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[Music]

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hey everyone thanks for joining us for

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the cleaning and cocktails podcast

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this is where i get the opportunity to

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speak with fellow cleaning business

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owners

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small medium and large we take the time

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to let them share their stories on the

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ups and downs in the industry

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i also speak with other experts and

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professionals in the industry

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from your manufacturers your suppliers

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trainers

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as well as other types of entrepreneurs

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my mission is to empower our cleaning

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industry

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to inspire and motivate each and every

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one of you i want you guys to reach new

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heights of success and learn from one

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another

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my goal is to have you walk away with

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some tips secrets advice

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and opinions that are relevant to all of

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us in our day-to-day hustle and grind

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while we're out there in the field

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working every single day so sit back and

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share a cocktail with us

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and enjoy the show

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[Music]

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all right hey everybody welcome again to

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another episode of cleaning in cocktails

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as you see

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i got the new digs in the back made some

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changes in the room that you can't see

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yet but you know you can kind of

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probably see the blackness going on

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around here in the back

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it just makes everything feel a lot more

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cooler uh and just we're getting better

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and better with these episodes

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uh today i have the pleasure of bringing

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on

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and i'll let you say the last name diana

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i don't want to butcher your last name

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but i have diana here from clean app

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she's out of phoenix arizona

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uh but just quickly on the show you guys

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know what it's about it's about bringing

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together the cleaning community

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bringing together people that have

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empowered our space

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that are doing so much positive and good

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things whether you're a cleaning

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business owner whether you're

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you're in technology whether you're a

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supplier manufacturer

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my goal is to empower our sprays by

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bringing all these minds together

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sharing knowledge and really shedding a

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positive light in the cleaning industry

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so without further ado

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i got diana here from phoenix arizona

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ask just you guys the story i've gotten

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to know dana quite a bit now the story

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that this woman has

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is amazing that's why i couldn't wait to

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share it um so

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diana i don't even want to go into who

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you are i want to let you do that

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talk about where you came from give a

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quick five minutes

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intro on yourself because we got a lot

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to get into

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awesome well my name is diana muturia

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i am original see i would have butchered

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that i would have butchered

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that last name i was going in a totally

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different direction go ahead

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go sorry you're fine my last name is a

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mouthful so

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i'm very forgiving

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um but hey yeah my name is diana maturia

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i'm originally from kenya

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came here to the united states when i

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was 18 years old

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came to study math and mechanical

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engineering and

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my last year of college i dropped out

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and i didn't want to drop out i'm not a

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mark zuckerberg story

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i'm actually the opposite i wanted to

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finish college

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but uh finances were not great

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and my last

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math math advisor told me that i don't

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look like an engineer i don't seem to

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look like an engineer

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so i lost my scholarships and i dropped

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out of college

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and uh at that time actually i was

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cleaning people's houses to afford my

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200 math books and my first winter

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clothes

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and i ended up doing it full-time

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because i was not in school anymore

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and even though it was a dark time for

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me i ended up

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meeting a community of cleaners who were

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still

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going through the you know the

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challenges that us cleaners go through

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and i was like i gotta figure out

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something and i can't waste my smarts

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just because i don't have a paper to

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show that

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so i got into i went from a mechanical

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background to a technical background and

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i built

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clean app um i first did not know

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anything about coding and uh did a lot

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of mistakes with trying to find

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contractors

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and i just finally said you know what

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i'm gonna just sit down

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learn how to code made something very

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clunky

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but it worked and it helped me

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understand the right

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developers to have in my team and now we

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have an in-house develop

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development team and we finish the

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application so

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pretty happy about that and the app is

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called cleanup

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oh man so what you guys don't know is

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today's episode is cleaning

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and cocktails and coffee because diana

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has a coffee with her

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remember we don't discriminate against

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coffee drinkers so it's still it's some

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it still rhymes with the sea so cheers

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to you diana

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you guys like that was a mouthful what

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she just said we're gonna dig deeper

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into that peel back the onion and all

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that stuff that she just touched on

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but first and foremost diana like you

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know

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you're you come from kenya

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you know so you you can be you know i

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don't like labels or anything right but

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you're you're like that immigrant story

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that's coming from here from another

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country

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you know because you're doing what

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you're following your american dream

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to come here to freedom great education

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right

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how i mean how how did your family take

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that because i got to believe you got a

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lot of family back home

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in kenya like what did they say to you

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as far as

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you were i mean you were young right you

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are young so come here by

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did you come by yourself or did you have

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somebody in phoenix

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or was this literally i came here by

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myself

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yeah wow so yeah your backpack

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you're in a backpack so i mean that's

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again

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scary right i mean did you know you

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don't know what you're coming into

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now the school that you selected in

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phoenix

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you knew that this was a school you

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selected or was it a school that

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you had qualified to get into or how did

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the school selection go for you

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so in high school um we did very well in

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basketball we were

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second third best team in the country

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most of the time

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and we were selected to come to the u.s

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to to go to the 76ers camp

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and um we were hoping to get

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scholarships and all that and it didn't

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work out

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um so we went back home and i was like

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i'm gonna try this again

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since i have a visa let me try this

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again and

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i ended up getting a school in texas

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um so that's where i actually went to

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school i went to school in texas

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and then after school that's when i

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moved to phoenix

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oh so this see i mean this is why i like

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to dig deep do you know that i am an

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avid basketball fan

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i played i played in college i like to

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say

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i like to say my my fame is that i am on

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the wall of fame

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at my high school i'm a three-point

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champion

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um and that that's my glory as i am on

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the wall of fame for basketball even

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though my friends will give me [ __ ]

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because they're like rick

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you got lucky you you started you

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started hitting threes at the right time

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of the year uh but i love basketball

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yeah if my brothers i'll play

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i mean that so i guess that's a whole

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nother topic right it's how sports open

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up

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the doors for us in other different ways

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now how how was that journey to come

0:07:17.919,0:07:22.080
over here as far because you're you know

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you're a woman you're a woman of color

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this is not your country this is a

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foreign country

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how did you adapt to you know not only

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school but the fact that you had to

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clean

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to to pay for books like did cleaning

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come natural for you

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was that a job you knew that hey i could

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do this while i'm going to school

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i didn't i do not have a clue that i

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would be

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cleaning houses to cover my books like

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you know when you're you're back home in

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when i'm

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back home in kenya the amount of money

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that we saved we thought it would last

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me like

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you know a good year of just like

0:07:55.759,0:08:00.639
food and those small stuff and when i

0:07:58.879,0:08:02.080
got here i realized that two hundred

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dollars doesn't

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that's one book yeah and so

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it was a it was a really huge shock um

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even telling my mom like hey

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one book is 200 and she was like what

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yeah yeah and just to give you a

0:08:16.639,0:08:21.680
perspective

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um i sent my mom a while back

0:08:21.680,0:08:28.240
christmas gift um 600

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and she was fine for four five to six

0:08:28.240,0:08:33.039
months

0:08:29.120,0:08:36.240
so you can just for one person

0:08:33.039,0:08:37.200
the comparison so you're sending her

0:08:36.240,0:08:38.560
five six hundred

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are you coming here with a certain

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amount way different

0:08:40.880,0:08:45.360
totally different way different now is

0:08:43.760,0:08:45.760
your is your mom and everybody still

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there

0:08:45.760,0:08:49.680
is any of the family yes here yeah my

0:08:47.920,0:08:51.920
entire family is still back home

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um i take care of them i'm able to do

0:08:51.920,0:08:57.440
that now i'm very very proud of that

0:08:54.480,0:08:58.640
but before it was it was quite daunting

0:08:57.440,0:09:00.880
um they were

0:08:58.640,0:09:03.040
it was high anxiety for me high anxiety

0:09:00.880,0:09:05.040
for them because they can't reach me

0:09:03.040,0:09:07.440
they can't just jump on a plane and just

0:09:05.040,0:09:09.279
say you know come and just hug me like

0:09:07.440,0:09:11.519
hey it's okay

0:09:09.279,0:09:13.200
we can't do any of that um and then at

0:09:11.519,0:09:16.560
that time too

0:09:13.200,0:09:19.760
skype was not great there was no

0:09:16.560,0:09:22.800
face timing or anything of that sort so

0:09:19.760,0:09:25.760
it was like i had to go to like a small

0:09:22.800,0:09:28.000
shop in the wall to get some you know

0:09:25.760,0:09:31.600
credit points to call home

0:09:28.000,0:09:33.920
um so very disconnected and uh

0:09:31.600,0:09:36.640
it was yeah it was quite heavy with

0:09:33.920,0:09:39.120
anxiety at that time oh my god

0:09:36.640,0:09:39.839
and then and then you decide to start a

0:09:39.120,0:09:43.120
tech company

0:09:39.839,0:09:45.519
what okay talk about anxiety

0:09:43.120,0:09:47.200
so so let's talk about because i want to

0:09:45.519,0:09:50.240
get into clean up too but

0:09:47.200,0:09:52.320
what so you travel across the world

0:09:50.240,0:09:54.720
to start not just a new you know new

0:09:52.320,0:09:58.240
school but really a new life

0:09:54.720,0:09:59.519
like ha and then you're cleaning and

0:09:58.240,0:10:02.320
then you build an app

0:09:59.519,0:10:04.079
like and then for me you know i talk

0:10:02.320,0:10:05.760
about family a lot like you're away from

0:10:04.079,0:10:08.000
your family so like

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walk us through that journey of how you

