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[Music]

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hey everyone how are you doing my name

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is ricky rigoletto

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the founder of route to service platform

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it's a sales platform for the commercial

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cleaning services industry

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i am also the owner of rosalito services

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a family-owned commercial cleaning

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company

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so welcome to cleaning and cocktails a

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show where i get the opportunity to sit

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down with cleaning industry experts

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and share stories talk shop about the

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industry so grab your cocktail

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listen in and i hope you guys enjoy the

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show

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[Music]

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everybody welcome this is another

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episode of cleaning and cocktails

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you know where i get to speak to

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industry experts and just talk shop on

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on the industry that has been so good to

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me

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i know so good to everybody else you're

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listening to i've got

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the pleasure of talking shop with two

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individuals that have made a big impact

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on this industry

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um doc here from doc facilities

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i've gotten to know through the issa

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shows jordan

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uh we're good friends we've gotten to

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know each other because you'll get to

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learn a little bit more about him and

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you know how we've learned to get to

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know each other um but what i wanted to

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do is first

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give you guys some time to introduce

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yourselves and let everybody know who

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you are

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what you do um and just give us a little

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bit of story

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in the background on you guys so doc

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i'll start with you first

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all right well i am divorced

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uh started my own janitorial company

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seven and a half years ago been in the

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industry

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over 35 years years ago

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about seven years ago i went to the issa

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one of the train the trainer meetings

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and thought i was going to ace

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my scores and get my certifications in

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the cleaning world

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and when i got there i thought i knew

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everything and realized i knew nothing

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so i've uh i've spent like the last

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seven years really redefining myself

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my company and when we started docs

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facilities solutions it was more

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about cleaning

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from the health standpoint as opposed to

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the appearance cleaning that

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has been the way that most quotes and

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jobs are

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and lo and behold hey we have a pandemic

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and it's you know part of it's because

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so many of us

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in this industry have been trained

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incorrectly over the years

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and some of the superbugs that are out

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there i'm not even talking corona 19

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i mean covet 19 or the coronavirus but

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um

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some of the superbugs are because we

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live in a spray and wipe

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world and it's not how you kill anything

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you know

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and green cleaning where oh we can't

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kill anything well that's what

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disinfectants do they have to kill

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to be effective and the reason why i got

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into that was because my

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my middle son a little over

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19 years ago was diagnosed as broad

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spectrum autistic

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and at the time um there wasn't a lot

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known about it so

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because i was in the cleaning industry i

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had them test my blood to see if it was

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anything that i had passed on to him

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and they said no not at all would it

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really

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you know you didn't pass anything but

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you have more

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chemicals in your body than an embalmed

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body

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and that's when i realized that i had to

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really protect myself

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and those around me including my

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children so

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that's part of why i've gotten into this

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industry

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and then uh ricky you were asking me you

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know

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why the name doc is this pg version

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or you say what you want

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so so my father and today

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today believe it or not is the

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anniversary of his death so

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16 years ago today my father passed away

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and he was my hero

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and he used to tell me all the time that

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a person's name is the most

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important thing that there is the most

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beautiful words ever

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said he said everybody calls us by the

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wrong last name

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our last name is craddock he says most

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of the time people call

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us dax decks ducks and most of the time

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dicks and we're not dicks we're docks

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so when i started this company up it was

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more or less to kind of

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you know remember my father and

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everything that he stood for because he

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was

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a man of integrity awesome

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awesome well thank you for sharing that

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with us i appreciate it uh

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jordan let everybody know who you are my

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man

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yeah doc thanks man that's uh i want to

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reiterate her second this idea of

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the the notion of legacy and that sort

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of thing

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um because there's a similar type of

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heritage here

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in that um my situation is different and

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and so i'm a third generation owner in

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the company

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france building services we're based out

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of

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kentucky and our company has

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offices in in three states and uh but it

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was a company my grandfather started and

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they were really poor

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and the people of integrity and really

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hard work and uh my grandad was in the

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army

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and like a german immigrant but didn't

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have a pot to pee in you know sort of

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thing and

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they just worked really hard and you

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know they never saw

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my granddad passed away in 2000 and

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really never got to see

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any major fruits of his labor so the

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company

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had just reached a million dollars in

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total revenue after like 15 years of

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labor

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and and when he passed away and

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um you know if only he could see what

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has happened since then

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uh you know would just tickle me to

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death

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for him to know that but so um

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so yeah there's a similar sort of feel

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here that that we're we're standing on

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the shoulders and trying to emulate

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some some virtues and things that have

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been passed down to us

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as well and uh and that's good man it's

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part of what families are for

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uh and why they're good for society so

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um but my name is jordan and

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i've got i'm married and i've got five

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kids um

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and they're all young and with this uh

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pandemic they're all at home and my

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wife's about to go crazy

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uh so

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anyway in our company you know doc you

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mentioned a little bit more health

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related cleaning

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and um and ours is going to be a little

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bit more traditional

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in that our focus is uh

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is going to be more traditional cleaning

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and we're going to be in what i would

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consider more traditional spaces so

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we're going to be in

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commercial large commercial

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manufacturing education medical

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facilities

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so nothing really out of the ordinary

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out of the box and then and then as an

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aside so

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in addition to that ricky had mentioned

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i do some other things so i i

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also do some coaching consulting and and

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running

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an online mastermind group for

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janitorial business owners

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um and been doing that for about three

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years now

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and there's about 100 or so owners in

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that group

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and uh and ricky's part of it and so

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it's just you know you mentioned the

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issa show

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and one of the motivations behind

0:07:05.759,0:07:08.880
starting the group was just being able

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to connect with others and learn

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with others and from others um

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you know and then also and ricky you've

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done a lot of this too just being an

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open book to others like

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just because there's so much we can

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learn from each other like just sharing

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our mistakes just being

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there's no like real big secrets that

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any of us have it's all relationships

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and working hard

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and um and so you know as long as i

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don't share my

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client names and how much i build them

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like you can basically

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what you know there's nothing to hide

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yeah that's the other thing

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i do so um well thank you thank you

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jordan i appreciate that

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uh i mean you just nailed a great piece

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of information that i

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you know a lot of the listeners in the

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audience just to give you guys some

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some um background on cleaning cocktails

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uh we you know we're doing this to

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empower the small business industry not

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that i'm i'm trying to neglect

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the larger size cleaning companies and

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facilities companies

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uh but it's it's there's 35 000 new

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cleaning businesses that start every

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year

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uh but the turnover is almost just as

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high right like they you know people

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will start the business

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i think it's easy i think it's a you

0:08:12.639,0:08:18.000
know it's a low-cost entry um

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vertical to get into but it's there's a

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lot of trials and tribulation there's

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it's tough it's not easy to start a

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cleaning business because you still have

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to know business too

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so i think that's when you say legacy

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you know you're a third generation

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that's amazing i actually

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forgot i thought it was second gen third

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generation that's even more of an

0:08:34.240,0:08:37.200
accomplishment right

0:08:35.200,0:08:39.760
is it's been going for so long and

0:08:37.200,0:08:41.680
you're right your grandfather

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isn't here to see some of those so you

0:08:41.680,0:08:44.720
know where you guys gotten to right now

0:08:43.200,0:08:46.640
right which is pretty amazing

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so we'll get more into the growth of the

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business and your tactics and strategies

0:08:49.040,0:08:51.519
um

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and we'll emphasize on training a lot

0:08:51.519,0:08:54.640
here because i think training is

0:08:52.480,0:08:57.680
something you guys both do very well

0:08:54.640,0:09:00.240
so but let's get back to

0:08:57.680,0:09:02.240
before cleaning you know jordan we'll

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start with you like did you

0:09:02.240,0:09:05.040
did it did you just out of high school

0:09:03.760,0:09:06.880
get into the cleaning business with the

0:09:05.040,0:09:08.640
family or was there another did you take

0:09:06.880,0:09:10.160
a different route

0:09:08.640,0:09:12.480
yeah man i always wanted to be a cleaner

0:09:10.160,0:09:12.480
um

0:09:13.440,0:09:16.800
actually it's fun it's that's a really

0:09:14.800,0:09:18.320
i'm glad you asked that question because

0:09:16.800,0:09:20.320
the more people you talk to you realize

0:09:18.320,0:09:22.320
like no one almost no one intentionally

0:09:20.320,0:09:24.640
got into this industry right

0:09:22.320,0:09:25.440
and and that's part of the beauty of it

0:09:24.640,0:09:29.040
and so me

0:09:25.440,0:09:32.240
i was an arrogant jerk of a teenager

0:09:29.040,0:09:35.360
and i'm sure i gave my parents fits and

0:09:32.240,0:09:36.880
they made me clean and do things to make

0:09:35.360,0:09:39.200
money you know because they were good

0:09:36.880,0:09:41.200
parents and they made me pay bills and

0:09:39.200,0:09:43.440
you know pay for my car and that sort of

0:09:41.200,0:09:44.480
thing and i hated it it was embarrassing

0:09:43.440,0:09:47.120
to me

0:09:44.480,0:09:49.600
you know all those things and um i ended

0:09:47.120,0:09:52.240
up going to college i ran cross-country

0:09:49.600,0:09:53.760
and um and i ran in college as well and

0:09:52.240,0:09:55.040
i went to a

0:09:53.760,0:09:56.880
school in tennessee called tennessee

0:09:55.040,0:09:59.519
tech university

0:09:56.880,0:10:01.839
and it's a small d1 college and got my

0:09:59.519,0:10:04.320
degree in civil engineering

0:10:01.839,0:10:05.200
and uh and about halfway through my

0:10:04.320,0:10:06.880
degree program

0:10:05.200,0:10:08.560
i was like man this is not what i want

0:10:06.880,0:10:10.720
to do the rest of my life

0:10:08.560,0:10:12.079
um but you know it's like it's like

0:10:10.720,0:10:14.000
getting all the way through med school

0:10:12.079,0:10:16.240
you know it's like well crap like i'm

0:10:14.000,0:10:18.320
already in like i can't just like

0:10:16.240,0:10:19.839
you know waste all this time so i

0:10:18.320,0:10:21.360
completed my degree

0:10:19.839,0:10:22.399
um but i knew i wanted to do something

0:10:21.360,0:10:23.920
in business like something

0:10:22.399,0:10:26.880
entrepreneurial something

0:10:23.920,0:10:27.920
where i could lead manage you know

0:10:26.880,0:10:29.680
something besides

0:10:27.920,0:10:32.079
sitting and designing roads and bridges

0:10:29.680,0:10:35.440
and sewer systems and you know

0:10:32.079,0:10:37.120
what kind of stuff so uh so yeah i

0:10:35.440,0:10:38.160
worked for a small construction company

0:10:37.120,0:10:39.839
out of college

0:10:38.160,0:10:41.600
and uh got to be around some really cool

0:10:39.839,0:10:43.519
people there was in nashville

0:10:41.600,0:10:45.360
and um and i got married right out of

0:10:43.519,0:10:47.360
college as well

0:10:45.360,0:10:48.959
and you know during that time i started

0:10:47.360,0:10:50.720
reading a lot i used to hate reading but

0:10:48.959,0:10:52.480
i started listening to like dave ramsey

0:10:50.720,0:10:53.839
and zig ziglar and some other really

0:10:52.480,0:10:55.040
entrepreneurial type people they just

0:10:53.839,0:10:56.240
were really inspiring to me and i

0:10:55.040,0:10:57.200
thought that man these are really good

0:10:56.240,0:10:58.480
men

0:10:57.200,0:11:00.000
um they're doing a lot of really cool

0:10:58.480,0:11:02.000
and noble things and it was just

0:11:00.000,0:11:03.519
exciting i was like man i want to

0:11:02.000,0:11:05.200
gosh like i'm just a really ambitious

0:11:03.519,0:11:06.000
person i'm just wired that way like i

0:11:05.200,0:11:08.240
just

0:11:06.000,0:11:09.200
i'm restless like i just love going out

0:11:08.240,0:11:10.800
and trying things

0:11:09.200,0:11:12.240
and so they just gave me a hunger for

0:11:10.800,0:11:14.079
wanting to do that like i just was not

0:11:12.240,0:11:16.880
content to be

0:11:14.079,0:11:18.160
sitting doing one thing for a long time

0:11:16.880,0:11:19.680
and it's just way i'm wired not

0:11:18.160,0:11:20.640
everybody's wired that way and thank god

0:11:19.680,0:11:21.920
that they're not you know

0:11:20.640,0:11:23.760
the world would be a mess if it was

0:11:21.920,0:11:26.399
nothing it's like we would just

0:11:23.760,0:11:28.160
screw everything up we have a million

0:11:26.399,0:11:31.279
good solutions and we wouldn't have the

0:11:28.160,0:11:34.079
ability to carry any of them out um

0:11:31.279,0:11:36.160
and so my my dad came to me and said hey

0:11:34.079,0:11:38.000
you know we'd like for you to become

0:11:36.160,0:11:39.519
to to join the business we feel like

0:11:38.000,0:11:41.920
you've got some skill sets that

0:11:39.519,0:11:43.760
you know you could offer and just help

0:11:41.920,0:11:44.880
us grow and my dad was humble enough to

0:11:43.760,0:11:46.959
be like hey i've

0:11:44.880,0:11:48.399
grown the company a little bit you know

0:11:46.959,0:11:49.760
and i really

0:11:48.399,0:11:50.959
i feel like i'm kind of tapped out and i

0:11:49.760,0:11:52.880
don't really know how to take it further

0:11:50.959,0:11:54.160
would you come and help us so

0:11:52.880,0:11:56.079
he's like i'll just match whatever

0:11:54.160,0:11:59.360
they're paying you which wasn't a lot

0:11:56.079,0:12:01.040
uh and so my wife and i moved back to

0:11:59.360,0:12:02.639
our smaller town and

0:12:01.040,0:12:04.079
i had no job description i had no idea

0:12:02.639,0:12:07.600
what i was gonna do

0:12:04.079,0:12:10.399
um and neither did my dad and so

0:12:07.600,0:12:11.760
uh so yeah that's how i got into it um

0:12:10.399,0:12:14.320
and

0:12:11.760,0:12:15.519
um and over the years i went from bit

0:12:14.320,0:12:16.160
still being a little bit embarrassed

0:12:15.519,0:12:17.519
about it

0:12:16.160,0:12:20.240
okay so it's kind of like pride in me

0:12:17.519,0:12:25.600
coming out like i just it was not sexy

0:12:20.240,0:12:27.519
um and you know um

0:12:25.600,0:12:28.959
so but over the years i've grown to

0:12:27.519,0:12:29.360
really enjoy it and it's been good for

0:12:28.959,0:12:31.279
me

0:12:29.360,0:12:33.279
and my family and for the people that

0:12:31.279,0:12:35.200
work here and

0:12:33.279,0:12:37.519
i'm i'm very proud to be a part of this

0:12:35.200,0:12:40.160
industry and in my company and

0:12:37.519,0:12:41.200
you know it's shame on me from my views

0:12:40.160,0:12:44.160
in the past

0:12:41.200,0:12:45.279
yeah i i couldn't agree more as far as

0:12:44.160,0:12:47.200
it's not

0:12:45.279,0:12:48.959
it's not glamorous right it's not but

0:12:47.200,0:12:50.320
but it doesn't need to be

0:12:48.959,0:12:52.720
right or we can make it glamorous the

0:12:50.320,0:12:53.760
way we run the day-to-day or operate the

0:12:52.720,0:12:56.800
business

0:12:53.760,0:12:58.959
um doc you mentioned why

0:12:56.800,0:13:00.160
you got into you know the cleaning

0:12:58.959,0:13:02.000
industry a little bit

0:13:00.160,0:13:04.240
but what about beforehand like what led

0:13:02.000,0:13:06.240
to believe it or not i've been in this

0:13:04.240,0:13:08.639
all my life

0:13:06.240,0:13:10.560
that's right you did say 36 years right

0:13:08.639,0:13:13.279
yeah jordan this guy's been in this for

0:13:10.560,0:13:13.279
36 years

0:13:13.440,0:13:17.440
i just look young good genes

0:13:15.680,0:13:20.079
[Laughter]

