:50.800,0:45:55.280
first six weeks

0:45:52.240,0:45:58.079
um six to eight weeks we had been

0:45:55.280,0:46:00.560
featured on the front page of the

0:45:58.079,0:46:02.160
business section of the chicago tribune

0:46:00.560,0:46:04.000
uh which is massive that's i mean

0:46:02.160,0:46:04.640
chicago tribune it's you know that and

0:46:04.000,0:46:07.440
sometimes

0:46:04.640,0:46:08.160
that's yeah that was that was amazing

0:46:07.440,0:46:10.640
and i

0:46:08.160,0:46:12.160
again i i never one thing too i've never

0:46:10.640,0:46:14.880
hired a publicist

0:46:12.160,0:46:16.160
never hired a publicist um it was again

0:46:14.880,0:46:18.560
blocking my time

0:46:16.160,0:46:19.440
just just knowing i need to work this

0:46:18.560,0:46:20.880
machine because

0:46:19.440,0:46:22.400
no one's gonna work nobody's gonna do it

0:46:20.880,0:46:23.839
for you right i could either pay a

0:46:22.400,0:46:26.640
publicist you know

0:46:23.839,0:46:28.880
five grand a month or whatever i don't

0:46:26.640,0:46:28.880
even know

0:46:29.839,0:46:33.440
or save that and take an hour or two out

0:46:31.680,0:46:34.800
of my day and just

0:46:33.440,0:46:36.480
pump it you know what i mean and that's

0:46:34.800,0:46:38.079
what i did and uh

0:46:36.480,0:46:39.920
yeah so we were on the front page of the

0:46:38.079,0:46:41.119
business section of the sun times or i'm

0:46:39.920,0:46:44.319
sorry the tribune

0:46:41.119,0:46:45.839
um we were on abc channel seven

0:46:44.319,0:46:48.319
uh they did a whole feature on us we

0:46:45.839,0:46:51.520
were an ad week um

0:46:48.319,0:46:54.400
so it really was just a lot of

0:46:51.520,0:46:54.880
this is our story it was kind of like

0:46:54.400,0:46:58.960
that

0:46:54.880,0:47:01.359
american success story um only i'm not

0:46:58.960,0:47:02.640
foreign you know what i mean but yet i

0:47:01.359,0:47:04.560
was foreign

0:47:02.640,0:47:06.319
to this industry yeah i mean because

0:47:04.560,0:47:09.520
again dude you came from events

0:47:06.319,0:47:11.760
you came from that like you came from i

0:47:09.520,0:47:12.560
different vertical yeah to show that it

0:47:11.760,0:47:15.280
it can happen

0:47:12.560,0:47:17.040
yeah you took a very uh you could have

0:47:15.280,0:47:17.520
said right a low point in your life to

0:47:17.040,0:47:19.200
know like

0:47:17.520,0:47:23.119
holy [ __ ] everything i've worked for for

0:47:19.200,0:47:25.200
15 years that's gone could it's gone no

0:47:23.119,0:47:26.319
and you flipped it too but here's this

0:47:25.200,0:47:28.319
door that's you know

0:47:26.319,0:47:30.000
well it's a oh it's not open all the way

0:47:28.319,0:47:31.040
and i'll be honest i actually caught

0:47:30.000,0:47:34.079
wind of you

0:47:31.040,0:47:37.280
now let's give you some kudos buddy okay

0:47:34.079,0:47:40.319
i call it you because i saw you on

0:47:37.280,0:47:43.839
telemundo mm-hmm and i'm the

0:47:40.319,0:47:46.079
university owned yeah yeah i'm

0:47:43.839,0:47:47.839
like i said i'm not yeah so yeah you can

0:47:46.079,0:47:49.599
do the i could do that he

0:47:47.839,0:47:51.920
gets the now he gets all the sexy [ __ ]

0:47:49.599,0:47:51.920
going on

0:47:52.250,0:47:55.460
[Laughter]