0:10:08.000,0:10:12.160
said this is what i'm gonna do

0:10:10.160,0:10:13.839
because again it's i want people to hear

0:10:12.160,0:10:15.600
this like when you said you were gonna

0:10:13.839,0:10:17.440
come up with clean app

0:10:15.600,0:10:19.040
what were the next steps like what what

0:10:17.440,0:10:20.640
did that look like i mean the pain

0:10:19.040,0:10:22.399
points that you felt let's dig deeper on

0:10:20.640,0:10:25.440
the pain points because

0:10:22.399,0:10:27.200
this industry is is ripe for not i don't

0:10:25.440,0:10:29.120
like to say the word disruption

0:10:27.200,0:10:30.480
i like to say improvement right because

0:10:29.120,0:10:32.000
it's it's not that we need

0:10:30.480,0:10:33.839
need to disrupt everything that's going

0:10:32.000,0:10:35.040
on this industry is doing a lot of great

0:10:33.839,0:10:37.519
things

0:10:35.040,0:10:38.079
but it's you want you wanted to improve

0:10:37.519,0:10:41.839
something

0:10:38.079,0:10:43.600
like dig deeper on how how did you

0:10:41.839,0:10:45.519
i mean how did how to clean up come

0:10:43.600,0:10:46.640
about like the you know the story behind

0:10:45.519,0:10:49.279
the story

0:10:46.640,0:10:50.959
yeah so uh i was cleaning houses in

0:10:49.279,0:10:53.519
texas and then

0:10:50.959,0:10:54.800
my closest friend at the time who's now

0:10:53.519,0:10:56.880
my spouse

0:10:54.800,0:10:59.279
um said you know what let's figure it

0:10:56.880,0:11:01.440
out he was just as broke as i was so we

0:10:59.279,0:11:04.320
put like 42 dollars together

0:11:01.440,0:11:06.880
for a flight to phoenix um and i was

0:11:04.320,0:11:10.000
sleeping on his couch

0:11:06.880,0:11:12.720
and it was quite dark i was like okay i

0:11:10.000,0:11:15.040
got to figure out how to make money here

0:11:12.720,0:11:17.200
and the only thing like i was so broke

0:11:15.040,0:11:19.600
that my phone was not even working like

0:11:17.200,0:11:23.120
i couldn't afford a pay plan

0:11:19.600,0:11:25.040
so i said i'm going to

0:11:23.120,0:11:26.160
just take a piece of paper i found a

0:11:25.040,0:11:28.720
book in the house

0:11:26.160,0:11:31.120
a pen and i just wrote my name i said if

0:11:28.720,0:11:35.040
you need cleaning please call me diana

0:11:31.120,0:11:37.440
and i put his number in there

0:11:35.040,0:11:39.200
and uh at that time he was working at a

0:11:37.440,0:11:42.240
u-haul

0:11:39.200,0:11:42.640
and i would just place it on every door

0:11:42.240,0:11:44.320
mat

0:11:42.640,0:11:46.399
and just try to make sure that it's not

0:11:44.320,0:11:49.519
blown with the wind around the same

0:11:46.399,0:11:52.639
community that i was living in um and

0:11:49.519,0:11:53.920
one lady called me very old lady her

0:11:52.639,0:11:56.880
name is pat

0:11:53.920,0:11:58.240
um and you still remember her name yes i

0:11:56.880,0:12:00.560
remember her name

0:11:58.240,0:12:01.519
uh she had a little poodle and she

0:12:00.560,0:12:04.959
called

0:12:01.519,0:12:07.040
and uh josh my spouse was like hey

0:12:04.959,0:12:08.480
i got a call from this lady she said

0:12:07.040,0:12:11.440
that you wanted to clean their house

0:12:08.480,0:12:14.000
like okay bet so i went to her house

0:12:11.440,0:12:15.360
she sat me down for an interview the

0:12:14.000,0:12:17.760
interview was like

0:12:15.360,0:12:19.200
the longest 15 minutes of my life and

0:12:17.760,0:12:21.600
then she was like

0:12:19.200,0:12:23.440
okay you got the job so i cleaned her

0:12:21.600,0:12:25.839
house and she was super happy

0:12:23.440,0:12:27.519
then she referred me to another neighbor

0:12:25.839,0:12:28.959
to take care of their dog and then

0:12:27.519,0:12:32.240
another neighbor another neighbor

0:12:28.959,0:12:34.240
naturally up to now when i'm testing the

0:12:32.240,0:12:37.600
application i still go back to that

0:12:34.240,0:12:40.160
community and i test the app with

0:12:37.600,0:12:41.920
the the clients from that community and

0:12:40.160,0:12:43.040
they're new clients now so it's not the

0:12:41.920,0:12:45.839
same people

0:12:43.040,0:12:46.800
but my name just kept being referred and

0:12:45.839,0:12:49.839
i was like

0:12:46.800,0:12:53.440
referral is such a strong thing

0:12:49.839,0:12:56.480
but the the apps right now like um

0:12:53.440,0:12:58.800
home advisor and taskrabbit they don't

0:12:56.480,0:13:02.399
really know how to utilize that

0:12:58.800,0:13:06.240
um and i was like how about we make an

0:13:02.399,0:13:08.399
app that just like removes all that

0:13:06.240,0:13:10.240
hustle that a cleaner has to do just to

0:13:08.399,0:13:13.360
get a job

0:13:10.240,0:13:15.440
um and so i was like okay we can do this

0:13:13.360,0:13:18.880
so i created a prototype

0:13:15.440,0:13:21.040
um and i started talking to people they

0:13:18.880,0:13:24.320
saw it was a great idea

0:13:21.040,0:13:25.120
and um ironically home advisor picked up

0:13:24.320,0:13:27.440
on that

0:13:25.120,0:13:29.920
but they didn't pick it up well enough

0:13:27.440,0:13:33.600
and that's the the thing about um

0:13:29.920,0:13:36.480
second-hand stuff or like uh what

0:13:33.600,0:13:38.399
there's a term we use in uh in swahili

0:13:36.480,0:13:41.680
but i don't know in english

0:13:38.399,0:13:44.880
when you copy someone's work it your

0:13:41.680,0:13:47.120
your work is still a copy it's not

0:13:44.880,0:13:48.240
great enough to be like the originals

0:13:47.120,0:13:50.320
the original oh yeah

0:13:48.240,0:13:51.760
that's why i don't when people say like

0:13:50.320,0:13:54.000
rick why do you share so much about

0:13:51.760,0:13:56.720
route or just anything you do it's like

0:13:54.000,0:13:59.279
it's up here you know like you as the

0:13:56.720,0:14:02.160
founder you as the creator of

0:13:59.279,0:14:03.440
the the solutions that you're creating

0:14:02.160,0:14:06.639
nobody's going to do

0:14:03.440,0:14:07.440
they can make similar things but there's

0:14:06.639,0:14:09.600
that magic

0:14:07.440,0:14:11.199
in that secret sauce that only you know

0:14:09.600,0:14:13.199
because you're the creator

0:14:11.199,0:14:14.880
exactly because you have the long-term

0:14:13.199,0:14:15.519
game you're looking at the long-term

0:14:14.880,0:14:18.320
game

0:14:15.519,0:14:19.839
so one step is just that one step there

0:14:18.320,0:14:22.399
are so many other steps that you're

0:14:19.839,0:14:25.519
creating this kind of like foundation

0:14:22.399,0:14:26.959
for the bigger project the bigger the

0:14:25.519,0:14:28.959
big disruption

0:14:26.959,0:14:30.000
and when someone's copying you they're

0:14:28.959,0:14:32.320
only looking at that one

0:14:30.000,0:14:33.839
step and thinking oh it's instruction

0:14:32.320,0:14:36.079
but it's really not

0:14:33.839,0:14:37.839
and there's so many intricate pieces

0:14:36.079,0:14:38.880
there of connection of data or

0:14:37.839,0:14:42.079
connection of idea

0:14:38.880,0:14:44.560
ideation that you miss one

0:14:42.079,0:14:45.199
that experience is no longer the same

0:14:44.560,0:14:47.519
like

0:14:45.199,0:14:48.399
they've missed something yeah exactly

0:14:47.519,0:14:51.760
exactly

0:14:48.399,0:14:52.480
um so that's how i started i got into

0:14:51.760,0:14:56.079
the app

0:14:52.480,0:14:58.320
uh you know industry um

0:14:56.079,0:14:59.600
and it was really just a very desperate

0:14:58.320,0:15:02.399
time um

0:14:59.600,0:15:03.040
but the part that just made me like get

0:15:02.399,0:15:06.160
up and

0:15:03.040,0:15:08.639
want to really pursue it is

0:15:06.160,0:15:09.279
there's a time that i was doing i was

0:15:08.639,0:15:12.240
cleaning

0:15:09.279,0:15:13.199
i was bringing money in but it was so

0:15:12.240,0:15:16.320
little

0:15:13.199,0:15:19.360
and it was not enough to take care of

0:15:16.320,0:15:21.279
both me and josh and so i would stay

0:15:19.360,0:15:22.959
hungry all day and just drink water

0:15:21.279,0:15:25.040
and sometimes try to sleep out the

0:15:22.959,0:15:27.279
hunger so that we can eat dinner

0:15:25.040,0:15:30.560
together at the end of the day

0:15:27.279,0:15:32.959
um and this day i was just so stressed

0:15:30.560,0:15:35.199
out i couldn't sleep i was really hungry

0:15:32.959,0:15:37.120
and we had a roommate and her and his

0:15:35.199,0:15:38.000
and my roommate brought his girlfriend

0:15:37.120,0:15:40.240
over

0:15:38.000,0:15:42.240
she made some really good bread and she

0:15:40.240,0:15:42.560
wasn't happy about it so she threw it in

0:15:42.240,0:15:45.920
the

0:15:42.560,0:15:46.959
in the trash can i literally went in the

0:15:45.920,0:15:50.079
trash can

0:15:46.959,0:15:52.880
after they went out they went upstairs

0:15:50.079,0:15:53.600
grabbed the trash can opened it and i

0:15:52.880,0:15:56.560
just started

0:15:53.600,0:15:57.279
i went into the room and i just started

0:15:56.560,0:15:59.839
eating that

0:15:57.279,0:16:00.560
that bread and i was like shaking

0:15:59.839,0:16:02.959
because

0:16:00.560,0:16:04.240
first i was so scared that i would get

0:16:02.959,0:16:05.839
caught because

0:16:04.240,0:16:09.279
how embarrassing is that that you're

0:16:05.839,0:16:12.639
going to someone's trash can to get food

0:16:09.279,0:16:15.759
and also just the adrenaline of like how

