0:00:04.910,0:00:08.200 [Music] 0:00:09.040,0:00:12.559 hey everyone thank you for joining us 0:00:10.639,0:00:14.080 for the cleaning and cocktails podcast 0:00:12.559,0:00:15.519 this is where i get the opportunity to 0:00:14.080,0:00:16.080 speak with fellow cleaning business 0:00:15.519,0:00:18.480 owners 0:00:16.080,0:00:20.320 small medium and large we take the time 0:00:18.480,0:00:22.160 to let them share their stories on the 0:00:20.320,0:00:24.000 ups and downs in the industry 0:00:22.160,0:00:25.519 i also speak with other experts and 0:00:24.000,0:00:27.760 professionals in the industry 0:00:25.519,0:00:28.560 from your manufacturers your suppliers 0:00:27.760,0:00:30.800 trainers 0:00:28.560,0:00:32.160 as well as other types of entrepreneurs 0:00:30.800,0:00:33.840 my mission is to empower 0:00:32.160,0:00:35.680 cleaning industry to inspire and 0:00:33.840,0:00:37.200 motivate each and every one of you 0:00:35.680,0:00:39.200 i want you guys to reach new heights of 0:00:37.200,0:00:40.719 success and learn from one another 0:00:39.200,0:00:42.960 my goal is to have you walk away with 0:00:40.719,0:00:45.120 some tips secrets advice 0:00:42.960,0:00:47.280 and opinions that are relevant to all of 0:00:45.120,0:00:48.640 us in our day-to-day hustle and grind 0:00:47.280,0:00:51.039 while we're out there in the field 0:00:48.640,0:00:52.399 working every single day so sit back and 0:00:51.039,0:00:57.930 share a cocktail with us 0:00:52.399,0:01:04.239 and enjoy the show 0:00:57.930,0:01:06.479 [Music] 0:01:04.239,0:01:08.000 the last episode i just taped it was 0:01:06.479,0:01:10.960 with uh todd hopkins 0:01:08.000,0:01:12.159 he's the president of bsc ai he was the 0:01:10.960,0:01:14.799 first time where 0:01:12.159,0:01:15.759 thank god i edited because art it was it 0:01:14.799,0:01:18.560 cut out 0:01:15.759,0:01:19.439 his computer froze like i i normally 0:01:18.560,0:01:20.960 don't have to edit 0:01:19.439,0:01:22.640 normally i normally don't have to edit 0:01:20.960,0:01:24.240 like we free flow 0:01:22.640,0:01:26.720 and that's it that's what i play back 0:01:24.240,0:01:29.520 the same [ __ ] right um 0:01:26.720,0:01:30.640 right right at the end what we'll do too 0:01:29.520,0:01:32.799 is 0:01:30.640,0:01:33.680 you know we'll tell your website how to 0:01:32.799,0:01:35.759 find you 0:01:33.680,0:01:37.200 uh you know we'll i'll talk about you 0:01:35.759,0:01:37.920 know look below in the comments to be 0:01:37.200,0:01:40.240 able to 0:01:37.920,0:01:41.840 to find you know katrina's academy and 0:01:40.240,0:01:43.759 how to get in touch with her 0:01:41.840,0:01:44.960 and things like that like well right 0:01:43.759,0:01:46.640 we'll indirectly 0:01:44.960,0:01:49.040 show people how to get to you um and 0:01:46.640,0:01:51.360 that's how we do it we just you know 0:01:49.040,0:01:52.720 five minutes in people already go below 0:01:51.360,0:01:54.240 and try to look for you so 0:01:52.720,0:01:56.960 that's my goal is just giving back to 0:01:54.240,0:01:59.200 the community and hearing your story 0:01:56.960,0:02:01.280 okay we don't get to share our stories 0:01:59.200,0:02:04.399 no problem 0:02:01.280,0:02:07.680 all right cool so definitely yeah 0:02:04.399,0:02:10.239 let me get into it and one two three 0:02:07.680,0:02:11.360 hey guys another episode of cleaning and 0:02:10.239,0:02:14.640 cocktails 0:02:11.360,0:02:16.400 uh i got the i am so ecstatic about who 0:02:14.640,0:02:18.080 i got on my on the show today i've been 0:02:16.400,0:02:20.800 watching her on social media 0:02:18.080,0:02:22.879 she's doing her thing she's kicking butt 0:02:20.800,0:02:24.800 uh and she's one of those people that 0:02:22.879,0:02:26.480 you know i don't know her i've never 0:02:24.800,0:02:28.319 never met her before in my life 0:02:26.480,0:02:29.760 uh and but i just see the energy she 0:02:28.319,0:02:31.040 brings to this industry and you guys 0:02:29.760,0:02:33.280 know what this show's about right 0:02:31.040,0:02:34.959 it's about empowering the cleaning 0:02:33.280,0:02:36.560 industry it's about 0:02:34.959,0:02:38.000 giving everybody who's out there trying 0:02:36.560,0:02:41.599 to grow their business 0:02:38.000,0:02:42.720 this the the tips the guide the pitfalls 0:02:41.599,0:02:44.480 the shortfalls 0:02:42.720,0:02:46.000 learning from our mistakes learning from 0:02:44.480,0:02:48.959 people like katrina here 0:02:46.000,0:02:50.720 uh we've got suppliers software people 0:02:48.959,0:02:52.959 manufacturers everybody 0:02:50.720,0:02:54.319 to do with cleaning comes on this show 0:02:52.959,0:02:57.360 to give you guys value 0:02:54.319,0:02:59.920 so i'm gonna let her introduce herself 0:02:57.360,0:03:02.000 but again you guys know me ricky i got 0:02:59.920,0:03:02.720 katrina johnson here from tenacity 0:03:02.000,0:03:04.239 academy 0:03:02.720,0:03:05.519 she also owns a cleaning company so 0:03:04.239,0:03:06.319 we're going to talk about how she 0:03:05.519,0:03:09.360 juggles both 0:03:06.319,0:03:10.640 so katrina do me a favor i always ask 0:03:09.360,0:03:12.800 how the hell did you get into the 0:03:10.640,0:03:15.599 cleaning industry nobody plans 0:03:12.800,0:03:16.720 on getting into the cleaning industry oh 0:03:15.599,0:03:20.159 hold on oh god 0:03:16.720,0:03:21.440 i always forget cheers damn i gotta get 0:03:20.159,0:03:23.840 better at this 0:03:21.440,0:03:23.840 cheers 0:03:25.760,0:03:30.159 cheers okay well first of all my name is 0:03:28.879,0:03:32.560 mrs johnson 0:03:30.159,0:03:34.400 i'm the owner of tenacity clean and 0:03:32.560,0:03:36.799 tenacity academy 0:03:34.400,0:03:37.920 i'm a single mom five kids i own a 0:03:36.799,0:03:41.120 cleaning company 0:03:37.920,0:03:42.080 and now i'm coaching people on how i was 0:03:41.120,0:03:44.560 able to grow my 0:03:42.080,0:03:45.440 cleaning business to a six figure level 0:03:44.560,0:03:47.680 um 0:03:45.440,0:03:48.799 i come from a really really hard 0:03:47.680,0:03:52.000 background 0:03:48.799,0:03:53.680 uh food stamps welfare uh i've been 0:03:52.000,0:03:56.159 incarcerated before 0:03:53.680,0:03:58.159 we had to go out there and help her 0:03:56.159,0:03:59.840 clean these houses you know um 0:03:58.159,0:04:01.519 i hated it i'm not even gonna lie i 0:03:59.840,0:04:02.879 couldn't stand 0:04:01.519,0:04:04.640 going out there and helping her with 0:04:02.879,0:04:07.920 these houses but this is 0:04:04.640,0:04:10.159 what gave me the experience 0:04:07.920,0:04:12.319 in dealing with clients because of 0:04:10.159,0:04:14.879 course you know i had to be 0:04:12.319,0:04:16.239 cordial and i had to dress a certain way 0:04:14.879,0:04:18.079 and stuff like that so 0:04:16.239,0:04:19.919 she was really grooming me and teaching 0:04:18.079,0:04:20.320 me and i didn't even know i didn't i 0:04:19.919,0:04:21.840 never 0:04:20.320,0:04:24.240 thought that i would be a cleaning 0:04:21.840,0:04:25.919 business owner like this is not my dream 0:04:24.240,0:04:28.080 you know to be a cleaning business owner 0:04:25.919,0:04:30.320 okay um 0:04:28.080,0:04:32.560 so that's where i got my experience at 0:04:30.320,0:04:35.360 but my mom never did it as a 0:04:32.560,0:04:35.680 um as a company she did it as a hustle 0:04:35.360,0:04:37.520 just 0:04:35.680,0:04:39.199 just to put food on the table you know 0:04:37.520,0:04:40.639 what i mean side jobs you get a hundred 0:04:39.199,0:04:43.840 dollars a hundred dollars there 0:04:40.639,0:04:45.040 buy some groceries you know um so this 0:04:43.840,0:04:46.479 wasn't her company 0:04:45.040,0:04:48.800 this was she was working for somebody 0:04:46.479,0:04:50.639 where she just brought you along 0:04:48.800,0:04:52.080 with her yeah right okay this was just a 0:04:50.639,0:04:54.000 side job you know 0:04:52.080,0:04:56.000 like my mom's a caregiver and then 0:04:54.000,0:04:57.600 sometimes um when she's when she's 0:04:56.000,0:04:58.800 taking care of people they'll say well 0:04:57.600,0:04:59.919 how much would you charge to clean the 0:04:58.800,0:05:01.360 house and then she would 0:04:59.919,0:05:03.840 charge she would you know clean their 0:05:01.360,0:05:06.080 house for them no company you know 0:05:03.840,0:05:07.600 just a just a little side thing she did 0:05:06.080,0:05:10.639 and we would go help 0:05:07.600,0:05:13.440 um but later on when i got older i 0:05:10.639,0:05:14.720 i saw something bigger you know i saw 0:05:13.440,0:05:16.560 the fact that 0:05:14.720,0:05:18.240 you know this can actually be something 0:05:16.560,0:05:21.600 you know i can actually 0:05:18.240,0:05:24.240 do this hire people to do the work and 0:05:21.600,0:05:25.120 make a profitable business out of this 0:05:24.240,0:05:26.960 you know 0:05:25.120,0:05:28.160 so like i said that that light bulb just 0:05:26.960,0:05:29.759 has the 0:05:28.160,0:05:31.360 has the click you know you have to have 0:05:29.759,0:05:34.160 that mindset set 0:05:31.360,0:05:35.600 shift you know um from employee because 0:05:34.160,0:05:38.080 i used to remember back in the day we 0:05:35.600,0:05:39.520 used to look for jobs that were like we 0:05:38.080,0:05:41.680 thought jobs that were 0:05:39.520,0:05:43.199 10 and 11 an hour were like the good 0:05:41.680,0:05:45.600 jobs you know 0:05:43.199,0:05:46.400 and um i remember you know bragging like 0:05:45.600,0:05:48.880 hey 0:05:46.400,0:05:49.680 seeing girls brag about making 10 and 11 0:05:48.880,0:05:52.320 an hour 0:05:49.680,0:05:53.360 like they were living the good life when 0:05:52.320,0:05:55.600 in reality 0:05:53.360,0:05:57.440 you know you're no better than me if i'm 0:05:55.600,0:06:00.240 making eight and you're making 11. like 0:05:57.440,0:06:01.440 do you know both still screwed here but 0:06:00.240,0:06:02.800 um 0:06:01.440,0:06:04.080 but you know back in the day you 0:06:02.800,0:06:05.120 couldn't tell them nothing they thought 0:06:04.080,0:06:07.600 that they were you know 0:06:05.120,0:06:08.319 a little manager position 10 11 an hour 0:06:07.600,0:06:11.680 they thought they was 0:06:08.319,0:06:12.880 they was rocking but um like i said i 0:06:11.680,0:06:15.759 had a mindset 0:06:12.880,0:06:16.560 shift one day and in one day i just said 0:06:15.759,0:06:18.400 no more 0:06:16.560,0:06:19.919 you know there's no way in the world i'm 0:06:18.400,0:06:21.600 going to be able to work three jobs i 0:06:19.919,0:06:24.639 was working three jobs 