0:13:17.440,0:13:20.720
but like jordan i'm very you know humble

0:13:20.079,0:13:23.360
about

0:13:20.720,0:13:25.279
you know my early days in this industry

0:13:23.360,0:13:27.040
i too i went to college

0:13:25.279,0:13:29.279
out of high school and i went to some

0:13:27.040,0:13:32.639
community schools because

0:13:29.279,0:13:34.000
i was a young actually when i started

0:13:32.639,0:13:36.480
college i was 17

0:13:34.000,0:13:38.000
so i was a young 17. i wasn't you know

0:13:36.480,0:13:41.600
mature because of where my birthday

0:13:38.000,0:13:43.199
fell um so i really you know needed the

0:13:41.600,0:13:44.800
support of my parents so i went to a

0:13:43.199,0:13:46.720
small two-year school

0:13:44.800,0:13:48.240
and then i went to a four-year college

0:13:46.720,0:13:52.079
it took me five years to

0:13:48.240,0:13:55.120
to go through college i my parents

0:13:52.079,0:13:55.839
uh were not wealthy like jordan you know

0:13:55.120,0:13:58.880
my

0:13:55.839,0:14:00.880
my uh background you know i'm german

0:13:58.880,0:14:02.480
you know hard-working and irish my

0:14:00.880,0:14:04.560
father's german and irish my mother's

0:14:02.480,0:14:07.279
all german

0:14:04.560,0:14:09.120
and they taught us so many you know the

0:14:07.279,0:14:11.440
value of hard work

0:14:09.120,0:14:13.040
you know you put in an honest day's pay

0:14:11.440,0:14:14.240
i mean honest days work for an honest

0:14:13.040,0:14:17.120
day's pay

0:14:14.240,0:14:18.800
as my father used to tell me and he used

0:14:17.120,0:14:20.720
to have he had a learning disability he

0:14:18.800,0:14:23.839
was very dyslexic

0:14:20.720,0:14:26.079
and he could hardly read and yet he'd

0:14:23.839,0:14:28.160
dress in a shirt and tie for his job at

0:14:26.079,0:14:29.760
eastman kodak company every day

0:14:28.160,0:14:32.399
and it wasn't because he had a shirt in

0:14:29.760,0:14:34.000
thai job he said you dress for where you

0:14:32.399,0:14:36.399
want to end up

0:14:34.000,0:14:38.639
and you act that way hence now you see

0:14:36.399,0:14:40.399
why you know i have the the

0:14:38.639,0:14:43.279
feeling that i do that my you know my

0:14:40.399,0:14:45.360
dad's hard work ethic and he was my hero

0:14:43.279,0:14:47.120
um and i did i started cleaning at our

0:14:45.360,0:14:50.560
church at the age of 14

0:14:47.120,0:14:53.360
for 25 cents an hour uh i'd cleaned the

0:14:50.560,0:14:55.199
the church itself i'd also cleaned the

0:14:53.360,0:14:58.639
uh the front office

0:14:55.199,0:15:01.680
area i went on to

0:14:58.639,0:15:03.680
work at a small store in our

0:15:01.680,0:15:04.720
small town called spencerport in new

0:15:03.680,0:15:06.720
york

0:15:04.720,0:15:07.839
and worked for one of the local five and

0:15:06.720,0:15:09.920
dime stores

0:15:07.839,0:15:11.600
and part of my duties incorporated

0:15:09.920,0:15:15.360
having to do

0:15:11.600,0:15:17.760
the cleaning and then going to college

0:15:15.360,0:15:18.800
and i got married right out of college

0:15:17.760,0:15:22.240
and i couldn't afford

0:15:18.800,0:15:26.160
the mortgage so my cousin had worked for

0:15:22.240,0:15:27.760
a large janitorial contractor and

0:15:26.160,0:15:29.360
they had been after me for quite a while

0:15:27.760,0:15:31.360
to come join them so that's really where

0:15:29.360,0:15:33.600
i got my first exposure to you know

0:15:31.360,0:15:36.079
heavy duty commercial cleaning

0:15:33.600,0:15:38.880
and at the age of 23 i was an operations

0:15:36.079,0:15:40.240
manager forum with over 350 people

0:15:38.880,0:15:43.680
working for me

0:15:40.240,0:15:46.690
wow and um i thought i was a cat's

0:15:43.680,0:15:48.079
you know pajamas back then so to say um

0:15:46.690,0:15:50.560
[Music]

