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[Music]

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hey everyone thank you for joining us

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for the cleaning and cocktails podcast

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this is where i get the opportunity to

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speak with fellow cleaning business

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owners

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small medium and large we take the time

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to let them share their stories on the

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ups and downs in the industry

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i also speak with other experts and

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professionals in the industry

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from your manufacturers your suppliers

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trainers

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as well as other types of entrepreneurs

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my mission is to empower

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cleaning industry to inspire and

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motivate each and every one of you

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i want you guys to reach new heights of

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success and learn from one another

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my goal is to have you walk away with

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some tips secrets advice

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and opinions that are relevant to all of

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us in our day-to-day hustle and grind

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while we're out there in the field

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working every single day so sit back and

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share a cocktail with us

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and enjoy the show

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[Music]

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everybody welcome to another episode of

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cleaning in cocktails

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i am stepping it up as you can see

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again you know i'm starting to put some

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banners together you know cocktail

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drinks looking right there

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so i'm you know as you can see i i'm

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trying to do more and more than i can

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here with this show

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and i am super honored by the guests

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that i have here with me today

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um but again the show what it's about

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right empowering the cleaning industry

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taking it to the next level of sharing

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stories of cleaning business owners

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of trainers like dave i have here

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experts in the field

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manufacturers suppliers entrepreneurs

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that

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are just jumping into the cleaning

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industry it's it's all

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cleaning related um and i'm doing it

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especially

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now more than ever right with kobe going

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on cleaning is on a spotlight

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so welcome to cleaning the cocktails got

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my

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little victoria beer here and there's

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dave matching the drink that i got back

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there

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kudos to you for having a heavier drink

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than i do here it's going to be a rough

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friday for you

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um but again guys welcome dave thompson

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to the show he's a he's a friend of mine

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a colleague

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uh known him in the space for a few

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years and he's i'm just excited to share

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what he the knowledge that he has

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and some of the concepts that he's

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brought to the table because

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the the small business community of the

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cleaning industry

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needs this they they need the resources

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and tools that the bigger guys have

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uh that they do internally to help us

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small business owners scale our

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businesses so

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dave thompson welcome to cleanit and

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cocktails

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ricky it's a pleasure to be here and and

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yes you're right uh we've

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uh kind of you know it i i had to think

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back about

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when when was it that we actually met

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and you know i was go

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in an issa trade show and there's these

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guys in these uh

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black uh get-ups you know walking around

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going hey you gotta come over here and

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see what we got you know and

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and you know that's what happens at a

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trade show but you know every once in a

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while you get pulled into one of them

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and

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here we are all these years later and

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and and look at what you're doing so uh

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thanks for having me on the show and

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hopefully

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we can give you know some people some

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insights as to what's

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well available to them out there exactly

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that's it man that's a key word uh

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available you know especially now more

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than ever i know that's one of the

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questions we're going to talk about but

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the fact that digital is here now and

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here

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for good to stay for the future uh it's

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it i'm excited to share this stuff so

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before we even get into that dave

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uh who is dave thompson

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uh an old bald-headed guy that thinks he

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knows a lot

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come on man give yourself more credit

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than that yeah come on

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i mean you know the thing about it is is

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you always always

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you know and you said something about

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experts and and people has been in the

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field

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you know is that time that you've been

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in the industry

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or is that progressive time um

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you know we have our own podcast here at

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the academy

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and one of the things that i always talk

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about is if it's not healthy positive

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and progressive i don't want to talk

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about it

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i think that's what makes a true

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professional in the industry now time

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spent that's just

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you know knowledge that you accrue

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but you know i had a gentleman tell me

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one time long time ago he said you know

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if you do the same thing over and over

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it's just 20 years of doing the same

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thing and i

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have not subscribed to that and and to

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your point that you made just a minute

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ago

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you know we've been doing zoom

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webinars and zoom classes

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for several years and all of a sudden

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everybody thinks it's new it's not new

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to us

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but you have to be progressive to be

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there so

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you know one of the things that we've

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done over the years is

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is gone to doing something different

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but you know there's a history behind

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all of us you have a history i have a

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history

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um i've been in the cleaning industry

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do i have to tell how many years ricky i

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i mean you know it's

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it would be good to reference a number

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yeah

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[Laughter]

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well folks i've been in the industry uh

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around 48 years

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i started in the cleaning industry when

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the custodian of a consolidated school