0:06:21.600,0:06:26.880 at the time and take care of my kids 0:06:24.639,0:06:28.880 and be able to enjoy life like i would 0:06:26.880,0:06:31.840 be literally working until i die 0:06:28.880,0:06:33.520 if i keep this up you know um it was 0:06:31.840,0:06:35.280 hard for me to get a job because of what 0:06:33.520,0:06:39.120 i had on my background 0:06:35.280,0:06:39.840 so i said uh i'm just i'm gonna become a 0:06:39.120,0:06:42.960 business owner 0:06:39.840,0:06:43.280 and i'll do that and uh nobody nobody 0:06:42.960,0:06:44.639 can 0:06:43.280,0:06:46.479 judge you or stop you doing what you 0:06:44.639,0:06:49.599 want nobody judge you you know 0:06:46.479,0:06:51.840 um it's it's sad how you know one 0:06:49.599,0:06:53.520 incident can happen in your life and 0:06:51.840,0:06:54.000 people that don't even know you can say 0:06:53.520,0:06:55.599 oh no 0:06:54.000,0:06:57.840 no they just judge and they don't even 0:06:55.599,0:06:59.039 know the situation so that was one of my 0:06:57.840,0:07:01.599 situations like i'm 0:06:59.039,0:07:02.319 i'm not a bad person at all like but you 0:07:01.599,0:07:04.319 know people 0:07:02.319,0:07:06.560 judge what they from what they saw and 0:07:04.319,0:07:10.319 they don't they didn't even situation 0:07:06.560,0:07:12.080 so um i i i couldn't get any good job 0:07:10.319,0:07:14.800 you know so i was forced into 0:07:12.080,0:07:16.479 entrepreneurship um before i did 0:07:14.800,0:07:18.479 before i did a cleaning company i was 0:07:16.479,0:07:19.919 actually doing um the music industry and 0:07:18.479,0:07:22.720 i was a promoter 0:07:19.919,0:07:23.199 um i was i used to uh promote events and 0:07:22.720,0:07:25.680 promote 0:07:23.199,0:07:26.639 artists so i'm really familiar with the 0:07:25.680,0:07:30.080 marketing 0:07:26.639,0:07:30.080 people you're a people person 0:07:31.919,0:07:35.520 social media marketing or going out 0:07:33.840,0:07:37.120 there passing out flyers so 0:07:35.520,0:07:38.560 when it was time for me to market for 0:07:37.120,0:07:40.319 the cleaning industry 0:07:38.560,0:07:42.960 hey that's something that's one of my 0:07:40.319,0:07:44.879 passions i love to get out there anyway 0:07:42.960,0:07:46.720 and and talk to people about what 0:07:44.879,0:07:49.360 whatever is on the flyer that i promote 0:07:46.720,0:07:51.280 you know what i mean that's an advantage 0:07:49.360,0:07:52.560 to tell the truth katrina because it's 0:07:51.280,0:07:54.319 a lot of people don't know how to do 0:07:52.560,0:07:55.039 that and they have to hire somebody so i 0:07:54.319,0:07:57.520 think that's 0:07:55.039,0:07:58.720 you know kudos to you for i mean again 0:07:57.520,0:08:00.960 look at things that 0:07:58.720,0:08:03.120 were in a past experience that help you 0:08:00.960,0:08:05.680 with your current experience 0:08:03.120,0:08:06.560 exactly exactly and and you're right 0:08:05.680,0:08:08.400 about that too 0:08:06.560,0:08:10.000 because i'm i'm noticing that now i'm 0:08:08.400,0:08:12.639 really i'm also really passionate about 0:08:10.000,0:08:14.319 helping other people you know um 0:08:12.639,0:08:16.080 but it's hard because you can't help 0:08:14.319,0:08:18.560 everybody you know 0:08:16.080,0:08:20.319 in my situation um i talked about this 0:08:18.560,0:08:23.680 before in one of my other interviews 0:08:20.319,0:08:26.160 uh how the seed was already planted like 0:08:23.680,0:08:28.319 like i'm already a go-getter so whatever 0:08:26.160,0:08:31.599 i'm doing i'm going to go hard in it 0:08:28.319,0:08:33.120 i mean it's natural no it's natural um 0:08:31.599,0:08:34.880 when you're coaching somebody that 0:08:33.120,0:08:38.320 doesn't have that tenacity 0:08:34.880,0:08:41.519 and they're they're used to next flicks 0:08:38.320,0:08:44.159 and chill and and tick tock and 0:08:41.519,0:08:46.320 whatever you know like i literally had 0:08:44.159,0:08:48.959 to cut my whole life off 0:08:46.320,0:08:49.440 and just focus on business that's what 0:08:48.959,0:08:50.399 it is 0:08:49.440,0:08:52.800 you know what i mean that's what it 0:08:50.399,0:08:54.959 takes it's no life you know 0:08:52.800,0:08:56.240 right now i'm in my office my kids i 0:08:54.959,0:08:58.160 barely see them now 0:08:56.240,0:09:00.000 you know what i mean i have to facetime 0:08:58.160,0:09:03.680 them and and you know 0:09:00.000,0:09:06.480 do the mommy thing so it's a sacrifice 0:09:03.680,0:09:07.360 but i would rather take this sacrifice 0:09:06.480,0:09:09.440 than to be 0:09:07.360,0:09:10.880 because i i had i made a vow to myself 0:09:09.440,0:09:14.320 that i will not be 0:09:10.880,0:09:15.519 in my 70s still working i'm not going to 0:09:14.320,0:09:17.760 be sweating working 0:09:15.519,0:09:19.519 struggling you know there has to be a 0:09:17.760,0:09:22.160 time in your life 0:09:19.519,0:09:23.519 that you live your life okay there's 0:09:22.160,0:09:24.640 there's people around here that can't 0:09:23.519,0:09:26.240 travel the world 0:09:24.640,0:09:27.680 you know never travel the world never 0:09:26.240,0:09:30.080 really experience 0:09:27.680,0:09:31.440 life because you're you're a slave to 0:09:30.080,0:09:34.480 work 0:09:31.440,0:09:34.800 you know what i mean one of the reasons 0:09:34.480,0:09:37.440 why 0:09:34.800,0:09:39.040 i go hard like i'll be down if i got to 0:09:37.440,0:09:40.560 work sign up to sundown 0:09:39.040,0:09:42.640 i'm going to do that whatever i got to 0:09:40.560,0:09:44.959 do to um 0:09:42.640,0:09:46.480 to to make what i need to make so that i 0:09:44.959,0:09:49.519 can live an abundance life 0:09:46.480,0:09:50.800 so i'm striving for abundance i love 0:09:49.519,0:09:51.279 that you're saying that katrina because 0:09:50.800,0:09:53.040 that's 0:09:51.279,0:09:55.040 again so i'll hear stories from people 0:09:53.040,0:09:57.120 right and and 0:09:55.040,0:09:58.320 it's you know i first two years we're 0:09:57.120,0:10:00.480 going to get into your first year too 0:09:58.320,0:10:02.959 but for you know first two years 0:10:00.480,0:10:04.480 i worked my ass off every day 18 hour 0:10:02.959,0:10:06.079 days me and my you know again i had my 0:10:04.480,0:10:07.120 dead girlfriend she's not she's my wife 0:10:06.079,0:10:08.800 now 0:10:07.120,0:10:10.959 but when they when you have people that 0:10:08.800,0:10:12.320 say oh well you know i want to i want to 0:10:10.959,0:10:13.920 start a cleaning business and then you 0:10:12.320,0:10:15.839 know how quickly can i hire people 0:10:13.920,0:10:16.800 like you know how how quickly can you 0:10:15.839,0:10:18.480 know because you know i don't want to do 0:10:16.800,0:10:21.279 the cleaning i want to have 0:10:18.480,0:10:21.519 i'm like man you just like you don't get 0:10:21.279,0:10:23.680 it 0:10:21.519,0:10:24.800 you don't get it like that's just not 0:10:23.680,0:10:26.399 possible like 0:10:24.800,0:10:28.480 i'm not saying you can't do it i'm not 0:10:26.399,0:10:30.959 saying you can't do it but 0:10:28.480,0:10:32.480 to run a success yeah to run a 0:10:30.959,0:10:34.320 successful cleaning business 0:10:32.480,0:10:35.839 i would think you want to be confident 0:10:34.320,0:10:38.880 in every aspect 0:10:35.839,0:10:42.160 right so let's 0:10:38.880,0:10:43.600 let's jump into uh even before we get to 0:10:42.160,0:10:44.480 your first year like why don't you tell 0:10:43.600,0:10:47.040 everybody 0:10:44.480,0:10:48.320 uh so you got tenacity cleaning let's 0:10:47.040,0:10:50.480 dig a little deeper there where 0:10:48.320,0:10:51.519 what's the size how many employees what 0:10:50.480,0:10:53.839 you know what areas 0:10:51.519,0:10:55.519 uh what services are you doing uh and 0:10:53.839,0:10:57.040 what was what was your revenue last year 0:10:55.519,0:11:01.440 if you don't mind me asking 0:10:57.040,0:11:03.040 yeah so my revenue for uh tenacity clean 0:11:01.440,0:11:06.000 which um i actually started that 0:11:03.040,0:11:09.839 business 2000 at the end of 2019 0:11:06.000,0:11:11.279 november 2019 um and then by the time 0:11:09.839,0:11:15.120 november 0:11:11.279,0:11:18.320 2020 came i was grossing uh 200 000. 0:11:15.120,0:11:19.360 okay so in all i made um a little over 0:11:18.320,0:11:22.399 200 000. 0:11:19.360,0:11:23.680 okay which 0:11:22.399,0:11:24.959 that's good okay so that's going to be 0:11:23.680,0:11:27.839 good for me to touch on later because 0:11:24.959,0:11:29.839 that that's a number 200 250 000 i'll 0:11:27.839,0:11:32.000 talk to you about it later but okay so 0:11:29.839,0:11:34.000 how many how many employees do you have 0:11:32.000,0:11:36.560 you know it is um 0:11:34.000,0:11:37.519 for my employees i actually have two 0:11:36.560,0:11:41.360 employees 0:11:37.519,0:11:43.519 and i have 11 contractors okay so 0:11:41.360,0:11:44.399 contractor model i did it too yeah that 0:11:43.519,0:11:47.040 i mean it works 0:11:44.399,0:11:47.519 it works my very first contract my very 0:11:47.040,0:11:50.639 first 0:11:47.519,0:11:56.560 company which was um 0:11:50.639,0:11:57.760 george's heavenly cleaners um i had all 0:11:56.560,0:11:59.760 employees 0:11:57.760,0:12:00.959 you know um and i actually had a mentor 0:11:59.760,0:12:03.360 a millionaire he 0:12:00.959,0:12:04.480 owned a million dollar company and he 0:12:03.360,0:12:08.720 said katrina 0:12:04.480,0:12:12.720 do employees and i was like why 0:12:08.720,0:12:14.160 oh now i'm going through 0:12:12.720,0:12:16.240 coaching people telling them stuff and 0:12:14.160,0:12:18.560 they're not listening to me you know 0:12:16.240,0:12:19.839 but um now i'm kind of seeing why he was 0:12:18.560,0:12:21.120 saying that because he was like your 0:12:19.839,0:12:22.959 vision and you said 0:12:21.120,0:12:24.480 you said you wanted to do this this and 0:12:22.959,0:12:27.360 that well 0:12:24.480,0:12:29.680 you need to just trust me if you just do 0:12:27.360,0:12:31.680 it in the beginning you'll be all right 0:12:29.680,0:12:33.839 but i was like okay so i did it in the 0:12:31.680,0:12:37.440 beginning and it was really hard 0:12:33.839,0:12:38.560 you know um because for one i didn't bid 0:12:37.440,0:12:41.600 correctly 0:12:38.560,0:12:42.320 and i bid if you don't bid correctly and 0:12:41.600,0:12:44.320 you have to pay 0:12:42.320,0:12:45.760 employee taxes you're screwed yeah 0:12:44.320,0:12:49.360 you're getting double whammy 0:12:45.760,0:12:50.480 double whammy so um i end up having to 0:12:49.360,0:12:53.600 get