0:15:48.079,0:15:53.519
probably not as cocky and stuff i was

0:15:50.560,0:15:55.519
very introverted as a youngster

0:15:53.519,0:15:58.800
left to there to go work for a friend of

0:15:55.519,0:16:00.240
mine who started a cleaning business

0:15:58.800,0:16:02.320
and i helped him start it from the

0:16:00.240,0:16:04.399
ground up

0:16:02.320,0:16:06.079
and i realized how much i enjoyed doing

0:16:04.399,0:16:09.279
those types of things

0:16:06.079,0:16:10.720
and i worked for him for oh gosh i think

0:16:09.279,0:16:14.079
14 years

0:16:10.720,0:16:17.360
before i left and i i went to

0:16:14.079,0:16:18.480
a franchise and when i got interviewed

0:16:17.360,0:16:21.839
for that job

0:16:18.480,0:16:22.639
as the director one of my questions was

0:16:21.839,0:16:25.759
you know

0:16:22.639,0:16:27.279
is this what you are and he said no i

0:16:25.759,0:16:30.320
said okay

0:16:27.279,0:16:33.759
and i gotta admit he wasn't what

0:16:30.320,0:16:36.800
my question was but he was a lot worse

0:16:33.759,0:16:38.399
and uh i ended up getting let go and

0:16:36.800,0:16:40.800
because i was older in the industry

0:16:38.399,0:16:43.920
nobody wanted to hire me for

0:16:40.800,0:16:44.880
my knowledge everybody wanted me to come

0:16:43.920,0:16:48.320
in as entry level

0:16:44.880,0:16:51.199
employee and i'm like i haven't spent 20

0:16:48.320,0:16:52.800
plus almost 30 years in this industry

0:16:51.199,0:16:55.680
you know to start out

0:16:52.800,0:16:56.000
at the you know the base ground again so

0:16:55.680,0:16:58.639
i

0:16:56.000,0:17:01.279
i cashed out my 401k and i started this

0:16:58.639,0:17:03.360
company seven and a half years ago

0:17:01.279,0:17:05.039
and uh i haven't really regretted my

0:17:03.360,0:17:07.039
decision at all

0:17:05.039,0:17:08.640
uh and like jordan when i got out of

0:17:07.039,0:17:09.600
college i remember the first night

0:17:08.640,0:17:11.839
working at that

0:17:09.600,0:17:13.360
larger janitorial firm and i'm walking

0:17:11.839,0:17:15.120
with a restroom cart

0:17:13.360,0:17:17.520
and i saw some people that i graduated

0:17:15.120,0:17:19.120
from high school with and

0:17:17.520,0:17:21.439
my head immediately went down i felt

0:17:19.120,0:17:24.079
like it was a shame

0:17:21.439,0:17:24.720
you know but i've realized like jordan

0:17:24.079,0:17:27.280
that

0:17:24.720,0:17:29.520
this is a great industry and and seeing

0:17:27.280,0:17:31.520
both of you much younger than myself i'm

0:17:29.520,0:17:34.799
so happy to see so many young people

0:17:31.520,0:17:38.240
are looking for this as a future

0:17:34.799,0:17:40.559
and you know it's very empowering

0:17:38.240,0:17:42.320
and i bet you both that with what's

0:17:40.559,0:17:44.080
going on in the world today

0:17:42.320,0:17:46.080
everything that you have learned via

0:17:44.080,0:17:49.200
book learning everything that you have

0:17:46.080,0:17:52.480
learned going into all of this um

0:17:49.200,0:17:53.280
with managing of people it it's beyond

0:17:52.480,0:17:55.440
that

0:17:53.280,0:17:56.720
you know our community has been hit hard

0:17:55.440,0:17:58.559
with this because i'm from new york

0:17:56.720,0:18:00.000
state i mean we were the first state to

0:17:58.559,0:18:02.080
shut down we're still shut

0:18:00.000,0:18:03.760
down and it's frustrating to see a lot

0:18:02.080,0:18:06.000
of other states opening

0:18:03.760,0:18:07.600
and 90 of my clients were deemed

0:18:06.000,0:18:10.240
unessential so they're all

0:18:07.600,0:18:10.880
at home so how do you replace that much

0:18:10.240,0:18:14.000
work

0:18:10.880,0:18:16.240
i have i've worked my tail off to to you

0:18:14.000,0:18:18.559
know keep all my staff working

0:18:16.240,0:18:20.240
and you know grow so that's that's kind

0:18:18.559,0:18:22.160
of where where i'm at

0:18:20.240,0:18:24.320
okay well thank you for sharing that doc

0:18:22.160,0:18:26.320
i mean uh

0:18:24.320,0:18:27.440
you know jordan we are you know you

0:18:26.320,0:18:30.000
could say we're the younger

0:18:27.440,0:18:31.679
versions right right now in this space

0:18:30.000,0:18:34.559
but i gotta say as i

0:18:31.679,0:18:36.000
as i'm on facebook as i'm at the shows

0:18:34.559,0:18:38.640
as i

0:18:36.000,0:18:40.160
am in networking events it's it's i'm

0:18:38.640,0:18:42.080
seeing a lot more people

0:18:40.160,0:18:43.600
wanting to get into the service space in

0:18:42.080,0:18:45.919
the service industry because i

0:18:43.600,0:18:47.440
there's no prerequisite right it's and

0:18:45.919,0:18:48.000
you know not nobody goes to school for

0:18:47.440,0:18:49.679
cleaning

0:18:48.000,0:18:51.200
right but they go to business school you

0:18:49.679,0:18:52.799
know and if you're going to school for

0:18:51.200,0:18:56.000
it

0:18:52.799,0:18:59.440
it's true right there but

0:18:56.000,0:19:01.840
it's so like i wanted to to quickly

0:18:59.440,0:19:04.000
touch back on before we get into some

0:19:01.840,0:19:04.880
training questions and operational stuff

0:19:04.000,0:19:07.679
is

0:19:04.880,0:19:09.360
jordan uh family business legacies right

0:19:07.679,0:19:10.960
so i'm in the same boat as far as i'm

0:19:09.360,0:19:12.559
i'm building first chad business here

0:19:10.960,0:19:13.679
myself but you

0:19:12.559,0:19:15.360
following in the steps of your father

0:19:13.679,0:19:16.400
and grandfather you know there's a lot

0:19:15.360,0:19:17.919
of these

0:19:16.400,0:19:19.280
assumptions of you know family business

0:19:17.919,0:19:20.480
is tough and you know why would you i

0:19:19.280,0:19:21.520
would never build a business with my

0:19:20.480,0:19:23.440
family

0:19:21.520,0:19:25.200
i bet you you share the same sentiments

0:19:23.440,0:19:25.520
as me is i wouldn't have it any other

0:19:25.200,0:19:27.520
way

0:19:25.520,0:19:28.559
as far as you know that's there's a lot

0:19:27.520,0:19:30.799
of turmoil

0:19:28.559,0:19:31.919
but what do you think are you know cause

0:19:30.799,0:19:32.799
there's there's gonna be a lot of people

0:19:31.919,0:19:35.360
listening and

0:19:32.799,0:19:36.960
people in the in in the industry that

0:19:35.360,0:19:38.559
you know they got a cousin a father a

0:19:36.960,0:19:40.720
uncle a sister a wife

0:19:38.559,0:19:42.400
husband that they say do you want to do

0:19:40.720,0:19:43.600
this should we do it that's how me and

0:19:42.400,0:19:44.480
my wife did it you know she was my

0:19:43.600,0:19:46.960
girlfriend

0:19:44.480,0:19:47.919
we quit our jobs together to do this

0:19:46.960,0:19:49.600
what's your

0:19:47.919,0:19:51.280
what's your advice on family business

0:19:49.600,0:19:55.280
what makes your business

0:19:51.280,0:19:56.480
work yeah um in this sense so let me

0:19:55.280,0:19:58.799
doc one of the things you said that i

0:19:56.480,0:19:59.600
love man is that the the risk that you

0:19:58.799,0:20:03.120
took

0:19:59.600,0:20:03.760
and and man like that just inspires me

0:20:03.120,0:20:05.200
so much

0:20:03.760,0:20:06.880
and it was really to be honest is a risk

0:20:05.200,0:20:08.880
that i didn't take i didn't have to put

0:20:06.880,0:20:11.120
everything on the line for me

0:20:08.880,0:20:12.640
um and so one of the blessings of being

0:20:11.120,0:20:14.480
in a multi-general basis

0:20:12.640,0:20:16.480
business is that i didn't have to do

0:20:14.480,0:20:18.960
that so i

0:20:16.480,0:20:20.799
i'm literally able to stand on the risk

0:20:18.960,0:20:23.600
that somebody else took

0:20:20.799,0:20:24.320
right and and so when you think about

0:20:23.600,0:20:25.760
you know

0:20:24.320,0:20:27.280
so there's a few things that play here

0:20:25.760,0:20:28.159
and we talked about the younger people

0:20:27.280,0:20:31.039
in the generation

0:20:28.159,0:20:31.919
and it being a good industry to be in so

0:20:31.039,0:20:35.120
like

0:20:31.919,0:20:39.520
there's this idea that um

0:20:35.120,0:20:41.440
you know that there's

0:20:39.520,0:20:43.200
number one that all work is good and

0:20:41.440,0:20:44.640
noble work and so like being

0:20:43.200,0:20:46.159
so when when you're doing something

0:20:44.640,0:20:48.320
multi-generational you're creating a

0:20:46.159,0:20:50.240
legacy in your family

0:20:48.320,0:20:51.360
and really for the the team that you're

0:20:50.240,0:20:52.799
building up and you're

0:20:51.360,0:20:55.120
you're kind of displaying that culture

0:20:52.799,0:20:57.360
that hey you know we're providing a good

0:20:55.120,0:20:58.960
service and this is honorable good work

0:20:57.360,0:21:00.720
you know and so there's there begins to

0:20:58.960,0:21:01.520
be a legacy that just because i had an

0:21:00.720,0:21:02.799
education

0:21:01.520,0:21:04.880
did not mean that i was any better than

0:21:02.799,0:21:08.480
my dad or my granddad you know

0:21:04.880,0:21:10.080
right and tom has taught me that um

0:21:08.480,0:21:11.600
and so that can be good so there's a ton

0:21:10.080,0:21:13.039
of so as i think about like the

0:21:11.600,0:21:14.880
the benefits okay we'll talk about some

0:21:13.039,0:21:16.240
benefits maybe some drawbacks

0:21:14.880,0:21:18.000
and how we've overcome them but some of

0:21:16.240,0:21:19.760
the benefits of that like just the

0:21:18.000,0:21:22.240
ability to shape your family tree

0:21:19.760,0:21:23.679
is one and so on so many levels so like

0:21:22.240,0:21:26.000
the ability to

0:21:23.679,0:21:26.880
you know teach and train your kids about

0:21:26.000,0:21:28.320
and and

0:21:26.880,0:21:29.760
whoever's involved in the business just

0:21:28.320,0:21:31.360
about what it means to make money and

0:21:29.760,0:21:32.640
what it means to serve people and what

0:21:31.360,0:21:35.120
it means to work hard

0:21:32.640,0:21:36.960
and what it means to take risks and you

0:21:35.120,0:21:40.240
know all of those things

0:21:36.960,0:21:42.799
can be a really good thing um and then

0:21:40.240,0:21:44.080
you know as for our family we were

0:21:42.799,0:21:47.200
always really close

0:21:44.080,0:21:49.919
okay and so um my parents

0:21:47.200,0:21:51.679
displayed that same sort of closeness my

0:21:49.919,0:21:54.799
parents had a really good marriage

0:21:51.679,0:21:56.080
and so they had a good work balance and

0:21:54.799,0:21:59.200
home balance

0:21:56.080,0:22:01.200
and my mom's philosophy and my dad too

0:21:59.200,0:22:03.200
has always been our family relationships

0:22:01.200,0:22:04.799
matter more than anything else

0:22:03.200,0:22:06.159
more than money or anything else and

0:22:04.799,0:22:07.360
we're just never going to let that get

0:22:06.159,0:22:08.799
in the way so

0:22:07.360,0:22:10.240
if it means we can't work together it

0:22:08.799,0:22:11.360
will mean we can't work together if it

0:22:10.240,0:22:12.000
means that i'm going to give up some

0:22:11.360,0:22:13.520
money in order

0:22:12.000,0:22:15.840
to make sure we can eat dinner together

0:22:13.520,0:22:17.600
on sunday that's what we're going to do

0:22:15.840,0:22:19.120
and we're just not going to fight about

0:22:17.600,0:22:21.360
work and i swear to you

0:22:19.120,0:22:22.640
in the in the 12 years that i've been

0:22:21.360,0:22:25.200
here we have not

0:22:22.640,0:22:26.960
fought and we've had some different

0:22:25.200,0:22:29.440
agreements or whatever but like we just

0:22:26.960,0:22:32.400
have prioritized that and so

0:22:29.440,0:22:34.000
i think if that can be done well and the

0:22:32.400,0:22:36.080
relationships are strong

0:22:34.000,0:22:37.679
and the priorities are right because you

0:22:36.080,0:22:39.280
know there's the old classic saying

0:22:37.679,0:22:40.640
that comes out of the bible that the

0:22:39.280,0:22:41.039
love of money is the root of all evil

0:22:40.640,0:22:43.520
right

0:22:41.039,0:22:45.039
so if that creeps in in the business and

0:22:43.520,0:22:48.880
you care more about the money than the

0:22:45.039,0:22:48.880
relationships man you are going to tour

0:22:49.120,0:22:52.880
without a doubt yep and so i think if

0:22:51.120,0:22:54.320
the relationships are strong i think

0:22:52.880,0:22:55.840
it's awesome

0:22:54.320,0:22:57.280
but also i think it's something else

0:22:55.840,0:22:58.880
that was important is my parents

0:22:57.280,0:23:00.960
recognized

0:22:58.880,0:23:02.640
and and i see it too that there has to

0:23:00.960,0:23:05.760
be a chain of command

0:23:02.640,0:23:06.720
and so we have to realize that we're

0:23:05.760,0:23:08.559
equal

0:23:06.720,0:23:10.320
and we all have the same dignity but at

0:23:08.559,0:23:11.919
the workplace there's a chain of command

0:23:10.320,0:23:14.000
and we're going to file in so when i

0:23:11.919,0:23:16.880
came and worked like i said you know i

0:23:14.000,0:23:18.159
honored my father you know and even now

0:23:16.880,0:23:19.440
even though i'm co-owners with my

0:23:18.159,0:23:21.600
parents i still

0:23:19.440,0:23:22.480
as my parents would honor them in a

0:23:21.600,0:23:25.679
situation

0:23:22.480,0:23:27.280
and so you know and i'm lucky or i'm

0:23:25.679,0:23:28.559
saying we're fortunate in that we don't

0:23:27.280,0:23:30.000
have a lot of other relatives in the

0:23:28.559,0:23:31.840
business so it hadn't got

0:23:30.000,0:23:33.520
you know real dicey but we still had to

0:23:31.840,0:23:35.520
work out things because my parents now

0:23:33.520,0:23:37.360
have a certain net worth and my siblings

0:23:35.520,0:23:39.760
don't work in the business

0:23:37.360,0:23:41.360
and you know my parents feel obligated

0:23:39.760,0:23:43.919
to them in some sort of way so we've had

0:23:41.360,0:23:45.919
to navigate some waters but

0:23:43.919,0:23:47.840
so family businesses can be a train

0:23:45.919,0:23:50.080
wreck

0:23:47.840,0:23:51.760
and and i would say if you feel like

0:23:50.080,0:23:52.799
it's headed down that road then you

0:23:51.760,0:23:54.799
should avoid it but

0:23:52.799,0:23:56.159
it can also be a huge blessing and i

0:23:54.799,0:23:58.080
wouldn't trade it for anything in the

0:23:56.159,0:24:00.080
world i love my parents

0:23:58.080,0:24:02.720
and i love our family business it's just

0:24:00.080,0:24:04.559
been a huge blessing

0:24:02.720,0:24:05.840
i think it's great and i love that

0:24:04.559,0:24:06.640
you're that way i love when i go to the

0:24:05.840,0:24:10.640
shows

0:24:06.640,0:24:13.600
and i see you and every

0:24:10.640,0:24:14.640
day there and and i just love that man

0:24:13.600,0:24:16.559
and one of the things

0:24:14.640,0:24:18.400
that i think it's something that you

0:24:16.559,0:24:19.919
know this is a pro-immigration

0:24:18.400,0:24:23.279
moment here but like the hispanic

0:24:19.919,0:24:25.520
community has has strong family values

0:24:23.279,0:24:27.760
and our our culture needs that and i

0:24:25.520,0:24:28.720
think i love that you guys bring that to

0:24:27.760,0:24:30.960
the table

0:24:28.720,0:24:32.320
yeah in the workplace i think it's

0:24:30.960,0:24:34.720
awesome and i would love to see

0:24:32.320,0:24:36.880
see more of that so oh man we've got

0:24:34.720,0:24:38.480
when you talk about family i've got 17

0:24:36.880,0:24:41.520
family members

0:24:38.480,0:24:43.520
in in the business uh and

0:24:41.520,0:24:45.279
yeah i mean i i think it what it does

0:24:43.520,0:24:47.200
too is it allows

0:24:45.279,0:24:48.320
everybody to wear multiple hats so i

0:24:47.200,0:24:49.039
think that's the biggest sense of

0:24:48.320,0:24:50.799
respect

0:24:49.039,0:24:52.080
that a lot of my family members that

0:24:50.799,0:24:55.679
come into the business

0:24:52.080,0:24:57.520
that they see is damn rick you know you

0:24:55.679,0:24:59.360
you didn't just rise to the top or your

0:24:57.520,0:25:02.559
your wife or your cousin

0:24:59.360,0:25:05.360
or you know our brother or everybody has

0:25:02.559,0:25:07.039
to do the work you know nobody nobody

0:25:05.360,0:25:07.600
gets a free ride to a management

0:25:07.039,0:25:09.840
position

0:25:07.600,0:25:11.360
i even hate the word manager like to me

0:25:09.840,0:25:12.799
everybody in our

0:25:11.360,0:25:14.559
we've taken the word manager out of

0:25:12.799,0:25:15.440
every business card and everybody has

0:25:14.559,0:25:17.200
the word leader

0:25:15.440,0:25:19.120
behind it because what manage you you're

0:25:17.200,0:25:21.600
maintaining business leading

0:25:19.120,0:25:23.120
leader you're leading the forefront so

0:25:21.600,0:25:24.000
i've taken the word manager out of a lot

0:25:23.120,0:25:26.000
of different

0:25:24.000,0:25:27.200
uh titles because titles too it's like

0:25:26.000,0:25:29.600
what is the title

0:25:27.200,0:25:31.200
i mean i you know it's it gets and

0:25:29.600,0:25:32.320
that's what i've taught my family i've

0:25:31.200,0:25:35.279
had cousins and

0:25:32.320,0:25:36.159
uncles and you know we've had those

0:25:35.279,0:25:38.640
issues where we

0:25:36.159,0:25:40.159
we fight but like jordan like you said

0:25:38.640,0:25:41.840
we fight for a moment

0:25:40.159,0:25:43.520
you know tomorrow i'm the biggest i

0:25:41.840,0:25:45.440
forgive everybody i mean

0:25:43.520,0:25:46.799
i you're my best friend with 30 minutes

0:25:45.440,0:25:48.559
i forget about the fight that's like one

0:25:46.799,0:25:51.919
thing my wife laughs she's like rick how

0:25:48.559,0:25:52.400
do you forget about the issue we just

0:25:51.919,0:25:54.640
had

0:25:52.400,0:25:55.360
20 minutes ago i'm like babe i don't

0:25:54.640,0:25:56.159
even know what you're talking about

0:25:55.360,0:25:58.559
anymore like

0:25:56.159,0:25:59.760
i already moved past that so i mean

0:25:58.559,0:26:01.200
that's different traits for different

0:25:59.760,0:26:03.760
people but

0:26:01.200,0:26:05.279
uh next topic and i want to get into the

0:26:03.760,0:26:07.279
meat and potatoes of the conversation

0:26:05.279,0:26:09.440
because i think you guys have a lot of

0:26:07.279,0:26:11.279
uh knowledge in the in the training

0:26:09.440,0:26:12.880
sense where

0:26:11.279,0:26:14.960
i don't think cleaning businesses can

0:26:12.880,0:26:16.640
grow if they don't get the training and

0:26:14.960,0:26:19.760
they don't get the people right

0:26:16.640,0:26:21.679
so uh doc you you've got all these

0:26:19.760,0:26:23.279
acronyms behind your name

0:26:21.679,0:26:24.799
you know give us a little background on

0:26:23.279,0:26:26.159
and you know you said

0:26:24.799,0:26:28.640
the train the trainer and you know you

0:26:26.159,0:26:31.840
go to the issa show and cmi

0:26:28.640,0:26:33.120
uh what what do is it you know is it

0:26:31.840,0:26:35.760
like going back to school

0:26:33.120,0:26:36.159
or is it just dedication for you to like

0:26:35.760,0:26:38.159
give

0:26:36.159,0:26:40.559
give people that don't know what it is

0:26:38.159,0:26:43.679
to get certified in some of these areas

0:26:40.559,0:26:45.520
what is that like how do they do it

0:26:43.679,0:26:47.279
what's the resources that are out there

0:26:45.520,0:26:49.520
okay so

0:26:47.279,0:26:51.600
i do a lot with the issa i'm one of

0:26:49.520,0:26:54.080
their master trainers as well

0:26:51.600,0:26:55.440
so i do a lot of teaching of their

0:26:54.080,0:26:57.840
practices and we use

0:26:55.440,0:27:00.159
all of the issa practices within my own

0:26:57.840,0:27:02.240
organization as well

0:27:00.159,0:27:03.760
they're they're one platform that's out

0:27:02.240,0:27:05.360
there there's many others and then you

0:27:03.760,0:27:09.039
asked about the acronyms like

0:27:05.360,0:27:11.840
the cpt that's a certified

0:27:09.039,0:27:13.440
a professional trainer and that's means

0:27:11.840,0:27:15.039
that you've gone through the issa's

0:27:13.440,0:27:16.080
train the trainer and they teach you to

0:27:15.039,0:27:18.320
be a trainer

0:27:16.080,0:27:19.360
and how to set up a room for maximum

0:27:18.320,0:27:21.279
training

0:27:19.360,0:27:22.640
uh different icebreakers that you're

0:27:21.279,0:27:25.679
able to use

0:27:22.640,0:27:27.760
training techniques understanding that

0:27:25.679,0:27:28.720
not everybody needs to be trained on

0:27:27.760,0:27:31.440
everything

0:27:28.720,0:27:32.399
if you have a strong inspection program

0:27:31.440,0:27:35.120
you're able to

0:27:32.399,0:27:36.640
target because one thing in our industry

0:27:35.120,0:27:39.120
particularly with all of us being in the

0:27:36.640,0:27:40.799
commercial janitorial world is that

0:27:39.120,0:27:42.720
there's not a lot of time to train

0:27:40.799,0:27:45.679
because a lot of our clients want

0:27:42.720,0:27:46.960
stuff done at bare minimum and most of

0:27:45.679,0:27:50.080
what goes into our

0:27:46.960,0:27:52.799
our bid package is the labor

0:27:50.080,0:27:54.399
so you sometimes it's maybe 10 or 15

0:27:52.799,0:27:57.120
minutes you have at a time so

0:27:54.399,0:27:59.279
taking that class you're able to take a

0:27:57.120,0:28:00.960
36 hour class and you can break it up

0:27:59.279,0:28:02.240
over the course of a year and teach it

0:28:00.960,0:28:05.520
in smaller

0:28:02.240,0:28:07.840
morsels so that people understand um

0:28:05.520,0:28:08.720
the ice is an industry certified expert

0:28:07.840,0:28:11.840
that was also

0:28:08.720,0:28:13.679
through the issa um very

0:28:11.840,0:28:15.600
intense to show that you're above and

0:28:13.679,0:28:18.240
beyond other individuals

0:28:15.600,0:28:19.360
the cap that's a certified audit

0:28:18.240,0:28:22.320
professional

0:28:19.360,0:28:23.279
which is another program to the issa

0:28:22.320,0:28:24.960
because

0:28:23.279,0:28:26.880
when you go out and inspect a building

0:28:24.960,0:28:28.000
you want to make sure that you have it

0:28:26.880,0:28:29.679
so that you

0:28:28.000,0:28:31.600
and anybody else that works for you that

0:28:29.679,0:28:33.600
your scores are all within a certain

0:28:31.600,0:28:34.960
deviation of each other

0:28:33.600,0:28:36.559
you shouldn't have a person going and

0:28:34.960,0:28:38.320
inspecting your building and have it at

0:28:36.559,0:28:41.120
a hundred percent and another person can

0:28:38.320,0:28:42.960
go in and have it at a 60

0:28:41.120,0:28:45.120
when you when you do your grading they

0:28:42.960,0:28:47.440
should be within a very close parameter

0:28:45.120,0:28:50.399
of each other otherwise people aren't

0:28:47.440,0:28:52.159
looking at the right things and in it

0:28:50.399,0:28:54.320
you're looking for the older

0:28:52.159,0:28:56.320
not the new dirt so if you walk in maybe

0:28:54.320,0:28:59.360
two hours after a business opens and you

0:28:56.320,0:29:01.520
see some hole punches on the floor

0:28:59.360,0:29:03.520
right near you know a secretarial

0:29:01.520,0:29:05.679
station or a

0:29:03.520,0:29:07.200
copy center or something like that it

0:29:05.679,0:29:08.720
may tell you that okay that just

0:29:07.200,0:29:10.640
happened because maybe they pulled some

0:29:08.720,0:29:12.960
recycling out

0:29:10.640,0:29:13.760
but if you find it all you know up under

0:29:12.960,0:29:15.600
the edges of the

0:29:13.760,0:29:17.840
equipment along the corners and edges

0:29:15.600,0:29:21.520
well now now that's a service issue

0:29:17.840,0:29:26.080
so that's old dirt um so those are what

0:29:21.520,0:29:28.640
is behind the acronyms or behind my name

0:29:26.080,0:29:30.240
and then i think uh so then before we

0:29:28.640,0:29:32.080
get to jordan real quick too is

0:29:30.240,0:29:33.279
doc you you said something to me earlier

0:29:32.080,0:29:35.600
about consulting

0:29:33.279,0:29:37.679
yep are you awesome consulting service i

0:29:35.600,0:29:38.960
have uh consulting docs facilities

0:29:37.679,0:29:41.520
consulting

0:29:38.960,0:29:42.320
so i do a lot of the issa training

0:29:41.520,0:29:45.679
through it but

0:29:42.320,0:29:48.720
with this pandemic i've even had other

0:29:45.679,0:29:50.799
organizations come to me and say can you

0:29:48.720,0:29:53.840
put a training program for us

0:29:50.799,0:29:55.200
for our industry to keep our people safe

0:29:53.840,0:29:57.279
and show them how to use

0:29:55.200,0:29:58.960
the personal protective equipment

0:29:57.279,0:30:00.720
because i was almost appalled when i was

0:29:58.960,0:30:02.240
watching a new show a couple

0:30:00.720,0:30:04.650
or maybe a month ago they said yeah

0:30:02.240,0:30:06.080
nobody knew what ppe is

0:30:04.650,0:30:09.520
[Laughter]