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in northeastern colorado

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came into an accident broke both legs

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the superintendent

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of the consolidated school came to me

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and said

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the custodian says that you know where

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this big roll of keys

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goes and how to use them and what to do

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and i need to work with you and see how

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i can get you to

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start taking care of the school so

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back in those days i have to say we were

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able to do that

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as as kids because that's literally what

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i was

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and you know to this day i've never have

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understood why i knew what i did but i

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did and i started cleaning

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and you know i progressed from that

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to running my own building service

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contracting business in oklahoma

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we did primarily 24-hour grocery stores

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in walmart stores

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we bought floor finish by the pallet

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we did around 52 of the walmart stores

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in the state of oklahoma back in the mid

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80s

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and then i decided to get out of the

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contracting business

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went to st louis decided that i knew how

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to do something but

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uh i didn't want to be actually doing

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the work anymore

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i had developed chronic asthma because

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of the exposure to chemicals

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and it was bothering me so i took a

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sales job

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selling product i had no idea how to

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sell

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anything but i certainly knew how to

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make it work and so

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i just went to seeing clients and

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showing them how to make things work

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35 years later i decided well i want to

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get out of the

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selling business too

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and along that way i kind of just

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developed this theory that

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people really weren't getting quality

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education they were getting a lot of

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training

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you know from the manufacturers and

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people like what i was

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but they weren't getting true education

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i'll explain more about that

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and so about a decade ago i started

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putting educational courses together and

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four years ago i moved to florida and we

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started the academy of cleaning

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excellence

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well there you go man that is uh that's

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a long career in cleaning

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but you know what's funny dave is i'm

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starting to as i'm talking to other

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business owners or people in our space

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you know and you could even start to

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include me in that conversation too is

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once somebody

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goes cleaning i mean i feel like they're

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not going back like people stay within

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the industry because i mean hey it's

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like i always say it's recession proof

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right there's always a need for it but

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oh yeah there's something about industry

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that

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you know people can establish a career

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or establish

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a way of life i think you know and and

0:08:17.599,0:08:20.400
it's i mean look at you're

0:08:18.639,0:08:22.319
a true testament to that where you did

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different things though but

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it all revolved around the same vertical

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it was the same

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industry well i kind of had a mission a

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goal in mind

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and it's always been about helping

0:08:32.479,0:08:35.440
people

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and and you mentioned the small guy you

0:08:35.440,0:08:39.279
know i'm going to go further down

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the list than what you did i think in

0:08:39.279,0:08:45.200
what you were thinking there

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my heart my message

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everything i do is about protecting the

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health

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of the person doing the job

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i mean i drill all the freaking way down

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because

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you know i guess it comes from the fact

0:08:57.760,0:09:01.279
ricky that

0:08:58.720,0:09:01.839
you know i developed chronic asthma

0:09:01.279,0:09:03.760
because

0:09:01.839,0:09:05.519
i wasn't instructed and back then we

0:09:03.760,0:09:06.000
didn't know and so i don't blame that on

0:09:05.519,0:09:07.760
anybody

0:09:06.000,0:09:09.440
but we just didn't know you said the key

0:09:07.760,0:09:12.320
word educated

0:09:09.440,0:09:13.519
right we yeah there was nobody that knew

0:09:12.320,0:09:15.040
it

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and i i think the other thing that