get a loan 0:12:50.480,0:12:56.880 i got a few shark loans right and 0:12:53.600,0:12:57.519 um for my first company i grew it really 0:12:56.880,0:13:00.079 quickly 0:12:57.519,0:13:01.600 and then it quickly came to an end okay 0:13:00.079,0:13:03.200 and i had to shut it down i filed 0:13:01.600,0:13:05.360 bankruptcy on that company 0:13:03.200,0:13:06.639 and i started a new company which is an 0:13:05.360,0:13:08.160 st queen 0:13:06.639,0:13:09.920 and i moved all of my clients the 0:13:08.160,0:13:11.200 remaining clients i had over to the new 0:13:09.920,0:13:14.000 company and i just 0:13:11.200,0:13:14.399 had a fresh fresh start from there so 0:13:14.000,0:13:16.639 see 0:13:14.399,0:13:17.920 so that's a that's a great point to 0:13:16.639,0:13:21.120 touch on where 0:13:17.920,0:13:24.240 for everybody who's listening is i your 0:13:21.120,0:13:25.760 the that failure was 0:13:24.240,0:13:27.839 almost a plus for you because now you 0:13:25.760,0:13:29.360 learned the correct way to go about it 0:13:27.839,0:13:31.519 and you got right back on the horse 0:13:29.360,0:13:33.360 right so it's and that's where 0:13:31.519,0:13:35.040 in our space a lot of cleaning and 0:13:33.360,0:13:36.800 cleaning companies that start 0:13:35.040,0:13:38.079 they fail after the first year and they 0:13:36.800,0:13:38.720 never get back on the horse right 0:13:38.079,0:13:40.320 because 0:13:38.720,0:13:42.079 this is tough this is not an easy 0:13:40.320,0:13:45.199 industry it's right 0:13:42.079,0:13:47.120 it takes uh cojones right to to be 0:13:45.199,0:13:48.480 that per it almost like you feel 0:13:47.120,0:13:49.680 belittling because you're the person 0:13:48.480,0:13:51.519 cleaning the toilet 0:13:49.680,0:13:53.199 your person throwing out the garbage 0:13:51.519,0:13:56.800 you're doing a job that you may think 0:13:53.199,0:13:59.839 is so like low on the totem pole 0:13:56.800,0:14:01.120 but it's you got to do it first so then 0:13:59.839,0:14:01.519 you know what your teams are going 0:14:01.120,0:14:03.600 through 0:14:01.519,0:14:05.279 right so like this first year all right 0:14:03.600,0:14:06.720 you already explained how you went from 0:14:05.279,0:14:09.519 one failure to 0:14:06.720,0:14:10.720 here you're doing the right things now 0:14:09.519,0:14:12.160 right talk about 0:14:10.720,0:14:14.639 what are those things you learned other 0:14:12.160,0:14:16.000 than the so what we got bidding you 0:14:14.639,0:14:17.920 learn bidding which 0:14:16.000,0:14:19.760 that's number one for and i say this to 0:14:17.920,0:14:21.279 people katrina too is like 0:14:19.760,0:14:22.880 the only way you know how to bid though 0:14:21.279,0:14:25.120 is if you did the work 0:14:22.880,0:14:26.320 right like like you if you do the work 0:14:25.120,0:14:26.880 you're gonna know what goes into the 0:14:26.320,0:14:28.639 work 0:14:26.880,0:14:30.079 so then you're gonna say what's a 0:14:28.639,0:14:31.760 respectable amount of 0:14:30.079,0:14:33.519 hours i need to spend there what would i 0:14:31.760,0:14:34.240 charge somebody what would i want to pay 0:14:33.519,0:14:36.320 somebody 0:14:34.240,0:14:37.279 what would i do if i was the person 0:14:36.320,0:14:39.360 doing the work 0:14:37.279,0:14:40.560 that i would want to earn for a living 0:14:39.360,0:14:42.720 so right talk 0:14:40.560,0:14:44.079 talk people through because so you're 0:14:42.720,0:14:45.040 single mom right now is that what you 0:14:44.079,0:14:48.399 said 0:14:45.040,0:14:49.920 yes so it's the same father so touch on 0:14:48.399,0:14:51.199 that katrina because i want because i 0:14:49.920,0:14:53.120 i'm seeing a lot of 0:14:51.199,0:14:54.399 a lot of women getting into the space 0:14:53.120,0:14:57.760 and you know 0:14:54.399,0:14:58.639 kudos because my my wife watches our two 0:14:57.760,0:15:02.160 sons 0:14:58.639,0:15:04.720 and damn that yeah that job is hard 0:15:02.160,0:15:05.199 and then we had no kids our first five 0:15:04.720,0:15:08.320 years 0:15:05.199,0:15:11.279 right so we didn't have responsibilities 0:15:08.320,0:15:12.000 so can you walk us through not a day in 0:15:11.279,0:15:14.639 the life of katrina 0:15:12.000,0:15:16.560 but like how you know how tough is that 0:15:14.639,0:15:17.680 like you know really like be honest with 0:15:16.560,0:15:19.680 you know you're running a business 0:15:17.680,0:15:20.959 you're trying to grow the the academy 0:15:19.680,0:15:23.760 but you have kids at home 0:15:20.959,0:15:25.120 you know like it's tough it's very tough 0:15:23.760,0:15:27.120 um 0:15:25.120,0:15:28.320 having kids early was a gift and a curse 0:15:27.120,0:15:30.959 for me okay 0:15:28.320,0:15:31.759 i have three teenagers and i have two 0:15:30.959,0:15:35.440 baby babies 0:15:31.759,0:15:36.079 okay um before my husband passed he 0:15:35.440,0:15:37.920 wanted to 0:15:36.079,0:15:41.199 have kids again and now i'm stuck with 0:15:37.920,0:15:43.360 two little little ones 0:15:41.199,0:15:44.480 no they're like five and six you know 0:15:43.360,0:15:46.560 and then the teenagers 0:15:44.480,0:15:47.759 hey are they are the teenagers ready to 0:15:46.560,0:15:51.040 work 0:15:47.759,0:15:54.240 oh yeah there was no that 0:15:51.040,0:15:55.839 you know that's y'all have to work so um 0:15:54.240,0:15:57.360 and then they also have to help out with 0:15:55.839,0:16:00.000 the little ones okay so 0:15:57.360,0:16:00.880 it worked out for me um because i have 0:16:00.000,0:16:02.399 teenagers and 0:16:00.880,0:16:04.240 little ones the big ones can watch the 0:16:02.399,0:16:05.040 little ones and being that is three 0:16:04.240,0:16:07.199 teenagers 0:16:05.040,0:16:08.959 well my son he's no help at all so i 0:16:07.199,0:16:11.519 could just exclude him out 0:16:08.959,0:16:12.720 but my two daughters they'll help with 0:16:11.519,0:16:15.040 the claims 0:16:12.720,0:16:16.320 and um babysitting and stuff like that 0:16:15.040,0:16:19.120 so 0:16:16.320,0:16:19.839 so it so it helps um so are katrina so 0:16:19.120,0:16:21.279 are the kids 0:16:19.839,0:16:23.440 you know what what ages are they that 0:16:21.279,0:16:24.240 they i mean that's a support system for 0:16:23.440,0:16:26.079 you right like 0:16:24.240,0:16:28.320 man that's a that's a mother's dream to 0:16:26.079,0:16:31.040 know you could that you could 0:16:28.320,0:16:32.079 your mom too okay you know she just 0:16:31.040,0:16:36.000 retired 0:16:32.079,0:16:36.800 and um she sees my passion now she 0:16:36.000,0:16:40.079 didn't always 0:16:36.800,0:16:40.959 get it he didn't always see it it was 0:16:40.079,0:16:44.079 hard 0:16:40.959,0:16:44.079 mom you hear that mom 0:16:44.160,0:16:48.079 but but now it's like okay i'll watch 0:16:46.480,0:16:49.920 the kids you know 0:16:48.079,0:16:52.079 so now you know that they see but we 0:16:49.920,0:16:53.040 have to fight so hard to get people 0:16:52.079,0:16:55.519 around us 0:16:53.040,0:16:56.639 to to pick up you know what i mean 0:16:55.519,0:16:59.519 because i mean 0:16:56.639,0:17:01.759 nobody's gonna believe in you like you 0:16:59.519,0:17:03.839 like your business is your baby and she 0:17:01.759,0:17:04.959 knew when those checks start rolling in 0:17:03.839,0:17:08.240 that this was serious 0:17:04.959,0:17:11.280 okay this is some serious stuff here now 0:17:08.240,0:17:14.480 okay so i need your help so i had 0:17:11.280,0:17:15.839 so many um family discussions you know 0:17:14.480,0:17:17.199 we all had to sit down and talk about 0:17:15.839,0:17:18.799 generational wealth 0:17:17.199,0:17:20.720 you know we never used to have these 0:17:18.799,0:17:23.600 conversations ever 0:17:20.720,0:17:24.640 ever okay so i thank god for things like 0:17:23.600,0:17:27.039 the internet 0:17:24.640,0:17:27.679 you know which i've learned a lot from i 0:17:27.039,0:17:30.320 learned more 0:17:27.679,0:17:31.679 from google than i've ever did in any 0:17:30.320,0:17:35.280 school 0:17:31.679,0:17:36.720 um i hate to say it like that no i i um 0:17:35.280,0:17:38.480 yeah i mean it's like it's a it's a 0:17:36.720,0:17:40.960 catch-22 like you wish you would 0:17:38.480,0:17:41.919 learn entrepreneurship in school but 0:17:40.960,0:17:44.240 it's like 0:17:41.919,0:17:45.360 but you don't learn entrepreneurship in 0:17:44.240,0:17:47.919 school you learn it 0:17:45.360,0:17:48.400 in the field you learn it by falling 0:17:47.919,0:17:50.880 really 0:17:48.400,0:17:52.720 right and again my life um started 0:17:50.880,0:17:55.039 really really quickly because you know 0:17:52.720,0:17:56.720 i dropped out in the ninth grade and 0:17:55.039,0:17:57.760 after i dropped out that's when i had my 0:17:56.720,0:18:01.200 first child 0:17:57.760,0:18:03.840 so life hit me real quick it was like 0:18:01.200,0:18:05.120 gotta work i went immediately to working 0:18:03.840,0:18:07.360 and no more school 0:18:05.120,0:18:08.640 for me you know then after that it was 0:18:07.360,0:18:11.760 baby after baby 0:18:08.640,0:18:12.240 after you know trial after era and you 0:18:11.760,0:18:14.400 know 0:18:12.240,0:18:15.679 that just leads you to government 0:18:14.400,0:18:18.720 assistance 0:18:15.679,0:18:20.320 you know what i mean so um but i like to 0:18:18.720,0:18:23.760 tell my stories to tell 0:18:20.320,0:18:25.679 the women that are in that situation now 0:18:23.760,0:18:27.360 that feel like they can't get out of it 0:18:25.679,0:18:28.160 government assistance food stamps and 0:18:27.360,0:18:30.640 they just 0:18:28.160,0:18:33.440 like me for a change i felt like this 0:18:30.640,0:18:36.960 was just it for me i mean this is just 0:18:33.440,0:18:37.679 my life or whatnot um that you can make 0:18:36.960,0:18:39.760 a change 0:18:37.679,0:18:40.720 like you don't have to settle for that 0:18:39.760,0:18:42.480 you know um 0:18:40.720,0:18:44.640 me personally i cut myself off of food 0:18:42.480,0:18:47.200 stamps you know i didn't even want 0:18:44.640,0:18:48.799 no assistance tomorrow don't i said i 0:18:47.200,0:18:50.320 gotta walk on my own two feet i'll 0:18:48.799,0:18:51.280 figure it out and i was determined to 0:18:50.320,0:18:53.360 figure it out 0:18:51.280,0:18:54.640 you know and when those checks start 0:18:53.360,0:18:55.440 rolling then you start getting good in 0:18:54.640,0:18:57.440 your business 0:18:55.440,0:18:59.360 you'll never think about going back 0:18:57.440,0:19:00.160 again because now you're thinking 0:18:59.360,0:19:02.320 abundance 