0:16:12.639,0:16:18.720
good the bread smelled and i just sat

0:16:15.759,0:16:21.120
down for a second i was like

0:16:18.720,0:16:22.800
this is this is not what i want to be

0:16:21.120,0:16:24.880
this is not what i'm

0:16:22.800,0:16:26.959
i'm planning to be i have an entire

0:16:24.880,0:16:29.839
family back home

0:16:26.959,0:16:31.360
depending on me to make this happen they

0:16:29.839,0:16:34.000
all saved this money

0:16:31.360,0:16:36.720
for me to get here and i'm eating

0:16:34.000,0:16:39.120
someone out of someone else's trash can

0:16:36.720,0:16:41.199
and something just like something just

0:16:39.120,0:16:43.120
snapped i got so upset that

0:16:41.199,0:16:45.120
i just was like i'm not gonna i'm not

0:16:43.120,0:16:46.880
gonna do this i'm never gonna get myself

0:16:45.120,0:16:50.480
in this situation again

0:16:46.880,0:16:52.880
um and from then on i've not looked back

0:16:50.480,0:16:54.079
i've not even just like anytime

0:16:52.880,0:16:57.839
something doesn't work

0:16:54.079,0:17:00.160
out with clean it's not like oh well

0:16:57.839,0:17:01.440
maybe i should just get you know a job

0:17:00.160,0:17:03.440
and just forget about this

0:17:01.440,0:17:05.839
it's taking too long it's not working

0:17:03.440,0:17:06.799
out i i've never had that thought in my

0:17:05.839,0:17:09.600
mind

0:17:06.799,0:17:10.559
um so talk about getting frustrated

0:17:09.600,0:17:12.559
around me yeah

0:17:10.559,0:17:14.640
yeah so i mean that's that's a perfect

0:17:12.559,0:17:17.679
example of a pivotal moment

0:17:14.640,0:17:18.079
right like that like i you know i got i

0:17:17.679,0:17:20.880
got

0:17:18.079,0:17:22.559
i got goosebumps here because i i'm with

0:17:20.880,0:17:24.160
you on that like i know there's there's

0:17:22.559,0:17:25.360
a lot of weight on your shoulders i can

0:17:24.160,0:17:28.319
hear up in your voice of

0:17:25.360,0:17:29.520
you know how much you you you know

0:17:28.319,0:17:31.600
you're gonna make this work

0:17:29.520,0:17:33.039
you know this is the industry that

0:17:31.600,0:17:36.080
you're in to create

0:17:33.039,0:17:38.240
solutions to create a legacy

0:17:36.080,0:17:39.679
uh and i you know and what others don't

0:17:38.240,0:17:40.320
know too what i know about you already

0:17:39.679,0:17:42.480
too is

0:17:40.320,0:17:43.760
you didn't just like we're talking about

0:17:42.480,0:17:45.600
building an app right

0:17:43.760,0:17:48.000
i always talk i talk about this myself

0:17:45.600,0:17:48.960
i'm me and you are fellow co-fellow

0:17:48.000,0:17:51.360
founders

0:17:48.960,0:17:53.200
but you guys anybody that's listening

0:17:51.360,0:17:55.679
like diana's

0:17:53.200,0:17:57.520
she also got sick of other people not

0:17:55.679,0:18:00.080
meeting her expectations where this girl

0:17:57.520,0:18:00.480
went and taught herself how to code and

0:18:00.080,0:18:03.840
is

0:18:00.480,0:18:06.480
literally building the app so

0:18:03.840,0:18:08.160
don't sell yourself short on there's one

0:18:06.480,0:18:10.160
thing for us as visionaries to come up

0:18:08.160,0:18:13.039
with ideas and team up with others

0:18:10.160,0:18:13.679
to build it with us you know for us with

0:18:13.039,0:18:16.640
us

0:18:13.679,0:18:18.240
yes but diana is building the damn

0:18:16.640,0:18:22.559
product herself

0:18:18.240,0:18:22.559
with the t with the team you know but

0:18:23.120,0:18:26.960
touch on that like you guys just heard

0:18:25.679,0:18:28.240
the story that she just said right

0:18:26.960,0:18:29.360
everybody should have goose bumps in

0:18:28.240,0:18:30.480
there because we've all reached that

0:18:29.360,0:18:32.559
moment where

0:18:30.480,0:18:34.160
you know things get you do get

0:18:32.559,0:18:34.559
embarrassed you do reach a point where

0:18:34.160,0:18:36.160
like

0:18:34.559,0:18:37.360
did i pay all this money for school to

0:18:36.160,0:18:38.799
be doing what i'm doing that's what i

0:18:37.360,0:18:41.600
did my first two years

0:18:38.799,0:18:43.360
cleaning with my wife literally garbage

0:18:41.600,0:18:45.039
[ __ ] out of the toilet

0:18:43.360,0:18:46.720
being yelled at by you know business

0:18:45.039,0:18:47.280
owners that they had no respect for us

0:18:46.720,0:18:48.960
as

0:18:47.280,0:18:50.160
as you know to them we were cleaning

0:18:48.960,0:18:51.280
people they didn't know that we were

0:18:50.160,0:18:54.240
business owners

0:18:51.280,0:18:54.640
but you know it's like we we have thick

0:18:54.240,0:18:57.200
skin

0:18:54.640,0:18:58.000
you have thick skin but you went and

0:18:57.200,0:19:00.720
tried to uh

0:18:58.000,0:19:01.679
you're you're doing the code yourself

0:19:00.720,0:19:04.720
like

0:19:01.679,0:19:05.039
i can't even fathom i i've attempted to

0:19:04.720,0:19:07.360
learn

0:19:05.039,0:19:08.720
and understand lines of code what made

0:19:07.360,0:19:11.919
you do that

0:19:08.720,0:19:13.440
like what please tell me that

0:19:11.919,0:19:15.039
don't but i don't want my my i don't

0:19:13.440,0:19:17.760
want my team to get ideas and

0:19:15.039,0:19:19.039
tell me to go start coding too so nobody

0:19:17.760,0:19:19.600
hopefully my the route team is not

0:19:19.039,0:19:22.000
listening

0:19:19.600,0:19:23.200
but tell us how the hell that happened

0:19:22.000,0:19:25.039
because again

0:19:23.200,0:19:26.720
not only did you say i'm gonna build

0:19:25.039,0:19:28.080
something and then you went out and

0:19:26.720,0:19:31.360
started doing it

0:19:28.080,0:19:35.280
but you're doing it yourself so

0:19:31.360,0:19:37.120
uh man i'm telling you there are

0:19:35.280,0:19:39.600
there are scammers out here who call

0:19:37.120,0:19:42.240
themselves developers

0:19:39.600,0:19:43.280
so i did not know that because at that

0:19:42.240,0:19:46.559
time i wasn't

0:19:43.280,0:19:49.760
technical in in the you know programming

0:19:46.559,0:19:51.120
side and uh this guy was like hey i'm

0:19:49.760,0:19:52.400
going to do this i'm going to do that we

0:19:51.120,0:19:55.919
have a team

0:19:52.400,0:19:58.000
you know looked at his website has like

0:19:55.919,0:19:59.600
30 people on there like everything

0:19:58.000,0:20:01.200
looked very legit

0:19:59.600,0:20:02.480
and i was like okay i think this time

0:20:01.200,0:20:04.559
it's going to work i think this

0:20:02.480,0:20:09.039
contractor this time is going to work

0:20:04.559,0:20:11.520
and that was uh 20 20 end of 2019

0:20:09.039,0:20:12.720
so he said in three months we're gonna

0:20:11.520,0:20:15.760
have a nap

0:20:12.720,0:20:19.200
um i was like okay bet so

0:20:15.760,0:20:20.080
i was like okay 20 20. like i i have a

0:20:19.200,0:20:23.200
very

0:20:20.080,0:20:25.600
uh heavy intuition so i knew there was

0:20:23.200,0:20:26.799
something that was going to disrupt 2020

0:20:25.600,0:20:29.200
and it was not

0:20:26.799,0:20:31.200
good i knew that there's no way that we

0:20:29.200,0:20:34.400
can have a five to seven year run

0:20:31.200,0:20:36.720
of a great economy and nothing happening

0:20:34.400,0:20:38.960
there's always a reset and this is a

0:20:36.720,0:20:39.600
great time because i know for a fact

0:20:38.960,0:20:42.960
that

0:20:39.600,0:20:46.559
this application would come in um

0:20:42.960,0:20:48.960
very useful so we started marketing

0:20:46.559,0:20:50.159
even before the application was done and

0:20:48.960,0:20:53.840
then the

0:20:50.159,0:20:57.760
third third end of the third month

0:20:53.840,0:21:00.799
nothing um already gave him my deposit

0:20:57.760,0:21:02.799
got a loan like seven grand

0:21:00.799,0:21:05.360
of course like seven grand at that time

0:21:02.799,0:21:07.360
was like a lot of money

0:21:05.360,0:21:09.840
uh he still lives what do you mean a lot

0:21:07.360,0:21:11.360
of people yeah

0:21:09.840,0:21:12.559
i got a landscaping quote for seven

0:21:11.360,0:21:14.880
thousand dollars i almost fell out of

0:21:12.559,0:21:14.880
the car

0:21:14.960,0:21:21.200
congratulations no no no i didn't i

0:21:18.320,0:21:24.880
don't want to pay for it though

0:21:21.200,0:21:26.080
so um anyway he dragged us for months

0:21:24.880,0:21:28.720
and months

0:21:26.080,0:21:29.440
about four months five months six

0:21:28.720,0:21:31.440
nothing

0:21:29.440,0:21:33.760
um and then it started being arguments

0:21:31.440,0:21:36.799
and then in september

0:21:33.760,0:21:38.000
that's when i realized wow i think we

0:21:36.799,0:21:41.120
just got scammed

0:21:38.000,0:21:42.159
i think we're not gonna get a nap um and

0:21:41.120,0:21:43.600
then

0:21:42.159,0:21:45.760
you know went through this like it

0:21:43.600,0:21:47.200
became a can of worms of like a legal

0:21:45.760,0:21:51.200
can of worms

0:21:47.200,0:21:54.559
and uh my cto who's technical josh barr

0:21:51.200,0:21:56.000
said i have a feeling that we're not

0:21:54.559,0:21:58.480
going to have a nap

0:21:56.000,0:21:59.360
and my heart just dropped because i was

0:21:58.480,0:22:02.400
like

0:21:59.360,0:22:03.039
this is the fourth time hold on so

0:22:02.400,0:22:05.440
you've had

0:22:03.039,0:22:06.480
so so three times before this you had

0:22:05.440,0:22:09.360
been

0:22:06.480,0:22:10.799
oh wow see i didn't know that yeah since

0:22:09.360,0:22:12.880
2016.