0:09:15.040,0:09:16.959
you're going to find is you talk with

0:09:16.320,0:09:18.640
people

0:09:16.959,0:09:21.440
you know the people have been in this

0:09:18.640,0:09:24.480
for a long time and the people that are

0:09:21.440,0:09:28.000
out trying to educate people always have

0:09:24.480,0:09:29.519
a personal story that relates to usually

0:09:28.000,0:09:31.360
a health issue

0:09:29.519,0:09:34.080
and that's because we've been there

0:09:31.360,0:09:37.120
we've done that and we didn't get it so

0:09:34.080,0:09:40.320
i think my whole thing was as i

0:09:37.120,0:09:42.320
did the work myself and then i ran my

0:09:40.320,0:09:44.560
company i was helping more people

0:09:42.320,0:09:46.000
then when i went into sales selling the

0:09:44.560,0:09:49.200
product i could even help

0:09:46.000,0:09:51.040
more people in a larger area and for a

0:09:49.200,0:09:54.080
time i ran a worldwide

0:09:51.040,0:09:56.080
uh institute from green cleaning and so

0:09:54.080,0:09:58.160
there's where i got my

0:09:56.080,0:09:59.440
experience and my knowledge about

0:09:58.160,0:10:01.360
worldwide

0:09:59.440,0:10:02.839
and then i just took that and kept on

0:10:01.360,0:10:05.920
going and now

0:10:02.839,0:10:08.240
literally we have

0:10:05.920,0:10:09.360
thousands of people that come to us at

0:10:08.240,0:10:13.040
the academy

0:10:09.360,0:10:14.800
from across the world uh and especially

0:10:13.040,0:10:18.399
this year with covet and everything

0:10:14.800,0:10:20.079
it's just been utterly astounding as to

0:10:18.399,0:10:21.440
what we've and i think that's kind of

0:10:20.079,0:10:23.440
been the underlying

0:10:21.440,0:10:24.640
if you will the message of me moving

0:10:23.440,0:10:27.760
forward it's

0:10:24.640,0:10:29.839
helping people at that at that level

0:10:27.760,0:10:31.120
all the time and it just it keeps me

0:10:29.839,0:10:32.880
fired up every day

0:10:31.120,0:10:35.680
yeah and you know what dave here why

0:10:32.880,0:10:36.640
don't we cheers to that

0:10:35.680,0:10:39.920
we didn't start with the cheers but

0:10:36.640,0:10:39.920
let's cheers to that's all right

0:10:40.560,0:10:44.399
because you know i don't know if you

0:10:42.880,0:10:45.839
wanted to bring it up but the fact that

0:10:44.399,0:10:47.839
you're doing all this and you're still

0:10:45.839,0:10:50.720
so positive and you're talking about

0:10:47.839,0:10:52.160
what i think is so important where we

0:10:50.720,0:10:54.160
all talk about training

0:10:52.160,0:11:00.079
but we don't talk about education and i

0:10:54.160,0:11:04.000
feel that

0:11:00.079,0:11:04.000
there there there there is a difference

0:11:10.800,0:11:16.800
right now don't know if the connection

0:11:14.800,0:11:19.360
on my end's bad or yours

0:11:16.800,0:11:20.640
is uh i lost you there for a little bit

0:11:19.360,0:11:22.399
you hear me

0:11:20.640,0:11:24.399
i can't i can hear you now i lost you

0:11:22.399,0:11:25.680
for a little bit okay we were unstable

0:11:24.399,0:11:28.880
see

0:11:25.680,0:11:30.399
cocktails on friday unstable hey it

0:11:28.880,0:11:32.079
happens i mean that's technology

0:11:30.399,0:11:33.760
and the thing is you can't let that

0:11:32.079,0:11:35.839
bother you anymore

0:11:33.760,0:11:37.839
i mean people used to get real upset

0:11:35.839,0:11:38.800
about it i'm like this just happens just

0:11:37.839,0:11:40.320
keep on going

0:11:38.800,0:11:42.079
keep up so now what were you trying to

0:11:40.320,0:11:43.920
say that's the question so

0:11:42.079,0:11:45.360
what i was saying is you know the the

0:11:43.920,0:11:46.640
difference between training education

0:11:45.360,0:11:47.279
we'll get into that because i think

0:11:46.640,0:11:50.000
that's a

0:11:47.279,0:11:51.360
the fact that you dig deep past the the

0:11:50.000,0:11:53.920
small business owner and the owner and

0:11:51.360,0:11:55.839
the upper management operations

0:11:53.920,0:11:57.519
they know of training or they they