0:47:58.240,0:48:04.319
so i'm like i was like okay

0:48:01.839,0:48:05.599
now i know who this dude is on my insta

0:48:04.319,0:48:08.000
follow me

0:48:05.599,0:48:09.680
and and i i was actually i'm not gonna

0:48:08.000,0:48:13.040
lie i was kind of in

0:48:09.680,0:48:17.359
awe because i also know

0:48:13.040,0:48:21.359
my place you you actually so kudos

0:48:17.359,0:48:25.599
you captivated a big latin market

0:48:21.359,0:48:28.640
um that i knew that i

0:48:25.599,0:48:29.200
i couldn't it was just there was that

0:48:28.640,0:48:32.400
wall

0:48:29.200,0:48:33.440
yeah like i knew my place in terms of my

0:48:32.400,0:48:36.160
clientele

0:48:33.440,0:48:39.200
i knew my place in terms of who i was

0:48:36.160,0:48:41.280
who i'd be approachable to

0:48:39.200,0:48:42.319
and then yet at the same time so here

0:48:41.280,0:48:45.920
i'm doing you know

0:48:42.319,0:48:48.400
abc fine but you're doing

0:48:45.920,0:48:48.400
say it again

0:48:51.760,0:48:55.839
um but i was just like wow like it was

0:48:54.960,0:48:57.359
cool to me

0:48:55.839,0:48:59.040
and i didn't know if you had started

0:48:57.359,0:49:00.960
this or not

0:48:59.040,0:49:02.240
long ago or not you know and then i

0:49:00.960,0:49:03.440
researched i saw you did

0:49:02.240,0:49:04.720
so i thought it was really cool that i

0:49:03.440,0:49:05.359
was like wow like here's like someone

0:49:04.720,0:49:08.960
who's

0:49:05.359,0:49:12.079
relatively you know on on par of

0:49:08.960,0:49:15.280
age you know similar you know

0:49:12.079,0:49:16.880
we have a family young family you know

0:49:15.280,0:49:19.119
um so i was like wow like this is

0:49:16.880,0:49:21.839
someone that's really cool

0:49:19.119,0:49:22.400
that like in in the event business no

0:49:21.839,0:49:23.680
one

0:49:22.400,0:49:25.920
you know everyone's fake friends

0:49:23.680,0:49:27.040
everyone's like oh hi

0:49:25.920,0:49:28.480
and they're like oh my god you see his

0:49:27.040,0:49:30.240
last like and then everyone just talks

0:49:28.480,0:49:32.079
like [ __ ] about everything in the event

0:49:30.240,0:49:33.760
business and i [ __ ] hated it

0:49:32.079,0:49:35.440
um and then in this business it was like

0:49:33.760,0:49:37.839
wow like this might be like i know my

0:49:35.440,0:49:39.599
father who was in the jewelry business

0:49:37.839,0:49:41.359
you know everyone tried to help each

0:49:39.599,0:49:43.119
other as opposed to like

0:49:41.359,0:49:44.400
talk smack and like the second you

0:49:43.119,0:49:45.599
turned your back and i was really

0:49:44.400,0:49:46.640
excited that like this could be an

0:49:45.599,0:49:48.079
opportunity and then

0:49:46.640,0:49:50.079
you called me you're like i don't know

0:49:48.079,0:49:52.160
who you are but i have to meet you yeah

0:49:50.079,0:49:53.920
i come out to your office and i was i i

0:49:52.160,0:49:56.800
felt embraced by uh

0:49:53.920,0:49:58.720
by an industry yeah um rather than

0:49:56.800,0:49:59.359
feared or rather than well and then

0:49:58.720,0:50:00.880
having that

0:49:59.359,0:50:02.160
conversation you had earlier like you

0:50:00.880,0:50:02.640
said like you're probably like alright

0:50:02.160,0:50:04.880
well no

0:50:02.640,0:50:06.319
you know nobody yeah i don't like this

0:50:04.880,0:50:08.480
right like the first

0:50:06.319,0:50:09.599
first impression was probably everybody

0:50:08.480,0:50:11.440
keeps it himself

0:50:09.599,0:50:12.800
right everyone everyone keeps themselves