0:22:10.799,0:22:15.200
um and even talking to investors they're

0:22:12.880,0:22:18.960
like wait so you haven't have an app for

0:22:15.200,0:22:22.320
four years and i'm like that's correct

0:22:18.960,0:22:23.919
they're like um so what makes you think

0:22:22.320,0:22:27.120
you know someone's gonna invest in you

0:22:23.919,0:22:29.600
you've taken so long

0:22:27.120,0:22:30.640
and i was just like okay now i have to

0:22:29.600,0:22:32.799
figure something out

0:22:30.640,0:22:35.520
because i'm completely broke we're in

0:22:32.799,0:22:39.120
the middle of a pandemic

0:22:35.520,0:22:42.240
and i still have to make this happen

0:22:39.120,0:22:44.400
because i have to take care of my family

0:22:42.240,0:22:45.600
so i was like i'm just gonna sit down

0:22:44.400,0:22:47.600
and start learning

0:22:45.600,0:22:49.200
so i started picking picking his brain

0:22:47.600,0:22:49.919
okay so what do you think what's the

0:22:49.200,0:22:52.559
best

0:22:49.919,0:22:54.080
program to start with javascript okay

0:22:52.559,0:22:57.679
got into a javascript

0:22:54.080,0:23:00.559
kind of class it was like a um

0:22:57.679,0:23:02.640
you know it's your own timing like you

0:23:00.559,0:23:04.240
you learn whenever you want to

0:23:02.640,0:23:06.159
got into that class started

0:23:04.240,0:23:08.480
understanding the basics

0:23:06.159,0:23:10.320
um and then i was like okay so i

0:23:08.480,0:23:12.159
understand the basics not all the way

0:23:10.320,0:23:16.000
but i can build something

0:23:12.159,0:23:18.799
built like my first calculator um

0:23:16.000,0:23:19.840
and then i was like okay i don't have

0:23:18.799,0:23:21.600
time to just keep

0:23:19.840,0:23:23.200
playing around with javascript let's get

0:23:21.600,0:23:25.919
let's get into the meat

0:23:23.200,0:23:26.400
um and then he was like okay then start

0:23:25.919,0:23:28.480
with c

0:23:26.400,0:23:29.520
sharp because c sharp is the it's a

0:23:28.480,0:23:33.840
language for

0:23:29.520,0:23:36.880
most mobile apps um got into c sharp

0:23:33.840,0:23:38.559
then built part of the application and

0:23:36.880,0:23:39.919
the part that i built was just the

0:23:38.559,0:23:43.200
rating system

0:23:39.919,0:23:45.679
so it's like making calls like hey

0:23:43.200,0:23:46.400
you you need a cleaner okay calling a

0:23:45.679,0:23:48.240
cleaner

0:23:46.400,0:23:50.000
okay so this person needs you at this

0:23:48.240,0:23:53.200
time okay here's their number

0:23:50.000,0:23:53.600
okay okay and then telling them can you

0:23:53.200,0:23:56.240
just

0:23:53.600,0:23:58.240
rate them through this app it was

0:23:56.240,0:24:01.679
literally just a rating like

0:23:58.240,0:24:02.080
five stars feedback um but these are

0:24:01.679,0:24:03.760
small

0:24:02.080,0:24:05.840
these are small wins for you right like

0:24:03.760,0:24:08.559
you're you're you're executing

0:24:05.840,0:24:09.520
yes on on the development to actually

0:24:08.559,0:24:12.159
make it work

0:24:09.520,0:24:12.880
exactly exactly and then we just added

0:24:12.159,0:24:15.840
the

0:24:12.880,0:24:17.120
the messaging part and it worked um so i

0:24:15.840,0:24:20.720
could message

0:24:17.120,0:24:22.880
my cto from across the desk

0:24:20.720,0:24:24.000
and it was working i was like okay this

0:24:22.880,0:24:26.000
is a win

0:24:24.000,0:24:27.440
and so i started realizing through that

0:24:26.000,0:24:30.400
process

0:24:27.440,0:24:30.880
what the red flags that i did not see

0:24:30.400,0:24:33.200
from

0:24:30.880,0:24:34.960
having a contractor developer and i'm

0:24:33.200,0:24:37.200
not saying that all contract developers

0:24:34.960,0:24:39.440
are yeah they're absolutely they're

0:24:37.200,0:24:40.159
absolutely phenomenal contractors out

0:24:39.440,0:24:43.200
there

0:24:40.159,0:24:44.400
um but for my price range i was not

0:24:43.200,0:24:47.760
lucky at all

0:24:44.400,0:24:48.720
um and so i was like okay this is

0:24:47.760,0:24:50.640
working

0:24:48.720,0:24:52.320
now i understand what type of developers

0:24:50.640,0:24:56.000
we need like from the

0:24:52.320,0:24:58.640
you know the experience to the languages

0:24:56.000,0:24:59.120
to front end back end all that stuff

0:24:58.640,0:25:01.360
that

0:24:59.120,0:25:03.039
i had to learn through i started to

0:25:01.360,0:25:04.320
understand so when i was hiring

0:25:03.039,0:25:07.440
developers

0:25:04.320,0:25:08.320
it was a breeze it was like okay so what

0:25:07.440,0:25:11.840
do you know

0:25:08.320,0:25:14.960
how long have you done it and then um

0:25:11.840,0:25:16.640
okay when can you start and i was able

0:25:14.960,0:25:20.080
to put also

0:25:16.640,0:25:20.480
a folder of information that they can

0:25:20.080,0:25:22.159
start

0:25:20.480,0:25:24.720
learning from because some of them were

0:25:22.159,0:25:25.600
like okay we i know this and like okay

0:25:24.720,0:25:28.320
you know this

0:25:25.600,0:25:29.919
you need to learn this and you have one

0:25:28.320,0:25:33.360
or two weeks to learn this

0:25:29.919,0:25:35.919
and start experimenting with it um

0:25:33.360,0:25:37.200
and that's how i started you know

0:25:35.919,0:25:39.520
getting developers and

0:25:37.200,0:25:41.279
those developers are like okay so i've

0:25:39.520,0:25:43.520
learned this diana

0:25:41.279,0:25:45.440
and you did this in this app i think i

0:25:43.520,0:25:47.200
can improve it this way

0:25:45.440,0:25:49.520
okay make sure there you go yeah and

0:25:47.200,0:25:50.960
then slowly by slowly we've completed

0:25:49.520,0:25:54.080
the application

0:25:50.960,0:25:57.120
wow but hey well kudos to you and like

0:25:54.080,0:25:59.760
seriously talk about a recipe for

0:25:57.120,0:26:01.039
for just a dangerous founder right like

0:25:59.760,0:26:04.159
a dangerous

0:26:01.039,0:26:05.840
owner of a tech startup because you okay

0:26:04.159,0:26:06.480
you could call yourself a non-technical

0:26:05.840,0:26:09.200
founder

0:26:06.480,0:26:10.480
but now you've become a technical

0:26:09.200,0:26:12.559
founder right

0:26:10.480,0:26:14.320
so now you went from one spectrum to the

0:26:12.559,0:26:15.679
other yes

0:26:14.320,0:26:17.360
obviously when you said investors said

0:26:15.679,0:26:18.080
that that was just like irking to me

0:26:17.360,0:26:20.640
because

0:26:18.080,0:26:21.760
me and you we've talked about how hard

0:26:20.640,0:26:23.919
it is already

0:26:21.760,0:26:25.600
to fundraise as you know as people of

0:26:23.919,0:26:27.760
color but like

0:26:25.600,0:26:28.640
and not being technical and not having

0:26:27.760,0:26:30.159
the pedigree

0:26:28.640,0:26:32.559
well guess what you're getting that

0:26:30.159,0:26:34.480
you're getting the pedigree of at least

0:26:32.559,0:26:36.640
the nitty-gritty understanding of

0:26:34.480,0:26:39.360
learning that side of the business

0:26:36.640,0:26:40.880
so like to me that's where i'd put my

0:26:39.360,0:26:41.600
money right not only do you know

0:26:40.880,0:26:43.520
cleaning

0:26:41.600,0:26:45.360
but now you know the pain points of

0:26:43.520,0:26:45.919
cleaning and you're solving those pain

0:26:45.360,0:26:48.240
points

0:26:45.919,0:26:49.840
oh and by the way sprinkle on top that

0:26:48.240,0:26:52.320
you also know how to build that

0:26:49.840,0:26:55.760
development or know the code

0:26:52.320,0:26:57.520
dude that's man that's

0:26:55.760,0:26:59.200
again this we could geek out on this

0:26:57.520,0:27:02.080
stuff but like

0:26:59.200,0:27:03.120
all right so now let's go so you've

0:27:02.080,0:27:05.360
taken that on

0:27:03.120,0:27:06.400
so you you mentioned is josh your

0:27:05.360,0:27:09.440
husband

0:27:06.400,0:27:12.240
yes and then he's your cto no

0:27:09.440,0:27:14.080
uh no you're too josh's i i gotcha what

0:27:12.240,0:27:15.760
