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ustwo studios
is today an employee owned business,

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founded about 18 years ago
by John Sinclair and Matt Miller.

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Moving into this next stage
to be able to hand the business over

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to the partners now is the thing
that's going to make us truly ustwo.

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So an EOT is an employee ownership trust.

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It's a mechanism according to UK law
that allows founders to transfer ownership

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to their employees.

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So the trust is owning the business
on behalf of our employees

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and then our employees forever
will own that equity via

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the trust and the trust then manages
that ownership on their behalf.

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It's a bit like working at a partnership

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where we're all partners in the business
and we all have a stake.

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It empowers the employees to feel like
they are part

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of the business and part
of the financial success of a business

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as well.

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It's a way for us to stay independent
and retain a lot of those values

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and a lot of that culture that I think
makes it a unique and special place.

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And we think that will unlock energy
and ideas

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to take ustwo studios to a place
that we could have never imagined.

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Our clients will see that reflected in 
the value that we give to them.

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There will obviously be more financial
benefits for the employees in the future.

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And then I think short term,
getting more input

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from the employees on strategic decisions
that the board is making.

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It's more popular in the UK,
but I think it's something

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that will find a very welcome audience
in the United States.

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So people are really curious about
other ways of structuring organizations

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and companies.

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The main alternative probably would
have been to do some sort of trade sale.

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The risk with that
is that you lose that culture

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that you've been nurturing and developing.

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In this day and age I think we see there's
a fundamental question about

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who does the business
speak for or act on behalf of.

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I want other founders
who are sort of building businesses

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like ours today
to look at this ownership model

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and for them to see that actually
this is a potential route for them.

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I think it's the right 
route isn't it?

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I think the future of ustwo is

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whatever ustwobies design it to be,
and that's what's exciting.

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Yeah.
I can't wait to see what happens next.