0:50:11.440,0:50:14.720
and i was like and you were just like

0:50:12.800,0:50:16.480
how do you do this like who are you how

0:50:14.720,0:50:17.760
did you do this and i was like wow like

0:50:16.480,0:50:19.440
i thought it was really cool this dude

0:50:17.760,0:50:20.160
wants to get to know me and and whether

0:50:19.440,0:50:22.160
or not

0:50:20.160,0:50:23.760
it's for alternative reasons that's yet

0:50:22.160,0:50:25.839
to be sight unseen

0:50:23.760,0:50:27.839
and it wasn't we've kept in touch you

0:50:25.839,0:50:28.640
know and and and we've actually grown

0:50:27.839,0:50:31.680
our business

0:50:28.640,0:50:33.760
since then and you know we we've we've

0:50:31.680,0:50:34.160
bounced ideas and things like that so

0:50:33.760,0:50:37.760
that's

0:50:34.160,0:50:39.359
amazing that's a good segue to you know

0:50:37.760,0:50:41.760
because you guys know we could talk for

0:50:39.359,0:50:44.480
hours here but i want to take people

0:50:41.760,0:50:45.200
to the next journey now because again it

0:50:44.480,0:50:47.440
it

0:50:45.200,0:50:48.240
it didn't stop at platinum sanitation no

0:50:47.440,0:50:50.559
let's

0:50:48.240,0:50:51.520
let's talk about opportunities

0:50:50.559,0:50:53.280
continuously

0:50:51.520,0:50:54.720
opening up for you and again being the

0:50:53.280,0:50:55.440
entrepreneur that you are you're like

0:50:54.720,0:50:57.359
hey

0:50:55.440,0:50:58.480
screw it i'm gonna i'm gonna take the

0:50:57.359,0:51:00.640
next step

0:50:58.480,0:51:01.520
take us to what is platinum wellness

0:51:00.640,0:51:02.880
group okay

0:51:01.520,0:51:05.119
i love that you asked that it's a great

0:51:02.880,0:51:07.359
question so actually so yeah so platinum

0:51:05.119,0:51:07.839
sanitation has been growing since then

0:51:07.359,0:51:11.520
we've

0:51:07.839,0:51:13.920
we've taken uh cues from you

0:51:11.520,0:51:15.839
and i saw that you know not only can do

0:51:13.920,0:51:18.720
i cannot just do

0:51:15.839,0:51:20.000
excuse me decontamination but also

0:51:18.720,0:51:20.800
actually yeah you do commercial cleaning

0:51:20.000,0:51:22.960
too commercial

0:51:20.800,0:51:23.920
yeah okay go there first yeah so that

0:51:22.960,0:51:27.440
was actually our first

0:51:23.920,0:51:29.119
our first um ex i want to say flex

0:51:27.440,0:51:31.040
our first flex was after we've

0:51:29.119,0:51:33.040
decontaminated at this point we've

0:51:31.040,0:51:35.040
decontaminated over 20 million square

0:51:33.040,0:51:37.599
feet of chicago's industrial

0:51:35.040,0:51:38.319
and um warehouse facilities things like

0:51:37.599,0:51:40.559
that

0:51:38.319,0:51:41.839
so i'm thinking okay what's our next

0:51:40.559,0:51:45.040
step and then from there

0:51:41.839,0:51:47.839
we started doing um contract cleaning um

0:51:45.040,0:51:50.720
gentorial so we started doing

0:51:47.839,0:51:53.359
post-construction cleanup um

0:51:50.720,0:51:55.280
we've done uh we we have schools on

0:51:53.359,0:51:57.440
contract so we're doing a lot of schools

0:51:55.280,0:51:58.720
that's all you got daycares right uh no

0:51:57.440,0:52:00.000
actually there are montessori months

0:51:58.720,0:52:02.160
or something schools and actually

0:52:00.000,0:52:03.520
they're um there's a few that we do and

0:52:02.160,0:52:05.520
they're opening up another one

0:52:03.520,0:52:07.200
so i mean multi location what's that

0:52:05.520,0:52:08.720
you're doing multi locations

0:52:07.200,0:52:10.640