trapped josh's in my life so you got two

0:27:14.080,0:27:19.039
josh's in your life yeah gotcha

0:27:15.760,0:27:21.840
okay no so the other josh is

0:27:19.039,0:27:23.279
your cto he phoenix so do you have a

0:27:21.840,0:27:25.200
team here in phoenix and you have a team

0:27:23.279,0:27:28.799
and i think you said kenya right

0:27:25.200,0:27:32.320
yes so the developers are from kenya

0:27:28.799,0:27:34.559
but they are managed by u.s based

0:27:32.320,0:27:35.760
technical people just to make sure that

0:27:34.559,0:27:37.760
they're following

0:27:35.760,0:27:39.039
the how the culture is going you know

0:27:37.760,0:27:40.320
there are small things that you don't

0:27:39.039,0:27:41.760
realize until

0:27:40.320,0:27:43.679
when you're using an app you're like

0:27:41.760,0:27:46.159
this was not built here

0:27:43.679,0:27:46.799
yeah no no no for sure i've seen that

0:27:46.159,0:27:48.799
like

0:27:46.799,0:27:50.799
the culture is actually one of the

0:27:48.799,0:27:52.320
things my you know joe on my team

0:27:50.799,0:27:54.080
he's like rick we have to we have to

0:27:52.320,0:27:56.960
think about that right like

0:27:54.080,0:27:58.080
that that actually dictates a lot how

0:27:56.960,0:28:00.960
things are designed

0:27:58.080,0:28:02.159
the ux the ui especially because you

0:28:00.960,0:28:03.679
know if you're building in the states

0:28:02.159,0:28:05.520
it's different than building in europe

0:28:03.679,0:28:07.520
different than building in south america

0:28:05.520,0:28:09.120
exactly not saying that anything is

0:28:07.520,0:28:10.880
better than the other it's just

0:28:09.120,0:28:12.159
that's who it's suited for and that's

0:28:10.880,0:28:15.120
how somebody learns

0:28:12.159,0:28:16.640
you know so yeah i mean i got everybody

0:28:15.120,0:28:18.159
who's listening and watching i'm sorry

0:28:16.640,0:28:19.520
we're getting real technical here

0:28:18.159,0:28:21.200
this is just the first one of the first

0:28:19.520,0:28:24.399
times i've actually been able

0:28:21.200,0:28:27.279
to to share the technical part of

0:28:24.399,0:28:28.320
you know technology and cleaning um but

0:28:27.279,0:28:31.120
all right so let's

0:28:28.320,0:28:32.799
let's talk about clean app itself and

0:28:31.120,0:28:34.480
the success you're seeing and

0:28:32.799,0:28:36.080
why if you're a residential cleaner

0:28:34.480,0:28:38.720
right now listening and watching

0:28:36.080,0:28:40.480
the episode diana what what should

0:28:38.720,0:28:42.880
people expect from cleanup

0:28:40.480,0:28:43.679
why should people check it out what's

0:28:42.880,0:28:45.840
what's

0:28:43.679,0:28:47.120
happening now with your attraction and

0:28:45.840,0:28:47.440
then what's happen what do you see in

0:28:47.120,0:28:50.720
the

0:28:47.440,0:28:52.240
in the future of 2021 into next year

0:28:50.720,0:28:53.760
that anybody who's in residential

0:28:52.240,0:28:55.279
because i think it's it focuses on

0:28:53.760,0:28:57.520
residential

0:28:55.279,0:28:59.120
yeah okay what what could you share that

0:28:57.520,0:29:01.520
the residential cleaning industry should

0:28:59.120,0:29:05.440
be on the lookout for

0:29:01.520,0:29:08.880
first um i would say that

0:29:05.440,0:29:11.120
clean app is really for cleaners

0:29:08.880,0:29:12.080
it's not it's you know there's a

0:29:11.120,0:29:14.000
tendency in

0:29:12.080,0:29:15.120
the cleaning industry to put the client

0:29:14.000,0:29:18.799
first

0:29:15.120,0:29:22.080
instead of having a cleaner first amen

0:29:18.799,0:29:23.440
amen to that um

0:29:22.080,0:29:25.200
it doesn't make sense it's like a

0:29:23.440,0:29:26.880
company putting their customers first

0:29:25.200,0:29:28.159
instead of the employees first if the

0:29:26.880,0:29:30.240
employees are not

0:29:28.159,0:29:31.919
happy they're not well taken care of

0:29:30.240,0:29:33.200
they're not well equipped they're not

0:29:31.919,0:29:36.080
well educated

0:29:33.200,0:29:37.679
they're not going to do a good job so

0:29:36.080,0:29:40.240
why would you

0:29:37.679,0:29:41.120
switch roles it doesn't make sense that

0:29:40.240,0:29:44.399
this industry

0:29:41.120,0:29:44.880
keeps doing that so this application is

0:29:44.399,0:29:48.159
really

0:29:44.880,0:29:50.880
for cleaners the overpriced leads

0:29:48.159,0:29:51.279
the overpriced dead leads that you know

0:29:50.880,0:29:54.320
are

0:29:51.279,0:29:57.520
are you know a lot of people get

0:29:54.320,0:29:58.240
that's not there you just forget about

0:29:57.520,0:30:00.320
that system

0:29:58.240,0:30:01.360
completely we completely eradicated that

0:30:00.320,0:30:04.480
system and that's where

0:30:01.360,0:30:04.880
most of the distraction is um and second

0:30:04.480,0:30:06.720
thing

0:30:04.880,0:30:08.559
you're going to expect is a lot of

0:30:06.720,0:30:10.720
growth and a lot of progress

0:30:08.559,0:30:12.000
um you're gonna see changes that would

0:30:10.720,0:30:14.480
work for you

0:30:12.000,0:30:16.399
and we listen to cleaners we listen to

0:30:14.480,0:30:17.440
cleaners all the time we're gonna ask

0:30:16.399,0:30:19.120
questions

0:30:17.440,0:30:21.520
most of the feedback we're really just

0:30:19.120,0:30:24.080
looking at from the cleaners

0:30:21.520,0:30:25.200
um because we know if cleaners are taken

0:30:24.080,0:30:27.679
taken care of

0:30:25.200,0:30:28.559
and they grow and they are successful in

0:30:27.679,0:30:30.559
this industry

0:30:28.559,0:30:31.919
then we get successful we become

0:30:30.559,0:30:35.440
successful yeah but

0:30:31.919,0:30:37.919
if um we take the route like other

0:30:35.440,0:30:39.760
um applications residential application

0:30:37.919,0:30:42.720
cleaning applications take

0:30:39.760,0:30:44.159
of like squashing the cleaner to like

0:30:42.720,0:30:46.720
having nothing

0:30:44.159,0:30:47.279
and doing a lot then we're not really

0:30:46.720,0:30:50.240
helping

0:30:47.279,0:30:50.880
our community no we're not like you have

0:30:50.240,0:30:53.919
to

0:30:50.880,0:30:56.960
you have to truly help them not just

0:30:53.919,0:30:57.919
win business but win profitable business

0:30:56.960,0:30:59.840
right because

0:30:57.919,0:31:01.360
the way that they can build a business

0:30:59.840,0:31:03.279
is them as like

0:31:01.360,0:31:04.559
think about residential i know from my

0:31:03.279,0:31:06.159
experiences

0:31:04.559,0:31:07.840
you're busy doing a lot of the cleaning

0:31:06.159,0:31:09.039
yourself first so you get enough work

0:31:07.840,0:31:10.240
that you can hire somebody

0:31:09.039,0:31:12.000
and then you get enough work that you

0:31:10.240,0:31:13.200
hire somebody else and then right it

0:31:12.000,0:31:16.640
goes on and on

0:31:13.200,0:31:18.399
but at first it's you right so like it's

0:31:16.640,0:31:20.320
it's in the it's in your best interest

0:31:18.399,0:31:22.720
it's in my best interest it's in

0:31:20.320,0:31:24.880
anybody who's building solutions for the

0:31:22.720,0:31:25.360
cleaning industry and residential is one

0:31:24.880,0:31:28.880
of your

0:31:25.360,0:31:30.960
you know targets set them up for success

0:31:28.880,0:31:32.000
so then now their next problem is

0:31:30.960,0:31:33.360
workforce management

0:31:32.000,0:31:35.440
well guess what there's solutions out

0:31:33.360,0:31:37.679
there right next next

0:31:35.440,0:31:39.519
issue is how do i bill how do i get paid

0:31:37.679,0:31:41.840
faster again

0:31:39.519,0:31:42.960
we'll get you there but nothing happens

0:31:41.840,0:31:46.000
without sales

0:31:42.960,0:31:48.640
you cannot grow unless you have a

0:31:46.000,0:31:49.919
busy book a business or a calendar

0:31:48.640,0:31:51.840
that's jam-packed

0:31:49.919,0:31:53.600
so i gotta believe that's your number

0:31:51.840,0:31:55.760
one goal with clean app too is

0:31:53.600,0:31:56.880