0:19:00.160,0:19:04.080 you know what i mean now we're thinking 0:19:02.320,0:19:05.120 i was thinking a hundred thousand now 0:19:04.080,0:19:07.280 i'm thinking million 0:19:05.120,0:19:08.880 i have seven we gotta get to seven you 0:19:07.280,0:19:11.760 know what i mean but you have to 0:19:08.880,0:19:12.320 think you'll get there you know because 0:19:11.760,0:19:14.320 if you fall 0:19:12.320,0:19:16.320 short you're gonna hit 500. if you fall 0:19:14.320,0:19:18.960 short you're at like 650. if 0:19:16.320,0:19:20.240 okay but that's pretty damn good i mean 0:19:18.960,0:19:22.240 our industry 0:19:20.240,0:19:23.760 90 of our industry doesn't reach a 0:19:22.240,0:19:26.720 million in revenue 0:19:23.760,0:19:27.120 so no so you you shooting for a million 0:19:26.720,0:19:29.039 please 0:19:27.120,0:19:30.480 i want you to get there right like we 0:19:29.039,0:19:32.480 all need to start 0:19:30.480,0:19:33.760 we need a lot more people to get there 0:19:32.480,0:19:35.679 because 0:19:33.760,0:19:37.679 i always come back to this katrina too 0:19:35.679,0:19:39.039 is more 0:19:37.679,0:19:40.400 you don't want to say like millionaires 0:19:39.039,0:19:41.280 in our space right but the board 0:19:40.400,0:19:43.120 successful 0:19:41.280,0:19:44.640 cleaning business owners what does that 0:19:43.120,0:19:45.039 do that's starting to bring the bottom 0:19:44.640,0:19:46.799 up 0:19:45.039,0:19:48.240 you know so that underbidding problem 0:19:46.799,0:19:50.799 that we have it's not going to be a 0:19:48.240,0:19:53.440 problem anymore if everybody's earning 0:19:50.799,0:19:55.520 a good amount of revenue how do they get 0:19:53.440,0:19:58.559 to that revenue by charging correctly 0:19:55.520,0:20:00.640 right so yeah well that's 0:19:58.559,0:20:03.840 you got to talk directly and not only 0:20:00.640,0:20:06.559 that but like they got to realize 0:20:03.840,0:20:07.360 it's real i feel like true success comes 0:20:06.559,0:20:08.880 within 0:20:07.360,0:20:09.679 you know it's it's a lot of stuff you're 0:20:08.880,0:20:12.240 going to have to deal with you're going 0:20:09.679,0:20:15.280 to deal with employees complaining 0:20:12.240,0:20:16.640 um about their job and 0:20:15.280,0:20:18.640 you know you have to deal with the 0:20:16.640,0:20:20.559 clients complaining like 0:20:18.640,0:20:22.080 you know it's people out here that can't 0:20:20.559,0:20:23.919 even deal with that 0:20:22.080,0:20:25.280 they feel like they can deal with it 0:20:23.919,0:20:25.840 like they're talking to somebody on the 0:20:25.280,0:20:27.280 streets 0:20:25.840,0:20:29.280 like their friends like it's not gonna 0:20:27.280,0:20:31.120 work that's not gonna work 0:20:29.280,0:20:33.520 business owner now you know what i mean 0:20:31.120,0:20:35.919 so i'm glad that i developed 0:20:33.520,0:20:37.760 these habits of knowing how to speak to 0:20:35.919,0:20:39.760 people even when they have a temper 0:20:37.760,0:20:41.520 i don't i don't get you know pulled out 0:20:39.760,0:20:42.880 of my bag you know i'm still talking to 0:20:41.520,0:20:45.200 them like i'm talking to you 0:20:42.880,0:20:45.919 you know i know how to handle those 0:20:45.200,0:20:47.520 complaints 0:20:45.919,0:20:49.360 that's a good that's a good point yeah 0:20:47.520,0:20:51.919 like how to handle it positively 0:20:49.360,0:20:52.880 right because the negative energy brings 0:20:51.919,0:20:56.320 out negative results 0:20:52.880,0:20:56.640 so why why why oh how how can you really 0:20:56.320,0:20:58.640 be 0:20:56.640,0:20:59.760 a successful business owner when you i 0:20:58.640,0:21:02.799 cleaned them to 0:20:59.760,0:21:04.880 i did it you can't do that you gotta 0:21:02.799,0:21:06.559 no you can't do that so i had to deal 0:21:04.880,0:21:10.480 with with coaching people that 0:21:06.559,0:21:10.480 that just man that temper 0:21:11.520,0:21:14.559 you don't want to and katrina that's 0:21:13.520,0:21:16.640 where again 0:21:14.559,0:21:18.559 doing the work yourself right because 0:21:16.640,0:21:19.760 you know me i remember my wife 0:21:18.559,0:21:21.679 you know we would we would go to the 0:21:19.760,0:21:24.000 green book you know to get to see what 0:21:21.679,0:21:25.679 the the client left as notes 0:21:24.000,0:21:27.120 uh it doesn't look like you guys mapped 0:21:25.679,0:21:31.200 the floor last night i'm like 0:21:27.120,0:21:32.960 what the i'm up for three hours 0:21:31.200,0:21:34.559 my wife's name is marley and she's like 0:21:32.960,0:21:36.960 rick it is what it is 0:21:34.559,0:21:37.760 let's let's go back let's just remap 0:21:36.960,0:21:40.640 again or 0:21:37.760,0:21:41.280 not better right but now they say that's 0:21:40.640,0:21:43.200 always right 0:21:41.280,0:21:44.960 yeah and now you so now when you have an 0:21:43.200,0:21:47.440 employee that we get complaints 0:21:44.960,0:21:48.400 it's like now we can say we got your 0:21:47.440,0:21:51.200 back i know 0:21:48.400,0:21:52.559 you may have all right i understand 0:21:51.200,0:21:53.360 let's just keep doing it keep doing it 0:21:52.559,0:21:55.440 again 0:21:53.360,0:21:56.559 customers or is right but remember i got 0:21:55.440,0:21:58.240 your back right 0:21:56.559,0:22:00.320 right they may always be right but i got 0:21:58.240,0:22:02.480 your back so let's 0:22:00.320,0:22:04.559 i just i wanted to take a second hold up 0:22:02.480,0:22:06.000 your glass of wine 0:22:04.559,0:22:07.280 i wanted to cheers to you because again 0:22:06.000,0:22:09.039 remember i don't know you i didn't know 0:22:07.280,0:22:13.200 your backstory 0:22:09.039,0:22:14.559 five kids running a business 0:22:13.200,0:22:16.159 i mean for all the women that are out 0:22:14.559,0:22:17.280 there even fathers right single fathers 0:22:16.159,0:22:18.880 like 0:22:17.280,0:22:20.640 it's it's amazing to me that you're 0:22:18.880,0:22:22.080 you're able to be doing this and i got 0:22:20.640,0:22:24.320 to believe your kids are proud 0:22:22.080,0:22:25.280 right like they got to see that drive in 0:22:24.320,0:22:27.200 you 0:22:25.280,0:22:28.960 where again like you said we didn't talk 0:22:27.200,0:22:31.039 about generational wealth growing up 0:22:28.960,0:22:32.640 you know it was just you you work a nine 0:22:31.039,0:22:33.280 to five or you work a graveyard shift 0:22:32.640,0:22:35.520 you come back 0:22:33.280,0:22:36.720 the next day and you do it again there 0:22:35.520,0:22:39.120 was no planning 0:22:36.720,0:22:41.280 for the future there was no planning to 0:22:39.120,0:22:43.280 do something for yourself 0:22:41.280,0:22:45.840 right you're doing this for yours you're 0:22:43.280,0:22:47.520 being a little selfish to do this for 0:22:45.840,0:22:50.320 yourself 0:22:47.520,0:22:51.280 but at the same time there you're at the 0:22:50.320,0:22:53.360 same time 0:22:51.280,0:22:54.960 you're doing it for them you know and 0:22:53.360,0:22:56.559 for them to see you do this 0:22:54.960,0:22:58.480 your mom's got to be proud your kids 0:22:56.559,0:22:59.600 have got to be proud these videos are 0:22:58.480,0:23:01.200 going to help for the future 0:22:59.600,0:23:02.720 you know it's like documentation think 0:23:01.200,0:23:04.080 about it like yeah so 0:23:02.720,0:23:06.159 kids are going to see the video and say 0:23:04.080,0:23:08.240 mom why did you wear that blue shirt 0:23:06.159,0:23:09.679 why did you have your hair done that way 0:23:08.240,0:23:10.960 what is why is there a cord in the 0:23:09.679,0:23:11.600 screen and you're gonna be like that's 0:23:10.960,0:23:12.960 right 0:23:11.600,0:23:15.440 they're watching me right they're 0:23:12.960,0:23:18.960 watching content like this is the 0:23:15.440,0:23:19.520 the best year like these this millennium 0:23:18.960,0:23:21.360 right here 0:23:19.520,0:23:23.679 this decade right here with with this 0:23:21.360,0:23:25.360 internet in the in google and 0:23:23.679,0:23:27.039 what we're doing right now we didn't 0:23:25.360,0:23:29.600 have this back in my day 0:23:27.039,0:23:32.080 okay if this is some of the best times 0:23:29.600,0:23:34.000 it's so easy i feel like it's easier now 0:23:32.080,0:23:37.760 to become a millionaire than ever 0:23:34.000,0:23:40.559 oh yeah oh yeah i i agree 0:23:37.760,0:23:42.480 i agree but you know there while there's 0:23:40.559,0:23:44.480 there's still so many people that's 0:23:42.480,0:23:45.679 in poverty living paycheck to paycheck 0:23:44.480,0:23:47.679 they they haven't 0:23:45.679,0:23:49.440 you know the light bulb hasn't went off 0:23:47.679,0:23:51.120 yet they didn't understand it they 0:23:49.440,0:23:52.480 having and even you have to have some 0:23:51.120,0:23:55.840 work ethic behind you 0:23:52.480,0:23:58.159 like all this showing up to work late 0:23:55.840,0:23:58.960 you know showing up to an interview late 0:23:58.159,0:24:01.120 you know 0:23:58.960,0:24:02.080 even if it's a job paying ten dollars an 0:24:01.120,0:24:05.679 hour man 0:24:02.080,0:24:09.120 you know i know some people one of a guy 0:24:05.679,0:24:09.679 that um i hired on time always did his 0:24:09.120,0:24:12.159 work 0:24:09.679,0:24:13.600 you know he just had it in him you know 0:24:12.159,0:24:15.840 and i actually coached him 0:24:13.600,0:24:17.440 and now he has his own business you know 0:24:15.840,0:24:20.480 i i didn't want to let him go 0:24:17.440,0:24:22.720 lord knows he was born you know how you 0:24:20.480,0:24:25.679 have those good ones on your team 0:24:22.720,0:24:26.960 and it's hard to find people like them 0:24:25.679,0:24:29.360 katrina that's funny 0:24:26.960,0:24:30.720 that's funny you say that because yeah 0:24:29.360,0:24:32.960 so we've got 0:24:30.720,0:24:34.320 i think four four or five employees now 0:24:32.960,0:24:36.159 that have turned to 0:24:34.320,0:24:38.400 they're like i love what you're doing i 0:24:36.159,0:24:40.400 want to do it so it's like 0:24:38.400,0:24:41.520 you get that push and pull you're like 0:24:40.400,0:24:44.880 oh 0:24:41.520,0:24:46.400 yeah let's let's yeah 0:24:44.880,0:24:48.480 remember he said rick remember when you 0:24:46.400,0:24:51.840 hired me you told me your goal was to 0:24:48.480,0:24:52.480 to help me become a business owner i was 0:24:51.840,0:24:56.159 like 0:24:52.480,0:24:58.400 i said that damn i was like 0:24:56.159,0:25:01.120 you're too good no i need you on this 0:24:58.400,0:25:03.120 team but we still work together 0:25:01.120,0:25:04.400 he's a