dude that's the way to grow yeah that's

0:52:08.720,0:52:11.839
why i tell everybody yeah because if you

0:52:10.640,0:52:13.040
get one

0:52:11.839,0:52:14.400
who do you think they're gonna trust for

0:52:13.040,0:52:16.000
their next one and then they're gonna

0:52:14.400,0:52:18.240
trust for their their third like

0:52:16.000,0:52:19.280
exactly you want to take over the entire

0:52:18.240,0:52:21.280
facility's

0:52:19.280,0:52:22.480
portfolio exactly you just want to be

0:52:21.280,0:52:23.520
their go-to you want to make it

0:52:22.480,0:52:26.160
brainless

0:52:23.520,0:52:26.880
that's the key and actually um the

0:52:26.160,0:52:29.359
company that

0:52:26.880,0:52:31.040
we or the school that we took over uh

0:52:29.359,0:52:33.359
cleaning a contract from

0:52:31.040,0:52:34.480
you know it it was interesting they told

0:52:33.359,0:52:36.800
me that

0:52:34.480,0:52:37.680
a teacher purposely left a little orange

0:52:36.800,0:52:39.280
peel out the

0:52:37.680,0:52:40.720
desk you guys know that's the story of

0:52:39.280,0:52:42.800
the paper clip right

0:52:40.720,0:52:44.160
what you're i'm just saying people

0:52:42.800,0:52:46.319
leaving the paper clip

0:52:44.160,0:52:47.839
right on purpose so then they can come

0:52:46.319,0:52:51.680
back and say

0:52:47.839,0:52:54.720
this was here right oh hey so i hated

0:52:51.680,0:52:56.480
a teacher left an orange peel out

0:52:54.720,0:52:58.480
because they were unhappy with the

0:52:56.480,0:53:01.520
previous janitorial company

0:52:58.480,0:53:02.240
left an orange pill out and came back

0:53:01.520,0:53:06.160
the next day

0:53:02.240,0:53:09.440
still there so that was for me

0:53:06.160,0:53:12.960
like okay guys you know if

0:53:09.440,0:53:15.119
this is like you need to sweep that room

0:53:12.960,0:53:17.680
from start to finish because they're

0:53:15.119,0:53:20.319
going to test you yeah

0:53:17.680,0:53:21.839
yeah so anyways but no so um yeah so we

0:53:20.319,0:53:24.720
started doing contract cleaning

0:53:21.839,0:53:26.839
um you know janitorial cleaning um and

0:53:24.720,0:53:30.160
we love it you know we really do

0:53:26.839,0:53:33.200
um and then about

0:53:30.160,0:53:37.200
three months ago um i told you

0:53:33.200,0:53:39.359
my girlfriend who's a registered nurse

0:53:37.200,0:53:40.839
caught covid back in may mother's day

0:53:39.359,0:53:44.000
week

0:53:40.839,0:53:46.559
um from a patient

0:53:44.000,0:53:47.760
then was in the hospital for a week she

0:53:46.559,0:53:48.800
had blood clots they were worried that

0:53:47.760,0:53:50.240
they were gonna have blood clots going

0:53:48.800,0:53:54.559
to her brain

0:53:50.240,0:53:56.400
so then from there um fast forward

0:53:54.559,0:53:58.480
now she's healthy whatever this is

0:53:56.400,0:54:00.160
around thanksgiving

0:53:58.480,0:54:02.720
uh the hospital called her and told her

0:54:00.160,0:54:05.520
she was in a with a patient

0:54:02.720,0:54:07.920
that was was covered positive and i'm

0:54:05.520,0:54:10.880
thinking to myself

0:54:07.920,0:54:12.480
okay okay these hospitals don't really

0:54:10.880,0:54:16.000
know what's going on

0:54:12.480,0:54:18.480
um and you know not to say

0:54:16.000,0:54:19.359
all don't but this one particularly you

0:54:18.480,0:54:22.400
know didn't

0:54:19.359,0:54:23.520
and i'm like you have a son i have two

0:54:22.400,0:54:25.599
kids

0:54:23.520,0:54:27.680
we're with each other all the time we