to book people's schedule right with

0:31:55.760,0:31:59.919
good business

0:31:56.880,0:32:00.640
not just regular business right right

0:31:59.919,0:32:04.000
and

0:32:00.640,0:32:07.760
though the secret sauce that we think

0:32:04.000,0:32:11.120
is um driving business is

0:32:07.760,0:32:14.399
our stories like just look at the

0:32:11.120,0:32:17.679
the success of route it's because of you

0:32:14.399,0:32:19.440
your story what you're doing um what the

0:32:17.679,0:32:23.600
success of clean

0:32:19.440,0:32:25.919
like we already have a a collective

0:32:23.600,0:32:27.519
mail list of four to four thousand six

0:32:25.919,0:32:29.200
thousand people just because of the

0:32:27.519,0:32:31.919
story they're like

0:32:29.200,0:32:33.440
you understand what i'm going through

0:32:31.919,0:32:36.159
you're not just another

0:32:33.440,0:32:37.600
tech person from silicon valley who's

0:32:36.159,0:32:39.360
like what if we do this

0:32:37.600,0:32:40.880
and they really don't care about it they

0:32:39.360,0:32:42.559
didn't do it and they never did it

0:32:40.880,0:32:44.080
themselves they didn't do it they just

0:32:42.559,0:32:44.960
think it's cool they put something

0:32:44.080,0:32:46.559
together

0:32:44.960,0:32:48.240
they got the funds for it and now

0:32:46.559,0:32:50.399
they're national but it's not really

0:32:48.240,0:32:52.000
working

0:32:50.399,0:32:53.519
no i could i could talk about another

0:32:52.000,0:32:55.039
solution that

0:32:53.519,0:32:57.440
i don't talk bad about people but it's

0:32:55.039,0:32:59.279
like they were that example of not

0:32:57.440,0:33:00.960
knowing the industry first they launched

0:32:59.279,0:33:02.399
got so big

0:33:00.960,0:33:04.080
and people were like the people that

0:33:02.399,0:33:05.120
were showing up at our doorstep weren't

0:33:04.080,0:33:06.399
even vetted

0:33:05.120,0:33:08.240
you know they weren't even the people

0:33:06.399,0:33:09.760
that should have showed up right so

0:33:08.240,0:33:11.200
again shows you they didn't know the

0:33:09.760,0:33:12.399
pain point they didn't really know the

0:33:11.200,0:33:14.320
subject matter

0:33:12.399,0:33:16.080
which in our case you know we do you

0:33:14.320,0:33:18.399
know so

0:33:16.080,0:33:20.240
so diana the one question i wanted to

0:33:18.399,0:33:21.840
touch on because i like that you know

0:33:20.240,0:33:24.480
both spectrums

0:33:21.840,0:33:25.440
uh what what is in your opinion the

0:33:24.480,0:33:28.399
difference between

0:33:25.440,0:33:29.120
a small business and a tech startup

0:33:28.399,0:33:31.039
business

0:33:29.120,0:33:32.240
as far as think of the cleaning business

0:33:31.039,0:33:33.919
owner

0:33:32.240,0:33:35.760
building a cleaning business and then

0:33:33.919,0:33:37.519
building you building a tech startup at

0:33:35.760,0:33:39.360
the same time

0:33:37.519,0:33:40.960
have you seen differences is there

0:33:39.360,0:33:43.600
anything that you

0:33:40.960,0:33:44.720
could say that sticks out to you like

0:33:43.600,0:33:46.480
damn i didn't

0:33:44.720,0:33:48.159
this is very different than when i was

0:33:46.480,0:33:51.120
just doing the cleaning myself and

0:33:48.159,0:33:54.480
running my own book of business

0:33:51.120,0:33:57.519
i would say um a lot of efficiency

0:33:54.480,0:33:59.760
a lot of efficiency and

0:33:57.519,0:34:01.360
i would i don't want to say that a tech

0:33:59.760,0:34:04.000
startup has efficiency

0:34:01.360,0:34:04.880
because we've already seen this in the

0:34:04.000,0:34:07.279
market

0:34:04.880,0:34:08.720
where there's this tech in it but it's

0:34:07.279,0:34:10.720
not efficient

0:34:08.720,0:34:12.800
like you can you can put tech in

0:34:10.720,0:34:14.960
something but is it working for the

0:34:12.800,0:34:17.599
people that you're supposed to do so

0:34:14.960,0:34:20.320
so i would say a small business can be

0:34:17.599,0:34:23.520
efficient without tech

0:34:20.320,0:34:25.280
and a tech business does not mean that

0:34:23.520,0:34:27.919
is always efficient

0:34:25.280,0:34:30.320
so someone has to be smart enough to

0:34:27.919,0:34:33.040
actually test things out themselves

0:34:30.320,0:34:34.639
or be in the industry themselves to

0:34:33.040,0:34:36.960
understand that okay

0:34:34.639,0:34:38.720
what we're doing is not working if you

0:34:36.960,0:34:40.560
have a small business and it's working

0:34:38.720,0:34:42.960
for you you're okay with it

0:34:40.560,0:34:44.159
you have a you know a book like a

0:34:42.960,0:34:45.679
physical book

0:34:44.159,0:34:47.679
and you're writing things down and that

0:34:45.679,0:34:49.839
works that's fine

0:34:47.679,0:34:51.599
but if you feel like it's not working

0:34:49.839,0:34:53.760
for you you have to start looking

0:34:51.599,0:34:55.599
outside of the box and same thing for

0:34:53.760,0:34:59.119
tech founders who are out there

0:34:55.599,0:35:01.200
if something is sounding cool

0:34:59.119,0:35:02.240
but you don't understand how it's

0:35:01.200,0:35:04.000
helping

0:35:02.240,0:35:06.160
the people around you how it's helping

0:35:04.000,0:35:08.320
you how it's helping your employees

0:35:06.160,0:35:09.599
get rid of it there's so much tech out

0:35:08.320,0:35:12.800
there that

0:35:09.599,0:35:15.920
if you decide not to use one piece of

0:35:12.800,0:35:16.400
tech and everyone's using it does that

0:35:15.920,0:35:18.079
just

0:35:16.400,0:35:19.440
just because it's working for everyone

0:35:18.079,0:35:21.440
else does not mean that

0:35:19.440,0:35:22.480
it's the best solution out there yeah

0:35:21.440,0:35:24.560
always ask yourself

0:35:22.480,0:35:26.079
questions no you know what i and that's

0:35:24.560,0:35:26.800
a good point you bring up too because i

0:35:26.079,0:35:28.800
i did

0:35:26.800,0:35:30.560
i do have people that you know they're

0:35:28.800,0:35:33.119
like rick you you know

0:35:30.560,0:35:34.560
you drive home technology so much but

0:35:33.119,0:35:36.079
they're like

0:35:34.560,0:35:38.800
what if i'm content you know or like

0:35:36.079,0:35:41.839
what if tech doesn't solve everything

0:35:38.800,0:35:44.800
you know it's a lot of human involvement

0:35:41.839,0:35:46.720
that has to be the solution first then

0:35:44.800,0:35:49.599
tech almost is like an enabler it

0:35:46.720,0:35:51.599
enables what i feel is

0:35:49.599,0:35:53.599
my like the one word i always ask people

0:35:51.599,0:35:56.079
is do you want to scale

0:35:53.599,0:35:58.240
if you want to scale then you kind of

0:35:56.079,0:35:59.200
you kind of need technology like you

0:35:58.240,0:36:01.760
said

0:35:59.200,0:36:03.839
a book like i've got people still within

0:36:01.760,0:36:05.440
my organization at rosellato

0:36:03.839,0:36:07.520
they've got they've got a binder and

0:36:05.440,0:36:07.839
they've got 15 of them and it works for

0:36:07.520,0:36:10.240
them

0:36:07.839,0:36:11.520
and it's like i don't want to break it

0:36:10.240,0:36:13.440
it's working

0:36:11.520,0:36:14.800
that's where it's like man tech you

0:36:13.440,0:36:18.480
don't need tech for everything

0:36:14.800,0:36:21.599
but it sure does enable you to scale

0:36:18.480,0:36:24.960
i guess yes right yeah um

0:36:21.599,0:36:27.599
i wanted also to say um and that's

0:36:24.960,0:36:28.880
that's the reason why i'm in tech is

0:36:27.599,0:36:31.359
first to help

0:36:28.880,0:36:32.880
first the the black the hispanic and the

0:36:31.359,0:36:33.280
immigrant community because they're

0:36:32.880,0:36:36.720
being

0:36:33.280,0:36:40.560
left behind and what i mean by this is

0:36:36.720,0:36:42.880
that people have found ways to simplify

0:36:40.560,0:36:44.560
processes that would take so much time

0:36:42.880,0:36:47.760
away from them

0:36:44.560,0:36:49.280
and our people are still not being