subcontractor for me now right 0:25:03.120,0:25:06.400 where yeah i said 0:25:04.400,0:25:07.600 work but but like there's these people 0:25:06.400,0:25:09.440 that just 0:25:07.600,0:25:10.720 they got it so it's like why not let 0:25:09.440,0:25:14.000 them go right like let them 0:25:10.720,0:25:16.000 let them spread their rings but yeah you 0:25:14.000,0:25:19.200 feel like you're like oh my god 0:25:16.000,0:25:21.760 you're too good right 0:25:19.200,0:25:23.440 that's a compliment to you and me and 0:25:21.760,0:25:25.440 anybody else who does that where 0:25:23.440,0:25:27.600 obviously they like what we're doing and 0:25:25.440,0:25:30.720 they're right themselves 0:25:27.600,0:25:33.440 so power to them right power yeah 0:25:30.720,0:25:35.360 most definitely and and it makes us feel 0:25:33.440,0:25:37.440 good inside that we were able to 0:25:35.360,0:25:38.640 help somebody else come out of their 0:25:37.440,0:25:41.679 situation you know 0:25:38.640,0:25:42.400 i definitely whenever i get those texts 0:25:41.679,0:25:45.840 like um 0:25:42.400,0:25:48.960 i had like a cash app the other day from 0:25:45.840,0:25:50.880 from the same person and um he was like 0:25:48.960,0:25:51.360 hey launch on me today just out of the 0:25:50.880,0:25:56.240 blue 0:25:51.360,0:25:56.240 you know what i mean thank you 0:26:03.039,0:26:06.240 and then not only that if i lose a 0:26:05.120,0:26:08.000 contract hey 0:26:06.240,0:26:10.559 i'll tell him to go after it you know 0:26:08.000,0:26:11.919 what i mean i'll one of my cleaning 0:26:10.559,0:26:14.559 company buddies 0:26:11.919,0:26:15.840 i just lost a contract last year um they 0:26:14.559,0:26:17.760 said they didn't want to come go with my 0:26:15.840,0:26:19.520 company this year i said okay fine 0:26:17.760,0:26:20.880 i sent one of my guys there and now he 0:26:19.520,0:26:23.760 has it nice 0:26:20.880,0:26:24.159 you know so we work together instead of 0:26:23.760,0:26:25.520 all 0:26:24.159,0:26:27.440 hating on each other like we've been 0:26:25.520,0:26:29.039 doing that there's this 0:26:27.440,0:26:31.360 we're we're building a community here 0:26:29.039,0:26:33.200 right right and especially now with kobe 0:26:31.360,0:26:35.200 going on like this again we're in a 0:26:33.200,0:26:36.480 we're a whole new world of cleaning 0:26:35.200,0:26:38.960 right right 0:26:36.480,0:26:40.480 so let me ask you this uh i mean we 0:26:38.960,0:26:42.159 could talk about cova disinfection 0:26:40.480,0:26:45.200 cleaning but just services in general 0:26:42.159,0:26:48.000 like if you so again you're you're 0:26:45.200,0:26:49.200 you're a single mom building this 0:26:48.000,0:26:50.799 business 0:26:49.200,0:26:51.760 what what would you say to women out 0:26:50.799,0:26:52.640 there that are trying to build their 0:26:51.760,0:26:55.279 business where 0:26:52.640,0:26:57.440 because i i sometimes get that that look 0:26:55.279,0:26:58.960 or you know question of 0:26:57.440,0:27:00.080 well rick how can i start carpet 0:26:58.960,0:27:01.520 cleaning i don't know how to carpet 0:27:00.080,0:27:02.960 clean or rick how 0:27:01.520,0:27:05.279 what do i do if they ask for stripping 0:27:02.960,0:27:07.760 wax i've never stripped the wax before 0:27:05.279,0:27:10.159 what's have you done those services 0:27:07.760,0:27:12.400 yourself before do you offer those or 0:27:10.159,0:27:13.279 whatever i've never done before but one 0:27:12.400,0:27:16.320 thing about me 0:27:13.279,0:27:18.240 i'm not scared i'm not scared to do it 0:27:16.320,0:27:20.080 if i was if i got the contract and 0:27:18.240,0:27:21.520 somebody said hey okay we're going we're 0:27:20.080,0:27:22.320 going because i'm really good at going 0:27:21.520,0:27:24.880 in there 0:27:22.320,0:27:26.240 and talking you know and selling myself 0:27:24.880,0:27:28.320 you know what i mean 0:27:26.240,0:27:29.360 i'm real good at that now then when i 0:27:28.320,0:27:31.279 get the contract 0:27:29.360,0:27:32.399 i figure it out later you know i'm one 0:27:31.279,0:27:34.159 of those type of people 0:27:32.399,0:27:35.679 and i used to have a partner and he used 0:27:34.159,0:27:36.799 to hate that about me because he was 0:27:35.679,0:27:39.760 like now 0:27:36.799,0:27:39.760 now what we gonna do 0:27:40.559,0:27:44.240 and i'll be like we're gonna figure it 0:27:42.080,0:27:46.880 out yeah that's it 0:27:44.240,0:27:48.399 it's almost like like the important 0:27:46.880,0:27:50.240 things is getting contracts 0:27:48.399,0:27:52.240 right like let you get the contract and 0:27:50.240,0:27:53.919 let and that's something i heard 0:27:52.240,0:27:55.440 you ever heard of selko have you ever 0:27:53.919,0:27:58.080 met ed 0:27:55.440,0:28:00.240 so ed so something ed tells was telling 0:27:58.080,0:28:03.760 me before is he's like rick 0:28:00.240,0:28:05.279 uh you know people talk about how to bid 0:28:03.760,0:28:07.600 how to do this and you know did i get 0:28:05.279,0:28:09.279 the right production rate he's like 0:28:07.600,0:28:10.640 a lot of times it's let's just win the 0:28:09.279,0:28:12.159 contract he's like rick with the 0:28:10.640,0:28:13.440 technology that's out and the equipment 0:28:12.159,0:28:15.039 that's out 0:28:13.440,0:28:17.200 if you win a contract and you're let's 0:28:15.039,0:28:19.600 say you're shy on your production rate 0:28:17.200,0:28:20.960 or you underbid it a little bit 0:28:19.600,0:28:22.640 there's floor scrubbers out there 0:28:20.960,0:28:23.200 there's battery backpack vacuums out 0:28:22.640,0:28:25.279 there 0:28:23.200,0:28:27.120 there's flat mop systems there's 0:28:25.279,0:28:30.080 something that can help you 0:28:27.120,0:28:30.399 clean faster right clean more efficient 0:28:30.080,0:28:32.640 so 0:28:30.399,0:28:34.159 right instead of you know pitching about 0:28:32.640,0:28:35.120 underbidding or oh my god we don't have 0:28:34.159,0:28:37.919 enough time 0:28:35.120,0:28:39.600 how do you make how do you how do you 0:28:37.919,0:28:40.000 figure it out like how do you get more 0:28:39.600,0:28:42.399 time 0:28:40.000,0:28:43.520 you know how do you do things and i 0:28:42.399,0:28:44.000 think that's what people got to think 0:28:43.520,0:28:46.159 about too 0:28:44.000,0:28:47.279 not just worry about it everything is 0:28:46.159,0:28:49.679 figure out 0:28:47.279,0:28:51.360 okay that's that's my that's my thing 0:28:49.679,0:28:52.480 everything is figure out about we will 0:28:51.360,0:28:55.840 figure it out 0:28:52.480,0:28:58.640 okay this is a figure out company 0:28:55.840,0:28:59.279 when i when i started doing coaching i 0:28:58.640,0:29:02.640 didn't know 0:28:59.279,0:29:04.880 how to um set up the whole portal to 0:29:02.640,0:29:07.039 where you send the contract out and 0:29:04.880,0:29:08.559 i didn't know none of this stuff i just 0:29:07.039,0:29:11.760 started tennessee academy 0:29:08.559,0:29:13.120 last year right when kobe hit okay 0:29:11.760,0:29:14.159 because i'm just one of those people i 0:29:13.120,0:29:15.840 adapt 0:29:14.159,0:29:17.600 my money is not gonna go down i'm gonna 0:29:15.840,0:29:20.880 figure out figure it out 0:29:17.600,0:29:21.520 yeah so um i offered another service and 0:29:20.880,0:29:24.159 i said 0:29:21.520,0:29:24.799 well i can sell my expertise i've been 0:29:24.159,0:29:27.520 through 0:29:24.799,0:29:27.840 all of this and i can teach somebody how 0:29:27.520,0:29:29.360 to 0:29:27.840,0:29:31.440 you know how to do this so that's what i 0:29:29.360,0:29:34.080 started to do start coaching 0:29:31.440,0:29:35.760 and um like i said everything is figure 0:29:34.080,0:29:36.960 out about i'll figure out how to do it 0:29:35.760,0:29:38.960 you know i had to figure 0:29:36.960,0:29:40.559 out i'm still figuring out stuff as i go 0:29:38.960,0:29:41.679 along oh yeah i'm eight years in still 0:29:40.559,0:29:43.520 figuring it out 0:29:41.679,0:29:45.679 yeah you know i didn't move and move out 0:29:43.520,0:29:47.679 clean and i i messed up a whole lot 0:29:45.679,0:29:49.840 you know but now i feel like i'm an 0:29:47.679,0:29:51.840 expert at doing those type of cleanings 0:29:49.840,0:29:54.480 because i messed up so much 0:29:51.840,0:29:55.440 you know but that experience is is the 0:29:54.480,0:29:56.720 best teacher 0:29:55.440,0:29:59.279 that's what people got to understand 0:29:56.720,0:30:00.080 they want people to give them this magic 0:29:59.279,0:30:01.440 answer 0:30:00.080,0:30:03.200 like they're just going to be rich in 0:30:01.440,0:30:05.120 the next 90 days after they leave the 0:30:03.200,0:30:07.360 program but it does not work like that 0:30:05.120,0:30:10.559 no you're not going to preach in 90 days 0:30:07.360,0:30:12.960 okay you would be amazed how many people 0:30:10.559,0:30:14.880 will get in on the program and won't 0:30:12.960,0:30:17.679 even open up the freaking course 0:30:14.880,0:30:20.640 oh man come on you know what i think i'm 0:30:17.679,0:30:22.240 checking the course and seeing who 0:30:20.640,0:30:23.919 you're like you signed up two weeks ago 0:30:22.240,0:30:25.919 let's go 0:30:23.919,0:30:27.279 so so let's talk about i mean you're 0:30:25.919,0:30:28.399 we're already talking about it now but 0:30:27.279,0:30:30.480 now 0:30:28.399,0:30:32.720 tenacity academy obviously you touched 0:30:30.480,0:30:34.240 on it came about in uh march of last 0:30:32.720,0:30:35.919 year 0:30:34.240,0:30:37.440 but like okay so you don't know how to 0:30:35.919,0:30:38.720 you this is your first time doing an 0:30:37.440,0:30:41.279 academy where is your first time 0:30:38.720,0:30:42.559 coaching yeah what did you start to 0:30:41.279,0:30:45.360 learn in the early on 0:30:42.559,0:30:47.200 that where you're at today like i got to 0:30:45.360,0:30:48.720 believe there's a curriculum an agenda 0:30:47.200,0:30:50.320 like what are you doing 0:30:48.720,0:30:52.799 talk a little bit about the program like 0:30:50.320,0:30:55.840 what does the program entail 0:30:52.799,0:30:59.919 okay so right now what we're doing 0:30:55.840,0:31:01.679 is um it's a it's a three-month program 0:30:59.919,0:31:05.120 where you get your monthly coaching 0:31:01.679,0:31:07.279 calls you also have um 0:31:05.120,0:31:09.120 access to me throughout the months if 0:31:07.279,0:31:11.600 you ever get stuck on anything you can 0:31:09.120,0:31:15.120 book a call schedule a call anywhere 0:31:11.600,0:31:18.159 between the times that i have available 0:31:15.120,0:31:19.760 