0:54:25.599,0:54:31.440
have a family

0:54:27.680,0:54:33.599
we can't allow and this business

0:54:31.440,0:54:35.040
platinum sensation is predicated on

0:54:33.599,0:54:38.400
health yeah

0:54:35.040,0:54:41.680
i can't allow your health

0:54:38.400,0:54:44.880
to be gamble

0:54:41.680,0:54:46.720
based on your based on your job

0:54:44.880,0:54:48.960
at least when my staff goes out they're

0:54:46.720,0:54:52.480
covered head to toe

0:54:48.960,0:54:55.119
i can't allow that so i

0:54:52.480,0:54:56.880
said why don't you come work not for me

0:54:55.119,0:55:01.359
but work with me

0:54:56.880,0:55:04.799
and let's open a testing facility

0:55:01.359,0:55:07.040
where we can not only test

0:55:04.799,0:55:07.839
people which i took i came here for a

0:55:07.040,0:55:10.079
test myself

0:55:07.839,0:55:11.440
you did and i really and i passed i was

0:55:10.079,0:55:14.480
good yes you did

0:55:11.440,0:55:15.520
you did um that time yeah that time

0:55:14.480,0:55:17.839
because i

0:55:15.520,0:55:18.559
yes yes you guys all know i had code yes

0:55:17.839,0:55:21.920
um

0:55:18.559,0:55:23.839
but at which point though um it was just

0:55:21.920,0:55:26.880
one of those things where

0:55:23.839,0:55:30.720
i wanted to ensure her safety

0:55:26.880,0:55:33.280
but also because we're cleaning it

0:55:30.720,0:55:35.920
we know what to look for and then

0:55:33.280,0:55:38.000
therefore if someone does test positive

0:55:35.920,0:55:39.680
they can then utilize platinum

0:55:38.000,0:55:41.200
sanitation

0:55:39.680,0:55:43.760
so again it's like you're you're

0:55:41.200,0:55:46.400
compounding multiple yeah

0:55:43.760,0:55:47.440
correct it's basically like burgers and

0:55:46.400,0:55:49.839
fries

0:55:47.440,0:55:51.680
you know or the cooper which i just saw

0:55:49.839,0:55:52.880
i i watched the founder again last night

0:55:51.680,0:55:54.160
have you watched the founder my favorite

0:55:52.880,0:55:55.760
movie in the world

0:55:54.160,0:55:57.440
favorite motivation i already got two

0:55:55.760,0:55:58.240
more services i want to offer yep just

0:55:57.440,0:56:00.960
because i saw that

0:55:58.240,0:56:01.520
it's the best maybe ever but yeah so

0:56:00.960,0:56:03.280
yeah

0:56:01.520,0:56:04.559
and so at which point now so now we

0:56:03.280,0:56:06.640
we've brought in a doctor

0:56:04.559,0:56:07.760
from uh who works also out of evanston

0:56:06.640,0:56:11.440
hospital

0:56:07.760,0:56:14.480
so therefore we can administer pcr rapid

0:56:11.440,0:56:16.880
testing rapid antigen testing

0:56:14.480,0:56:18.880
antibody testing and now we're going to

0:56:16.880,0:56:21.520
be taking and utilizing the entire 10

0:56:18.880,0:56:23.680
000 square feet of our warehouse space

0:56:21.520,0:56:26.480
and now breaking this up into patient

0:56:23.680,0:56:27.680
rooms so therefore concierge service

0:56:26.480,0:56:29.920
doctors

0:56:27.680,0:56:31.200
have a place kind of like a we work so

0:56:29.920,0:56:33.680
they can offer

0:56:31.200,0:56:35.680
patient visits right here in northbrook

0:56:33.680,0:56:37.760
have the testing done

0:56:35.680,0:56:39.200
right here on facility with rapid

0:56:37.760,0:56:40.960
testing rapid results

0:56:39.200,0:56:42.960
so therefore a client can come in or a

0:56:40.960,0:56:45.520
patient we we can come

0:56:42.960,0:56:46.559
client or patients or clients but they

0:56:45.520,0:56:49.040
can come in

0:56:46.559,0:56:49.920
and at which point get a flu shot get a