0:36:47.760,0:36:52.480
educated

0:36:49.280,0:36:54.000
fast enough to be able to take advantage

0:36:52.480,0:36:58.000
of the systems that have already

0:36:54.000,0:36:59.760
been placed so yeah you know if you're

0:36:58.000,0:37:01.839
content with that that's okay if it's

0:36:59.760,0:37:05.680
it's working for you that's okay

0:37:01.839,0:37:08.240
however some when you get to a point

0:37:05.680,0:37:09.280
it stops working you have to start

0:37:08.240,0:37:12.320
finding

0:37:09.280,0:37:12.720
ways that would be better because things

0:37:12.320,0:37:15.440
change

0:37:12.720,0:37:17.280
people change industries change and you

0:37:15.440,0:37:18.880
have to have that growth mentality of

0:37:17.280,0:37:22.320
saying you know what

0:37:18.880,0:37:24.640
i love what's going on but two three

0:37:22.320,0:37:27.359
years from now five years from now

0:37:24.640,0:37:27.920
would i be okay with doing this would

0:37:27.359,0:37:30.960
something

0:37:27.920,0:37:33.839
change and make me want to change things

0:37:30.960,0:37:34.240
and will i do it in a hurry and you know

0:37:33.839,0:37:36.400
with

0:37:34.240,0:37:38.240
anxiety trying to figure it out or

0:37:36.400,0:37:40.960
should i start learning now

0:37:38.240,0:37:41.760
yeah no yeah that's a great point great

0:37:40.960,0:37:44.800
point

0:37:41.760,0:37:45.839
uh adoption too it's some people aren't

0:37:44.800,0:37:49.920
ready for adoption

0:37:45.839,0:37:50.960
and it's hey we go on and on with that

0:37:49.920,0:37:54.320
but

0:37:50.960,0:37:58.240
another thing i wanted to ask you um

0:37:54.320,0:38:01.520
as far as again in this space

0:37:58.240,0:38:03.040
i see women coming up big time right i

0:38:01.520,0:38:05.520
speak to more and more

0:38:03.040,0:38:06.320
women business owners that when i talk

0:38:05.520,0:38:09.760
to them i'm like

0:38:06.320,0:38:11.599
damn this girl is hungry this girl is

0:38:09.760,0:38:13.280
ready and she's actually she's got her

0:38:11.599,0:38:14.320
[ __ ] together not that the guys don't

0:38:13.280,0:38:15.839
but

0:38:14.320,0:38:17.359
it's like you guys feel like you have a

0:38:15.839,0:38:20.560
chip on the shoulder

0:38:17.359,0:38:22.720
and it's it's almost like a driver

0:38:20.560,0:38:24.400
right like it's a driver and then and

0:38:22.720,0:38:25.680
then not even and this is just in the

0:38:24.400,0:38:30.079
service industry

0:38:25.680,0:38:31.760
in tech it's even more so i mean what

0:38:30.079,0:38:33.760
but to touch back on cleaning though

0:38:31.760,0:38:36.320
like in you've been a cleaner

0:38:33.760,0:38:37.760
you yeah i i'm a cleaner i'm going to go

0:38:36.320,0:38:40.240
strip and whack some floors tomorrow

0:38:37.760,0:38:42.240
just because i have to right good

0:38:40.240,0:38:44.079
[ __ ] at the fan my whole team's out of

0:38:42.240,0:38:45.200
state me and mike me and my cousin got

0:38:44.079,0:38:48.320
to help tomorrow but

0:38:45.200,0:38:48.960
yeah uh what is one word you would

0:38:48.320,0:38:51.599
describe

0:38:48.960,0:38:53.200
cleaners the everyday cleaner whether

0:38:51.599,0:38:55.760
it's residential commercial

0:38:53.200,0:38:57.119
like what is one word you feel describes

0:38:55.760,0:38:59.839
a cleaner

0:38:57.119,0:39:00.560
in their day-to-day job as a cleaning

0:38:59.839,0:39:02.079
technician

0:39:00.560,0:39:03.680
cleaning specialist whatever you want to

0:39:02.079,0:39:06.800
call cleaner

0:39:03.680,0:39:10.880
in in the cleaning industry

0:39:06.800,0:39:14.960
i would 100 percent say hero i would 100

0:39:10.880,0:39:18.640
say a hero and this is why

0:39:14.960,0:39:21.760
when us cleaners we clean offices

0:39:18.640,0:39:25.920
houses facilities

0:39:21.760,0:39:30.400
we are enabling every other person

0:39:25.920,0:39:33.119
to do their job without distractions

0:39:30.400,0:39:33.760
a lot of people like i'm drinking coffee

0:39:33.119,0:39:37.200
right now

0:39:33.760,0:39:39.280
if i had a stain on my coffee desk

0:39:37.200,0:39:40.640
at work let's say i'm working a

0:39:39.280,0:39:42.880
corporate job

0:39:40.640,0:39:45.599
and i look at that coffee stain for

0:39:42.880,0:39:48.960
three days i will lose my mind

0:39:45.599,0:39:49.839
but the next day you come to to the

0:39:48.960,0:39:52.320
office

0:39:49.839,0:39:54.480
your desk is clean the trash can with

0:39:52.320,0:39:57.200
the banana peels and whatever

0:39:54.480,0:39:58.960
is gone you have a clean trash can you

0:39:57.200,0:40:02.079
don't even think about it you just like

0:39:58.960,0:40:04.079
all right bet let's start the day so

0:40:02.079,0:40:05.280
i would say they're they're like they're

0:40:04.079,0:40:08.400
like batman

0:40:05.280,0:40:10.400
you know saves the day it saves the day

0:40:08.400,0:40:13.040
at night in the shadows you never see

0:40:10.400,0:40:15.599
him but he always gets things done

0:40:13.040,0:40:17.760
and he makes sure that society is moving

0:40:15.599,0:40:20.640
towards their goals their dreams

0:40:17.760,0:40:21.839
their ambitions without any disruption

0:40:20.640,0:40:23.680
without any

0:40:21.839,0:40:27.200
distractions i think that's the right

0:40:23.680,0:40:27.200
word without any distractions

0:40:27.760,0:40:31.440
hero i don't even know how to follow

0:40:29.520,0:40:34.880
that up because that is

0:40:31.440,0:40:35.680
you nailed it i mean that unsung hero

0:40:34.880,0:40:38.800
too right like

0:40:35.680,0:40:41.520
unsung hero where nobody nobody

0:40:38.800,0:40:42.480
recognizes or attributes anything to

0:40:41.520,0:40:45.440
when they see this

0:40:42.480,0:40:47.040
every day like every day like in our own

0:40:45.440,0:40:47.920
office i know when we didn't have a

0:40:47.040,0:40:49.520
cleaning

0:40:47.920,0:40:51.440
the night before because you see

0:40:49.520,0:40:53.520
fingerprints you see things

0:40:51.440,0:40:54.800
that you're like oh god like you said

0:40:53.520,0:40:56.079
it's actually i've never heard that

0:40:54.800,0:40:59.280
before too where

0:40:56.079,0:41:01.359
it distracts you yeah you know like

0:40:59.280,0:41:02.319
it makes you come out of your desk and

0:41:01.359,0:41:04.240
go complain

0:41:02.319,0:41:05.680
right and say hey yes what happened you

0:41:04.240,0:41:06.880
know what happened last night why is my

0:41:05.680,0:41:08.720
desk not clean

0:41:06.880,0:41:10.000
you're you're distracted for the day you

0:41:08.720,0:41:13.760
started off your day

0:41:10.000,0:41:16.000
at work flustered but what about the

0:41:13.760,0:41:17.040
days that they've done it for 365 days

0:41:16.000,0:41:18.880
in a row

0:41:17.040,0:41:20.160
that you haven't said thank you you know

0:41:18.880,0:41:22.960
you haven't said

0:41:20.160,0:41:25.119
you know like so it's appreciation for

0:41:22.960,0:41:27.520
and especially with kobe now man like

0:41:25.119,0:41:29.359
talk about this if this isn't the

0:41:27.520,0:41:31.280
turning point for the cleaning industry

0:41:29.359,0:41:34.400
which i i think it is and i've seen

0:41:31.280,0:41:37.040
some you know a lot of them sure

0:41:34.400,0:41:37.680
is a lot of again i could go on and on

0:41:37.040,0:41:40.240
talking to you

0:41:37.680,0:41:40.800
about someone so much so much more i

0:41:40.240,0:41:42.240
mean what

0:41:40.800,0:41:43.920
but i always love to end with a funny

0:41:42.240,0:41:46.720
story uh

0:41:43.920,0:41:47.599
give me give us something that you feel

0:41:46.720,0:41:49.520
was like

0:41:47.599,0:41:51.359
damn did i just do that or did that just

0:41:49.520,0:41:53.520
happen to you

0:41:51.359,0:41:55.599
while you were out there in in the field

0:41:53.520,0:41:58.960
cleaning

0:41:55.599,0:41:58.960
oh man um

0:42:00.160,0:42:07.280
let's see here i would say uh

0:42:03.760,0:42:09.200
oh i did the most dumbest thing so

0:42:07.280,0:42:11.040