you also get a free course we will build 0:31:18.159,0:31:23.200 you a website 0:31:19.760,0:31:24.880 um we will create your social media 0:31:23.200,0:31:27.840 marketing for you 0:31:24.880,0:31:29.519 on instagram and facebook so that's like 0:31:27.840,0:31:31.200 one of the biggies that everybody likes 0:31:29.519,0:31:34.320 is the marketing part 0:31:31.200,0:31:38.000 um the only problem is you have to work 0:31:34.320,0:31:39.840 too see we create the marketing 0:31:38.000,0:31:41.519 on your page like the leads are going to 0:31:39.840,0:31:44.880 come 0:31:41.519,0:31:47.039 yeah but you have to 0:31:44.880,0:31:48.080 you have to add people to your page you 0:31:47.039,0:31:50.320 have to keep 0:31:48.080,0:31:51.840 in your page you have to build that 0:31:50.320,0:31:53.679 organic audience like we're not going to 0:31:51.840,0:31:55.519 do all the work for you got it 0:31:53.679,0:31:56.880 that's a whole nother that's seo like 0:31:55.519,0:32:00.080 that's another yes 0:31:56.880,0:32:01.519 yes i like to work with companies that 0:32:00.080,0:32:03.279 are already 0:32:01.519,0:32:04.880 like in the swift for things because 0:32:03.279,0:32:06.640 they get it they get that 0:32:04.880,0:32:09.519 i'm a business owner i need to get in on 0:32:06.640,0:32:12.080 here and post at least one time a day 0:32:09.519,0:32:14.080 i need to be adding people i need to be 0:32:12.080,0:32:17.679 commenting on people's stuff 0:32:14.080,0:32:21.039 you need to engage you need to know how 0:32:17.679,0:32:22.799 youtube algorithm works how uh 0:32:21.039,0:32:24.399 facebook instagram you have to 0:32:22.799,0:32:26.880 understand the algorithm if 0:32:24.399,0:32:28.000 you're not working in there like just 0:32:26.880,0:32:29.600 automatic post 0:32:28.000,0:32:31.279 isn't going to do it so anyway that's 0:32:29.600,0:32:32.240 just something that i coach in in the 0:32:31.279,0:32:34.720 class 0:32:32.240,0:32:36.559 to get them to do it but it's hard to 0:32:34.720,0:32:37.840 get people to do it that haven't really 0:32:36.559,0:32:40.559 done it before 0:32:37.840,0:32:42.240 you know that's just like telling me as 0:32:40.559,0:32:44.240 much as i don't like to exercise 0:32:42.240,0:32:46.080 to get up every morning five o'clock and 0:32:44.240,0:32:48.880 do 20 push-ups 0:32:46.080,0:32:50.559 yeah i'll be like okay like that's the 0:32:48.880,0:32:52.080 work you're talking about yeah and it's 0:32:50.559,0:32:53.279 you know because it's not really labor 0:32:52.080,0:32:55.279 right what you're talking about what 0:32:53.279,0:32:58.320 you're asking people to do is not labor 0:32:55.279,0:33:01.440 it's but it's routine building a habit 0:32:58.320,0:33:03.440 right yeah just you know little habits 0:33:01.440,0:33:04.080 every day it's not even labor it's just 0:33:03.440,0:33:06.240 like if you 0:33:04.080,0:33:08.240 if you did it every day and you you you 0:33:06.240,0:33:08.960 do something for 90 days it will become 0:33:08.240,0:33:10.559 a habit 0:33:08.960,0:33:12.480 okay good point good point even if you 0:33:10.559,0:33:13.279 don't smoke if you smoke a cigarette 0:33:12.480,0:33:16.880 every day 0:33:13.279,0:33:20.240 you'll be hooked after 90 days trust me 0:33:16.880,0:33:22.320 yeah coffee i used to hate coffee me too 0:33:20.240,0:33:23.600 me too i'm drinking three coffees all 0:33:22.320,0:33:25.919 day 0:33:23.600,0:33:27.360 i developed a habit watching my mom 0:33:25.919,0:33:29.039 drink coffee every day and i used to 0:33:27.360,0:33:30.960 take her and i used to get a coffee 0:33:29.039,0:33:32.640 next thing you know six months down the 0:33:30.960,0:33:35.120 line i'm the coffee drinker 0:33:32.640,0:33:36.000 you know i developed that that habit you 0:33:35.120,0:33:37.919 know what i mean 0:33:36.000,0:33:39.039 so when i learned that about myself and 0:33:37.919,0:33:41.120 that's how a lot of people 0:33:39.039,0:33:42.559 are i said okay now i know how to break 0:33:41.120,0:33:44.080 habits break bad 0:33:42.559,0:33:46.960 because i don't even like coffee like 0:33:44.080,0:33:49.679 that so i said i'm gonna 0:33:46.960,0:33:50.640 drink tea and i started getting organic 0:33:49.679,0:33:52.640 tea 0:33:50.640,0:33:53.919 and i made that a habit even though it 0:33:52.640,0:33:55.120 didn't really taste all that good to me 0:33:53.919,0:33:58.000 i know it was healthy 0:33:55.120,0:33:59.840 yeah especially during the copic era you 0:33:58.000,0:34:01.679 know that you really needed some organic 0:33:59.840,0:34:04.559 stuff inside you still do let me just 0:34:01.679,0:34:06.480 you know organics inside your body so i 0:34:04.559,0:34:09.200 just started making that a habit 0:34:06.480,0:34:10.560 drinking the proper things to you know 0:34:09.200,0:34:12.079 because as a business owner you want to 0:34:10.560,0:34:14.079 be able to function 0:34:12.079,0:34:15.280 you know correctly and you need to be 0:34:14.079,0:34:17.839 healthy you need 0:34:15.280,0:34:20.000 you know so um you have to develop those 0:34:17.839,0:34:21.359 habits but 0:34:20.000,0:34:23.280 some people say they don't have their 0:34:21.359,0:34:25.520 habit and you would think that 0:34:23.280,0:34:26.560 be passionate about their business you 0:34:25.520,0:34:29.200 know what i mean 0:34:26.560,0:34:30.240 i mean and i guys if you guys haven't 0:34:29.200,0:34:32.800 checked out 0:34:30.240,0:34:33.679 any of uh any of the tenacity or 0:34:32.800,0:34:35.679 katrina's 0:34:33.679,0:34:36.879 pages we'll talk about that later but 0:34:35.679,0:34:37.599 that is actually what caught my 0:34:36.879,0:34:39.679 attention 0:34:37.599,0:34:41.040 to katrina not knowing like i didn't 0:34:39.679,0:34:42.560 know again i did not know much of your 0:34:41.040,0:34:43.760 background or the history of how you got 0:34:42.560,0:34:46.560 into the business 0:34:43.760,0:34:47.520 i was just like man you know who who is 0:34:46.560,0:34:49.839 this girl just 0:34:47.520,0:34:51.679 every day new picture i didn't even know 0:34:49.839,0:34:53.839 what thumbnails were until i asked my 0:34:51.679,0:34:55.200 video guy here i'm like i'm like hey 0:34:53.839,0:34:57.200 what what is she doing 0:34:55.200,0:34:59.440 non-stop what is like a different it's a 0:34:57.200,0:35:02.160 different screen it's different 0:34:59.440,0:35:02.960 but then now it makes sense to me how 0:35:02.160,0:35:04.800 good 0:35:02.960,0:35:07.599 you are at social media because you're 0:35:04.800,0:35:09.359 putting the work in right where 0:35:07.599,0:35:11.599 i think we could do a whole episode on 0:35:09.359,0:35:12.320 social media especially now in this and 0:35:11.599,0:35:13.920 age 0:35:12.320,0:35:15.119 if you don't have a facebook page if you 0:35:13.920,0:35:16.160 don't have a linkedin if you don't have 0:35:15.119,0:35:17.599 a youtube 0:35:16.160,0:35:19.119 especially youtube because i feel the 0:35:17.599,0:35:19.920 video is the future we'll talk about 0:35:19.119,0:35:22.240 that in a second 0:35:19.920,0:35:24.160 but right right that is that is what 0:35:22.240,0:35:25.040 caught my attention if people if anybody 0:35:24.160,0:35:28.400 that's in the audience 0:35:25.040,0:35:29.599 wants to just even look at how should i 0:35:28.400,0:35:31.280 make it look 0:35:29.599,0:35:33.440 what what what should it what should the 0:35:31.280,0:35:36.480 description be what should the titles be 0:35:33.440,0:35:37.119 take a look at katrina's tenacity 0:35:36.480,0:35:38.880 academy 0:35:37.119,0:35:40.240 youtube page we'll punch it and we'll 0:35:38.880,0:35:42.560 put a description 0:35:40.240,0:35:43.440 of it later down in the comments below 0:35:42.560,0:35:45.280 but 0:35:43.440,0:35:47.040 it's a perfect example of what you 0:35:45.280,0:35:49.680 should do i i got a team here 0:35:47.040,0:35:50.640 two videographers they're like but what 0:35:49.680,0:35:53.280 she's doing 0:35:50.640,0:35:54.000 that's it like rick it's it's engagement 0:35:53.280,0:35:56.240 it's 0:35:54.000,0:35:58.000 putting the work in every day it's 0:35:56.240,0:36:01.040 content content content 0:35:58.000,0:36:03.280 she's touching on certain things you're 0:36:01.040,0:36:04.320 it's almost like you're you're opening 0:36:03.280,0:36:06.800 yourself up 0:36:04.320,0:36:07.920 to the into anybody who's going to view 0:36:06.800,0:36:11.119 is going to get to know you 0:36:07.920,0:36:12.800 right right you're sharing the knowledge 0:36:11.119,0:36:14.960 and you're sharing your story and it's 0:36:12.800,0:36:17.440 like man again 0:36:14.960,0:36:19.680 colorful eye-catching i was like i gotta 0:36:17.440,0:36:22.880 talk to this girl you know 0:36:19.680,0:36:24.400 and it's kudos to you honestly because i 0:36:22.880,0:36:26.720 know 0:36:24.400,0:36:28.079 i know how hard it is i have people that 0:36:26.720,0:36:30.720 help me do it 0:36:28.079,0:36:32.320 they yell at me for not doing my routine 0:36:30.720,0:36:34.560 and daily habits because it's 0:36:32.320,0:36:36.560 it's like every day you honestly want me 0:36:34.560,0:36:40.240 to post something every day like 0:36:36.560,0:36:42.560 you know really yes yeah so 0:36:40.240,0:36:43.599 what how did you get into that how did 0:36:42.560,0:36:45.520 you learn 0:36:43.599,0:36:47.280 what what is a good tip for somebody 0:36:45.520,0:36:49.200 that you know again 0:36:47.280,0:36:50.560 we're wearing many hats so i get it when 0:36:49.200,0:36:53.359 somebody says you know 0:36:50.560,0:36:54.720 katrina it's you know it's tough i i 0:36:53.359,0:36:56.480 don't have time 0:36:54.720,0:36:57.839 give some people some tips right i know 0:36:56.480,0:36:58.560 you talked about routine so that's a 0:36:57.839,0:37:01.200 good one but 0:36:58.560,0:37:03.520 how did you get into learning it did you 0:37:01.200,0:37:06.880 teach yourself or where did you go 0:37:03.520,0:37:10.160 okay so um with marketing like i said 0:37:06.880,0:37:12.560 i used to like 0:37:10.160,0:37:13.440 promote shows back in the day so i 0:37:12.560,0:37:15.680 wasn't 0:37:13.440,0:37:16.480 like i'm not new to the whole marketing 0:37:15.680,0:37:19.119 thing 0:37:16.480,0:37:20.720 um but those are like flyers so katrina 0:37:19.119,0:37:22.720 right are those flyers and like things 0:37:20.720,0:37:25.040 like that but was it was it with digital 0:37:22.720,0:37:27.200 yeah but i also used to use stuff like 0:37:25.040,0:37:29.280 hootsuite have you ever heard of 