0:56:49.040,0:56:52.240
flu test

0:56:49.920,0:56:54.720
get a strep test any kind of testing

0:56:52.240,0:56:56.880
done results done right here

0:56:54.720,0:56:58.240
with the concierge service done right

0:56:56.880,0:57:00.400
here so again

0:56:58.240,0:57:01.280
it's just like i said not a cleaning

0:57:00.400,0:57:04.559
company

0:57:01.280,0:57:08.240
but a leader in health and safety in all

0:57:04.559,0:57:10.640
aspects uh expansion always and always

0:57:08.240,0:57:13.040
dude justin i gotta say because i think

0:57:10.640,0:57:15.200
this is a great part to wrap up

0:57:13.040,0:57:16.880
thank you let me let me cheers you

0:57:15.200,0:57:20.240
because you guys

0:57:16.880,0:57:23.680
i just we just took you through you know

0:57:20.240,0:57:27.119
a the pandemic happens justin

0:57:23.680,0:57:28.720
i mean literally doors can close

0:57:27.119,0:57:31.040
you could furlough and lay off all your

0:57:28.720,0:57:32.799
employees you see an opportunity

0:57:31.040,0:57:34.160
yes you not only take advantage of the

0:57:32.799,0:57:36.079
opportunity but you

0:57:34.160,0:57:38.640
you expand on this thing this guy's

0:57:36.079,0:57:41.599
talking about concierge doctor's

0:57:38.640,0:57:43.119
visits but we work of of of as i say at

0:57:41.599,0:57:44.640
which point too we're now expanding this

0:57:43.119,0:57:46.559
in talks of franchising this and

0:57:44.640,0:57:49.680
expanding this into a nationwide

0:57:46.559,0:57:52.160
one year yeah one year but

0:57:49.680,0:57:53.040
again it just drives to the result of

0:57:52.160,0:57:55.119
hard work

0:57:53.040,0:57:56.240
determination you didn't sleep much

0:57:55.119,0:57:57.920
right like no

0:57:56.240,0:57:59.440
this is what it takes uh as

0:57:57.920,0:58:00.400
entrepreneurs which you guys know a lot

0:57:59.440,0:58:01.760
of you guys know

0:58:00.400,0:58:03.920
the stories that i hear justin are

0:58:01.760,0:58:05.839
people you know they want to make it

0:58:03.920,0:58:07.440
they they want to do this they they've

0:58:05.839,0:58:08.240
seen covet happen what are we talking

0:58:07.440,0:58:10.240
about no

0:58:08.240,0:58:11.280
you know being self-employed where hey i

0:58:10.240,0:58:12.720
don't have the option

0:58:11.280,0:58:13.920
yeah i don't i don't i don't get

0:58:12.720,0:58:15.440
unemployment yeah we don't get

0:58:13.920,0:58:16.640
unemployment as an entrepreneur

0:58:15.440,0:58:18.240
you know what i actually actually no no

0:58:16.640,0:58:20.400
you know what as as as entrepreneurs you

0:58:18.240,0:58:22.319
know what we call unemployment

0:58:20.400,0:58:23.440
a job because then we have to go get a

0:58:22.319,0:58:23.760
job we got a question you gotta get a

0:58:23.440,0:58:25.359
job

0:58:23.760,0:58:27.359
yeah we don't have an employee let me

0:58:25.359,0:58:29.440
just say one thing though and i do mean

0:58:27.359,0:58:32.160
this

0:58:29.440,0:58:33.440
uh for any entrepreneur out there from

0:58:32.160,0:58:36.400
any mom and pop shop

0:58:33.440,0:58:37.520
who watches these podcasts and i i'm i'm

0:58:36.400,0:58:41.119
very honored

0:58:37.520,0:58:44.240
i'm humbled um that you find my story

0:58:41.119,0:58:46.319
of interest and i'm always here to help

0:58:44.240,0:58:48.400
someone because i didn't have that

0:58:46.319,0:58:50.480
yeah you know i didn't have someone i

0:58:48.400,0:58:51.040
didn't have a business plan my business

0:58:50.480,0:58:53.520
plan was