i was like you know what i'm going to

0:42:09.200,0:42:13.119
this is a really good client of mine

0:42:11.040,0:42:14.560
i'm going to really really really clean

0:42:13.119,0:42:16.880
this place up

0:42:14.560,0:42:18.880
um and they were just looking for like a

0:42:16.880,0:42:20.160
spring like not spring cleaning but just

0:42:18.880,0:42:20.960
like cleaning and i was like okay i'm

0:42:20.160,0:42:24.880
gonna do

0:42:20.960,0:42:27.040
i'm gonna do a deep cleaning and um

0:42:24.880,0:42:29.040
my my dumb self didn't even think about

0:42:27.040,0:42:30.000
it i was trying to clean the bulbs and

0:42:29.040,0:42:33.359
the bolts are still

0:42:30.000,0:42:35.760
hot so i ended up twisting

0:42:33.359,0:42:38.240
the bulbs just went off like poof and i

0:42:35.760,0:42:38.240
was like oh

0:42:38.319,0:42:42.480
no what was i thinking like a regular

0:42:41.680,0:42:45.040
bulb or

0:42:42.480,0:42:45.760
these are specialty type balls yeah the

0:42:45.040,0:42:47.760
bulbs at the

0:42:45.760,0:42:49.760
in the bathroom and i was just like oh

0:42:47.760,0:42:52.480
my gosh what the heck

0:42:49.760,0:42:53.280
i didn't even think about it that way so

0:42:52.480,0:42:55.359
i'm

0:42:53.280,0:42:56.960
flustered a little bit texting like hey

0:42:55.359,0:42:58.079
i'm gonna replace your bulbs i'm so

0:42:56.960,0:43:00.800
sorry

0:42:58.079,0:43:02.720
and the client was like no it's fine

0:43:00.800,0:43:03.520
it's completely fine don't worry about

0:43:02.720,0:43:06.640
it

0:43:03.520,0:43:08.240
um but i was just like my dumb ass

0:43:06.640,0:43:10.800
i was not even thinking about it the

0:43:08.240,0:43:14.319
bulk was hot and i was using a wet

0:43:10.800,0:43:16.079
microfiber like oh yeah

0:43:14.319,0:43:18.560
that happens that happens to the best of

0:43:16.079,0:43:20.960
us i've said too many funny stories on

0:43:18.560,0:43:25.280
my point so i can't really add more

0:43:20.960,0:43:26.960
so but hey diana thank you so much

0:43:25.280,0:43:28.880
i appreciate the time that you've had

0:43:26.960,0:43:31.920
here i think you know everybody

0:43:28.880,0:43:33.520
as you know uh you'll have all diana's

0:43:31.920,0:43:34.800
information if that's okay with you dana

0:43:33.520,0:43:36.560
people want to reach out

0:43:34.800,0:43:38.000
connect with you we'll have your

0:43:36.560,0:43:39.359
linkedin on there we'll have the clean

0:43:38.000,0:43:40.720
app website we'll have a little bit

0:43:39.359,0:43:43.200
information just about

0:43:40.720,0:43:45.599
the app itself and how for how people

0:43:43.200,0:43:46.960
can connect with you on social media

0:43:45.599,0:43:48.720
because again i think your story is

0:43:46.960,0:43:51.599
something that should be shared

0:43:48.720,0:43:52.800
listened to watched heard this is only

0:43:51.599,0:43:54.880
the beginning for you

0:43:52.800,0:43:55.839
so i'm super i'm super excited to be

0:43:54.880,0:43:58.079
connected with you

0:43:55.839,0:43:59.440
thank you so much like you have been

0:43:58.079,0:44:01.599
such an inspiration

0:43:59.440,0:44:02.560
anytime i talk to anybody around me i'm

0:44:01.599,0:44:06.079
just like

0:44:02.560,0:44:09.040
yo so there's this dude called ricky

0:44:06.079,0:44:10.079
okay he's doing it like he's making it

0:44:09.040,0:44:13.040
happen

0:44:10.079,0:44:15.760
um and so i just want to say like you've

0:44:13.040,0:44:19.280
broken barriers for people of color

0:44:15.760,0:44:22.400
in an amazing tremendous way and

0:44:19.280,0:44:25.520
please don't stop because like you like

0:44:22.400,0:44:26.319
you blow people out the water and thank

0:44:25.520,0:44:28.880
you

0:44:26.319,0:44:31.119
like just continue doing this continue

0:44:28.880,0:44:33.440
doing the podcast continue

0:44:31.119,0:44:35.119
pushing for route continue with

0:44:33.440,0:44:38.160
everything that you're doing

0:44:35.119,0:44:38.640
um even with the the the hub that you

0:44:38.160,0:44:42.160
just

0:44:38.640,0:44:43.200
opened man like that's what cleaners

0:44:42.160,0:44:45.200
need right now

0:44:43.200,0:44:46.240
yeah there are a lot of innovative

0:44:45.200,0:44:47.839
cleaners out there

0:44:46.240,0:44:50.160
they just don't know how to like connect

0:44:47.839,0:44:51.920
and and just get the

0:44:50.160,0:44:53.280
their steps going and you're doing that

0:44:51.920,0:44:54.960
for them so

0:44:53.280,0:44:57.200
thank you for that keep doing that

0:44:54.960,0:44:58.880
please we do need that

0:44:57.200,0:45:00.480
i'm i'm here for you i'm here for you

0:44:58.880,0:45:02.160
like you know like i told you before let

0:45:00.480,0:45:04.240
me know whatever you need

0:45:02.160,0:45:05.280
you know to be just there for you to

0:45:04.240,0:45:07.839
help with clean app

0:45:05.280,0:45:09.280
because i i feel like at some point i

0:45:07.839,0:45:12.240
mean i've told you this too

0:45:09.280,0:45:13.680
once we're once we're ready i think

0:45:12.240,0:45:14.960
there's going to be an integration there

0:45:13.680,0:45:18.079
for us

0:45:14.960,0:45:21.440
to be able to bring clean into

0:45:18.079,0:45:23.119
route for the residential because again

0:45:21.440,0:45:24.960
we're going to be a marketplace but the

0:45:23.119,0:45:27.760
marketplace i'm looking at is for

0:45:24.960,0:45:28.800
commercial you know so you doing

0:45:27.760,0:45:30.400
residential

0:45:28.800,0:45:32.400
that's a big piece you know i'm going to

0:45:30.400,0:45:34.560
fall short i am we're going to fall

0:45:32.400,0:45:36.880
short for the residential cleaners

0:45:34.560,0:45:38.079
that are using route to you know to buy

0:45:36.880,0:45:41.359
supplies or to

0:45:38.079,0:45:42.800
to build clients to use it for their

0:45:41.359,0:45:44.560
business but

0:45:42.800,0:45:46.319
i i'm not going to be able to help them

0:45:44.560,0:45:48.319
for residential leads

0:45:46.319,0:45:51.119
because we're just not i don't know that

0:45:48.319,0:45:52.960
part you know so for you to know that

0:45:51.119,0:45:54.480
there's something there um we're not

0:45:52.960,0:45:55.200
we're in we're not anywhere near ready

0:45:54.480,0:45:56.640
yet

0:45:55.200,0:45:58.800
but you know we'll be launching in

0:45:56.640,0:46:03.839
november whenever you guys are

0:45:58.800,0:46:07.200
so you should 100

0:46:03.839,0:46:09.839
be going to vegas the issa bscai shows

0:46:07.200,0:46:11.280
in vegas november 15th

0:46:09.839,0:46:13.200
you should be there i mean we'll have a

0:46:11.280,0:46:14.160
booth you can come over there hang out

0:46:13.200,0:46:16.720
there

0:46:14.160,0:46:18.160
there's a lot of residential cleaners

0:46:16.720,0:46:19.599
that will be going to that show i'm

0:46:18.160,0:46:21.760
talking like

0:46:19.599,0:46:23.680
hundreds of residential cleaners that go

0:46:21.760,0:46:27.520
to this show it's the biggest

0:46:23.680,0:46:30.960
cleaning show in i'm in north america

0:46:27.520,0:46:33.200
fantastic yeah all right

0:46:30.960,0:46:34.880
so again everybody do me a favor

0:46:33.200,0:46:35.839
subscribe to the channel if you have not

0:46:34.880,0:46:38.400
yet

0:46:35.839,0:46:39.920
tune in as you know this isn't going to

0:46:38.400,0:46:41.680
stop anytime soon

0:46:39.920,0:46:42.960
we're here to continue to empower the

0:46:41.680,0:46:45.440
cleaning industry

0:46:42.960,0:46:46.720
share the stories like diana's uh and

0:46:45.440,0:46:48.960
really just

0:46:46.720,0:46:50.240
shed a light on what's happening today

0:46:48.960,0:46:51.599
what's happened yesterday and what's

0:46:50.240,0:46:53.839
gonna happen tomorrow

0:46:51.599,0:46:54.640
so again until next time guys thank you

0:46:53.839,0:46:57.119
so much

0:46:54.640,0:46:58.160
uh and here's another episode of

0:46:57.119,0:47:01.200
cleaning the cocktails

0:46:58.160,0:47:01.200
hot off the press