0:30:06.080,0:30:11.520
he is come on um

0:30:09.520,0:30:13.840
and and the whole thing about i had

0:30:11.520,0:30:16.080
posted something that got nearly 10 000

0:30:13.840,0:30:17.039
views in regards to don't mix these

0:30:16.080,0:30:18.240
chemicals

0:30:17.039,0:30:21.600
because everybody thinks that they're

0:30:18.240,0:30:24.000
super ingredients so to say

0:30:21.600,0:30:26.000
but yes training is so important i have

0:30:24.000,0:30:27.760
that side i help other small businesses

0:30:26.000,0:30:29.679
like jordan does

0:30:27.760,0:30:31.679
i have people i've even had people

0:30:29.679,0:30:35.919
flying from nigeria

0:30:31.679,0:30:37.600
to take my class belgium uh australia so

0:30:35.919,0:30:38.559
i have people come from all around the

0:30:37.600,0:30:42.399
globe

0:30:38.559,0:30:43.840
which uh i feel very humbled by because

0:30:42.399,0:30:45.679
if you ask most of the people around the

0:30:43.840,0:30:46.799
rochester new york area to say i'm the

0:30:45.679,0:30:49.600
fat guy

0:30:46.799,0:30:52.640
you know in rochester new york no

0:30:49.600,0:30:52.640
different than anybody else

0:30:52.960,0:30:55.679
and i can't even really say that now

0:30:54.240,0:30:57.919
because i've lost 59 pounds since

0:30:55.679,0:31:00.399
september of last year so i mean

0:30:57.919,0:31:00.399
oh yeah

0:31:00.960,0:31:06.720
so so like this and this is why i i love

0:31:04.000,0:31:08.159
doing this too is i like to bring people

0:31:06.720,0:31:09.679
together too because i think doc you

0:31:08.159,0:31:10.880
said you and jordan

0:31:09.679,0:31:12.960
knew of each other but i don't think you

0:31:10.880,0:31:14.640
guys have ever really met and then

0:31:12.960,0:31:16.480
jordan i thought his perspective on the

0:31:14.640,0:31:18.880
way he approaches training

0:31:16.480,0:31:20.399
is a great segue to you know doc you

0:31:18.880,0:31:22.399
mentioned i say a lot

0:31:20.399,0:31:23.679
um i know me and jordan met each other

0:31:22.399,0:31:25.200
at bscai

0:31:23.679,0:31:27.200
and there's that whole other aspect too

0:31:25.200,0:31:29.039
but right jordan also has a

0:31:27.200,0:31:30.559
a training platform that i'll let you

0:31:29.039,0:31:32.240
know jordan talk about where

0:31:30.559,0:31:34.159
i've got one he's really focused yeah

0:31:32.240,0:31:36.399
he's really focusing on training and

0:31:34.159,0:31:38.000
jordan i want you to kind of let me you

0:31:36.399,0:31:39.760
know and i know you came from

0:31:38.000,0:31:41.840
the way you guys operate within france

0:31:39.760,0:31:43.679
building but yeah look you're empowering

0:31:41.840,0:31:44.320
the industry too to share that knowledge

0:31:43.679,0:31:47.679
right

0:31:44.320,0:31:48.960
yeah yeah no no i appreciate that it

0:31:47.679,0:31:50.790
sounds like i need doc to

0:31:48.960,0:31:53.200
host one of our webinars here coming up

0:31:50.790,0:31:54.880
[Laughter]