0:11:55.839,0:12:00.720
should know of it but

0:11:57.519,0:12:02.399
if they don't implement it and become a

0:12:00.720,0:12:04.160
added value to their staff the

0:12:02.399,0:12:05.519
janitorial technician right let's call

0:12:04.160,0:12:07.200
them the janitorial technician the

0:12:05.519,0:12:09.279
janitorial custodian

0:12:07.200,0:12:10.240
they are our boots on the ground they

0:12:09.279,0:12:13.920
are our everything

0:12:10.240,0:12:15.760
right like if they if we fail with them

0:12:13.920,0:12:18.160
our business is going to fail right it's

0:12:15.760,0:12:20.320
it it's going to fail it is what it is

0:12:18.160,0:12:22.480
if they're not motivated and being felt

0:12:20.320,0:12:23.920
like they're being taken care of

0:12:22.480,0:12:25.519
you know you start to get that feeling

0:12:23.920,0:12:28.639
and they're gonna leave that's why

0:12:25.519,0:12:30.480
turnover occurs right but i but i wanted

0:12:28.639,0:12:32.720
to say the cheers part because with all

0:12:30.480,0:12:35.120
this going on

0:12:32.720,0:12:36.000
you just had surgery like not even two

0:12:35.120,0:12:38.079
months ago right

0:12:36.000,0:12:40.079
no no no actually four months ago so

0:12:38.079,0:12:41.839
yeah okay but yeah

0:12:40.079,0:12:43.760
cheers to recovery my friends here's the

0:12:41.839,0:12:47.360
recovery my friend like that

0:12:43.760,0:12:47.360
for you to jump right back into it

0:12:48.240,0:12:52.560
speaks to the type of person you are and

0:12:50.399,0:12:54.320
again i i want the audience and

0:12:52.560,0:12:55.760
everybody that listening and watching

0:12:54.320,0:12:58.079
to really take as much as they can out

0:12:55.760,0:13:00.480
of this so i want to jump into

0:12:58.079,0:13:01.680
my favorite part and how i really gotta

0:13:00.480,0:13:02.880
you know

0:13:01.680,0:13:05.360
i don't know how you say like just

0:13:02.880,0:13:07.519
brought to you into your web was

0:13:05.360,0:13:09.839
the rockstar custodian approach that you

0:13:07.519,0:13:12.959
have the program the workshop

0:13:09.839,0:13:14.480
i tell you guys i was at ice to say

0:13:12.959,0:13:16.720
oh man what was it i think it was vegas

0:13:14.480,0:13:19.360
yeah i had to say vegas

0:13:16.720,0:13:20.480
and when i walked into this workshop i

0:13:19.360,0:13:22.160
mean i've walked into many

0:13:20.480,0:13:24.079
and you know the goal is to get a couple

0:13:22.160,0:13:25.360
tidbits get out of there take a seat pop

0:13:24.079,0:13:26.880
out send the team

0:13:25.360,0:13:28.399
and try to learn as much as you can but

0:13:26.880,0:13:30.240
there's so much going on

0:13:28.399,0:13:31.440
that you you can only do so much when i

0:13:30.240,0:13:32.959
walked into yours

0:13:31.440,0:13:35.200
first of all first of all i couldn't

0:13:32.959,0:13:37.040
find a scene there was no seats

0:13:35.200,0:13:39.120
second of all i was in the back by the

0:13:37.040,0:13:40.399
door the door kept opening because more

0:13:39.120,0:13:41.760
and more people wanted to get in i was

0:13:40.399,0:13:43.760
like what the hell is going on here

0:13:41.760,0:13:45.360
who's this bald guy in the back

0:13:43.760,0:13:47.920
what is what has he got going on in this

0:13:45.360,0:13:48.560
class and i tell you guys it was there

0:13:47.920,0:13:51.440
was

0:13:48.560,0:13:53.440
no room and why though it was and you'll

0:13:51.440,0:13:55.120
talk about it probably here but

0:13:53.440,0:13:58.160
you you brought a different approach to

0:13:55.120,0:13:59.199
this workshop that had everybody engaged

0:13:58.160,0:14:02.000
so let's talk about

0:13:59.199,0:14:02.800
rockstar custodian what is it what's the

0:14:02.000,0:14:04.480
program like

0:14:02.800,0:14:07.360
what's your workshop like when you go to

0:14:04.480,0:14:09.839
these events okay well so you you

0:14:07.360,0:14:11.040
you keyed on my most favorite word when

0:14:09.839,0:14:16.160
it comes to

0:14:11.040,0:14:17.519
a technician and i have this uh and