0:58:51.040,0:58:54.960
don't [ __ ] up yeah you know that was my

0:58:53.520,0:58:57.440
business don't close the door

0:58:54.960,0:58:58.720
yeah like don't fail that's my plan you

0:58:57.440,0:59:01.520
know i didn't have

0:58:58.720,0:59:02.640
someone to guide me with in within my

0:59:01.520,0:59:05.119
industry only

0:59:02.640,0:59:07.040
experiences that my father would share

0:59:05.119,0:59:09.839
let me say one thing

0:59:07.040,0:59:10.559
is that you told you just said you have

0:59:09.839,0:59:12.960
people they

0:59:10.559,0:59:15.520
don't want to fail or they they want to

0:59:12.960,0:59:15.520
succeed

0:59:15.680,0:59:23.440
i'm going to call [ __ ]

0:59:19.839,0:59:26.400
and i'm sorry on the ones that don't

0:59:23.440,0:59:28.000
succeed because if you really truly do

0:59:26.400,0:59:31.040
want to succeed

0:59:28.000,0:59:32.480
you will you will find a way you will

0:59:31.040,0:59:36.480
find the time

0:59:32.480,0:59:39.760
you will find the route i took no ppp

0:59:36.480,0:59:41.839
loans i took no unemployment

0:59:39.760,0:59:45.599
loan i i've never taken a loan in my

0:59:41.839,0:59:48.799
life i've never owed a dime to anybody

0:59:45.599,0:59:51.920
i refuse to it's just how i operate

0:59:48.799,0:59:53.839
you will find a way to make it

0:59:51.920,0:59:56.160
happen and that's the one thing that i

0:59:53.839,0:59:59.520
will say mih

0:59:56.160,1:00:00.240
make it happen that is the key thing key

0:59:59.520,1:00:02.400
phrase

1:00:00.240,1:00:03.359
for any mom and pop owner any

1:00:02.400,1:00:06.319
entrepreneur

1:00:03.359,1:00:07.440
anyone it doesn't matter cleaning cars

1:00:06.319,1:00:09.119
it doesn't matter what you're doing if

1:00:07.440,1:00:10.720
you're trying to hack a bucket with ice

1:00:09.119,1:00:14.240
who gives a [ __ ]

1:00:10.720,1:00:17.839
make it happen that's the key and do not

1:00:14.240,1:00:19.359
stop do not sleep do not eat do not

1:00:17.839,1:00:23.119
vacation do not

1:00:19.359,1:00:25.359
purchase do not anything until you do

1:00:23.119,1:00:27.200
because once you do that will allow you

1:00:25.359,1:00:29.440
the pleasantries to do so

1:00:27.200,1:00:30.240
that's just my opinion boom well you

1:00:29.440,1:00:33.280
guys heard it

1:00:30.240,1:00:37.119
that just end on that note man hey

1:00:33.280,1:00:37.119
hey cheers to the success

1:00:40.000,1:00:43.839
well guys

1:00:44.000,1:00:50.079
i was on university so

1:00:47.040,1:00:51.680
guys uh what a great episode man

1:00:50.079,1:00:53.280
thank you again justin no thank you

1:00:51.680,1:00:54.319
thank you truly appreciate it and thank

1:00:53.280,1:00:58.400
you for honestly

1:00:54.319,1:01:01.119
for inspiring me to again

1:00:58.400,1:01:02.480
do to expand to show that there is the

1:01:01.119,1:01:04.640
cleaning industry is fun right

1:01:02.480,1:01:06.000
i love it i love it i love it love it

1:01:04.640,1:01:07.680
love this industry

1:01:06.000,1:01:08.799
thank you guys for tuning in there's

1:01:07.680,1:01:10.880
another episode of cleaning the

1:01:08.799,1:01:12.880
cocktails don't forget to subscribe

1:01:10.880,1:01:13.920
drop some comments if you guys want to

1:01:12.880,1:01:15.359
get to know justin

1:01:13.920,1:01:17.680
we'll have all his information down

1:01:15.359,1:01:18.960
below on the description so again until

1:01:17.680,1:01:22.160
next time

1:01:18.960,1:01:25.839
guys cheers cheers cheers that's

1:01:22.160,1:01:25.839
platinum baby whoa