0:31:53.200,0:31:56.720
man i think you got a lot of stuff so

0:31:54.880,0:31:58.240
it's interesting so i'm glad you paired

0:31:56.720,0:32:00.159
us together because i think

0:31:58.240,0:32:01.600
doc and i have probably as we think

0:32:00.159,0:32:02.880
about training two different

0:32:01.600,0:32:04.559
perspectives probably come out of our

0:32:02.880,0:32:07.600
strengths

0:32:04.559,0:32:09.440
so i hate the thought of

0:32:07.600,0:32:12.080
the technical side of training like i

0:32:09.440,0:32:12.080
can't love it

0:32:12.320,0:32:16.399
and uh and so for me one of the things i

0:32:15.360,0:32:18.000
realized early on

0:32:16.399,0:32:19.760
and so early on i would be like actually

0:32:18.000,0:32:21.200
it's not really that important you know

0:32:19.760,0:32:23.120
and we got other more important things

0:32:21.200,0:32:24.720
to do like you know make sure customers

0:32:23.120,0:32:25.600
happy getting new sales in the door you

0:32:24.720,0:32:27.919
know that sort of thing

0:32:25.600,0:32:29.200
uh but we can't neglect you know all the

0:32:27.919,0:32:30.720
aspects of our business are important to

0:32:29.200,0:32:33.200
make it run well right

0:32:30.720,0:32:33.840
and so for me i had to bring people on

0:32:33.200,0:32:36.799
my team

0:32:33.840,0:32:38.399
that were good at that and we were wired

0:32:36.799,0:32:41.360
and gifted more in that direction

0:32:38.399,0:32:43.519
and more methodical than myself to be

0:32:41.360,0:32:46.399
able to bring that sort of thing about

0:32:43.519,0:32:48.320
and uh and so interesting ricky

0:32:46.399,0:32:50.399
mentioned people too and i think

0:32:48.320,0:32:51.760
people is important in this as

0:32:50.399,0:32:54.159
specifically as we think about our

0:32:51.760,0:32:57.200
leaders in the organization

0:32:54.159,0:32:58.480
um so an approach that we've taken so i

0:32:57.200,0:32:59.519
would say that really we've been a

0:32:58.480,0:33:03.279
little bit weak

0:32:59.519,0:33:05.039
in terms of uh technical training in

0:33:03.279,0:33:08.000
terms of a formal process

0:33:05.039,0:33:09.279
but where we've been strong is building

0:33:08.000,0:33:12.399
a

0:33:09.279,0:33:14.000
um a mentoring type culture here so

0:33:12.399,0:33:16.320
we've really worked hard to get

0:33:14.000,0:33:18.399
the kind of leaders on our team that we

0:33:16.320,0:33:21.039
call them humble blue collar

0:33:18.399,0:33:22.320
professionals so they're the kind of

0:33:21.039,0:33:24.559
people that

0:33:22.320,0:33:25.760
can you know talk to a customer well but

0:33:24.559,0:33:26.559
they're not afraid to get their hands

0:33:25.760,0:33:28.000
dirty

0:33:26.559,0:33:30.399
and they really care about people and so

0:33:28.000,0:33:33.360
they really invest time with them

0:33:30.399,0:33:35.039
um to help train them and nurture

0:33:33.360,0:33:36.320
friendships with them and all that sort

0:33:35.039,0:33:37.840
of thing

0:33:36.320,0:33:39.679
and a classic example this is we have a

0:33:37.840,0:33:41.279
lady who used to run an addiction

0:33:39.679,0:33:42.720
recovery program that's now one of our

0:33:41.279,0:33:45.519
managers

0:33:42.720,0:33:46.880
and one of her employees who's now been

0:33:45.519,0:33:49.120
promoted with us

0:33:46.880,0:33:50.480
her babysitter fell through and she

0:33:49.120,0:33:52.000
couldn't get to work that day and this

0:33:50.480,0:33:53.519
manager went home and watched her kids

0:33:52.000,0:33:56.240
for her so she could go to work and make

0:33:53.519,0:33:59.360
money you know someone like that

0:33:56.240,0:34:00.399
you think oh my gosh you are amazing and

0:33:59.360,0:34:02.399
you know you obviously can't do that for

0:34:00.399,0:34:04.159
everybody but that sort of thing

0:34:02.399,0:34:06.240
made it to where that person looked to

0:34:04.159,0:34:07.120
her and she trained that person and now

0:34:06.240,0:34:09.280
we've got two

0:34:07.120,0:34:11.440
awesome staff members you know so that's

0:34:09.280,0:34:14.240
kind of been our approach but we've

0:34:11.440,0:34:16.000
quickly realized as we've grown so we

0:34:14.240,0:34:17.359
were small it wasn't that big of a deal

0:34:16.000,0:34:19.200
but now that we've grown

0:34:17.359,0:34:21.359
and i don't even know all of our

0:34:19.200,0:34:24.240
managers really well

0:34:21.359,0:34:25.520
i can't to be a good leader i can't just

0:34:24.240,0:34:28.159
assume everybody's

0:34:25.520,0:34:30.320
doing it right and so we needed to

0:34:28.159,0:34:32.079
create some sort of a platform

0:34:30.320,0:34:34.720
or a process to make sure that we were

0:34:32.079,0:34:37.200
having consistency across the board

0:34:34.720,0:34:39.359
in emphasizing the cultural aspects we

0:34:37.200,0:34:40.800
want and also the technical training

0:34:39.359,0:34:43.520
aspects

0:34:40.800,0:34:45.119
and so um you mentioned ricky we've been

0:34:43.520,0:34:46.879
working on a technology project

0:34:45.119,0:34:50.000
a learning management platform where

0:34:46.879,0:34:51.839
we're going to be delivering content

0:34:50.000,0:34:53.440
that can be all done digitally and it's

0:34:51.839,0:34:54.560
not going to take the place of that

0:34:53.440,0:34:56.480
manager

0:34:54.560,0:34:57.599
employee relationship that's got to be

0:34:56.480,0:34:59.599
there

0:34:57.599,0:35:00.800
but it'll help ensure a consistency

0:34:59.599,0:35:02.400
across the board and help with

0:35:00.800,0:35:03.520
communicating all the things that need

0:35:02.400,0:35:05.280
to be communicated

0:35:03.520,0:35:06.960
and so if in our industry we realize

0:35:05.280,0:35:09.119
there's a dispersed staff

0:35:06.960,0:35:10.400
it's really hard to invest the time

0:35:09.119,0:35:12.400
needed for training

0:35:10.400,0:35:14.320
and i don't care how well you try to do

0:35:12.400,0:35:15.440
it the customer's just not willing to

0:35:14.320,0:35:17.760
pay

0:35:15.440,0:35:18.640
for you to do all the kind of training

0:35:17.760,0:35:21.680
you need to

0:35:18.640,0:35:22.079
um and so we had to find other creative

0:35:21.680,0:35:23.359
ways

0:35:22.079,0:35:25.280
that's kind of the impetus behind that

0:35:23.359,0:35:27.040
platform and so we're we're in beta

0:35:25.280,0:35:27.760
testing mode we've invested a ton of

0:35:27.040,0:35:30.480
money in it

0:35:27.760,0:35:30.800
and have a video team working on stuff

0:35:30.480,0:35:32.400
and

0:35:30.800,0:35:34.079
uh but we're about to start rolling it

0:35:32.400,0:35:35.839
out to a few clients to try it out and

0:35:34.079,0:35:37.200
we're trying it out internally right now

0:35:35.839,0:35:39.119
so

0:35:37.200,0:35:40.800
yeah man it's it's long overdue that our

0:35:39.119,0:35:41.760
industry starts ramping up our game in

0:35:40.800,0:35:44.400
terms of

0:35:41.760,0:35:45.839
all these tools nah and it's it's

0:35:44.400,0:35:46.560
interesting you guys do because it's

0:35:45.839,0:35:48.560
like

0:35:46.560,0:35:49.599
because i'm you know i've been there too

0:35:48.560,0:35:51.599
where

0:35:49.599,0:35:53.119
i was the trainer for my you know the

0:35:51.599,0:35:55.440
first three four years

0:35:53.119,0:35:56.480
i would go on site train the team to

0:35:55.440,0:35:57.920
what i thought was

0:35:56.480,0:35:59.520
you know acceptable for the services

0:35:57.920,0:36:02.160
that needed to be done

0:35:59.520,0:36:03.440
and then but i always struggled until i

0:36:02.160,0:36:05.359
found

0:36:03.440,0:36:06.800
the right person to take over quality

0:36:05.359,0:36:08.960
control right

0:36:06.800,0:36:10.640
but you you know for the small business

0:36:08.960,0:36:14.240
owners that are out there

0:36:10.640,0:36:16.400
that only have five 10 15 20 employees

0:36:14.240,0:36:18.560
it's hard for them to find that person

0:36:16.400,0:36:21.280
so that's why you know technology is

0:36:18.560,0:36:23.079
key right uh doc you know you go into

0:36:21.280,0:36:25.920
the technical

0:36:23.079,0:36:27.280
technicalities right of training is

0:36:25.920,0:36:28.800
important because

0:36:27.280,0:36:31.280
they've got to do it themselves as an

0:36:28.800,0:36:32.400
owner as as the the business owner of

0:36:31.280,0:36:34.320
your company

0:36:32.400,0:36:35.839
you've got to learn it first um and we

0:36:34.320,0:36:38.720
got to do everything we can

0:36:35.839,0:36:39.359
to streamline the process but man i got

0:36:38.720,0:36:42.240
to

0:36:39.359,0:36:42.880
there is no magic to training right like

0:36:42.240,0:36:46.000
you

0:36:42.880,0:36:46.400
it's got magic pixie dust yeah like it's

0:36:46.000,0:36:49.119
it's

0:36:46.400,0:36:49.760
it's hard work it's commitment it's the

0:36:49.119,0:36:51.200
people

0:36:49.760,0:36:53.119
you know that's where there's a couple

0:36:51.200,0:36:53.440
challenges that we saw and we're trying

0:36:53.119,0:36:55.440
to

0:36:53.440,0:36:56.560
to figure these out so and i'd love to

0:36:55.440,0:36:58.000
hear doc's thoughts on this

0:36:56.560,0:37:00.079
uh i hope i'm not derailing the

0:36:58.000,0:37:02.400
conversation but training is

0:37:00.079,0:37:03.520
training is the main topic so you know

0:37:02.400,0:37:06.160
one of the things there's a

0:37:03.520,0:37:07.680
there's a tension at play between all

0:37:06.160,0:37:08.320
the things we think someone needs to

0:37:07.680,0:37:11.440
know

0:37:08.320,0:37:13.280
versus what will i give them that

0:37:11.440,0:37:15.040
they will actually listen to and

0:37:13.280,0:37:17.280
actually apply and learn

0:37:15.040,0:37:18.720
and apply to the job and so if i'm

0:37:17.280,0:37:20.560
thinking okay i need to safety train

0:37:18.720,0:37:22.240
them and i go to look at osha for all

0:37:20.560,0:37:23.520
the things i need to train them on

0:37:22.240,0:37:25.040
they're going to end up watching an hour

0:37:23.520,0:37:26.320
or two hour long thing and they're going

0:37:25.040,0:37:28.960
to remember nothing

0:37:26.320,0:37:30.720
but if i go out and say hey first week

0:37:28.960,0:37:32.480
on the job

0:37:30.720,0:37:33.839
watch out for these three things you

0:37:32.480,0:37:36.400
know don't

0:37:33.839,0:37:37.599
put your hands down in a trash can to

0:37:36.400,0:37:39.280
press the trash down

0:37:37.599,0:37:40.960
you know don't try to lift the bag out

0:37:39.280,0:37:42.800
without turning the cart over

0:37:40.960,0:37:44.000
you know a couple of real like they're

0:37:42.800,0:37:45.440
going to remember that right and if i

0:37:44.000,0:37:46.000
have a good video that goes along with

0:37:45.440,0:37:47.599
it

0:37:46.000,0:37:48.880
uh and so we're trying to deal with this

0:37:47.599,0:37:50.160
tension and we've got to create stuff

0:37:48.880,0:37:51.599
that people will watch

0:37:50.160,0:37:54.720
and that they will actually learn and

0:37:51.599,0:37:56.480
apply knowing that it's not the complete

0:37:54.720,0:37:57.680
thing and the managers got to come along

0:37:56.480,0:38:00.320
and supplement that

0:37:57.680,0:38:01.119
slowly over time but we can't hit a home

0:38:00.320,0:38:02.880
run

0:38:01.119,0:38:04.079
you know on the first week we just can't

0:38:02.880,0:38:05.440
do it we gotta get them they gotta take

0:38:04.079,0:38:09.119
a risk and just get them out there

0:38:05.440,0:38:11.839
you know uh i'm trying to navigate that

0:38:09.119,0:38:13.359
one of the things that i do jordan is

0:38:11.839,0:38:15.359
what you probably have already told

0:38:13.359,0:38:16.560
can tell a little bit as i try to be

0:38:15.359,0:38:19.760
comical

0:38:16.560,0:38:24.160
and humor definitely helps

0:38:19.760,0:38:27.119
and you know i'm the only

0:38:24.160,0:38:28.320
english-speaking white person in my

0:38:27.119,0:38:31.119
entire company

0:38:28.320,0:38:33.280
most of my company is made up of uh

0:38:31.119,0:38:35.920
single mothers

0:38:33.280,0:38:37.839
and a lot of them are spanish-speaking

0:38:35.920,0:38:39.520
they're all from puerto rico

0:38:37.839,0:38:40.880
so some of the things i've done to try

0:38:39.520,0:38:43.440
to earn their trust

0:38:40.880,0:38:45.040
is i've been teaching myself spanish

0:38:43.440,0:38:47.280
during this quarantine

0:38:45.040,0:38:48.160
so that i can work with them my two

0:38:47.280,0:38:51.200
closest

0:38:48.160,0:38:54.240
confidants within my company uh

0:38:51.200,0:38:55.680
marilis alvarez rosado who's my

0:38:54.240,0:38:58.160
supervisor

0:38:55.680,0:39:00.720
definitely um she gave me something that

0:38:58.160,0:39:02.880
says aim to inspire

0:39:00.720,0:39:04.000
so that it's in my office she says every

0:39:02.880,0:39:06.800
time jeffe

0:39:04.000,0:39:06.800
which means boss

0:39:07.280,0:39:11.520
um she goes jeffy this is what you do

0:39:10.000,0:39:13.920
for me

0:39:11.520,0:39:16.800
you you inspire me each and every day

0:39:13.920,0:39:21.200
and i learn so much from you

0:39:16.800,0:39:25.440
and then uh sonia who's my

0:39:21.200,0:39:25.440
admin and my hr assistant

0:39:25.680,0:39:30.640
she is an amazing story

0:39:28.720,0:39:32.960
and when she came to the united states

0:39:30.640,0:39:35.040
she's taught herself english

0:39:32.960,0:39:36.640
she she couldn't speak a lick of english

0:39:35.040,0:39:38.240
when she started working for me a little

0:39:36.640,0:39:40.240
over two years ago

0:39:38.240,0:39:42.640
she probably knew about 20 english words

0:39:40.240,0:39:44.480
and she's taught herself english

0:39:42.640,0:39:47.440
she doesn't have even a high school

0:39:44.480,0:39:50.960
education and she spends so much time

0:39:47.440,0:39:55.599
self training herself uh within her job

0:39:50.960,0:39:57.520
on hr stuff i've found her a mentor

0:39:55.599,0:39:58.800
and we have this service where it's

0:39:57.520,0:40:01.119
another small business here in the

0:39:58.800,0:40:04.560
rochester market that does hr work

0:40:01.119,0:40:05.359
so she works with herman to ensure that

0:40:04.560,0:40:07.280
you know she

0:40:05.359,0:40:09.119
if she gets stuck and has any questions

0:40:07.280,0:40:11.680
that she works with him

0:40:09.119,0:40:12.319
um and i do i try to make things comical

0:40:11.680,0:40:14.319
and i

0:40:12.319,0:40:16.640
asked ricky before the show started if

0:40:14.319,0:40:18.960
you'd seen my little video of uh

0:40:16.640,0:40:20.640
you know the salt and pepper you know

0:40:18.960,0:40:22.640
rap hit uh

0:40:20.640,0:40:24.480
let's talk about sex and i changed the

0:40:22.640,0:40:28.720
lyrics to let's talk about

0:40:24.480,0:40:31.200
germs and i'm sitting there shaking a

0:40:28.720,0:40:32.960
a partial gallon of hand sanitizer on

0:40:31.200,0:40:34.720
one hand and a partial

0:40:32.960,0:40:36.800
quart bottle of disinfectant and the

0:40:34.720,0:40:39.359
other stand in front of four cases of

0:40:36.800,0:40:41.280
disinfectant and rap into the song the

0:40:39.359,0:40:42.880
best i could and i posted it

0:40:41.280,0:40:44.640
you know i think my staff was a little

0:40:42.880,0:40:47.040
bit more embarrassed for me but you know

0:40:44.640,0:40:49.440
what that's part of how they learn

0:40:47.040,0:40:51.520
and uh they ask a lot of questions so i

0:40:49.440,0:40:52.000
try to keep things as light as possible

0:40:51.520,0:40:54.400
we

0:40:52.000,0:40:56.319
we all know that it's a very negative

0:40:54.400,0:40:58.079
business it's not like people call us up

0:40:56.319,0:40:59.599
and say hey that's a great knot you tied

0:40:58.079,0:41:01.599
on the bag last night

0:40:59.599,0:41:03.280
yeah we we get the call for the one

0:41:01.599,0:41:03.760
trash can out of a million that we

0:41:03.280,0:41:05.920
missed

0:41:03.760,0:41:07.760
you know i think you believe you missed

0:41:05.920,0:41:08.880
that trash can in the back office that

0:41:07.760,0:41:10.560
nobody's been in for

0:41:08.880,0:41:12.720
five months and we finally put something

0:41:10.560,0:41:14.640
right that's what really happens

0:41:12.720,0:41:17.040
right so i think that's what gives us

0:41:14.640,0:41:18.720
then a good opportunity i mean i think

0:41:17.040,0:41:20.720
you guys are nailing it where

0:41:18.720,0:41:22.640
we got to add some some flavor some

0:41:20.720,0:41:24.800
color right some

0:41:22.640,0:41:26.079
some new age type of approach to things

0:41:24.800,0:41:27.680
where you know

0:41:26.079,0:41:29.599
jordan you're talking about video

0:41:27.680,0:41:31.920
content that's the future

0:41:29.599,0:41:33.839
like yeah i'm tired of seeing a two-hour

0:41:31.920,0:41:36.800
osha video that i know my staff

0:41:33.839,0:41:38.720
is not going to listen or watch let's

0:41:36.800,0:41:39.760
make a 15 second clip why because

0:41:38.720,0:41:42.319
they're used to

0:41:39.760,0:41:43.599
you know 5 10 15 second instagram feed

0:41:42.319,0:41:45.280
stories or feeds