0:37:27.200,0:37:30.320 yeah yeah that's that's what that's what 0:37:29.280,0:37:32.880 i used to use 0:37:30.320,0:37:34.960 also on the marketing side so we did 0:37:32.880,0:37:37.520 digital marketing as well as 0:37:34.960,0:37:39.280 um passing out flyers and stuff we 0:37:37.520,0:37:40.640 actually won an award in this city for 0:37:39.280,0:37:44.160 best promoters what not 0:37:40.640,0:37:47.520 nice so anyway um 0:37:44.160,0:37:49.440 what i do now is one i 0:37:47.520,0:37:51.440 i have the tenacity i have the drive i 0:37:49.440,0:37:52.640 have the passion so it's an automatic 0:37:51.440,0:37:55.839 thing for me 0:37:52.640,0:37:59.359 um two i have an assistant that 0:37:55.839,0:38:02.640 helps me out and posts this stuff for me 0:37:59.359,0:38:05.680 three i have it on autopilot 0:38:02.640,0:38:08.079 so we schedule these posts out so 0:38:05.680,0:38:10.079 it may look like i'm doing a whole lot 0:38:08.079,0:38:12.560 when i'm really not 0:38:10.079,0:38:13.440 you know i'm doing i'm really doing less 0:38:12.560,0:38:16.320 than you think i 0:38:13.440,0:38:18.000 am a lot of it is automated and then i 0:38:16.320,0:38:20.079 have an assistant that you know 0:38:18.000,0:38:21.599 he creates these little memes and these 0:38:20.079,0:38:24.079 videos or whatnot 0:38:21.599,0:38:24.960 he'll send it to me and get my approval 0:38:24.079,0:38:27.119 then he'll 0:38:24.960,0:38:28.720 go ahead and start the scheduling so 0:38:27.119,0:38:31.599 it's to the point where 0:38:28.720,0:38:33.440 i don't really have to but i still do 0:38:31.599,0:38:35.200 because i'm passionate about it yeah 0:38:33.440,0:38:37.200 okay so you got three things working at 0:38:35.200,0:38:38.960 one time to make 0:38:37.200,0:38:41.040 everything work you know what i mean 0:38:38.960,0:38:42.720 sorry so that are you 0:38:41.040,0:38:44.560 is it like you might spend a day out of 0:38:42.720,0:38:46.480 the month shooting photos 0:38:44.560,0:38:48.960 shooting some videos and then all that 0:38:46.480,0:38:49.520 gets cut out right so definitely i have 0:38:48.960,0:38:51.119 it um 0:38:49.520,0:38:53.200 set up to where's um i have a 0:38:51.119,0:38:53.760 hairstylist i have a girl that does my 0:38:53.200,0:38:57.200 nails 0:38:53.760,0:38:59.280 and whenever i get my my hair done again 0:38:57.200,0:39:01.680 and my nails shut up you get done 0:38:59.280,0:39:03.760 yeah i scheduled a um a photo shoot 0:39:01.680,0:39:05.440 right after it so that's how i got it 0:39:03.760,0:39:07.280 it's scheduled whenever i you know it's 0:39:05.440,0:39:09.200 time for me to go get done up 0:39:07.280,0:39:10.880 the photo shoot was gonna happen okay 0:39:09.200,0:39:13.359 and then a photo shoot 0:39:10.880,0:39:14.800 go buy a new outfit make up some new 0:39:13.359,0:39:18.000 memes or whatever 0:39:14.800,0:39:20.240 and that's what we'll do you know 0:39:18.000,0:39:21.520 like you're you're a brand right you're 0:39:20.240,0:39:23.280 selling your brand 0:39:21.520,0:39:25.040 you're selling yourself and it's 0:39:23.280,0:39:26.400 authenticity at that point because i 0:39:25.040,0:39:28.560 could tell already 0:39:26.400,0:39:29.440 yeah you got passion this is you this is 0:39:28.560,0:39:30.720 what you're doing today 0:39:29.440,0:39:32.640 this is what you're gonna do tomorrow 0:39:30.720,0:39:33.119 this is what you're gonna do 10 years 0:39:32.640,0:39:36.079 from now 0:39:33.119,0:39:36.720 like hey i wouldn't trade this for 0:39:36.079,0:39:38.720 nothing 0:39:36.720,0:39:40.480 right now okay like you talking to a 0:39:38.720,0:39:43.119 girl i used to push trash cans in the 0:39:40.480,0:39:46.480 rain for eight dollars an hour 0:39:43.119,0:39:48.240 i love what i'm doing right now like i 0:39:46.480,0:39:48.640 don't care if it's gonna take me i'm 0:39:48.240,0:39:51.359 probably 0:39:48.640,0:39:52.320 not gonna leave my office about 11 0:39:51.359,0:39:53.839 o'clock 0:39:52.320,0:39:55.440 because i have all this you know it's 0:39:53.839,0:39:58.160 tax season and 0:39:55.440,0:39:59.040 i'm i'm the only i gotta wear all these 0:39:58.160,0:40:01.599 yeah 0:39:59.040,0:40:02.079 for sure i got a freaking insurance 0:40:01.599,0:40:05.280 audit 0:40:02.079,0:40:05.760 i gotta fill out oh yeah i gave that to 0:40:05.280,0:40:11.839 my mom 0:40:05.760,0:40:11.839 i stopped doing that two years ago 0:40:15.520,0:40:18.880 so um yeah my kids just have to 0:40:17.599,0:40:20.720 understand y'all have to 0:40:18.880,0:40:22.560 watch the kids while i'm working because 0:40:20.720,0:40:23.280 mommy's wearing all these hats right now 0:40:22.560,0:40:26.079 you know 0:40:23.280,0:40:27.440 and that's and i mean you got to be you 0:40:26.079,0:40:28.960 really got three businesses 0:40:27.440,0:40:30.480 done katrina because i know what i'm 0:40:28.960,0:40:32.480 learning now from having a youtube 0:40:30.480,0:40:35.119 channel and doing podcasts 0:40:32.480,0:40:36.560 right you a youtube channel if you want 0:40:35.119,0:40:38.079 to make it work and you want to be 0:40:36.560,0:40:41.040 content driven 0:40:38.079,0:40:41.680 it's a job it's another big deal oh yeah 0:40:41.040,0:40:46.480 oh yes 0:40:41.680,0:40:49.680 definitely yes not only are you single 0:40:46.480,0:40:52.160 have five kids thank god mom's there 0:40:49.680,0:40:53.920 you got three businesses three 0:40:52.160,0:40:54.880 businesses right but guess what i think 0:40:53.920,0:40:56.240 you're having fun 0:40:54.880,0:40:57.599 i know you're having fun because yeah 0:40:56.240,0:40:58.960 i'm having a lot of fun this is what i 0:40:57.599,0:41:01.440 tell people look at it as 0:40:58.960,0:41:03.440 work no it's yeah because this 0:41:01.440,0:41:05.119 everything has to do with each other 0:41:03.440,0:41:06.880 right everything you're doing today 0:41:05.119,0:41:09.599 those three businesses 0:41:06.880,0:41:10.960 right correlates back to cleaning right 0:41:09.599,0:41:12.319 so it's like 0:41:10.960,0:41:14.000 i mean it's what i tell people all the 0:41:12.319,0:41:15.839 time is rick why why are you so 0:41:14.000,0:41:17.680 passionate about cleaning 0:41:15.839,0:41:18.880 because it opened up like six doors for 0:41:17.680,0:41:20.640 me what do you mean 0:41:18.880,0:41:22.480 definitely i'm not waiting for the 0:41:20.640,0:41:25.680 seventh door to open like yeah 0:41:22.480,0:41:27.920 like it's that's the same reason why i 0:41:25.680,0:41:29.200 i started i mean i don't freaking love 0:41:27.920,0:41:32.800 cleaning toilets okay 0:41:29.200,0:41:34.319 i hate it i used to my room was the 0:41:32.800,0:41:34.960 messiest room in the house when i was 0:41:34.319,0:41:36.560 young 0:41:34.960,0:41:38.720 like i was the little girl with the with 0:41:36.560,0:41:39.359 the junky room like i hated cleaning 0:41:38.720,0:41:41.920 okay 0:41:39.359,0:41:43.520 but it was more than the cleaning part 0:41:41.920,0:41:46.839 it was more so 0:41:43.520,0:41:51.040 the business and the revenue and 0:41:46.839,0:41:51.040 oh hold on oh 0:41:51.440,0:41:56.960 work working working yeah 0:41:55.440,0:41:59.440 that's why i hate doing these on my 0:41:56.960,0:42:01.520 phone because my phone is crazy 0:41:59.440,0:42:03.280 do it on my computer so that didn't get 0:42:01.520,0:42:07.119 interrupted so much 0:42:03.280,0:42:10.400 but um yeah what was i saying 0:42:07.119,0:42:13.760 i forgot i don't know i was looking i 0:42:10.400,0:42:16.400 was looking at my next question for you 0:42:13.760,0:42:17.760 you're going to know you know so let's 0:42:16.400,0:42:18.480 contribute so we're talking about social 0:42:17.760,0:42:20.160 media i be 0:42:18.480,0:42:21.599 you already touched on it but i'm trying 0:42:20.160,0:42:24.880 to think of some nice 0:42:21.599,0:42:26.240 nice quick tips you mentioned hootsuite 0:42:24.880,0:42:28.400 you mentioned you got an assistant that 0:42:26.240,0:42:30.319 takes care of everything um 0:42:28.400,0:42:32.079 oh i don't have hoop suite i had 0:42:30.319,0:42:35.920 hootsuite oh you had hootsuite 0:42:32.079,0:42:36.560 okay yes really um a tip that i can give 0:42:35.920,0:42:38.800 you guys 0:42:36.560,0:42:40.720 is um you don't even need hoop suite no 0:42:38.800,0:42:42.960 more you know hootsuite is old 0:42:40.720,0:42:44.160 marketing if i was you guys i would get 0:42:42.960,0:42:47.520 on facebook 0:42:44.160,0:42:50.240 uh studios and market you can you can 0:42:47.520,0:42:53.359 set up your automated post on facebook 0:42:50.240,0:42:55.280 um did i say face yeah facebook studios 0:42:53.359,0:42:57.040 and you can connect your facebook and 0:42:55.280,0:42:59.839 your instagram page so does it 0:42:57.040,0:43:00.400 duel yeah yeah and it will post on both 0:42:59.839,0:43:02.240 of them 0:43:00.400,0:43:03.599 but then youtube's youtube's a different 0:43:02.240,0:43:06.880 platform 0:43:03.599,0:43:10.079 right youtube your own yeah okay you can 0:43:06.880,0:43:11.760 schedule on youtube as well though 0:43:10.079,0:43:13.280 so once you get into the habit of 0:43:11.760,0:43:14.480 scheduling this stuff out your life will 0:43:13.280,0:43:15.760 be a lot more easier 0:43:14.480,0:43:18.079 that's the key that's the key is 0:43:15.760,0:43:20.880 scheduling all right so 0:43:18.079,0:43:21.839 let's talk about what's next where are 0:43:20.880,0:43:23.920 you thinking next 0:43:21.839,0:43:25.760 or are these three things that you got 0:43:23.920,0:43:27.920 going on right now enough for you 0:43:25.760,0:43:28.800 like what is what does 2021 look like 0:43:27.920,0:43:32.000 what are your goals 0:43:28.800,0:43:34.800 for 2021 well i'm not even gonna lie i 0:43:32.000,0:43:35.680 really would like to niche it down to 0:43:34.800,0:43:38.480 just doing 0:43:35.680,0:43:40.000 my mentorship business like i love the 0:43:38.480,0:43:43.599 cleaning business 0:43:40.000,0:43:46.480 um i want to grow it to a certain 0:43:43.599,0:43:48.079 number that sweet number and then tell 0:43:46.480,0:43:48.319 you the truth i really just want to sell 0:43:48.079,0:43:50.960 it 0:43:48.319,0:43:51.760 and just do my mentorship business 0:43:50.960,0:43:55.200 because 0:43:51.760,0:43:56.160 one i feel like is it would be easier 0:43:55.200,0:43:58.640 for me 0:43:56.160,0:44:00.319 less hassle you know i wouldn't have to 0:43:58.640,0:44:01.440 deal with so much because i deal with a 0:44:00.319,0:44:04.480 lot 0:44:01.440,0:44:06.079 you know um especially in both worlds