0:14:16.160,0:14:20.000
you'll find out folks

0:14:17.519,0:14:22.160
i apologize early i'm full of little

0:14:20.000,0:14:23.760
quips that's what age does to you and

0:14:22.160,0:14:25.680
time on the planet

0:14:23.760,0:14:27.279
uh you just come in to a lot of them and

0:14:25.680,0:14:31.199
develop your own

0:14:27.279,0:14:34.480
what is the most valuable resource

0:14:31.199,0:14:35.839
that an operation has ricky ah to me

0:14:34.480,0:14:37.279
it's the people

0:14:35.839,0:14:39.519
yeah but you see i want to go a little

0:14:37.279,0:14:42.480
further and this is what the rockstar

0:14:39.519,0:14:44.320
program does it digs deeper because the

0:14:42.480,0:14:46.959
problem with what we do

0:14:44.320,0:14:47.600
is we only think at the high level and

0:14:46.959,0:14:49.920
and and

0:14:47.600,0:14:51.600
i drill down and it's in the details

0:14:49.920,0:14:56.079
that make a difference so

0:14:51.600,0:14:58.079
i say it is an engaged employee

0:14:56.079,0:14:59.120
okay and this is the key to that

0:14:58.079,0:15:03.040
presentation

0:14:59.120,0:15:06.000
to be very honest with you you know

0:15:03.040,0:15:07.680
many people do just like you you come in

0:15:06.000,0:15:08.720
you listen to a few minutes you go oh

0:15:07.680,0:15:10.639
yeah you know okay

0:15:08.720,0:15:12.079
good speaker and got some good things

0:15:10.639,0:15:14.480
but i want to go over here

0:15:12.079,0:15:15.760
and there's nothing really engaging that

0:15:14.480,0:15:19.199
keeps you

0:15:15.760,0:15:21.920
in that seat and

0:15:19.199,0:15:23.760
and if you don't have something engaging

0:15:21.920,0:15:26.639
then why are you there

0:15:23.760,0:15:28.880
and i will tell you this came to me by

0:15:26.639,0:15:31.440
you know hey this is communication

0:15:28.880,0:15:32.320
and networking with people i didn't

0:15:31.440,0:15:33.920
develop this

0:15:32.320,0:15:35.519
somebody else brought this to my

0:15:33.920,0:15:38.560
attention and i just

0:15:35.519,0:15:41.839
manipulated it and adapted to it and

0:15:38.560,0:15:41.839
brought it into my presentation

0:15:42.399,0:15:46.079
the rockstar program what is it and i

0:15:44.079,0:15:48.160
think that's what you ask

0:15:46.079,0:15:50.160
the rockstar program is not about

0:15:48.160,0:15:53.040
product

0:15:50.160,0:15:54.240
it is not about process it is not about

0:15:53.040,0:15:56.959
equipment

0:15:54.240,0:15:58.399
and i tell people right very sorry if

0:15:56.959,0:16:01.279
that's what you came in here expecting

0:15:58.399,0:16:03.680
you're in the wrong workshop

0:16:01.279,0:16:04.320
the rockstar program is about only one

0:16:03.680,0:16:07.920
thing

0:16:04.320,0:16:09.440
and that is people it's a motivational

0:16:07.920,0:16:13.199
program

0:16:09.440,0:16:16.639
and so much of the cleaning industry

0:16:13.199,0:16:20.839
is so intently focused

0:16:16.639,0:16:23.920
on product procedure

0:16:20.839,0:16:28.240
practice performance

0:16:23.920,0:16:30.639
efficiency but you said it right early

0:16:28.240,0:16:32.079
they have a revolving door of employment

0:16:30.639,0:16:34.320
and why is that

0:16:32.079,0:16:35.519
because they forget to focus on the main

0:16:34.320,0:16:38.480
course the main

0:16:35.519,0:16:40.000
core of their business that's people if

0:16:38.480,0:16:43.199
they would spend as much

0:16:40.000,0:16:45.680
time energy and money on

0:16:43.199,0:16:47.600
people as they do the rest of it they

0:16:45.680,0:16:49.279
wouldn't have a revolving door

0:16:47.600,0:16:50.639
so that's what the rockstar program is

0:16:49.279,0:16:54.560
now

0:16:50.639,0:16:58.079
i read a gentleman's book

0:16:54.560,0:16:59.440
mike ward the book is who swings your

0:16:58.079,0:17:01.519
mop

0:16:59.440,0:17:03.120
and after i read it i took him you know

0:17:01.519,0:17:04.640
just like everybody does you read the

0:17:03.120,0:17:06.319
highlights and stuff and you go wait a

0:17:04.640,0:17:08.959
minute there was something in there