0:41:43.599,0:41:46.800
you know they all you know and social

0:41:45.280,0:41:49.920
media is relevant so

0:41:46.800,0:41:52.800
how do we how do we create training

0:41:49.920,0:41:54.480
content like social media does right or

0:41:52.800,0:41:56.079
how you would do it in social media

0:41:54.480,0:41:57.920
uh doc you're talking about you know

0:41:56.079,0:42:00.400
learning spanish and you know

0:41:57.920,0:42:01.359
having fun with it like yeah let's make

0:42:00.400,0:42:04.319
training fun

0:42:01.359,0:42:05.200
let's let's make employee recognition

0:42:04.319,0:42:08.000
fun

0:42:05.200,0:42:09.040
and i think owners of businesses have to

0:42:08.000,0:42:11.200
they got to do that

0:42:09.040,0:42:12.480
you know or you know have a chief people

0:42:11.200,0:42:14.480
officer you want to call it

0:42:12.480,0:42:16.640
let's take some let's take some ideas

0:42:14.480,0:42:18.960
from these technology companies that

0:42:16.640,0:42:20.319
have great culture and it's not that

0:42:18.960,0:42:20.880
they you know they just have this great

0:42:20.319,0:42:22.720
company

0:42:20.880,0:42:24.480
it's they have somebody who's in charge

0:42:22.720,0:42:26.240
of that so i think business owners have

0:42:24.480,0:42:28.800
to first do that themselves

0:42:26.240,0:42:30.079
and then maybe assign somebody but learn

0:42:28.800,0:42:31.680
from you know there's these small

0:42:30.079,0:42:34.560
companies here in chicago

0:42:31.680,0:42:35.200
uh my buddy sowell's got this sick

0:42:34.560,0:42:37.200
following

0:42:35.200,0:42:39.200
you know shout out to him right now but

0:42:37.200,0:42:39.599
he's got a great social media presence

0:42:39.200,0:42:42.000
that

0:42:39.599,0:42:42.640
you could tell his employees live

0:42:42.000,0:42:45.119
breathe

0:42:42.640,0:42:47.040
his brand right i got to believe that

0:42:45.119,0:42:49.280
hopefully my employees do too but

0:42:47.040,0:42:50.400
you know it's like you know if we don't

0:42:49.280,0:42:52.160
practice it

0:42:50.400,0:42:53.680
and i think that's a great that's a

0:42:52.160,0:42:55.520
whole other topic is

0:42:53.680,0:42:57.200
that's another way to train better is

0:42:55.520,0:42:59.359
you know have some fun with it but

0:42:57.200,0:43:00.640
let's not do a you know nothing against

0:42:59.359,0:43:02.960
manufacturing but you know

0:43:00.640,0:43:04.400
i used to work at a corrugated printing

0:43:02.960,0:43:06.560
company that i

0:43:04.400,0:43:08.319
they set me down for six hours to look

0:43:06.560,0:43:10.800
at a training video

0:43:08.319,0:43:12.880
i could not tell you one thing that came

0:43:10.800,0:43:16.000
out of there other than red is bad

0:43:12.880,0:43:17.359
yeah red is bad ricky you know if you

0:43:16.000,0:43:19.440
look at trends in in

0:43:17.359,0:43:20.480
advertising and marketing like things

0:43:19.440,0:43:22.640
that people like so

0:43:20.480,0:43:23.760
i mean you can't go beyond two three

0:43:22.640,0:43:26.480
four minutes

0:43:23.760,0:43:27.680
five minutes for something you know

0:43:26.480,0:43:28.800
because attention i mean really it needs

0:43:27.680,0:43:29.680
to be less than a minute for a lot of

0:43:28.800,0:43:31.440
stuff but if you're

0:43:29.680,0:43:33.520
marketing but and then another thing

0:43:31.440,0:43:36.400
people are really wary of overdone stuff

0:43:33.520,0:43:37.599
so like in terms if it looks overly

0:43:36.400,0:43:39.359
professional

0:43:37.599,0:43:41.200
i think because we're marketed to and

0:43:39.359,0:43:43.599
bombarded so much like people are

0:43:41.200,0:43:44.960
dying for authenticity yeah the humor

0:43:43.599,0:43:45.839
that you're talking about doc is perfect

0:43:44.960,0:43:47.359
because it's like

0:43:45.839,0:43:48.800
they want they want to see that you're

0:43:47.359,0:43:49.520
vulnerable that you're a little bit

0:43:48.800,0:43:52.800
jacked up

0:43:49.520,0:43:54.079
i'm vulnerable there's nothing more

0:43:52.800,0:43:57.040
vulnerable than a

0:43:54.079,0:43:59.040
white guy trying to rap exactly and

0:43:57.040,0:43:59.520
actually one of my friends commented hey

0:43:59.040,0:44:01.760
y'all

0:43:59.520,0:44:03.760
like you know we gotta you know we gotta

0:44:01.760,0:44:06.400
make this go virtual because you know

0:44:03.760,0:44:07.920
he's brave

0:44:06.400,0:44:09.599
but document something else like if you

0:44:07.920,0:44:11.280
look at your your client

0:44:09.599,0:44:12.640
or i'm sorry your team members and a lot

0:44:11.280,0:44:15.599
of them are are

0:44:12.640,0:44:16.800
single mothers and we think about you

0:44:15.599,0:44:18.800
know creating a culture

0:44:16.800,0:44:20.240
this is another aspect to the our pla

0:44:18.800,0:44:21.280
the clean train you platform that we're

0:44:20.240,0:44:22.960
working on

0:44:21.280,0:44:24.240
is we want to be able to connect with

0:44:22.960,0:44:26.160
those people so you think about that

0:44:24.240,0:44:29.040
demographic like those mothers

0:44:26.160,0:44:29.359
and the needs that they have and we

0:44:29.040,0:44:31.119
should

0:44:29.359,0:44:32.319
challenge the turnover in our industry

0:44:31.119,0:44:33.680
one of the big things is people just

0:44:32.319,0:44:36.000
don't feel connected like they just

0:44:33.680,0:44:36.880
they're out on a job site by themselves

0:44:36.000,0:44:38.560
they just don't get a lot of

0:44:36.880,0:44:39.760
communication from us and it's hard for

0:44:38.560,0:44:41.839
us and so like

0:44:39.760,0:44:43.200
if we can let those moms know that hey

0:44:41.839,0:44:45.040
you're awesome and

0:44:43.200,0:44:46.480
like we care about you and let us

0:44:45.040,0:44:47.599
demonstrate how we care about you like

0:44:46.480,0:44:50.960
let's just make them

0:44:47.599,0:44:51.920
feel like we're they're in our family

0:44:50.960,0:44:53.839
here

0:44:51.920,0:44:55.520
you know maybe we can have a broader

0:44:53.839,0:44:57.119
impact they're not just

0:44:55.520,0:44:59.280
pawns for us to make money with like

0:44:57.119,0:45:01.119
they're people that we can invest in

0:44:59.280,0:45:02.640
you know on many levels we just got to

0:45:01.119,0:45:03.839
figure out ways and i think technology

0:45:02.640,0:45:06.000
is great in that to be able to

0:45:03.839,0:45:09.119
communicate

0:45:06.000,0:45:09.520
so let's i wanted to shift gears a bit

0:45:09.119,0:45:11.119
here

0:45:09.520,0:45:12.319
and and talk about the topic that

0:45:11.119,0:45:14.079
everybody's talking about right now

0:45:12.319,0:45:17.359
right covet 19

0:45:14.079,0:45:18.800
where i wanted to still what's that

0:45:17.359,0:45:21.520
to still stick along the lines of

0:45:18.800,0:45:24.240
training and operations right is

0:45:21.520,0:45:24.880
what like you know doc said 90 of your

0:45:24.240,0:45:27.119
business

0:45:24.880,0:45:29.359
you know stopped and paused but would

0:45:27.119,0:45:30.160
you guys share the same sentiment as me

0:45:29.359,0:45:33.359
to say

0:45:30.160,0:45:34.880
this is probably the best time to look

0:45:33.359,0:45:36.960
at your business

0:45:34.880,0:45:39.119
you know work on your business figure

0:45:36.960,0:45:41.760
out certain things that you feel

0:45:39.119,0:45:42.160
uh you could improve on and execute on

0:45:41.760,0:45:44.800
those

0:45:42.160,0:45:46.640
one for us is training like you know we

0:45:44.800,0:45:47.040
had a big meeting here for the rosellato

0:45:46.640,0:45:50.400
staff

0:45:47.040,0:45:51.599
to just go over again like clean versus

0:45:50.400,0:45:52.880
disinfecting

0:45:51.599,0:45:54.720
we have got to shift towards

0:45:52.880,0:45:56.480
disinfecting and if we're going to

0:45:54.720,0:45:58.160
we got to train for that because a lot

0:45:56.480,0:46:00.319
of the staff's not ready for that or

0:45:58.160,0:46:01.920
you know the customers have it you can't

0:46:00.319,0:46:02.960
even say paid for that because now it's

0:46:01.920,0:46:05.200
got to be like

0:46:02.960,0:46:06.240
it's it's disinfecting your note or no

0:46:05.200,0:46:08.400
cleaning them right

0:46:06.240,0:46:09.599
so that's some of the stuff that we're

0:46:08.400,0:46:12.800
talking about but what

0:46:09.599,0:46:14.160
how has colby 19 affected like jordan

0:46:12.800,0:46:16.000
your business right now and

0:46:14.160,0:46:18.000
what you know what are the pros and cons

0:46:16.000,0:46:18.800
because i have seen some pros come out

0:46:18.000,0:46:21.440
of this

0:46:18.800,0:46:22.720
and to me is the reorganization of of

0:46:21.440,0:46:25.040
our structure so

0:46:22.720,0:46:26.000
let's start with you first on kobe 19

0:46:25.040,0:46:29.280
and your business today

0:46:26.000,0:46:31.040
good question um so our you know we've

0:46:29.280,0:46:32.160
taken probably a ten percent hit in

0:46:31.040,0:46:35.200
total revenue

0:46:32.160,0:46:37.040
um and again

0:46:35.200,0:46:39.119
all that's location driven i mean if you

0:46:37.040,0:46:39.839
watch viruses there's just hot spots for

0:46:39.119,0:46:43.119
this virus

0:46:39.839,0:46:43.440
so um and we're just oh don't don't feel

0:46:43.119,0:46:45.359
bad

0:46:43.440,0:46:47.200
jordan because i've been able to work

0:46:45.359,0:46:48.240
hard enough that we only have a fourteen

0:46:47.200,0:46:51.200
percent hit

0:46:48.240,0:46:52.240
don't go nice kudos that's awesome man

0:46:51.200,0:46:53.680
so yeah so

0:46:52.240,0:46:55.520
a couple things that come to mind i

0:46:53.680,0:46:57.839
think it's surfacing

0:46:55.520,0:46:59.200
any crisis like brings to head critical

0:46:57.839,0:47:00.640
issues really fast

0:46:59.200,0:47:02.800
so like you know what we care about in

0:47:00.640,0:47:04.400
life what's important to us you know

0:47:02.800,0:47:06.640
it also does the same in our businesses

0:47:04.400,0:47:09.599
so a couple of things it's helped us

0:47:06.640,0:47:11.440
think about is the way as we think about

0:47:09.599,0:47:13.760
strategically going forward what do we

0:47:11.440,0:47:16.400
want our client mix to look like

0:47:13.760,0:47:17.280
and so for instance if you bet all of

0:47:16.400,0:47:19.920
your apples

0:47:17.280,0:47:21.200
in one industry with this so like for

0:47:19.920,0:47:23.359
instance if you were a churches in

0:47:21.200,0:47:25.760
schools kind of company

0:47:23.359,0:47:26.480
i mean you're in trouble you are in big

0:47:25.760,0:47:28.480
trouble right

0:47:26.480,0:47:30.000
or you know and you can think of any

0:47:28.480,0:47:32.880
number of industries um

0:47:30.000,0:47:33.520
hospitality right yeah and even small

0:47:32.880,0:47:35.520
yeah

0:47:33.520,0:47:37.839
hospitality so you begin to think about

0:47:35.520,0:47:40.079
like so being smart about how you

0:47:37.839,0:47:42.640
diversify i think is good

0:47:40.079,0:47:43.599
um so that's one thing that's helped

0:47:42.640,0:47:45.680
illuminate

0:47:43.599,0:47:47.280
for us some important things another one

0:47:45.680,0:47:48.720
is this probably is

0:47:47.280,0:47:50.240
that you're going to talk on doc is just

0:47:48.720,0:47:51.520
the strength of your relationships with

0:47:50.240,0:47:53.200
customers

0:47:51.520,0:47:54.640
so number one i think people are seeing

0:47:53.200,0:47:55.760
the value of what we do more now than

0:47:54.640,0:47:58.880
ever which is

0:47:55.760,0:48:01.359
exciting for us and our team but our

0:47:58.880,0:48:03.119
ability to navigate a crisis like this

0:48:01.359,0:48:04.400
oftentimes is largely a function of our

0:48:03.119,0:48:06.319
relationship with the customer

0:48:04.400,0:48:08.960
so the fact that doc is able to get

0:48:06.319,0:48:10.480
customers that are paying him

0:48:08.960,0:48:12.400
even though there's some things shut

0:48:10.480,0:48:13.359
down means that there was a really

0:48:12.400,0:48:16.000
strong partnership

0:48:13.359,0:48:17.359
there and so if those partnerships

0:48:16.000,0:48:18.800
weren't there and those relationships

0:48:17.359,0:48:20.559
weren't there i think you could really

0:48:18.800,0:48:20.880
get screwed in a time like this so i

0:48:20.559,0:48:23.839
think

0:48:20.880,0:48:25.760
sometimes being number two is good yeah

0:48:23.839,0:48:26.079
because when the other company struggles

0:48:25.760,0:48:27.839
to

0:48:26.079,0:48:30.319
keep their doors open with a time like

0:48:27.839,0:48:34.079
this then the next call is usually to us

0:48:30.319,0:48:35.359
yeah yeah yeah so a third one that has

0:48:34.079,0:48:36.319
really come to mind i mentioned dave

0:48:35.359,0:48:40.240
ramsey earlier

0:48:36.319,0:48:44.800
um is being financially sound

0:48:40.240,0:48:46.960
um and so we are not promised tomorrow

0:48:44.800,0:48:48.720
and we do not know what the future holds

0:48:46.960,0:48:50.079
uh and so

0:48:48.720,0:48:51.440
we need to the best of our ability we

0:48:50.079,0:48:52.720
need to be good stewards of the money

0:48:51.440,0:48:54.160
that we have and the people that we have

0:48:52.720,0:48:56.079
to be ready

0:48:54.160,0:48:57.760
you know it's kind of like grandma save

0:48:56.079,0:48:58.720
the money for a rainy day sort of thing

0:48:57.760,0:49:01.359
so

0:48:58.720,0:49:03.440
um we were not quite in the financial

0:49:01.359,0:49:05.920
position that we should have been in

0:49:03.440,0:49:06.800
um largely because of an acquisition

0:49:05.920,0:49:08.559
that we did

0:49:06.800,0:49:10.240
but even then our cash reserves weren't

0:49:08.559,0:49:10.960
where they should have been and other

0:49:10.240,0:49:13.200
things

0:49:10.960,0:49:14.880
and we're fortunate in that i think this

0:49:13.200,0:49:16.640
is all gonna

0:49:14.880,0:49:18.400
get back to normal probably sooner

0:49:16.640,0:49:20.079
rather than later at least for

0:49:18.400,0:49:21.440
the sake of our businesses other ones

0:49:20.079,0:49:23.760
who i think will still

0:49:21.440,0:49:25.599
struggle but but i think going forward

0:49:23.760,0:49:28.559
we really need to clarify

0:49:25.599,0:49:30.559
you know our cash position to make sure

0:49:28.559,0:49:32.000
that we're ready um for this sort of

0:49:30.559,0:49:34.880
thing so that those have been

0:49:32.000,0:49:36.319
a few things for us um in terms of

0:49:34.880,0:49:38.079
exposing weaknesses

0:49:36.319,0:49:39.760
or strengths that we need to leverage

0:49:38.079,0:49:42.960
more uh

0:49:39.760,0:49:45.520
going forward okay for us

0:49:42.960,0:49:46.880
oh yeah i i definitely second second

0:49:45.520,0:49:50.880
that the financial

0:49:46.880,0:49:52.880
aspect yeah man i mean it's it's

0:49:50.880,0:49:55.359
we crunch numbers i mean it was a number

0:49:52.880,0:49:57.200
as we thought we were at some point

0:49:55.359,0:49:58.400
but this allowed us to really dissect

0:49:57.200,0:50:01.359
and say

0:49:58.400,0:50:02.240
man you know if if the standard is you

0:50:01.359,0:50:04.800
know

0:50:02.240,0:50:06.720
three payrolls or six payrolls you know

0:50:04.800,0:50:08.960
to have in cash reserves

0:50:06.720,0:50:10.160
holy crap like i've got to re-address

0:50:08.960,0:50:12.480
this because that's

0:50:10.160,0:50:14.000
that's not the situation you know so i

0:50:12.480,0:50:15.760
agree with that man that's

0:50:14.000,0:50:18.720
that's a big one doc what about you well

0:50:15.760,0:50:20.400
i wish all the uh the politicians would

0:50:18.720,0:50:22.400
you know have more of a panel of people

0:50:20.400,0:50:25.200
that are advising them about

0:50:22.400,0:50:26.000
like yeah medical expert but then let's

0:50:25.200,0:50:28.880
also

0:50:26.000,0:50:31.280
put some hey man those single moms out

0:50:28.880,0:50:31.280
there like

0:50:32.000,0:50:36.319
a hundred percent or better yet

0:50:37.200,0:50:40.960
that's right there's no easy answer i'm

0:50:39.040,0:50:42.079
not beating anybody up here but oh no no

0:50:40.960,0:50:43.680
i know

0:50:42.079,0:50:45.280
it's a lot more complicated you know

0:50:43.680,0:50:45.920
because i feel responsible for all these

0:50:45.280,0:50:48.960
people here

0:50:45.920,0:50:51.280
yeah um

0:50:48.960,0:50:53.040
doc what about you i was very fortunate

0:50:51.280,0:50:54.800
at the turn of the year we actually

0:50:53.040,0:50:57.040
picked up quite a bit of work so we were

0:50:54.800,0:50:59.599
starting to really trend upwards

0:50:57.040,0:51:01.200
uh with growth and everything else but

0:50:59.599,0:51:03.359
as we all know when you take on new

0:51:01.200,0:51:05.200
accounts there's a lot of cash outlaid

0:51:03.359,0:51:07.280
up front because you don't know how soon

0:51:05.200,0:51:10.880
you're going to get paid from somebody

0:51:07.280,0:51:12.160
as well as um

0:51:10.880,0:51:14.480
the new equipment that you have to

0:51:12.160,0:51:16.400
purchase for a job and we have to pay

0:51:14.480,0:51:18.720
that usually in that 30.