so 0:44:04.480,0:44:07.520 you know you have your clients in this 0:44:06.079,0:44:08.640 world then you have your clients in this 0:44:07.520,0:44:10.960 world and 0:44:08.640,0:44:11.839 sometimes it is challenging you know 0:44:10.960,0:44:13.599 what i mean 0:44:11.839,0:44:15.760 so i want but i'm okay i'm having fun 0:44:13.599,0:44:18.640 with both of them but i want to 0:44:15.760,0:44:19.440 my my goal is to niche it down to one 0:44:18.640,0:44:22.400 company 0:44:19.440,0:44:23.280 and then that would be um tenacity 0:44:22.400,0:44:25.839 academy 0:44:23.280,0:44:26.720 okay i mean that would be just my 0:44:25.839,0:44:29.119 mentorship 0:44:26.720,0:44:31.599 company because here in 20 and i mean 0:44:29.119,0:44:33.359 we're going on 2021 2022 0:44:31.599,0:44:34.720 like we're moving the world is moving to 0:44:33.359,0:44:36.960 the internet 0:44:34.720,0:44:38.240 and online a lot of online learning 0:44:36.960,0:44:39.920 going on 0:44:38.240,0:44:42.160 it's it's like you you can become a 0:44:39.920,0:44:45.520 millionaire quick just just internet 0:44:42.160,0:44:46.560 just often you know what i mean so i 0:44:45.520,0:44:48.640 realized that 0:44:46.560,0:44:50.160 last year really quickly like you know 0:44:48.640,0:44:53.920 this this is 0:44:50.160,0:44:55.920 this this is good where i want to go 0:44:53.920,0:44:57.119 so you know so do me do me a favor 0:44:55.920,0:44:59.440 katrina tell people 0:44:57.119,0:45:00.319 you know what where do they find you on 0:44:59.440,0:45:02.560 youtube what's 0:45:00.319,0:45:04.800 what's you know what do they type in 0:45:02.560,0:45:06.880 what's the website you know how do they 0:45:04.800,0:45:09.520 contact you 0:45:06.880,0:45:10.000 all right so you can contact me through 0:45:09.520,0:45:11.980 um 0:45:10.000,0:45:13.880 actually my email is 0:45:11.980,0:45:15.280 [Music] 0:45:13.880,0:45:19.119 tenacityacademy.gmail.com 0:45:15.280,0:45:22.800 or you can contact me at www 0:45:19.119,0:45:22.800 i'm sorry that's right 0:45:23.240,0:45:27.280 www.tenacityacademy.com 0:45:24.720,0:45:28.880 if you just go to our website it has all 0:45:27.280,0:45:32.480 of our information on there 0:45:28.880,0:45:35.599 everything awesome awesome well katrina 0:45:32.480,0:45:37.760 i always end with a funny story so 0:45:35.599,0:45:39.760 okay you've got to have some talk about 0:45:37.760,0:45:43.119 a funny story that happened to you 0:45:39.760,0:45:45.200 in while you're in the cleaning field 0:45:43.119,0:45:47.119 okay matter of fact i can give you more 0:45:45.200,0:45:49.680 than one i'm gonna give you one for 0:45:47.119,0:45:50.880 tennessee academy and one for tenacity 0:45:49.680,0:45:54.160 clean okay 0:45:50.880,0:45:56.960 so the one for tenacity clean is 0:45:54.160,0:45:59.200 when i first started my company i was uh 0:45:56.960,0:46:02.000 i was cleaning this guy's house right 0:45:59.200,0:46:02.640 and then his wife came home and i'm just 0:46:02.000,0:46:04.319 like you know 0:46:02.640,0:46:06.079 i think i'm in refrigerator or something 0:46:04.319,0:46:11.280 right and next thing you know 0:46:06.079,0:46:11.280 i hear them arguing and i'm like 0:46:11.680,0:46:15.520 so she comes in and she has this made 0:46:14.240,0:46:17.280 uniform on right 0:46:15.520,0:46:19.599 like i think she was a housekeeper or 0:46:17.280,0:46:22.400 something and she was like 0:46:19.599,0:46:24.800 oh no i know you didn't i know you ain't 0:46:22.400,0:46:27.119 got some beer in here cleaning why 0:46:24.800,0:46:29.599 i clean it he's on my way you don't 0:46:27.119,0:46:32.400 never clean up the house so i hired a 0:46:29.599,0:46:37.520 maid to come over and i was 0:46:32.400,0:46:40.000 i'm sitting here hello i'm right here um 0:46:37.520,0:46:41.040 so i started getting my stuff and he was 0:46:40.000,0:46:44.800 like no 0:46:41.040,0:46:49.359 you stay and she was like no you go 0:46:44.800,0:46:49.359 oh my i'm about to go 0:46:49.440,0:46:52.960 what y'all got going on make a long 0:46:52.000,0:46:55.200 story short 0:46:52.960,0:46:57.119 he ate a kick baby girl out the house 0:46:55.200,0:47:01.520 told me to keep cleaning i said no 0:46:57.119,0:47:01.520 i'm okay i'm done i'm done 0:47:02.000,0:47:05.440 i'm clucking out i'm no i'm cool i'm 0:47:04.960,0:47:07.440 cool 0:47:05.440,0:47:08.880 so i left you know what i mean but i 0:47:07.440,0:47:10.000 kind of felt like that was a funny 0:47:08.880,0:47:14.000 situation 0:47:10.000,0:47:16.800 um so uh i really i'm 0:47:14.000,0:47:17.520 i'm skeptical about going in there with 0:47:16.800,0:47:19.520 and cleaning 0:47:17.520,0:47:21.200 people's houses from that day on i 0:47:19.520,0:47:24.240 started being really skeptical 0:47:21.200,0:47:24.880 especially and then we're women you know 0:47:24.240,0:47:27.280 what i mean 0:47:24.880,0:47:28.480 yeah so that was my turning point when i 0:47:27.280,0:47:30.000 said you know what i want to do 0:47:28.480,0:47:31.760 commercial i want to do more commercial 0:47:30.000,0:47:33.920 let me find some more commercial 0:47:31.760,0:47:34.960 so that was my turning point when i when 0:47:33.920,0:47:37.200 when that happened 0:47:34.960,0:47:38.000 but i thought it was funny um one for 0:47:37.200,0:47:41.040 tenacity 0:47:38.000,0:47:43.920 academy was i was mentoring this 0:47:41.040,0:47:45.920 this it's a lady in uh savannah georgia 0:47:43.920,0:47:47.359 here it's my only client in savannah 0:47:45.920,0:47:48.960 everybody else is like spread out 0:47:47.359,0:47:52.000 everywhere else 0:47:48.960,0:47:55.119 but um i was sending her leads 0:47:52.000,0:47:57.200 right so when i sent her a walkthrough 0:47:55.119,0:47:59.040 to go on the first walkthrough went good 0:47:57.200,0:48:00.960 the second walkthrough it was two 0:47:59.040,0:48:04.319 walkthroughs it was um 0:48:00.960,0:48:06.480 an older lady and her son right 0:48:04.319,0:48:08.079 so i sent her the walkthrough i said 0:48:06.480,0:48:10.079 this is the person's name the client's 0:48:08.079,0:48:11.200 name the address everything you need to 0:48:10.079,0:48:12.480 go there be there 0:48:11.200,0:48:15.200 eight o'clock in the morning blah blah 0:48:12.480,0:48:16.480 blah right so the next day i get a phone 0:48:15.200,0:48:20.319 call 0:48:16.480,0:48:23.440 and um the older lady was like hey hey 0:48:20.319,0:48:26.559 uh your girl that you sent over here 0:48:23.440,0:48:29.440 um we know her 0:48:26.559,0:48:31.040 and i was like okay she was like yeah 0:48:29.440,0:48:34.559 and it's a little situation 0:48:31.040,0:48:37.680 you know i was like uh okay 0:48:34.559,0:48:39.680 she said yeah see you know 0:48:37.680,0:48:41.520 she said i don't have no beef with her 0:48:39.680,0:48:42.240 but um the other house that she about to 0:48:41.520,0:48:44.160 go to 0:48:42.240,0:48:45.680 that's my son and he used to mess with 0:48:44.160,0:48:48.720 her and his wife is home 0:48:45.680,0:48:51.119 so can you please call her 0:48:48.720,0:48:52.400 the chances of that happening come on oh 0:48:51.119,0:48:53.440 my god i'm just sending you a 0:48:52.400,0:48:56.240 walk-through lead 0:48:53.440,0:48:57.920 i'm on the phone like are you freaking 0:48:56.240,0:49:00.559 kidding me 0:48:57.920,0:49:01.119 the two leads that you give her i can't 0:49:00.559,0:49:04.480 make this 0:49:01.119,0:49:06.079 up but i called her and i'm like praying 0:49:04.480,0:49:07.760 that she didn't make it to the house yet 0:49:06.079,0:49:09.920 and then i'm thinking do she know where 0:49:07.760,0:49:11.520 she going at she got to know yeah she's 0:49:09.920,0:49:12.640 got to know if you gave her the address 0:49:11.520,0:49:16.559 right 0:49:12.640,0:49:20.000 i called her and she was like hello 0:49:16.559,0:49:21.280 i said yeah uh did you uh make it to the 0:49:20.000,0:49:24.660 client's house she said 0:49:21.280,0:49:26.000 yes ma'am i was like um 0:49:24.660,0:49:27.520 [Music] 0:49:26.000,0:49:29.440 where are you why don't you say i'm 0:49:27.520,0:49:31.839 outside the door now they won't open up 0:49:29.440,0:49:31.839 the door 0:49:33.440,0:49:38.720 come on i said get yours 0:49:37.119,0:49:40.319 out of there you know who that is she 0:49:38.720,0:49:41.920 was like um 0:49:40.319,0:49:44.000 no but i don't have no people i heard 0:49:41.920,0:49:45.280 [ __ ] that was long time ago or whatever 0:49:44.000,0:49:49.680 i said but why would you feel 0:49:45.280,0:49:49.680 comfortable why would you oh my god 0:49:51.440,0:49:55.040 just just just just leave babe girl just 0:49:54.000,0:49:59.839 just 0:49:55.040,0:49:59.839 that's funny oh my god 0:50:00.240,0:50:04.319 the chances of that happen i need to get 0:50:02.000,0:50:05.760 her on my podcast and tell the story 0:50:04.319,0:50:08.319 because it was that was just 0:50:05.760,0:50:10.319 i laughed for her there's a lot going on 0:50:08.319,0:50:12.079 she really didn't mind she she was 0:50:10.319,0:50:13.359 unbothered by the whole situation oh my 0:50:12.079,0:50:15.760 god 0:50:13.359,0:50:15.760 i know 0:50:17.359,0:50:21.440 i was like man oh my goodness that's 0:50:20.400,0:50:23.920 terrible 0:50:21.440,0:50:25.280 that's funny that's funny all right well 0:50:23.920,0:50:28.480 guys 0:50:25.280,0:50:30.400 uh thank you so much for tuning in uh 0:50:28.480,0:50:31.839 as you guys can see you know katrina's 0:50:30.400,0:50:33.839 got a great story um 0:50:31.839,0:50:35.440 there's so many aspects of her business 0:50:33.839,0:50:37.280 and how she got there 0:50:35.440,0:50:38.720 her her past where she's at now where 0:50:37.280,0:50:41.520 she wants to go 0:50:38.720,0:50:42.160 so do me a favor follow her click on her 0:50:41.520,0:50:44.720 youtube 0:50:42.160,0:50:46.000 subscribe to her channel at the same 0:50:44.720,0:50:47.359 time don't forget to subscribe to 0:50:46.000,0:50:50.720 cleanity cocktails 0:50:47.359,0:50:54.319 uh we're here to do this right talk shop 0:50:50.720,0:50:55.680 share stories empower our space that has 0:50:54.319,0:50:57.520 been so good to us 0:50:55.680,0:50:59.599 um and i'd just like to say katrina 0:50:57.520,0:51:02.640 cheers 0:50:59.599,0:51:04.559 kudos to you again 0:51:02.640,0:51:06.079 so much respect for you for what you're 0:51:04.559,0:51:09.520 doing um 0:51:06.079,0:51:11.440 and again everybody thank you so much 0:51:09.520,0:51:14.240 till next episode we'll talk to you guys 0:51:11.440,0:51:18.640 then enjoy 0:51:14.240,0:51:18.640 all right