0:17:06.319,0:17:10.480
so i got hold of mike and i said mike i

0:17:08.959,0:17:13.600
we need to build a program

0:17:10.480,0:17:15.520
around your rock star concept because

0:17:13.600,0:17:17.360
what he had done is he had taken the

0:17:15.520,0:17:21.600
word rock star

0:17:17.360,0:17:24.880
and developed a

0:17:21.600,0:17:27.919
attributes to each letter

0:17:24.880,0:17:30.320
in custodian

0:17:27.919,0:17:32.960
okay and if you think about this do you

0:17:30.320,0:17:35.120
even know what a custodian is

0:17:32.960,0:17:36.880
so in my workshop i actually throw it up

0:17:35.120,0:17:38.480
on the screen what is a custodian

0:17:36.880,0:17:40.160
and i mean you just get all kinds of

0:17:38.480,0:17:41.919
people with all kinds of thoughts and

0:17:40.160,0:17:47.120
this is a problem that we have

0:17:41.919,0:17:50.000
nobody really knows what custodian means

0:17:47.120,0:17:51.039
what does a janitor mean yeah we use

0:17:50.000,0:17:53.919
these words

0:17:51.039,0:17:54.799
they're and this is the education part

0:17:53.919,0:17:56.960
of it

0:17:54.799,0:17:57.919
but you know i get into a whole lot of

0:17:56.960,0:18:00.320
deals on things

0:17:57.919,0:18:02.480
ricky but you know i'm saying we've

0:18:00.320,0:18:05.360
we've got the word custodian

0:18:02.480,0:18:06.640
it outlines the attributes from the

0:18:05.360,0:18:07.919
letters i ain't going to tell you what

0:18:06.640,0:18:08.559
they are you got to go in the workshop

0:18:07.919,0:18:12.880
get that

0:18:08.559,0:18:16.320
for sure yeah but what we did is we took

0:18:12.880,0:18:20.400
that and made a seminar out of it

0:18:16.320,0:18:23.039
we even went further we have a website

0:18:20.400,0:18:24.960
and then you know you know me ricky well

0:18:23.039,0:18:25.760
enough by now is i wasn't happy with

0:18:24.960,0:18:29.600
that

0:18:25.760,0:18:33.039
so we made a national

0:18:29.600,0:18:37.120
award program for the national

0:18:33.039,0:18:40.400
rock star custodian and last year

0:18:37.120,0:18:43.360
about this time we were in

0:18:40.400,0:18:44.240
voting and quite honestly by this time

0:18:43.360,0:18:46.400
this year we're

0:18:44.240,0:18:48.080
in voting for this year's rock star

0:18:46.400,0:18:51.280
custodian

0:18:48.080,0:18:54.160
so it was really a fun thing

0:18:51.280,0:18:55.360
i mean because everybody could anybody

0:18:54.160,0:18:58.720
in the world

0:18:55.360,0:19:00.320
could nominate their rock star custodian

0:18:58.720,0:19:03.520
based on the criteria

0:19:00.320,0:19:05.679
of the program now most

0:19:03.520,0:19:07.039
generally you see these programs and

0:19:05.679,0:19:07.760
you've seen these ricky i'm not saying

0:19:07.039,0:19:09.760
they're bad

0:19:07.760,0:19:12.559
but you've seen these and it's kind of

0:19:09.760,0:19:15.840
more or less a popularity contest right

0:19:12.559,0:19:17.679
you know who who does somebody like or

0:19:15.840,0:19:18.480
who does somebody else like you know and

0:19:17.679,0:19:22.840
stuff

0:19:18.480,0:19:26.720
and this is based on fundamentals

0:19:22.840,0:19:30.320
92 000 people voted last year

0:19:26.720,0:19:33.840
damn 92 000.

0:19:30.320,0:19:36.880
and a lady here in florida actually

0:19:33.840,0:19:38.720
won and we were able to go over and

0:19:36.880,0:19:40.240
present her with a trophy

0:19:38.720,0:19:42.000
and a whole bunch of other stuff no

0:19:40.240,0:19:43.039
money there's no money involved so i'll

0:19:42.000,0:19:44.640
let you guys know

0:19:43.039,0:19:46.799
if you think that this award is money

0:19:44.640,0:19:49.840
it's not money it's recognition

0:19:46.799,0:19:51.760
recognition for being a rock star

0:19:49.840,0:19:53.600
and so i i want to i want to kind of

0:19:51.760,0:19:55.600
clue because you started with this

0:19:53.600,0:19:58.559
today i just checked a little bit ago

0:19:55.600,0:20:03.520
before we got on the air here with you

0:19:58.559,0:20:03.520
for the rockstar custodian 2020