0:51:16.400,0:51:19.440
so you know there was a lot of outlay

0:51:18.720,0:51:21.200
cash

0:51:19.440,0:51:22.480
rate coming out of the gate as i picked

0:51:21.200,0:51:23.920
up i think it was like

0:51:22.480,0:51:25.760
seven new accounts in the month of

0:51:23.920,0:51:27.920
january so

0:51:25.760,0:51:29.599
and then they have this hit but they're

0:51:27.920,0:51:32.400
also all companies that

0:51:29.599,0:51:34.160
uh were deemed essential businesses so

0:51:32.400,0:51:36.480
it's part of what we've been able to

0:51:34.160,0:51:38.800
stay on top of

0:51:36.480,0:51:40.160
um other things i've looked at is jordan

0:51:38.800,0:51:42.800
says you know looking at

0:51:40.160,0:51:43.920
our business portfolio and diversifying

0:51:42.800,0:51:47.440
it more

0:51:43.920,0:51:49.280
we've done a very good job of going in

0:51:47.440,0:51:50.800
currently and working with some

0:51:49.280,0:51:54.240
organizations that

0:51:50.800,0:51:55.839
have their own in-house operations

0:51:54.240,0:51:57.839
because everybody's looking at how

0:51:55.839,0:52:00.960
buildings are being taken care of now

0:51:57.839,0:52:03.839
and we offered sanitation

0:52:00.960,0:52:05.200
services in the common areas so that

0:52:03.839,0:52:07.839
their staff could work

0:52:05.200,0:52:09.520
in all the tenant spaces where people

0:52:07.839,0:52:13.119
were still working

0:52:09.520,0:52:14.480
and that there was no threat they didn't

0:52:13.119,0:52:15.680
feel like we were trying to come in and

0:52:14.480,0:52:18.240
take over or anything

0:52:15.680,0:52:21.200
so it definitely has helped because in

0:52:18.240,0:52:24.720
those particular buildings and their um

0:52:21.200,0:52:24.720
senior care centers

0:52:24.880,0:52:29.839
they they are some of the few places in

0:52:27.599,0:52:30.800
our local region that don't have cases

0:52:29.839,0:52:33.599
of covid yet

0:52:30.800,0:52:35.599
and there's a lot of assisted living and

0:52:33.599,0:52:37.280
independent living facilities here

0:52:35.599,0:52:39.920
in the new york state area that that

0:52:37.280,0:52:42.400
have huge amounts

0:52:39.920,0:52:44.000
in some counties 100 of the deaths are

0:52:42.400,0:52:45.359
in the senior living places and the

0:52:44.000,0:52:46.079
places that we've been doing this

0:52:45.359,0:52:49.599
there's

0:52:46.079,0:52:50.079
there's not just nobody ill or sick with

0:52:49.599,0:52:52.160
it

0:52:50.079,0:52:53.359
nobody's passed away so i think it's a

0:52:52.160,0:52:55.280
testament of

0:52:53.359,0:52:56.800
you know where this industry is gonna

0:52:55.280,0:52:58.880
have to be

0:52:56.800,0:53:00.720
um the clients that didn't shut down we

0:52:58.880,0:53:02.400
offered some of them were like a two day

0:53:00.720,0:53:05.200
a week service while the other three

0:53:02.400,0:53:08.319
days now we're going in and doing a

0:53:05.200,0:53:09.599
sanitation to disinfection process uh in

0:53:08.319,0:53:12.000
their facilities

0:53:09.599,0:53:12.960
so we talked to a lot of our our clients

0:53:12.000,0:53:14.559
like jordan said

0:53:12.960,0:53:17.040
and you know we were able to do a lot

0:53:14.559,0:53:18.559
more with them and they see the value

0:53:17.040,0:53:20.000
too

0:53:18.559,0:53:21.599
actually the one client he says is a

0:53:20.000,0:53:23.280
no-brainer because when we hired your

0:53:21.599,0:53:25.520
company he said

0:53:23.280,0:53:26.480
the amount of sick time that our staff

0:53:25.520,0:53:29.760
was taking

0:53:26.480,0:53:33.119
right after we hired you decreased

0:53:29.760,0:53:36.160
over 60 percent the first year

0:53:33.119,0:53:38.319
and we've been there first

0:53:36.160,0:53:39.839
he was the second client i ever sold so

0:53:38.319,0:53:42.480
seven and a half years

0:53:39.839,0:53:45.440
wow and so he picked up the phone when

0:53:42.480,0:53:47.119
coronavirus hit washington state

0:53:45.440,0:53:48.800
i want you to you know come in here and

0:53:47.119,0:53:50.720
do this extra service for me

0:53:48.800,0:53:52.240
you know tell me what it's going to cost

0:53:50.720,0:53:54.000
he says i don't know anybody else who

0:53:52.240,0:53:56.400
knows that in rochester and i need you

0:53:54.000,0:53:58.640
to take care of me um

0:53:56.400,0:54:00.640
i've been called upon by some

0:53:58.640,0:54:01.119
manufacturing firms that didn't have

0:54:00.640,0:54:03.119
trust

0:54:01.119,0:54:04.720
in their current cleaning service said

0:54:03.119,0:54:05.280
he didn't want to make a change with

0:54:04.720,0:54:07.359
them

0:54:05.280,0:54:08.720
but has me coming in on their off days

0:54:07.359,0:54:11.920
to do the

0:54:08.720,0:54:13.599
the disinfection sanitation in

0:54:11.920,0:54:15.200
between their cleanings with the

0:54:13.599,0:54:18.880
anticipation will take over

0:54:15.200,0:54:20.559
after this is you know gone through

0:54:18.880,0:54:22.960
so those are some of the things that

0:54:20.559,0:54:25.280
we've looked at as well as we're getting

0:54:22.960,0:54:26.960
everybody on our staff trained uh with

0:54:25.280,0:54:28.079
the two-year cleaning certification

0:54:26.960,0:54:32.000
through the issa

0:54:28.079,0:54:36.000
on the basic side so we're having

0:54:32.000,0:54:37.839
in-house training i have a 1200

0:54:36.000,0:54:40.799
square foot training room with all kinds

0:54:37.839,0:54:44.480
of equipment and supplies and materials

0:54:40.799,0:54:48.640
training tables um so it's a combination

0:54:44.480,0:54:51.200
of using auditory me talking uh there's

0:54:48.640,0:54:53.280
a lot of uh slides and stuff like that

0:54:51.200,0:54:54.000
so their vision is being utilized but we

0:54:53.280,0:54:57.040
also do

0:54:54.000,0:55:00.160
a lot of hands-on training okay that

0:54:57.040,0:55:01.680
uh and not just here's a toilet that's

0:55:00.160,0:55:03.040
how you clean a toilet but

0:55:01.680,0:55:05.119
when it comes to understanding the

0:55:03.040,0:55:07.359
science behind cleaning

0:55:05.119,0:55:09.119
and what does it mean to make water

0:55:07.359,0:55:12.640
wetter

0:55:09.119,0:55:15.839
so um you know i can remember being in

0:55:12.640,0:55:17.280
in school like i said

0:55:15.839,0:55:18.839
back then it was like all black and

0:55:17.280,0:55:21.839
white back then you know there was no

0:55:18.839,0:55:25.119
color

0:55:21.839,0:55:27.200
so you would have a slide underneath a

0:55:25.119,0:55:28.960
microscope with a bubble of water

0:55:27.200,0:55:30.640
you know because it domes and that's the

0:55:28.960,0:55:32.640
surface tension

0:55:30.640,0:55:35.200
so one of the things that i do in my

0:55:32.640,0:55:35.680
training is i'll fill a cup that's clear

0:55:35.200,0:55:39.280
with

0:55:35.680,0:55:40.640
water and i'll float a paper clip on it

0:55:39.280,0:55:42.400
because you can float and it has to be a

0:55:40.640,0:55:43.760
metal paper clip so you float this metal

0:55:42.400,0:55:45.119
paper clip on it

0:55:43.760,0:55:46.799
and then you dribble a little bit of

0:55:45.119,0:55:48.720
hand hand soap or

0:55:46.799,0:55:50.880
even dish soap down the side and as soon

0:55:48.720,0:55:53.920
as it hits the water

0:55:50.880,0:55:56.000
that paper clip goes right to the bottom

0:55:53.920,0:55:58.880
and that's explaining how water is water

0:55:56.000,0:56:01.440
because it took me a long time

0:55:58.880,0:56:03.920
as even a college graduate to understand

0:56:01.440,0:56:05.440
what what does that mean

0:56:03.920,0:56:07.920
you know how water's wet what do you

0:56:05.440,0:56:09.920
mean make it wetter and by reducing that

0:56:07.920,0:56:10.640
surface tension allows the soils to

0:56:09.920,0:56:13.680
emulsify

0:56:10.640,0:56:15.440
off the surfaces man you just

0:56:13.680,0:56:17.200
look at that see jordan this is why i do

0:56:15.440,0:56:17.920
this i just i just learned something

0:56:17.200,0:56:20.480
right there

0:56:17.920,0:56:21.760
i did not know that you know think about

0:56:20.480,0:56:24.559
you know have you ever cooked

0:56:21.760,0:56:25.760
um scrambled eggs and the and the eggs

0:56:24.559,0:56:29.040
stick to the pan

0:56:25.760,0:56:30.079
yeah okay and what do you do you try to

0:56:29.040,0:56:32.640
scrub it out right away

0:56:30.079,0:56:34.319
right and you work your butt off even

0:56:32.640,0:56:35.200
with soap and everything else but if you

0:56:34.319,0:56:37.599
if you

0:56:35.200,0:56:39.280
put some water in that pan with a little

0:56:37.599,0:56:42.079
dish soap go eat your eggs while they're

0:56:39.280,0:56:43.280
hot you come back it wipes right out

0:56:42.079,0:56:45.680
interesting that's all the science

0:56:43.280,0:56:47.040
behind cleaning is you got to let the

0:56:45.680,0:56:49.040
chemicals work

0:56:47.040,0:56:50.400
and when you're stripping a floor even

0:56:49.040,0:56:51.920
as a young man when i first started

0:56:50.400,0:56:53.440
learning how to strip a floor

0:56:51.920,0:56:55.119
everybody wants to get down that machine

0:56:53.440,0:56:57.440
right away after putting it don't work

0:56:55.119,0:56:58.400
that way you got to let the chemical

0:56:57.440,0:57:00.400
that was me

0:56:58.400,0:57:02.720
that was me no i'm saying that was me it

0:57:00.400,0:57:05.119
was me

0:57:02.720,0:57:06.400
i i didn't even dilute the stripper that

0:57:05.119,0:57:08.000
was going to be oh yeah that's

0:57:06.400,0:57:08.960
the other issue oh i was going to have

0:57:08.000,0:57:10.480
you know we're going to talk about a

0:57:08.960,0:57:11.040
funny story of everybody at the end but

0:57:10.480,0:57:13.040
that was good

0:57:11.040,0:57:14.319
i've got a great one i didn't even

0:57:13.040,0:57:16.960
dilute i thought

0:57:14.319,0:57:17.839
in my head ah stripper i'm just gonna

0:57:16.960,0:57:20.319
douse this floor

0:57:17.839,0:57:21.680
this floor is gonna vct is gonna come

0:57:20.319,0:57:23.599
right off

0:57:21.680,0:57:27.040
i didn't dilute it i just used straight

0:57:23.599,0:57:30.160
stripper wow you need the water to move

0:57:27.040,0:57:31.920
the emulsified finishes off the floor

0:57:30.160,0:57:33.839
and the beast came off all right it just

0:57:31.920,0:57:36.160
came off probably and he did

0:57:33.839,0:57:37.359
he removed the adhesive everything was

0:57:36.160,0:57:39.200
gone

0:57:37.359,0:57:41.440
so you guys i wanted to because we do

0:57:39.200,0:57:42.720
have like probably like five or ten more

0:57:41.440,0:57:45.520
minutes here i did want

0:57:42.720,0:57:47.280
to touch on one more bit of uh

0:57:45.520,0:57:48.799
information as far as

0:57:47.280,0:57:50.720
think of the small business owner now

0:57:48.799,0:57:52.000
more than ever too because you know of

0:57:50.720,0:57:54.480
cover 19 and the

0:57:52.000,0:57:56.000
pandemic that they're in not to say that

0:57:54.480,0:57:57.200
it's not a good time to start a cleaning

0:57:56.000,0:57:59.040
business but

0:57:57.200,0:58:01.440
if these small business owners are in

0:57:59.040,0:58:02.880
their first or second year

0:58:01.440,0:58:05.280
we kept talking about training today

0:58:02.880,0:58:08.000
right is

0:58:05.280,0:58:09.200
what is a tip or a piece of advice and

0:58:08.000,0:58:11.520
doc we'll start with you

0:58:09.200,0:58:13.359
you've touched on some stuff or anywhere

0:58:11.520,0:58:15.359
in this first second year

0:58:13.359,0:58:17.359
you know somebody like me i was always

0:58:15.359,0:58:18.720
geared towards sales sales sales selling

0:58:17.359,0:58:21.440
selling selling marketing marketing

0:58:18.720,0:58:24.559
marketing that's all i ever thought of

0:58:21.440,0:58:26.160
what what training tip or operations tip

0:58:24.559,0:58:28.640
would you give a small business owner

0:58:26.160,0:58:30.640
today as they're growing

0:58:28.640,0:58:32.400
instead of just sales and marketing

0:58:30.640,0:58:35.119
direction that most go in

0:58:32.400,0:58:36.799
well there's there's a couple aspects of

0:58:35.119,0:58:38.240
that particularly with the change in our

0:58:36.799,0:58:41.680
marketplace now

0:58:38.240,0:58:43.200
um you really need to understand what

0:58:41.680,0:58:44.079
what it is that we're doing and how

0:58:43.200,0:58:46.319
we're doing it

0:58:44.079,0:58:48.400
that that is key and get yourself even

0:58:46.319,0:58:51.440
some basic training pick up some books

0:58:48.400,0:58:52.079
read them videos you know invest in

0:58:51.440,0:58:54.880
yourself

0:58:52.079,0:58:56.400
because you that that money that you

0:58:54.880,0:58:58.319
invest in yourself you can turn a

0:58:56.400,0:59:00.799
thousand dollar class

0:58:58.319,0:59:02.559
into a million dollar company so you

0:59:00.799,0:59:04.720
have to invest in yourself you have to

0:59:02.559,0:59:08.559
believe in yourself

0:59:04.720,0:59:10.559
and you know if i didn't

0:59:08.559,0:59:12.960
if i didn't have to really like start

0:59:10.559,0:59:15.359
this company in order to find a job

0:59:12.960,0:59:16.160
my best advice to anybody who is looking

0:59:15.359,0:59:19.280
at starting

0:59:16.160,0:59:19.839
a cleaning business from scratch would

0:59:19.280,0:59:22.240
be

0:59:19.839,0:59:23.839
to work another job concurrently so you

0:59:22.240,0:59:26.079
have income coming in

0:59:23.839,0:59:28.319
because the first probably three and a

0:59:26.079,0:59:31.040
half four years i own the company

0:59:28.319,0:59:32.319
i didn't take any pay you know i put

0:59:31.040,0:59:34.319
everything that came in

0:59:32.319,0:59:35.599
back into equipment into getting an

0:59:34.319,0:59:37.520
office building because i knew i

0:59:35.599,0:59:39.520
couldn't work from home

0:59:37.520,0:59:41.520
um you know so know yourself in that

0:59:39.520,0:59:44.400
respect as well

0:59:41.520,0:59:46.480
and you know when i started hiring staff

0:59:44.400,0:59:48.880
they had to be paid

0:59:46.480,0:59:50.640
so you know and people how'd you do that

0:59:48.880,0:59:52.000
well you know i had a spouse that worked

0:59:50.640,0:59:54.160
in another field

0:59:52.000,0:59:55.359
so that's that's kind of how it happened

0:59:54.160,0:59:59.200
initially

0:59:55.359,1:00:01.280
um that that would be my biggest advice

0:59:59.200,1:00:03.040
try to work it congruent with something

1:00:01.280,1:00:04.640
else

1:00:03.040,1:00:06.160
you know because and put the money right

1:00:04.640,1:00:09.119
back in it because

1:00:06.160,1:00:10.880
you know you're not going to be a

1:00:09.119,1:00:11.280
million dollar company overnight it

1:00:10.880,1:00:14.079
takes

1:00:11.280,1:00:16.000
work and a lot of hard work and in the

1:00:14.079,1:00:17.839
early days i mean i can remember at the

1:00:16.000,1:00:19.839
end of the month having enough money for

1:00:17.839,1:00:21.680
two stamps and i'd have three invoices

1:00:19.839,1:00:23.440
that would have to go out

1:00:21.680,1:00:24.880
and i'd say well how the heck am i gonna

1:00:23.440,1:00:27.280
do that and it's like okay well on the

1:00:24.880,1:00:29.440
way home if i go here

1:00:27.280,1:00:30.480
i can go past this building hand deliver

1:00:29.440,1:00:32.559
this one

1:00:30.480,1:00:34.400
mail the other two and still have enough

1:00:32.559,1:00:35.520
gas to do everything else i have to in

1:00:34.400,1:00:37.440
the week

1:00:35.520,1:00:39.200
and again talking about being humbled in

1:00:37.440,1:00:42.079
this industry collecting pop bottles and

1:00:39.200,1:00:44.400
cans to make sure i had gas in my car

1:00:42.079,1:00:45.920
oh yeah it is the humble beginnings of

1:00:44.400,1:00:48.160
what docs was

1:00:45.920,1:00:48.960
yeah and understanding that and anybody

1:00:48.160,1:00:51.200
that i hire

1:00:48.960,1:00:53.040
now none of them were here back then

1:00:51.200,1:00:54.559
they don't understand what it's like for

1:00:53.040,1:00:56.400
the hard work that's been put in to get

1:00:54.559,1:00:58.000
it to the point where i am now

1:00:56.400,1:00:59.520
oh yeah but anybody who's starting that

1:00:58.000,1:01:01.599
has to understand it's not going to

1:00:59.520,1:01:03.280
happen overnight

1:01:01.599,1:01:05.200
and it's that hard work that you have to

1:01:03.280,1:01:06.880
put in you know as i say blood sweat and

1:01:05.200,1:01:08.480
tears and it's a hell of a lot more

1:01:06.880,1:01:10.640
tears than the other two

1:01:08.480,1:01:12.559
yeah no man that's that's those are some

1:01:10.640,1:01:15.599
some strong words because it's

1:01:12.559,1:01:16.799
it is humility and it's it's risk

1:01:15.599,1:01:19.040
you know like i tell everybody all the

1:01:16.799,1:01:20.640
time i ate jimmy john's and dunkin

1:01:19.040,1:01:23.440
donuts for the first two years

1:01:20.640,1:01:24.319
worked 18 20 hours and they look at what

1:01:23.440,1:01:26.559
it is today

1:01:24.319,1:01:28.240
and they're like ah well you know you

1:01:26.559,1:01:29.760
know you grew fast i'm like yeah but

1:01:28.240,1:01:31.520
what about the first four years nobody's

1:01:29.760,1:01:34.400
ever talking to me the first four years

1:01:31.520,1:01:35.680
now everybody wants to talk right nobody

1:01:34.400,1:01:38.400
wants that story

1:01:35.680,1:01:39.680
oh man this is rough i got a funny story

1:01:38.400,1:01:42.880
after this though but jordan

1:01:39.680,1:01:44.079
so in your case right is what what's

1:01:42.880,1:01:46.319
some advice you know

1:01:44.079,1:01:47.599
we could go the family route but just

1:01:46.319,1:01:50.240
again i know because you've

1:01:47.599,1:01:51.359
you said it you've grown the business so

1:01:50.240,1:01:53.839
many times over

1:01:51.359,1:01:56.079
since where it was what's some advice

1:01:53.839,1:01:58.720
that that you could give i guess to say

1:01:56.079,1:02:00.400
what if companies hit that plateau or

1:01:58.720,1:02:02.000
you know i hit it right is

1:02:00.400,1:02:03.680
because you do you hit an area where

1:02:02.000,1:02:04.799
it's like you

1:02:03.680,1:02:06.960
you know you don't know what you got to

1:02:04.799,1:02:09.280
do to change things what's some advice

1:02:06.960,1:02:10.400
for you to give to people that feel that

1:02:09.280,1:02:13.920
they are stuck

1:02:10.400,1:02:16.079
right now yeah man i'll so you mentioned

1:02:13.920,1:02:17.280
so let's let's let me mention something

1:02:16.079,1:02:18.480
i think would apply to somebody that

1:02:17.280,1:02:21.359
just started in the industry

1:02:18.480,1:02:23.039
you know a year ago and they're 50 000 a

1:02:21.359,1:02:25.760
year in business or somebody stuck at a

1:02:23.039,1:02:27.440
plateau of a million dollars you

1:02:25.760,1:02:29.200
mentioned this low barrier of entry

1:02:27.440,1:02:31.200
so it's a good and a bad thing so it's

1:02:29.200,1:02:34.000
bad for me because so many people come

1:02:31.200,1:02:36.240
and compete with me

1:02:34.000,1:02:37.280
but it's good it's great it's i mean

1:02:36.240,1:02:38.960
it's one of those

1:02:37.280,1:02:40.480
american dream kind of industries like

1:02:38.960,1:02:44.400
you can go in and

1:02:40.480,1:02:46.880
pay the way so anybody can

1:02:44.400,1:02:48.880
there's no barrier to you being a a

1:02:46.880,1:02:52.160
bigger company and so

1:02:48.880,1:02:54.160
if if i had to start all over again

1:02:52.160,1:02:55.599
okay and if i'm doing what doc said like

1:02:54.160,1:02:57.760
i've educated myself

1:02:55.599,1:02:58.960
okay just on many levels like just

1:02:57.760,1:03:01.280
communicating with a customer

1:02:58.960,1:03:02.319
professionally in the industry i could

1:03:01.280,1:03:03.520
go in with no

1:03:02.319,1:03:04.960
you know with one or two previous

1:03:03.520,1:03:06.319
clients and go in and compete head to

1:03:04.960,1:03:09.200
head with somebody that was a

1:03:06.319,1:03:11.119
10 20 million dollar company and do just

1:03:09.200,1:03:13.200
as good of a job with them you know

1:03:11.119,1:03:14.839
as them assuming the job wasn't bigger

1:03:13.200,1:03:18.240
than what my cash

1:03:14.839,1:03:20.079
capabilities so

1:03:18.240,1:03:22.400
you know i think people need to have the

1:03:20.079,1:03:25.039
foresight to where they want to get to

1:03:22.400,1:03:25.599
and start you know i'm not one of those

1:03:25.039,1:03:27.200
you know

1:03:25.599,1:03:28.960
speak it and then it'll happen sort of

1:03:27.200,1:03:31.920
people necessarily but

1:03:28.960,1:03:33.359
you can you can say hey i want to be at

1:03:31.920,1:03:35.680
this spot here and start

1:03:33.359,1:03:36.559
working to to fill those shoes out of

1:03:35.680,1:03:38.559
where you want to be

1:03:36.559,1:03:40.480
and so there's no reason you can't go in

1:03:38.559,1:03:42.319
and have you know start developing

1:03:40.480,1:03:43.599
a quality control program as small as it

1:03:42.319,1:03:44.880
may be or a

1:03:43.599,1:03:46.160
here's how we're going to deal with

1:03:44.880,1:03:47.359
customer issues or here's where we're

1:03:46.160,1:03:47.920
going to train like there's no reason

1:03:47.359,1:03:49.920
that

1:03:47.920,1:03:51.359
you know 50 000 a year you can't start

1:03:49.920,1:03:52.960
doing that kind of stuff

1:03:51.359,1:03:54.640
and selling it and competing on that

1:03:52.960,1:03:55.839
level and the same would go for someone

1:03:54.640,1:03:57.280
that's stuck in a million dollars you

1:03:55.839,1:03:58.480
just need to broaden your vision of

1:03:57.280,1:03:59.760
where you want to be

1:03:58.480,1:04:01.039
there's so many people that i talk to

1:03:59.760,1:04:02.400
and consulting they get they're stuck

1:04:01.039,1:04:04.960
somewhere and it's like

1:04:02.400,1:04:06.240
i just want to pull them out of the

1:04:04.960,1:04:08.160
where they're at and i want you just to

1:04:06.240,1:04:09.760
get up above the clouds just to see

1:04:08.160,1:04:13.039
where you can get to

1:04:09.760,1:04:15.359
they're just stuck and so often it's a

1:04:13.039,1:04:16.480
stuck in a vision of where i can be and

1:04:15.359,1:04:18.640
so

1:04:16.480,1:04:19.920
uh you know you said you know believe in

1:04:18.640,1:04:21.039
yourself and what you can do and that

1:04:19.920,1:04:22.319
sort of thing i think

1:04:21.039,1:04:23.920
i would probably phrase it differently

1:04:22.319,1:04:25.599
but i would just say hey you need a you

1:04:23.920,1:04:26.960
need a map of where you want to get to

1:04:25.599,1:04:28.160
and then you need to start doing things

1:04:26.960,1:04:30.000
to get yourself there

1:04:28.160,1:04:31.200
and you know there's no reason that you

1:04:30.000,1:04:32.559
can't and if you can't do some of the

1:04:31.200,1:04:34.160
stuff yourself hire somebody on your

1:04:32.559,1:04:35.680
team they can

1:04:34.160,1:04:38.240
that's that's the number one thing i

1:04:35.680,1:04:41.039
tell people is you you just need to hire

1:04:38.240,1:04:42.880
hire the people hire your weaknesses i

1:04:41.039,1:04:43.920
i'm not great at accounting i hired an

1:04:42.880,1:04:46.559
account you know

1:04:43.920,1:04:48.480
a finance guy i'm not great at hr hired

1:04:46.559,1:04:50.559
an hr person and now

1:04:48.480,1:04:52.319
you can leverage everybody's strong

1:04:50.559,1:04:53.839
suits and skill sets

1:04:52.319,1:04:55.359
to really take it to the next level but

1:04:53.839,1:04:56.000
what do you got to do doc like you said

1:04:55.359,1:04:58.880
it

1:04:56.000,1:05:00.640
you got to pay for it so i mean i'm you

1:04:58.880,1:05:02.480
know i've probably only given myself two

1:05:00.640,1:05:05.200
raises in the last four years

1:05:02.480,1:05:06.240
you know because it's kind of cool yeah

1:05:05.200,1:05:08.400
it's kind of good

1:05:06.240,1:05:10.640
it's got to go back to the bit if you

1:05:08.400,1:05:12.720
care more about the business

1:05:10.640,1:05:15.680
if and my biggest mission you know and i

1:05:12.720,1:05:17.440
think you guys would agree is

1:05:15.680,1:05:18.880
create jobs that's my number one thing i

1:05:17.440,1:05:21.680
want to create jobs for

1:05:18.880,1:05:23.599
for this for my area for my community is

1:05:21.680,1:05:24.799
if i'm creating jobs people are happy if

1:05:23.599,1:05:27.119
people are happy i'm happy

1:05:24.799,1:05:28.720
that's it i'm smiling when they're

1:05:27.119,1:05:30.160
smiling if i'm in a rut

1:05:28.720,1:05:32.240
they're going to be in a rut you know i

1:05:30.160,1:05:34.880
feel like you guys are the same

1:05:32.240,1:05:36.480
raises that makes me feel good what's up

1:05:34.880,1:05:37.839
i'm glad you you mentioned you've only

1:05:36.480,1:05:40.480
taken like two raises

1:05:37.839,1:05:42.000
yeah yeah because i i guarantee you if

1:05:40.480,1:05:43.760
all the companies that are my size i

1:05:42.000,1:05:46.400
guarantee i'm the lowest paid ceo of all

1:05:43.760,1:05:46.400
those companies

1:05:47.280,1:05:50.480
because you know i mean it's just you're

1:05:48.640,1:05:51.200
right you gotta you gotta invest in the

1:05:50.480,1:05:52.960
company and

1:05:51.200,1:05:54.559
the people and they gotta see it so they

1:05:52.960,1:05:56.720
gotta see it inviting me up in the wall

1:05:54.559,1:06:00.559
street journal saying this greedy ceo

1:05:56.720,1:06:03.520
yeah green creed

1:06:00.559,1:06:04.559
it's all right so guys to end this great

1:06:03.520,1:06:08.079
conversation

1:06:04.559,1:06:10.319
is a funny story um and jordan we'll

1:06:08.079,1:06:12.880
start with you funny story

1:06:10.319,1:06:13.520
of you yeah i was trying to cry about

1:06:12.880,1:06:15.359
this

1:06:13.520,1:06:17.599
um i'm trying to think of things that

1:06:15.359,1:06:19.200
were just really embarrassing for me

1:06:17.599,1:06:21.039
bear seems funny embarrassing it's funny

1:06:19.200,1:06:23.440
yeah so

1:06:21.039,1:06:25.280
i had so when i first joined the company

1:06:23.440,1:06:28.000
in like officially

1:06:25.280,1:06:28.559
in 2007 i tried to grow into a new

1:06:28.000,1:06:31.119
market

1:06:28.559,1:06:32.720
into a new geographic area and we our

1:06:31.119,1:06:34.720
second cl i think is the either the

1:06:32.720,1:06:36.559
first or the second client i landed

1:06:34.720,1:06:37.920
it was like a little small tech like itt

1:06:36.559,1:06:39.760
technical school

1:06:37.920,1:06:40.960
and uh it was i don't know maybe two or

1:06:39.760,1:06:42.640
three thousand dollars a month i was

1:06:40.960,1:06:45.760
pumped about the account

1:06:42.640,1:06:47.440
and uh i mean literally within a in the

1:06:45.760,1:06:49.839
lady was so nice to me

1:06:47.440,1:06:52.559
and and but literally within two months

1:06:49.839,1:06:55.039
of starting the account i hired this guy

1:06:52.559,1:06:56.240
and he locked his keys into one of the

1:06:55.039,1:06:59.359
his keys for the building

1:06:56.240,1:07:01.039
in a room inside the building and

1:06:59.359,1:07:02.079
uh he tried calling the supervisor and

1:07:01.039,1:07:02.640
couldn't get a hold of him and it was

1:07:02.079,1:07:03.920
like

1:07:02.640,1:07:05.359
it was an account that had to start at

1:07:03.920,1:07:06.640
like nine o'clock at night or ten so i

1:07:05.359,1:07:08.480
mean it's like one in the morning no

1:07:06.640,1:07:10.960
one's answering their phone

1:07:08.480,1:07:12.240
and well lo and behold he was like i've

1:07:10.960,1:07:15.680
got to get these keys so

1:07:12.240,1:07:19.359
he just literally used force

1:07:15.680,1:07:19.359
to bust down the door

1:07:20.079,1:07:26.880
and you know just tore up jack to get

1:07:24.799,1:07:28.240
and then never told anyone so the next

1:07:26.880,1:07:30.160
morning i get a call from my client

1:07:28.240,1:07:32.400
saying hey one of your employees

1:07:30.160,1:07:33.760
literally tore down the door in our

1:07:32.400,1:07:35.599
building

1:07:33.760,1:07:37.599
um and i'm sure we all have a million

1:07:35.599,1:07:40.799
stories of where you know

1:07:37.599,1:07:42.640
staff has done things you know

1:07:40.799,1:07:44.000
and he's and he's probably like well hey

1:07:42.640,1:07:46.799
i was trying to get the keys man

1:07:44.000,1:07:47.920
i thought you would be happy i can't you

1:07:46.799,1:07:49.920
know i can't like just

1:07:47.920,1:07:50.960
he was trying to do right i mean i don't

1:07:49.920,1:07:52.240
know and so

1:07:50.960,1:07:54.000
i'm sure we all have a handful of those

1:07:52.240,1:07:55.200
kind of stories so i've got to write a

1:07:54.000,1:08:00.480
book on that stuff one

1:07:55.200,1:08:00.480
history is a gold mine for good stories

1:08:01.200,1:08:05.280
doc what about you oh boy this this is

1:08:03.920,1:08:07.760
really going to put me out there and

1:08:05.280,1:08:09.839
really embarrass me so i worked for a

1:08:07.760,1:08:11.920
very large commercial janitorial company

1:08:09.839,1:08:13.119
like i had told you guys uh right out of

1:08:11.920,1:08:16.400
college

1:08:13.119,1:08:17.520
and they because i had the college

1:08:16.400,1:08:19.679
degree they felt hey

1:08:17.520,1:08:21.359
this guy's gonna fast track up through

1:08:19.679,1:08:23.600
the ranks which i did

1:08:21.359,1:08:24.400
but it also meant that i had to learn a

1:08:23.600,1:08:27.279
lot of things

1:08:24.400,1:08:29.679
very quick quickly so they put me on the

1:08:27.279,1:08:31.600
floor crew

1:08:29.679,1:08:33.359
and they tried to teach me how to use a

1:08:31.600,1:08:35.199
low speed machine

1:08:33.359,1:08:38.560
and the first time we all use a low

1:08:35.199,1:08:40.480
speed machine what happens

1:08:38.560,1:08:42.400
well do you know i don't know right yeah

1:08:40.480,1:08:44.000
you break that's you know you break the

1:08:42.400,1:08:45.199
wall to the left you break the wall to

1:08:44.000,1:08:46.799
the right

1:08:45.199,1:08:50.080
well what do you guys know where the

1:08:46.799,1:08:51.359
shutoffs are for urinals

1:08:50.080,1:08:53.520
no but you probably found out because

1:08:51.359,1:08:55.679
you were under the urinal

1:08:53.520,1:08:58.000
i took a urinal off the wall out of

1:08:55.679,1:09:01.040
college on the fourth floor

1:08:58.000,1:09:02.960
oh this was back before cell phones okay

1:09:01.040,1:09:04.319
that's how old i am cell phones weren't

1:09:02.960,1:09:06.400
even around yet

1:09:04.319,1:09:08.080
they had car phones but not cell phones

1:09:06.400,1:09:10.400
and the facility man

1:09:08.080,1:09:12.319
couldn't get a hold of anybody the boss

1:09:10.400,1:09:14.080
you know the facility manager

1:09:12.319,1:09:16.719
by the time we got a hold of somebody

1:09:14.080,1:09:17.359
over 60 000 gallons of water had flooded

1:09:16.719,1:09:21.120
the

1:09:17.359,1:09:21.759
college oh my god and i thought that i

1:09:21.120,1:09:25.279
might

1:09:21.759,1:09:26.880
lose my job you didn't lose your job

1:09:25.279,1:09:29.040
i didn't lose my job because they're

1:09:26.880,1:09:32.159
like what possessed you guys that

1:09:29.040,1:09:33.359
have him train in a restroom

1:09:32.159,1:09:35.090
he said well because we didn't want him

1:09:33.359,1:09:38.159
to damage the walls in the halls

1:09:35.090,1:09:38.159
[Music]

1:09:39.199,1:09:43.279
so that's one of many many and yes

1:09:41.759,1:09:44.400
jordan like you people tell me i should

1:09:43.279,1:09:47.520
write a book

1:09:44.400,1:09:49.600
yeah because you know uh my ex-wife and

1:09:47.520,1:09:52.319
i when we started you know

1:09:49.600,1:09:53.920
it was a four-inch uh water pipe that

1:09:52.319,1:09:56.640
burst in the ceiling

1:09:53.920,1:09:57.920
that in a school in the boys room and

1:09:56.640,1:10:01.679
everything was hanging from

1:09:57.920,1:10:03.760
all of the the uh acoustical tile

1:10:01.679,1:10:06.159
ceiling and it was in the urinals and

1:10:03.760,1:10:07.199
we know that you know the urinal is this

1:10:06.159,1:10:08.960
big but you know

1:10:07.199,1:10:10.640
the drain that it goes down is only a

1:10:08.960,1:10:12.320
quarter inch so we had to scoop it all

1:10:10.640,1:10:15.440
out by hand and everything

1:10:12.320,1:10:19.040
i have got a ton of stories

1:10:15.440,1:10:21.360
awesome well guys it's been a pleasure

1:10:19.040,1:10:22.480
thank you guys so much for for uh you

1:10:21.360,1:10:23.920
know it's i mean

1:10:22.480,1:10:25.679
it's already been like an hour 15

1:10:23.920,1:10:26.640
minutes here we could probably go on and

1:10:25.679,1:10:28.560
on and on

1:10:26.640,1:10:30.480
but i just didn't want i just always

1:10:28.560,1:10:31.760
forget to cheers in the beginning so i

1:10:30.480,1:10:34.800
want to end with the cheers

1:10:31.760,1:10:35.840
to you guys thank you guys um keep doing

1:10:34.800,1:10:37.679
what you're doing

1:10:35.840,1:10:39.360
uh thank you for empowering this space

1:10:37.679,1:10:41.840
in this industry you guys are

1:10:39.360,1:10:43.920
our people for people to look up to and

1:10:41.840,1:10:45.679
get mentored by and ask questions right

1:10:43.920,1:10:49.040
so what i want to end with was

1:10:45.679,1:10:50.560
doc do you have um your linkedin tag or

1:10:49.040,1:10:52.960
how does somebody reach you or follow

1:10:50.560,1:10:55.360
you to to get any kind of questions or

1:10:52.960,1:10:56.239
well linkedin is my name joel craddock

1:10:55.360,1:10:59.280
and it's

1:10:56.239,1:11:02.800
cra double d o c

1:10:59.280,1:11:06.400
k no i o doc

1:11:02.800,1:11:09.199
and uh my website address is docs

1:11:06.400,1:11:09.840
fs for docs facilities solutions so d o

1:11:09.199,1:11:13.280
c

1:11:09.840,1:11:15.679
s f s

1:11:13.280,1:11:16.400
okay awesome jordan what about you yeah

1:11:15.679,1:11:18.640
uh

1:11:16.400,1:11:20.080
it's uh elite business coaching is a

1:11:18.640,1:11:21.719
consulting practice that uh

1:11:20.080,1:11:23.360
uh that are run and it's

1:11:21.719,1:11:25.120
elitebusinesscoaching.net

1:11:23.360,1:11:26.480
um is we can find information about

1:11:25.120,1:11:27.840
there and then that training platform

1:11:26.480,1:11:28.640
that we talked about earlier is clean

1:11:27.840,1:11:29.760
train you

1:11:28.640,1:11:32.080
like just the letter you like clean

1:11:29.760,1:11:34.719
training university cleantrain you

1:11:32.080,1:11:36.560
uh dot com is a place where people can

1:11:34.719,1:11:39.760
go get a little more info about that

1:11:36.560,1:11:40.000
okay and we'll be we'll be including all

1:11:39.760,1:11:42.480
that

1:11:40.000,1:11:43.199
stuff on the on the podcast and on the

1:11:42.480,1:11:44.560
youtube link

1:11:43.199,1:11:46.560
so people will be able to find you guys

1:11:44.560,1:11:49.120
directly from there um

1:11:46.560,1:11:51.280
and again thanks guys i appreciate it

1:11:49.120,1:11:52.719
thank you

1:11:51.280,1:11:54.560
thanks for all you do man for the

1:11:52.719,1:11:56.239
industry and everything else so i

1:11:54.560,1:11:58.800
appreciate you man a lot sure

1:11:56.239,1:11:59.440
awesome all right guys thank you both

1:11:58.800,1:12:03.199
peace out

1:11:59.440,1:12:03.199
see ya all right guys